LE COMPTOIR FRANCAIS

What LE COMPTOIR FRANCAIS does

Le Comptoir Français du Thé (legal entity Comptoir Français du Thé SAS, RCS Strasbourg B 423 420 082) is a France-based artisanal tea manufacturer and direct-to-consumer retailer headquartered in Geispolsheim, Alsace. The company operates a B2C e-commerce storefront at comptoir-francais-du-the.fr complemented by a physical retail store-locator presence across France, and ships cross-border to Belgium and Switzerland via Chronopost. Its core proposition is in-house blending of teas, infusions, rooibos, and matés flavored with 100% natural aromas, with a significant share of SKUs certified organic under EU/French "agriculture biologique" standards.

The product portfolio spans five archetypal categories — flavored teas (Thés aromatisés), plain/natural teas (Thés natures), matés, herbal infusions and rooibos, and gift sets/accessories — distributed across three formats: bulk/vrac (up to 1 kg pouches at €6.50–€108), decorative metal boxes (90–100 g at €7.50–€21.50), and sachets/doy packs. A signature co-development collaboration with pastry chef Nina Métayer produces an exclusive sub-brand ("Thés de Nina Métayer" and "Infusions de Nina Métayer"). Marketing is primarily content-led, with an educational blog covering tea preparation, iced-tea recipes, and tea culture, supported by an organic Facebook page and SEO-optimized product pages. The company has no disclosed funding, no AI/ML capabilities, and a headcount of 1–10.

Revenue mechanics are pure transactional e-commerce at small-ticket unit prices, with a €50 free-shipping threshold and a €12 Chronopost express option. The customer base is distributed individual consumers (B2C horizontal segmentation) with no enterprise accounts or named key customers, and pricing is uniform unit-based with no subscription or contract layer visible. Chairman François De Bretagne leads the company, and there is no evidence of institutional investors, parent entities, or M&A activity.

Name

LE COMPTOIR FRANCAIS

Legal name

Comptoir Français du Thé SAS

Website

https://comptoir-francais-du-the.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Comptoir Français du Thé is a France-based artisanal tea and infusion manufacturer and B2C e-commerce retailer headquartered in Geispolsheim, Alsace, selling flavored teas, herbal infusions, rooibos, and matés via its own website, partner retail stores, and shipping to France, Belgium, and Switzerland.

Ownership category

akta.pro rank

Headquarters

HQ city

LE PUY EN VELAY

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Tea and Infusion Sales: Direct-to-consumer online sales of teas, infusions, rooibos, and accessories through their e-commerce website with pricing for various formats (bulk vrac, sachets, metal boxes)
2. Retail Store Sales: Physical retail sales through company-owned or partner stores in France, with store locator available on website

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Comptoir Français du Thé is a French artisanal tea manufacturer and retailer producing flavored and natural teas, herbal infusions, rooibos, and matés. Products are available in bulk (vrac), sachet, and decorative metal box formats, with organic-certified (Agriculture Biologique) options. The company sells directly to consumers through its own e-commerce website and physical retail stores in France, and operates a collaborative sub-brand with pastry chef Nina Métayer.

Product overview

Comptoir Français du Thé is a French tea manufacturer offering a comprehensive portfolio of tea and infusion products across multiple formats (bulk, metal boxes, sachets) and categories. The core offering includes flavored teas (Thés aromatisés) with diverse flavor profiles, plain/natural teas (Thés natures), mate beverages, and herbal infusions with rooibos. A notable collaboration with pastry chef Nina Métayer produces signature blends. Products are available in organic (bio) certified variants, and seasonal offerings include Christmas teas and iced tea ranges. The company also offers gift sets and accessories (kettles, filters, infusers) for tea preparation.

Differentiator

Problem solved

Functional benefit

Brands

• Thés de Nina Métayer: A collaborative tea and infusion line created with pastry chef Nina Métayer, featuring flavored teas and infusions.

Products and services

• Thés aromatisés (Flavored Teas) A wide range of flavored teas including black, green, white, oolong, and iced teas, featuring flavors such as chai, citrus, fruits, flowers, and seasonal Christmas varieties. Available in multiple formats including bulk (vrac), sachets, and metal boxes.
• Thés natures (Plain/Natural Teas) Unflavored teas including black, green, white, oolong varieties, as well as organic teas, blend teas, and Pu Erh teas sourced from various origins.
• Matés Mate beverages including organic mate, Christmas mate, flavored mate, and plain mate, featuring fruity and citrus flavor profiles. Rich in mateine.
• Infusions & Rooibos Herbal infusions and rooibos teas, including fruit infusions, organic infusions, iced infusions, and Christmas-themed infusions. Products include rooibos varieties (African Caramel Beurre Salé, African Dream BIO, African Summer BIO) and herbal blends (Camomille, Verveine, Tilleul-Menthe).
• Coffrets, cadeaux & accessoires (Gift Sets & Accessories) Gift boxes, gift sets (coffrets), kettles (bouilloires), filters and infusers, and water bottles (gourdes) for tea preparation and gifting occasions. Includes seasonal offerings such as the Calendrier de l'Avent 2025.
• Thés & Infusions de Nina Métayer (Nina Métayer Collaboration) A signature collaboration with pastry chef Nina Métayer featuring exclusive tea and infusion blends such as Délicatesse d'Infusion Mûre et Baies de Genévrier, Délicatesse d'Infusion Vanille et Kiwi, Délicatesse de Rooibos et Café, and Délicatesse Etoilée. Available in flavored teas, infusions, and rooibos sub-categories.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Nina MétayercoreStrategic or Co-development PartnerCollaboration with renowned pastry chef Nina Métayer to create exclusive tea and infusion blends. Products include 'Thés de Nina Métayer' and 'Infusions de Nina Metayer' featuring unique flavor combinations like Délicatesse d'Infusion Mûre et Baies de Genévrier, Délicatesse d'Infusion Vanille et Kiwi, Délicatesse de Rooibos et Café, and Délicatesse Etoilée.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Betjeman & Barton: UK-based premium tea brand with loose-leaf blends, flavored teas, and gift collections sold online and through specialty retail. Comparable on assortment depth and gift-led DTC model.
• Whittard of Chelsea: UK heritage tea retailer with loose-leaf teas, infusions, gift tins, and accessories sold DTC and through high-street stores. Comparable on gifting tins, accessories bundling, and multi-channel retail.
• T2 Tea: Specialty tea retailer with a broad flavored and loose-leaf range, gift-focused metal tins, and international DTC. Comparable on gifting-led assortment, multi-format packaging, and brand-led DTC.
• Dammann Frères: Long-established French tea company with a comparable flavored tea portfolio, gift sets, and DTC + retail distribution. Direct peer on assortment, format (loose leaf, sachets, tins), and gifting focus.
• Mariage Frères: Iconic French tea house offering flavored and rare teas, infusions, and luxury gift coffrets via DTC, salons de thé, and global wholesale. Closely mirrors Le Comptoir Français du Thé's premium French tea positioning.
• Kusmi Tea: French-origin flavored tea brand selling black, green, and wellness teas in tins, sachets, and coffrets through DTC, retail, and hospitality channels. Comparable on flavored teas, metal-box packaging, and gifting.
• Palais des Thés: French premium tea specialist with a comparable catalog of single-origin and flavored teas, infusions, and a strong DTC and boutique retail footprint in France and internationally. Most directly comparable peer in positioning and assortment.
• Harney & Sons: American specialty tea company offering flavored, organic, and iced teas via e-commerce, hotels, and retail. Closely comparable on DTC premium flavored tea assortment and hospitality/retail channels.

Emerging players

• Teapigs: UK premium tea brand focusing on whole-leaf teas, herbal infusions, and iced teas with strong DTC and grocery distribution. Comparable on premium infusions and iced tea formats, slightly younger and more mass-tilted.

Broad incumbents

• Twinings: Global mass-market tea incumbent with broad flavored and wellness tea ranges distributed through grocery and hospitality. Relevant as a benchmark for category scale, pricing tiers, and channel breadth Le Comptoir Français du Thé is not yet addressing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/comptoirfrancaisduthe.officiel
• LinkedInlinkedin.com/company/le-comptoir-francais

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LE COMPTOIR FRANCAIS