Complexe Auto Plus

Name

Complexe Auto Plus

Legal name

Complexe Auto Plus Inc

Website

https://complexeautoplus.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Complexe Auto Plus is a family-owned certified pre-owned car dealership in Saint-Jérôme, Quebec, selling ~96 used vehicles, offering in-house financing including 2nd/3rd chance credit, and operating a NAPA Auto Care service center for retail consumers in the Laurentides and Greater Montreal area.

Ownership category

akta.pro rank

Product category

Used Car Dealership

NAICS

Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industry

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• Used vehicle sales
• Auto financing services
• Vehicle trade-in
• Automotive repair services
• Certified pre-owned vehicles

Headquarters

HQ city

Saint-Jérôme

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Used Vehicle Sales: Sale of certified pre-owned vehicles to retail customers. Inventory spans economy to luxury segments with vehicles from 2019-2024, prices ranging from approximately $10,890 to $34,490.
2. Vehicle Financing: In-house financing services including traditional financing, pre-qualification, and specialized 2nd/3rd chance credit financing. Revenue generated through interest rates and financing fees.
3. Automotive Mechanical Services: NAPA Auto Care center providing tire installation, oil changes, brakes, wheel alignment, and general mechanical repairs. Includes roadside assistance and peace of mind warranty programs.
4. Vehicle Trade-In: Purchase of customer vehicles with competitive evaluations, allowing customers to apply equity toward a new vehicle purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Complexe Auto Plus is a family-owned used car dealership based in Saint-Jérôme, Quebec, that sells pre-owned and CAP certified vehicles to individual consumers. The dealership provides end-to-end purchase support including flexible in-house financing (including 2nd and 3rd chance credit), vehicle trade-in appraisals, and a NAPA Auto Care service center for mechanical repairs and maintenance.

Product overview

Complexe Auto Plus is a family-owned used car dealership (operating since 1993) located in Saint-Jérôme, Quebec, operating as a single-location dealership with a modular service portfolio. The core offering is used vehicle sales across 96+ inventory units (2019-2024), supported by the proprietary Véhicules Certifiés CAP certification program which provides extended warranties and mechanical inspection guarantees. Additional services include specialized financing (1st, 2nd, 3rd chance credit), trade-in evaluation, a NAPA AutoCare mechanical service center, auto-alert vehicle search notifications, payment calculators, and pre-approval tools. The dealership is operated by the Charbonneau family.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Vehicle Sales

Quantifiable outcome

• Dealer discounts of $1,500-$3,800 below market price on certified vehicles
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• NAPA Auto CarecoreStrategic or Co-development PartnerNAPA Auto Care is a network of locally-owned automotive service centers. Complexe Auto Plus operates as a NAPA Auto Care center providing tire installation, oil changes, brakes, wheel alignment, and general mechanical services. The partnership includes NAPA's roadside assistance program (6 months coverage), peace of mind warranty (12 months/20,000km), and access to NAPA's parts distribution network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Auto Primo: Quebec-based used car retailer with online showroom, credit-financing options, and a similar customer-focused sales approach targeting the same regional French-speaking consumer market.
• HGrégoire: Largest used-car dealer group in Quebec, with multiple locations, in-house financing, and trade-in services serving a substantially overlapping French-speaking Quebec retail customer base as Complexe Auto Plus.

Broad incumbents

• AutoCanada: Canadian dealership group operating franchised new-car and used-car stores across multiple provinces; broader portfolio with overlapping used-vehicle business but primarily a new-car franchise operator rather than a niche subprime specialist.
• CarMax: Largest used-vehicle retailer in North America with a multi-location, no-haggle model that defines the upper bound of used-car retail scale and exerts competitive pressure on independent local dealers through brand recognition and inventory breadth.

Emerging players

• Driveway (AutoCanada): Online used-car platform operated by AutoCanada, enabling at-home vehicle purchase and trade-in; emerging competitor for the digital portion of the Canadian used-car market that overlaps with Complexe Auto Plus's regional catchment.
• Clutch: Canadian online-first used-car platform offering at-home delivery, no-haggle pricing, and a 10-day return policy; targets the same consumer segment as Complexe Auto Plus but with a fundamentally different digital operating model.

Others

• AutoTrader Canada: Major Canadian automotive marketplace where Complexe Auto Plus has previously been awarded for pricing; adjacent comparison as a discovery channel that competes for consumer attention and listing visibility in the Laurentides region.
• CARFAX Canada: Vehicle history data provider integrated into the CAP certification program; ecosystem enabler for the trust and transparency value proposition that differentiates Complexe Auto Plus's certified vehicles.
• Auto123: Canadian automotive portal and research platform where Quebec consumers compare vehicles and pricing; adjacent comparison as a discovery channel that competes for consumer attention alongside AutoTrader and AutoHebdo.
• NAPA Auto Parts (UAP Inc.): Strategic partner and parts supplier through the NAPA Auto Care certification at the Complexe Auto Plus service center; comparable as an automotive aftermarket ecosystem player whose network underwrites the warranty and roadside assistance programs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/complexeautoplus
• Instagraminstagram.com/complexeautoplus
• LinkedInlinkedin.com/company/complexe-auto-plus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Complexe Auto Plus