Concept Fresh

What Concept Fresh does

Concept Fresh Vertriebsgesellschaft mbH is an Austrian B2B dairy product specialist founded in 1995, headquartered in Pucking with order-processing and logistics operations in Seekirchen, and led by CEO Fritz Mitterhumer. The company develops, produces, and markets a portfolio of approximately 170 dairy SKUs spanning hard cheese, sliced cheese, soft cheese, fresh cheese, national and international cheese specialties (Austrian mountain cheese, Bavarian specialties, Italian Grana Padano, Cypriot Halloumi), seasonal fresh products, and yogurts. Its core technical assets include an in-house laboratory and Technikum, invested in 2008, used for product development and quality testing, and a 2013 majority acquisition of Klosterkäserei Schlierbach, which provides in-house organic cheese production capacity.

The business operates three revenue streams: dairy product sales, Private Label manufacturing (covering product development to shelf placement for retail partners), and branded products under the Gusteria (cheese convenience), Schlierbacher (organic cheese), and Genussland Österreich (organic, ≥95% Austrian raw materials) sub-brands. Customers are predominantly Austrian and international food retail chains plus the gastronomy/hotel sector, served through direct sales, Key Account Management, downloadable product catalogs in German and English, and a dedicated Head of Sales Retail & Export. Pricing is not publicly disclosed. Quality and compliance positioning is anchored by IFS-Broker certification (first in the industry since 2012), AMA Biosiegel, Bio, Naturland, and V-Label certifications, plus ClimatePartner and ARA sustainability partnerships.

In 2024 the company reported €48 million turnover with 22 FTEs, a 35% export share, a 48% organic product revenue share, and over 1,000 tonnes of grill cheese delivered. Operational footprint is domestic-Austrian with growing DACH-adjacent export reach, and the company appears to be founder/management-owned with no parent company, external investor, or stock listing identified.

Name

Concept Fresh

Legal name

Concept Fresh Vertriebsgesellschaft mbH

Website

https://concept-fresh.at

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Austrian B2B dairy product specialist developing, producing, and marketing 170+ cheese and fresh-dairy SKUs for Austrian and international food retail chains plus the gastronomy sector, combining branded sub-brands (Gusteria, Schlierbacher, Genussland Österreich) with Private Label manufacturing and reaching €48 million turnover in 2024.

Ownership category

akta.pro rank

Product category

Dairy Products Distribution and Manufacturing

NAICS

Cheese Manufacturing (311513), Dairy Product (except Frozen) Manufacturing (31151), Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020)

akta.pro primary industry

Cheese (Natural & Processed) (CRADACAC)

akta.pro secondary industries

Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB), Fresh/Natural Cheese Manufacturing (Unripened & Soft) (AFAHABAA)

Keywords

• Dairy product development
• Private label manufacturing
• Cheese specialty distribution
• Organic dairy products
• Food retail supply

Headquarters

HQ city

Pucking

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Dairy Product Sales: Development, production and marketing of dairy products including cheese specialties, fresh products, and seasonal offerings. Product categories include hard cheese, sliced cheese, soft cheese, fresh cheese, national and international cheese specialties, seasonal fresh products and yogurts.
2. Private Label Manufacturing: Experienced and flexible manufacturer in Private Label segment. From product development to shelf placement, working closely with customers on individual needs. Products available domestically and internationally as Private Label.
3. Brand Products: Brand portfolio including Gusteria (cheese convenience products), Schlierbacher (organic cheese from Bio-Käserei Schlierbach), and Genussland Österreich (organic products with 95%+ Austrian raw materials).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Concept Fresh is an Austrian B2B dairy specialist that develops, produces, and markets cheese specialties, fresh dairy products, seasonal offerings, and yogurts for food retail chains and the gastronomy sector. The company operates Private Label contract manufacturing alongside three proprietary brands (Gusteria for cheese convenience, Schlierbacher for organic cheese, and Genussland Österreich for regional organic products) and distributes international dairy products such as Grana Padano, Halloumi, and Bavarian cheese specialties.

Product overview

Concept Fresh is a specialist for development, production and marketing of dairy products, operating as a B2B food distribution company rather than a software technology provider. The product portfolio includes multiple branded offerings (Gusteria for cheese convenience products, Schlierbacher for organic cheese, Genussland Österreich for organic products with Austrian origin) alongside Private Label manufacturing services. Their range encompasses hard cheese, sliced cheese, soft cheese, fresh cheese, national and international cheese specialties, seasonal fresh products and yogurts, sold to both gastronomy and retail sectors with flexible packaging sizes.

Differentiator

Problem solved

Functional benefit

Brands

• Gusteria: Cheese convenience products brand. Offers quick gourmet products made from best raw materials, finest recipes, careful processing, strict quality controls and good ideas.
• Schlierbacher
• Genussland Österreich

Products and services

• Gusteria Cheese convenience brand offering products for consumers seeking good taste with best raw materials, finest recipes, careful processing, and strict quality controls. Distributed by Concept Fresh to Austrian and international retail and gastronomy channels.
• Schlierbacher Organic cheese brand from Bio-Käserei Schlierbach, with sustainability as a central value across consumers, farmers, animals, soil, and employees. Includes the Schlierbacher HALLO Cheese Bio grill and frying cheese developed since 2019 in Mediterranean style.
• Genussland Österreich Organic products brand whose raw materials are at least 95% from Austria, with manufacturing and aging also taking place in Austria. Distributed to Austrian and international retail buyers seeking regional organic provenance.
• Private Label Manufacturing B2B Private Label contract manufacturing service for cheese and dairy products. Concept Fresh works closely with retail customers from product development through to shelf placement, delivering products domestically and internationally as Private Label.
• Organic Free-Range Eggs Organic free-range eggs and eggs from alternative husbandry forms marketed by Concept Fresh to food retail customers as part of its organic fresh products range.
• International and Specialty Cheese Range Broad assortment of cheese specialties including Austrian Mountain Cheese (Österreichischer Bergkäse), Bavarian cheese specialties, Italian Grana Padano, and Cypriot Halloumi, distributed by Concept Fresh to food retail and gastronomy customers.

Quantifiable outcome

• Grill cheese delivery volume exceeded 1,000 tonnes
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Klosterkäserei SchlierbachcoreStrategic or Co-development Partner · 1 January 2013Majority stake acquired in 2013. Joint development of Schlierbacher HALLO Cheese - Bio Grill- & Bratkäse (grill and frying cheese) following Mediterranean style. Klosterkäserei Schlierbach is a Bio-Käserei (organic dairy) focused on sustainability.
• GusteriacoreStrategic or Co-development PartnerBrand partnership under which cheese convenience products are marketed. Gusteria focuses on quick food lovers seeking good taste with best raw materials, finest recipes, careful processing, strict quality controls and good ideas.
• Genussland ÖsterreichcoreStrategic or Co-development PartnerBrand partnership for organic products with raw materials at least 95% from Austria. Raw materials sourced from Austria with manufacturing and aging in Austria.
• NordexminorStrategic or Co-development PartnerProduction partnership established in 2014 for grill and frying cheese production. Cooperative manufacturing arrangement.
• ClimatePartnerminorOthersClimate protection partnership for CO2 emission compensation. Concept Fresh compensates CO2 emissions and supports climate protection projects worldwide.
• Altstoff Recycling Austria (ARA)minorOthersSustainability partnership for packaging waste separation, recycling and disposal. In 2024, saved 170 tonnes of CO2 through the ARA system, equivalent to about 1,930,153 car kilometers.
• TrilopackminorOthersPackaging partner shown in product partners section
• AlambraminorOthersProduct partner from international cheese suppliers
• BergaderminorOthersProduct partner from German cheese producers
• DarigoldminorOthersProduct partner from US dairy sector
• HochwaldminorOthersProduct partner from German dairy cooperative

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bayernland eG: Bayernland is a Bavarian dairy cooperative specializing in regional cheese specialties and dairy products for retail and food service. Concept Fresh explicitly markets Bavarian cheese specialties, making Bayernland a directly comparable specialty B2B peer in the same product categories.
• Nordex Food: Nordex is a Danish cheese manufacturer specializing in Mediterranean-style grill and frying cheeses, including halloumi-type products. Directly comparable to Concept Fresh on the grill cheese category, B2B retail and food service supply, and existing co-manufacturing relationship for the Schlierbacher HALLO Cheese line.
• Bergader Privatkäserei: Bergader is a German family-owned specialty cheese producer supplying retail and private label across Europe. Highly comparable to Concept Fresh on specialty cheese focus, B2B retail and private label model, and product partner relationship (Bergader is already listed as a Concept Fresh supplier).
• Hochwald Foods: Hochwald is a German dairy cooperative producing cheese, butter, and dairy ingredients for retail and food service, including private label. Directly comparable to Concept Fresh on B2B dairy distribution, private label capability, and multi-country retail customer base (Hochwald is also a listed Concept Fresh product partner).

Broad incumbents

• Savencia Fromage & Dairy: Savencia is a French dairy group focused on cheese specialties and dairy ingredients for retail and food service globally. Concept Fresh's specialty cheese portfolio and international private label business map closely to Savencia's model, though Savencia is materially larger.
• Arla Foods: Arla Foods is a large European dairy cooperative serving retail and food service with branded and private label dairy. Comparable to Concept Fresh as a B2B dairy supplier with European retail reach, organic product lines, and food service customers, though at materially greater scale.
• DMK Group: DMK is one of Germany's largest dairy cooperatives, producing cheese, butter, fresh dairy, and ingredients for retail and food service. Comparable to Concept Fresh on B2B dairy distribution to German and European food retail, private label, and food service customers.
• Emmi Group: Emmi is a major Swiss dairy group with broad operations in cheese, fresh dairy, and specialty products across Europe and the Americas. Comparable to Concept Fresh on dairy product development, B2B retail customers, and private label offerings, though much larger and more diversified.
• Lactalis Group: Lactalis is the world's largest dairy group, with a broad specialty cheese portfolio including brands like Galbani and Président. Concept Fresh sources from similar specialty cheese categories (Grana Padano, Halloumi) and serves overlapping retail and food service customers across Europe.
• Unternehmergruppe Theo Müller: Theo Müller operates a large German and European dairy business including branded cheese, yogurt, and private label products. Comparable to Concept Fresh on B2B dairy supply to retail and food service across multiple European markets, with significant scale advantage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/concept-fresh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concept Fresh