PBC Comptoir de l'Ours
PBC Comptoir de l'Ours is a French independent cooperative of 120+ building materials stores, manufacturing own-brand paints (VEIA, HB) while distributing 100+ partner brands across paints, flooring, wall coverings, and insulation, serving professionals and consumers throughout France.
- Company typePrivate
- Founded1999
- Headquarters—
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What PBC Comptoir de l'Ours does
PBC Comptoir de l'Ours is a French independent groupement (cooperative) founded in 1999 that operates as a hybrid manufacturer-retailer of professional and consumer building materials, with a particular focus on paints, floor and wall coverings, and insulation. The company functions as the central organization for a network of 120+ member stores across France, supported by 750+ in-store experts, and offers a catalog of more than 5,000 product references spanning 100+ partner brands (including Gerflor, Tarkett, Knauf, Mapei, and Sika). In parallel with distribution, Comptoir de l'Ours manufactures its own proprietary paint brands—including the VEIA biosourced line formulated from plant-based resins, HB, RAFALE, PROTECHNIC, ESPRIT SOL, and ESPRIT MUR—under controlled manufacturing processes with stated environmental standards. Its technology differentiators include the ELIPURE depolluting interior paint range and complete External Thermal Insulation (ITE) systems claimed to reduce heat loss by up to 40%.
The business model is anchored in retail unit-pricing across two channels: a direct-to-consumer/consumer-pro channel through the physical store network and a new e-commerce platform at comptoirdelours.fr, plus a dedicated B2B professional sales channel offering preferential pricing for tradespeople and construction companies. Revenue streams derive from one-time sales of paints, floor and wall coverings, tools and construction materials, supplemented by expert consultation services. The customer base spans three persona segments—professional painters and decorators (primary), consumers and homeowners undertaking DIY/renovation, and building/construction companies—with marketing executed through physical stores, social media, content marketing, email newsletters, and digital catalogs of technical documentation. Geographic scope is single-country (France).
PBC Comptoir de l'Ours firmographics
Firmographics- Name
- PBC Comptoir de l'Ours
- Legal name
- Comptoir de l'Ours
- Website
- https://comptoirdelours.fr
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PBC Comptoir de l'Ours is a French independent cooperative of 120+ building materials stores, manufacturing own-brand paints (VEIA, HB) while distributing 100+ partner brands across paints, flooring, wall coverings, and insulation, serving professionals and consumers throughout France.
- Ownership category
- akta.pro rank
PBC Comptoir de l'Ours business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Paint Sales: Sale of own-brand paints (VEIA, HB, RAFALE, PROTECHNIC) and partner brand paints through physical stores and e-commerce
- Floor & Wall Covering Sales: Sale of floor coverings (laminate, LVT, vinyl, parquet, carpet) and wall coverings (wallpaper, decorative coatings) through retail network
- Tools & Materials Sales: Sale of professional painting tools, adhesives, surface treatments, and construction materials
- Professional Services: Expert consultation services for professionals with preferential pricing programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail pricing |
| Unit Pricing | Pay-as-you-go | Professional/B2B pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
PBC Comptoir de l'Ours product offering
Product offeringCore offering
PBC Comptoir de l'Ours is a French independent groupement of more than 120 specialist stores selling paints, floor and wall coverings, materials and tools, and external thermal insulation (ITE) systems. It combines the manufacturing of proprietary brands (VEIA, HB, RAFALE, PROTECHNIC, ESPRIT SOL, ESPRIT MUR) with distribution of over 100 partner brands across 5,000+ product references.
Product overview
PBC Comptoir de l'Ours is a French independent groupement (cooperative) of 120+ specialist building materials stores, acting as both a retailer of 100+ partner brands and a manufacturer of proprietary paint brands. The company operates a unified platform combining physical retail with e-commerce, offering an extensive portfolio organized into six core product categories: (1) Paints (Peintures) encompassing environmental, wall/ceiling, wood/stains, metal, floor/marking, facade, and decorative paints; (2) Wall Coverings (Revêtements Muraux) including wallpapers, paintable structures, technical and decorative finishes; (3) Floor Coverings (Revêtements de Sol) spanning mineral, LVT, PVC vinyl, laminate, parquet, carpet, natural, outdoor solutions, and underlays; (4) Materials and Tools (Matériaux et Outillage) for painter's equipment, adhesives, protection, grout/mastics, and surface treatment; (5) External Thermal Insulation (ITE) systems with certified RGE professional installation; and (6) Color Cards and Collections for paint matching. The company manufactures its own paint brands including VEIA (biosourced eco-responsible paints), HB, ESPRIT SOL, ESPRIT MUR, PROTECHNIC, and RAFALE. A digital simulator tool enables customers to visualize floor and wall combinations. The group serves both professionals and consumers through 120+ stores across France with 750+ experts.
Differentiator
Problem solved
Functional benefit
Brands
- VEIA: Biosourced eco-responsible paint brand
- HB
- Esprit Sol
- Esprit Mur
- PROTECHNIC
- Rafale
Products and services
- VEIA Paint Range Biosourced paint range under the VEIA proprietary brand, developed for environmentally conscious professional and consumer use.
- HB Paint Range Proprietary HB brand of paints and coatings offered through PBC Comptoir de l'Ours stores and online.
- RAFALE Paint Range RAFALE proprietary paint brand marketed under PBC Comptoir de l'Ours for professional and consumer painting applications.
- ELIPURE Depolluting Paint Air-purifying, depolluting paint product positioned as a differentiated, environmentally focused coating in the PBC catalog.
- ESPRIT SOL Floor Coverings Proprietary ESPRIT SOL brand of floor coverings distributed by PBC Comptoir de l'Ours for residential and professional projects.
- ESPRIT MUR Wall Coverings Proprietary ESPRIT MUR brand of wall coverings (wallpaper and wall finishes) offered through PBC stores and online.
- PROTECHNIC Technical Products Proprietary PROTECHNIC range of technical products (preparatory and finishing materials for professional use) distributed by PBC Comptoir de l'Ours.
- External Thermal Insulation (ITE) Systems External thermal insulation (ITE) systems sold by PBC Comptoir de l'Ours to professionals and consumers for building energy retrofit projects.
- Materials and Tools Range Range of materials, accessories and tools for painting, wall and floor covering installation, sold to professionals and DIY consumers.
- Color Cards and Collections (Nuanciers) PBC color cards and collections (nuanciers) helping customers select paint colors, wall and floor finishes across the product range.
Quantifiable outcome
- Up to 40% reduction in heat loss through exterior walls with ITE systems
Companies that use PBC Comptoir de l'Ours
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
PBC Comptoir de l'Ours technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PBC Comptoir de l'Ours partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major and minor.
- VEIAcoreOwn brand subsidiary producing biosourced eco-responsible paints based on plant resins and renewable components
- HB (HBF Group)coreOwn brand producing professional painting products, part of the HBF group supplying exclusive quality brands
- GerflormajorInternational flooring manufacturer partner providing vinyl, LVT and linoleum products
- TarkettmajorGlobal flooring and sports surface company partner
- NovacolormajorItalian decorative paint brand partner offering premium decorative coatings
- ForbomajorSwiss flooring manufacturer partner for linoleum and textile products
- KnaufmajorBuilding materials manufacturer partner for drywall and insulation solutions
- MapeimajorItalian construction chemical products partner for adhesives and sealants
- SikamajorSwiss specialty chemicals partner for construction sealants and adhesives
- Fassa BortolomajorItalian rendering and painting systems partner
- PergomajorPremium laminate flooring brand partner
- IVCminorFlooring manufacturer partner for vinyl and LVT products
- MaulerminorFrench decorative paint brand partner
- MetabominorGerman power tools manufacturer partner
- MirkaminorFinnish abrasive and polishing solutions partner
- PlacoplatreminorFrench drywall and plaster manufacturer partner
- UnilinminorFlooring manufacturer partner for laminate and wood products
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
PBC Comptoir de l'Ours competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PBC Comptoir de l'Ours social profiles
Digital presencePBC Comptoir de l'Ours financial estimates
Financial estimateRevenue estimate
Valuation estimate
PBC Comptoir de l'Ours leadership team
Management profileNumber of profiles
PBC Comptoir de l'Ours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PBC Comptoir de l'Ours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PBC Comptoir de l'Ours
What does PBC Comptoir de l'Ours do?
PBC Comptoir de l'Ours is a French independent groupement of more than 120 specialist stores selling paints, floor and wall coverings, materials and tools, and external thermal insulation (ITE) systems. It combines the manufacturing of proprietary brands (VEIA, HB, RAFALE, PROTECHNIC, ESPRIT SOL, ESPRIT MUR) with distribution of over 100 partner brands across 5,000+ product references.
Is PBC Comptoir de l'Ours a public or private company?
PBC Comptoir de l'Ours is a private company. It is classified as management employee owned and is currently operating.
When was PBC Comptoir de l'Ours founded?
PBC Comptoir de l'Ours was founded in 1999. It employs 1 to 10 people.
How does PBC Comptoir de l'Ours make money?
Four revenue lines are on record. Retail Paint Sales are the primary driver. The others are floor & Wall Covering Sales, tools & Materials Sales and professional Services.
Does PBC Comptoir de l'Ours have an API?
No public API is recorded for PBC Comptoir de l'Ours.