Facultad de Comunicaciones Universidad del Desarrollo

What Facultad de Comunicaciones Universidad del Desarrollo does

The Facultad de Comunicaciones Universidad del Desarrollo is an academic unit within Universidad del Desarrollo, a private Chilean university founded in 1991 with approximately 35 years of operating history. It delivers undergraduate programs in Journalism and Communication, Advertising and Marketing, and Film and Audiovisual Communication across two physical campuses in Santiago (Las Condes) and Concepción, complemented by the Master's program MCEMN (Strategic Communication, Marketing and Business), professional Diplomados, short courses, and the Programa Internacional de Marketing Digital.

The Faculty builds its educational offering around dedicated infrastructure including the LABCOM UDD communications laboratory with TV studio and radio facilities, research centers such as CECA (Centro de Estudios de la Comunicación Aplicada) and CILED (Centro de Innovación en Liderazgo Educativo), the Observatorio Global de Comunicaciones, and academic chairs such as Cátedra José María Desantes on information law and Cátedra La Tercera-UDD on media and democracy. Faculty are active in applied communication research and host national academic congresses including XII Congreso INCOM 2026.

Revenue is tuition-driven via subscription-style annual billing across undergraduate, postgraduate, and continuing-education streams, with pricing not publicly disclosed. The go-to-market is sales-led: prospective students are recruited through open days (Open UDDay), vocational guidance ('Días Puente' / Open UDDay), campus visits, and the national DEMRE/SCAE admissions system, with postgraduate recruitment handled separately through the dedicated MCEMN program and Diplomado catalog. Customers are segmented horizontally into high-school students, working professionals, and a smaller set of institutional clients such as school administrators reached through CILED.

Name

Facultad de Comunicaciones Universidad del Desarrollo

Legal name

Facultad de Comunicaciones Universidad del Desarrollo

Website

https://comunicaciones.udd.cl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

The communications faculty of Chile's private Universidad del Desarrollo, delivering undergraduate programs in journalism, advertising, and film, plus the MCEMN master's and continuing education, through campuses in Santiago and Concepción, supported by research centers CECA, LABCOM UDD, and CILED.

Ownership category

akta.pro rank

Product category

Higher Education (Communications)

NAICS

Colleges, Universities, and Professional Schools (6113), Fine Arts Schools (611610), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812), Radio Broadcasting Stations (4832)

akta.pro primary industry

Film, Television & Media Arts Colleges (EDAHAJAE)

akta.pro secondary industries

Marketing, Sales & Brand Management Schools (EDAHAHAE), University/Educational Local Stations (College Radio, Campus TV) (MPABACAH)

Keywords

• Communications degree programs
• Journalism undergraduate education
• Film and audiovisual studies
• Marketing and advertising education
• Higher education continuing programs

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Undergraduate Tuition: Revenue from undergraduate programs in Journalism and Communication, Film and Audiovisual Communication, and Advertising and Marketing
2. Postgraduate and Continuing Education: Revenue from Master's programs (Magíster en Comunicación Estratégica, Marketing y Negocios), diplomas, courses, and masterclasses
3. International Programs: Revenue from international programs such as Programa Internacional de Marketing Digital

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Faculty of Communications of Universidad del Desarrollo delivers undergraduate programs in Journalism, Marketing/Advertising, and Film/Audiovisual Communication, alongside postgraduate and continuing education programs for working professionals. The faculty operates across Santiago and Concepción, supported by applied-learning facilities (LABCOM UDD, TV studio, and radio station) that enable hands-on media production as part of the curriculum.

Product overview

The Faculty of Communications at Universidad del Desarrollo offers a comprehensive educational portfolio across three main undergraduate programs (Cine y Comunicación Audiovisual, Periodismo y Comunicación, and Publicidad y Marketing) with double-degree options. The faculty provides postgraduate education through the Magíster en Comunicación Estratégica, Marketing y Negocios (MCEMN), along with various diplomados and continuing education courses including digital marketing. Research and extension activities are supported through specialized centers including CECA (Centro de Estudios de la Comunicación Aplicada), LABCOM UDD (communications laboratory), CILED (Centro de Innovación en Liderazgo Educativo), the Global Communications Observatory, Cátedra José María Desantes (information law), and Cátedra La Tercera-UDD (media and democracy). Additional support services include a Writing Center and Alumni network.

Differentiator

Problem solved

Functional benefit

Brands

• Centro de Estudios de la Comunicación Aplicada (CECA): Research center of the Faculty of Communications composed of researchers from Santiago and Concepción
• LABCOM UDD
• Observatorio Global de Comunicaciones UDD
• Cátedra José María Desantes
• Coke Délano
• Nueva Longevidad UDD

Products and services

• Journalism undergraduate program Undergraduate (pregrado) degree program in Journalism that prepares students for journalism careers, with practical learning supported by the faculty's newsroom environment.
• Marketing undergraduate program Undergraduate (pregrado) degree program in Marketing, supporting careers in marketing and commercial communications, with option to combine with the Advertising program into a dual degree.
• Advertising undergraduate program Undergraduate (pregrado) degree program in Advertising, with option to combine with Marketing to obtain a dual degree.
• Film and Audiovisual Communication undergraduate program Undergraduate (pregrado) degree program in Film and Audiovisual Communication, supported by the faculty's TV studio and production facilities.
• Marketing and Advertising dual degree program Undergraduate dual-degree program combining Marketing and Advertising curricula, designed for students seeking both commercial and creative communications credentials.
• Postgraduate programs (postgrado) Postgraduate (postgrado) programs in communications disciplines for graduates seeking advanced or specialized credentials beyond the undergraduate level.
• Continuing education / professional development programs (Educación Continua) Continuing-education (educación continua) offerings — including diplomas, certificates, and short courses — aimed at working professionals looking to upskill or update credentials in communications fields.

Quantifiable outcome

• 110.8 point increase in Advertising cut score for 2026
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• INCOM Chile (Asociación Chilena de Investigadoras e Investigadores en Comunicación)coreStrategic or Co-development Partner · 27 October 2026UDD Concepción hosts XII Congreso INCOM 2026, the most important communication research congress in Chile, coinciding with INCOM's 15th anniversary
• CILED (Centro de Innovación en Liderazgo Educativo)coreStrategic or Co-development Partner · 23 July 2026Joint organization of 'Comunicar para liderar en tiempos complejos' conversatorio addressing communication challenges in educational communities
• Sello MayorminorOthers · 9 July 2026Collaboration with Sello Mayor organization for 'Nueva Longevidad' project addressing aging population law implementation
• Moov MediaminorChannel Partner/ Reseller/ Distributor · 8 July 2026Advertising and Marketing students visited Moov Media agency for industry exposure and internship opportunities
• SauvalleminorChannel Partner/ Reseller/ Distributor · 6 July 2026Advertising and Marketing students visited Sauvalle to record commercial pieces in professional studio
• ValoraminorChannel Partner/ Reseller/ Distributor · 20 May 2026MCEMN students participated in Branding Challenge 2026 organized by Valora
• UADE (Universidad Argentina de la Empresa)coreStrategic or Co-development Partner · 15 May 2026International academic exchange partnership for Communication and Sports Marketing students. First international internship in Buenos Aires covering topics like AI, sports journalism, and digital media.
• Copesa / La TerceracoreStrategic or Co-development Partner · 11 May 2026UDD and La Tercera (Copesa) established the 'Cátedra La Tercera-UDD: Medios, Democracia y Sociedad' to analyze media, democracy, and society topics. UDD will preserve historical Copesa archives.
• LT Horizonte (La Tercera)minorStrategic or Co-development Partner · 11 May 2026Collaboration with La Tercera's LT Horizonte project for joint events and content creation on societal topics

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Universidad Diego Portales - Escuela de Comunicación: Private Chilean university with a comparable communications school offering journalism and advertising programs in Santiago, competing for the same prospective students.
• Universidad de Chile - Facultad de Comunicación: Public flagship university's communication faculty, the largest and oldest in Chile, offering comparable journalism, audiovisual, and advertising tracks to a similar applicant pool.
• Universidad de Santiago de Chile: Chilean public university with a sizable communication and journalism department offering comparable undergraduate programs in Santiago.
• Universidad Adolfo Ibáñez: Private Chilean university with communication and advertising-related programs that competes for high-school applicants in Santiago and Concepción markets.
• Pontificia Universidad Católica de Chile - Escuela de Comunicaciones: Chile's leading private university's communications school offering journalism, advertising, and film programs with similar faculty structure and target audience of Chilean high school graduates.
• Universidad Austral de Chile: Chilean regional university with journalism and communication programs, comparable in scale and mission to UDD's Concepción campus.
• Universidad del Pacífico (Chile): Private Chilean university with communications programs in the same tuition-based segment, competing for Santiago-area applicants.
• Pontificia Universidad Católica de Valparaíso - Escuela de Periodismo: Chilean regional university with journalism and audiovisual communication programs directly comparable to UDD's Concepción campus offerings.
• Universidad de los Andes (Chile): Private Chilean university with communications and journalism offerings competing in the same tuition-based private higher-education segment.

Regional players

• UADE (Universidad Argentina de la Empresa): Argentine private university and UDD's international academic exchange partner for Communication and Sports Marketing, providing a comparable private-university communications model in a neighboring market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fcomudd
• Facebookfacebook.com/fcomudd
• LinkedInlinkedin.com/company/fcomudd
• Instagraminstagram.com/fcomudd

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Facultad de Comunicaciones Universidad del Desarrollo