COM'PROD

What COM'PROD does

COM'PROD (legal name: COMPROD) is a privately held French communication and public relations agency founded in 2008 by Fred Papet, operating from 163 Rue du Faubourg Saint-Honoré in Paris's 8th arrondissement. The firm provides strategic communication, press relations, brand repositioning, and event production services to clients in entertainment, live performance, culture, tourism, and leisure — a 'grand public' (mass-market) positioning the agency explicitly embraces. Its portfolio includes category-leading French brands such as Le Routard (best-selling travel guide in France), CroisiEurope (Europe's #1 river cruise operator), Cirque d'Hiver Bouglione, Compagnie des Bateaux-Mouches (4th most-visited Paris monument), Foire du Trône (Europe's largest funfair with 1.5M visitors), Holiday on Ice, and multiple touring music tribute and cabaret productions.

The agency's service offering combines traditional press relations ('old school' media networks cultivated over 17 years) with digital communication capabilities for viral marketing campaigns. Its core products are Communication Strategy Services, Press Relations, and Event Production. Distribution is direct B2B sales to enterprise clients (producers, venue operators, cultural institutions, tourism brands), with no disclosed SaaS, app, or platform product. The agency uses organic social channels (LinkedIn, Facebook, Instagram, Twitter) and publishes an annual downloadable Line-up PDF catalog as content marketing assets.

COM'PROD operates as a boutique agency with a core team of approximately 7 staff — including founder Fred Papet, press attachés Lætitia Roubaud de Cerkval (15-year tenure) and Hervé Mars, plus partner freelancers (Marco Goncalvez as stage manager, Boris Perigaud as director-camera operator for France 2). Revenue is generated through professional service fees (likely retainer- and project-based) under a selective engagement model ('Quand on ne le sent pas, on n'y va pas!'). The firm has raised no external capital, has no parent company, and operates exclusively within France, citing 'plus de 500 références' accumulated over 17 years. Two external partnerships — with graphic studio HARACOM and 360 agency COMQUEST — extend delivery capacity without adding headcount.

Name

COM'PROD

Legal name

COMPROD

Website

https://comprod.fr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

COM'PROD is a Paris-based boutique PR and communication agency serving French entertainment, culture, tourism, and leisure clients with strategic communications, press relations, and event production. Founded in 2008 by Fred Papet.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

akta.pro secondary industries

Digital PR & Social Media Communications (MPAAADAJ), Event PR & Communications Support (BPAFADAO)

Keywords

• Public relations services
• Press relations
• Communication strategy
• Event promotion
• Media relations

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PR and Communication Services: Professional PR and communication strategy services for entertainment, culture, tourism, and leisure sectors. Revenue appears to come from service fees, likely retainer-based or project-based engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

COM'PROD is a Paris-based communication and production agency providing strategic PR, press relations, and communication services to entertainment, culture, tourism, and leisure sector clients. The agency combines traditional media relations with digital marketing capabilities, executing brand launch campaigns, media coverage generation, and live event production for mass-audience ("grand public") brands.

Product overview

COM'PROD is a French communication and production agency specializing in entertainment, culture, tourism, and leisure sectors. The company provides strategic PR and communication services as its core offering, supplemented by event production capabilities. The portfolio includes major French cultural events (L'Héritage Goldman, Foire du Trône, Cirque d'Hiver Bouglione), cabaret shows (Le Royal Palace, GENERATION CELINE), concerts (Belinda Davids tribute to Whitney Houston, Forever King of Pop, MANIA ABBA tribute, SO FLOYD, Stars 80), tourism brands (Le Routard travel guides, CroisiEurope river cruises), and seasonal events (La Fête des Tuileries, Le Parc de l'Etrange, Holiday on Ice). The agency combines traditional press relations with digital communication strategies for viral marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication Strategy Services

Quantifiable outcome

• Over 500 client references in the agency's portfolio
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hopscotch: One of France's largest independent PR and communications groups, with dedicated lifestyle, culture and entertainment practices. Directly comparable as a French full-service PR competitor serving similar brand and cultural clients, though at materially larger scale.
• Havas Paris: Communications arm of Havas, with significant French brand, entertainment and public-affairs clients. Comparable as a larger French competitor offering integrated creative, PR and digital services to similar categories of brand.
• Publicis Live: Live-entertainment, sports and events-focused arm of Publicis Groupe, providing marketing and communications for festivals, tours and live shows. Closely comparable to COM'PROD's core live-entertainment and cultural-events remit, but backed by a global holding-company network.
• Edelman France: Paris office of the global Edelman network, providing consumer, entertainment and culture PR services. Comparable as a larger French PR competitor offering integrated earned-media and digital campaigns to brand clients in entertainment and lifestyle.
• BCW (Burson Cohn & Wolfe) France: Global PR network with a strong Paris presence serving consumer, entertainment and culture clients. Comparable as a broader French competitor offering media relations, crisis and event communications to similar category-leading brand clients.

Direct peers

• The Bureau (Paris): Paris-based communications agency offering press relations and event communications for lifestyle, culture and consumer brands. Comparable as a similarly-positioned French boutique PR competitor targeting culture, leisure and entertainment clients.
• Karla Otto: London-headquartered PR and communications agency with strong entertainment, luxury and lifestyle practices, including talent and live-events work. Comparable as a boutique-style peer mixing traditional media relations with digital talent and event campaigns for consumer-facing clients.
• Groupe 1981: Paris-based communications group focused on entertainment, culture, music and live events, with press-relations and event-PR offerings. Directly comparable as a French boutique-to-mid-size competitor targeting the same live-entertainment and cultural-institution clients.
• 14 Septembre: French independent PR and communications agency serving lifestyle, culture, media and entertainment clients. Comparable as a mid-sized French peer offering media relations, event communications and digital campaigns to similar brand categories.
• Diffusion Media: Paris-based communications agency with a press-relations-led offering for culture, lifestyle and consumer brands. Comparable as a similar-sized French boutique competing for the same type of culture, tourism and entertainment PR mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/comprodrp
• Facebookfacebook.com/ComProd-477418608973151
• LinkedInlinkedin.com/company/com-prod
• Instagraminstagram.com/comprod_

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COM'PROD