Secretaria de Comunicação do RS | SECOM

Name

Secretaria de Comunicação do RS | SECOM

Legal name

Secretaria de Comunicação do Estado do Rio Grande do Sul

Website

https://comunicacao.rs.gov.br

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Government Communications Services

NAICS

Television Broadcasting Stations (51612), Public Relations Agencies (541820), Executive, Legislative, and Other General Government Support (921), Advertising, Public Relations, and Related Services (5418)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832), Communications Services, Nec (4899)

akta.pro primary industry

Public Affairs & Government Relations (MPAAADAE)

akta.pro secondary industry

Government & Public Sector Conferences (MPAGAGAH)

Keywords

• Government communications
• Public broadcasting services
• State advertising management
• Public sector media
• Government public relations

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Distribution channels3 records

Marketing channels7 records

Core offering

SECOM is the official communication secretariat of the State of Rio Grande do Sul, Brazil. Its core offering is centralized government communication services to the state executive branch, including formulation and execution of communication policy, coordination of messaging across state agencies, operation of public educational broadcasters (TVE and FM Cultura), government advertising contract management, official digital channels (website and news portal), social media management, and event coordination for state government activities.

Product overview

Secretaria de Comunicação do Estado do Rio Grande do Sul (SECOM) is the state government's official communication body operating as a unified platform managing multiple interconnected communication products and services. The portfolio consists of: (1) Public Broadcasting Services — TVE (Televisão Educativa) and FM Cultura, two public educational broadcast stations managed by the Diretoria de Radiodifusão e Audiovisual, producing and distributing educational, cultural, and artistic content; (2) Digital Communication Infrastructure — the official website (comunicacao.rs.gov.br) and the Portal de Notícias do Estado news portal serving as the central hub for government information; (3) Social Media Management — centralized coordination of the state government's presence across Instagram, LinkedIn, and X (Twitter) platforms; (4) Government Publicity Services — managed advertising contracts with five advertising agencies (Escala, Matriz, Centro, HOC, Engenho de Ideias), annual advertising plans, and marketing campaign coordination; and (5) Event Services — institutional event organization and public relations support. SECOM functions as a centralized communication coordination body for the entire state executive branch, unifying government messaging and managing all government communication channels.

Differentiator

Problem solved

Functional benefit

Products and services

• TVE (Televisão Educativa do RS) Public educational television station operated by the state government, managed under the Department of Broadcasting and Audiovisual (Diretoria de Radiodifusão e Audiovisual). Produces and broadcasts educational, cultural, and artistic programming for the general population of Rio Grande do Sul.
• FM Cultura Public educational radio station operated by the state government under the Department of Broadcasting and Audiovisual. Broadcasts cultural and educational audio content to listeners in Rio Grande do Sul.
• Portal de Notícias do Estado (State News Portal) Official state government news portal hosted at estado.rs.gov.br/agencia-de-noticias that centralizes government news and information. During electoral periods, the entire state executive branch websites redirect to this portal in compliance with electoral law.
• Social Media Management Services Coordination and management of the state government's social media presence across Instagram, LinkedIn, and X (Twitter). Handles content creation, publication, and social media strategy across all state government secretariats.
• Government Publicity and Marketing Services Government publicity and advertising services including annual advertising plans, contract management with advertising agencies (Escala, Matriz, Centro, HOC, Engenho de Ideias), media buying, and marketing campaign execution for state government communication.
• Event Organization Services Institutional event coordination and management services for state government activities, including event planning, execution, and public relations support for government events.
• Official SECOM Website (Palácio Piratini Digital Channels) Official website (comunicacao.rs.gov.br) serving as the primary digital communication channel for the Secretariat, providing institutional information, news, accessibility features (eMAG compliance, VLibras), transparency data, and citizen services.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• PROCERGS (Centro de Tecnologia da Informação e Comunicação do Estado do RS)coreTechnology or IntegrationPROCERGS serves as the primary technology operator for the State Government of Rio Grande do Sul, providing IT infrastructure and digital platform services for SECOM's website and digital operations. Located at Praça dos Açorianos, s/n - Centro Histórico, Porto Alegre.
• VLibras (Government of Brazil)coreTechnology or IntegrationVLibras accessibility widget integrated across all SECOM digital platforms, providing real-time translation of web content into Brazilian Sign Language (Libras) with avatar options (Ícaro, Hosana, Guga) for deaf and hard-of-hearing citizens.
• All State Government Agencies of Rio Grande do SulcoreStrategic or Co-development PartnerSECOM provides communication services and coordination to 24 state government agencies through embedded communication advisors, including Governor's Office, Vice-Governor's Office, Casa Civil, and sector-specific secretariats (Education, Health, Security, etc.).

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fundação Padre Anchieta (TV Cultura): São Paulo state government's public broadcasting foundation operating TV Cultura and affiliated radio stations, focused on educational and cultural programming. Closest structural peer to SECOM's TVE/FM Cultura combination — same state-broadcaster model run by adjacent administrative structures.
• EBC - Empresa Brasil de Comunicação: Brazil's federal public broadcaster operating TV Brasil, Agência Brasil and radio networks. Direct functional peer to SECOM at the federal level — both operate state/public-owned broadcasting infrastructure and news distribution for government communications.
• TV Minas: Minas Gerais state-owned public television broadcaster producing educational and cultural programming. Comparable in mandate and operational model to SECOM's TVE — a state-level public educational broadcaster within the same federal system.

Broad incumbents

• Agência Brasil: Federal public news agency under EBC distributing official government news content nationwide. Comparable as a public-sector news/content distribution layer to SECOM's Portal de Notícias do Estado, though operating at federal scale.

Regional players

• Secretaria de Comunicação do Estado de São Paulo: São Paulo state government's official communication secretariat performing centralized government communications, publicity procurement and news distribution. Comparable function to SECOM but operating in a different (larger) state jurisdiction.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/secom_rs
• LinkedInlinkedin.com/company/secretaria-de-comunica%C3%A7%C3%A3o-do-rs-secom
• Instagraminstagram.com/secom_rs

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secretaria de Comunicação do RS | SECOM