Concert Production

What Concert Production does

Concert Production, LLC is a privately held live sound and lighting production company headquartered at 217 West Main Street in Murfreesboro, Tennessee. Founded in 1987 by John Richards, the company has operated for over 37 years delivering concert production services across middle Tennessee, positioning itself as a lower-cost regional alternative to Nashville-area production houses while offering equivalent tier-one quality. The firm serves three distinct customer segments: independent artists and small venues renting audio/lighting equipment, churches and commercial venues commissioning permanent installations, and event organizers hiring full production crews for live events.

The company's core technology stack is entirely physical — professional audio reinforcement systems (PA systems, speakers, mixers, microphones) and lighting rigs (strobes, lasers, fog machines, special FX) — supported by a sizable equipment inventory displayed in a walk-in showroom. Service delivery relies on quote-based engagement via phone, email, website forms, and on-site visits, with no software platform, mobile application, or API offering. There is no evidence of proprietary software, patents, or AI/ML capabilities; the business is fundamentally a labor- and inventory-driven services operation.

Revenue is generated through three streams: short-term equipment rentals (one-time transactional), permanent installation services (professional services), and full-service event production crew hire (professional services). Pricing is non-public and negotiated per project. The company operates as a self-funded, founder-led LLC with no institutional capital, no parent entity, and no disclosed subsidiaries. Distribution is direct-to-customer across a regional middle Tennessee footprint, marketed through the company website, organic social channels (Facebook, Instagram), phone outreach, and a physical showroom for self-serve rentals.

Name

Concert Production

Legal name

Concert Production, LLC

Website

https://concertproduction.net

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Concert Production is a privately held live sound and lighting production company in Murfreesboro, Tennessee, founded in 1987. It serves independent artists, churches, venues, and event organizers across middle Tennessee with equipment rentals, permanent installations, and full-service event production.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Other Performing Arts Companies (71119)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Audio/Sound Reinforcement (PA) (MPAGAKAC)

akta.pro secondary industry

Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)

Keywords

• Live sound production
• Audio equipment rentals
• Lighting installation
• Concert production services
• Event production crew

Headquarters

HQ city

Murfreesboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rentals: Short-term rental of audio and lighting equipment to independent artists and venues for gigs. Equipment includes mixers, microphones, speakers, and lighting options.
2. Installation Services: Permanent installation of live sound and lighting equipment at customer locations including churches, venues, and restaurants. Includes site visits and professional setup.
3. Event Production Services: Full-service production crew hire for events including setup, tear down, and live mixing. The production team handles all technical aspects of events.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Concert Production is a live sound and lighting production company based in Murfreesboro, Tennessee, providing audio and lighting equipment rentals, permanent venue installations, and full-service event production across middle Tennessee and the Nashville region. The company supplies sound reinforcement, lighting design, and on-site technical crews to independent artists, churches, venues, restaurants, and event organizers. Founded in 1987, it operates with a small in-house team serving the regional live event market.

Product overview

Concert Production is a live sound and lighting production company offering a unified suite of services rather than discrete software products. The company provides three interconnected service lines: (1) Equipment Rentals for independent artists and venues needing audio/lighting gear for gigs, (2) Installations for permanent setups at churches, venues, and restaurants, and (3) Events Production with full crew support for setup, tear down, and live mixing. Their showroom showcases physical audio and lighting equipment available for rent or purchase, serving events ranging from house parties to national tours.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Rentals

Quantifiable outcome

• Produced hundreds of events since 1987
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Onstage Systems: Onstage Systems provides audio, lighting, and video production for live events and tours, with a regional presence in the southern U.S. It directly competes with Concert Production in mid-sized concert and event production.
• Clair Brothers: Clair Brothers is an audio production company specializing in live sound reinforcement and touring audio systems. It is directly comparable to Concert Production's core live-sound and PA offering, though it operates at a much larger national-tour scale.
• LD Systems: LD Systems is a Texas-based event production company offering audio, lighting, video, and staging for concerts, corporate events, and tours. Its service bundle closely mirrors Concert Production's three lines: rentals, installations, and event production.
• Brown Note Productions: Brown Note Productions is a full-service touring audio and lighting production company serving artists and events nationwide. Its rental-plus-crew model and audio/lighting focus make it a direct comparable to Concert Production's services.
• Sound Image: Sound Image provides touring audio production, including PA systems, monitor systems, and crew. It mirrors Concert Production's audio-reinforcement core at a national-tour scale and serves similar artist and event customers.
• Bandit Lites: Bandit Lites is one of the largest concert lighting production companies in the U.S., providing lighting design, rigs, and crew for tours and events. It is directly comparable to Concert Production's professional lighting and concert production service line.

Broad incumbents

• PRG (Production Resource Group): PRG is one of the largest integrated event production companies globally, offering audio, lighting, video, and staging across concerts, corporate, and broadcast events. It overlaps with Concert Production broadly but at much greater scale and breadth.
• Solotech: Solotech is a large North American provider of audio, lighting, video, and rigging for live events and touring productions. It is a broader incumbent with overlapping capabilities to Concert Production's sound and lighting offerings.

Emerging players

• PSG (Production Services Group): PSG is a growing event production company offering audio, lighting, and staging for concerts and corporate events. It competes with Concert Production in the mid-tier event production segment with a broader geographic footprint.
• RentForEvent: RentForEvent is an equipment rental marketplace focused on AV, lighting, and staging for events. It overlaps with Concert Production's rental segment from a digitally enabled, marketplace-driven angle, though it does not yet match the local full-service crew capability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/concertproduction
• Instagraminstagram.com/concertproduction?igshid=1ow6es03cmor9
• LinkedInlinkedin.com/company/concert-production

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concert Production