Conduce Ecuador-ITB

What Conduce Ecuador-ITB does

Conduce Ecuador-ITB (Escuela de Capacitación de Conductores Profesionales CONDUCE ECUADOR) is an ANT-authorized professional driver training school operating in Guayas Province, Ecuador. Established in 2013 under the umbrella of the Instituto Superior Tecnológico Bolivariano (ITB), the school delivers credentialed training programs for all six professional driver's license categories recognized by Ecuador's Agencia Nacional de Tránsito (ANT): Type A1 (commercial motorcycles), Type C (taxis and light commercial vehicles), Type C1 (emergency vehicles), Type D (passenger transport), Type E (heavy trucks), and Type G (agricultural and heavy machinery). The school also operates a psicosensométrico (psychosensory) examination laboratory and offers supplementary services including point recovery courses, defensive driving, knowledge update programs, and standalone vehicle practice sessions.

The business model is direct-to-consumer and based on one-time course fees paid in installments (cuotas), with tuition ranging from $182.56 (Type A1) to $1,400.00 (Type G), plus separate fees for psychosensory examinations and convalidation tracks for experienced drivers. Students self-enroll via the school's institutional website, by phone, WhatsApp, or walk-in at any of three physical campuses located in central Guayaquil, P. Solano, and Durán. There is no proprietary technology platform, no digital product, and no third-party channel distribution.

The school has completed nine promotion cycles of Type C professional drivers since 2013 and serves individual students rather than enterprise customers. Its competitive position rests on its formal ANT regulatory authorization, ITB institutional affiliation, specialized psychosensory testing facility, and multi-campus footprint within Guayas Province. The operation remains small-scale with 27 employees and limited geographic reach beyond Ecuador's Pacific coast region.

Name

Conduce Ecuador-ITB

Legal name

Escuela de Capacitación de Conductores Profesionales CONDUCE ECUADOR

Website

https://conducecuador.itb.edu.ec

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Conduce Ecuador-ITB is an ANT-authorized professional driver training school in Guayaquil, Ecuador, affiliated with Instituto Superior Tecnológico Bolivariano, offering credentialed programs for all six Ecuadorian professional license categories and supplementary driver education services.

Ownership category

akta.pro rank

Product category

Vocational Driver Training

NAICS

Automobile Driving Schools (611692)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAANAL

Construction, Engineering & Skilled Trades Licensure Prep

Education/Adult & Continuing Education/Professional Certification Programs

SECONDARYBPACANAJ

Credentialing, Certification Prep & Exam Training

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

Keywords

• Professional driver training
• Commercial driving licenses
• Traffic safety education
• Psychomotor aptitude testing
• Vehicle operator certification

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Professional Driver Training Courses: The school generates revenue through tuition and course fees charged for professional driver's license preparation programs (Types A1, C, C1, D, E, G). Students pay matriculation fees, course fees, psychosensory examination fees, and driving permit fees, typically in installments. Revenue is one-time and course-specific, with some programs offering convalidation (prior learning assessment) options at different price points.
2. Psychosensory Examination Services: Standalone psychomotor aptitude examinations are offered for license renewals of any type or category. Fees are charged per examination session.
3. Knowledge Update and Point Recovery Courses: Refresher and re-education courses for drivers seeking to update their knowledge or recover lost driving points. One-time course fees apply.
4. Vehicle Practice Sessions: Additional practical driving practice sessions are sold as a standalone service for drivers who want to reinforce their skills before examinations. Sold in hourly blocks (10 hours for $60).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Conduce Ecuador is a professional driver training school authorized by Ecuador's Agencia Nacional de Tránsito (ANT) that delivers preparation courses for all categories of professional driver's licenses (Types A1, C, C1, D, E, G), combining classroom theoretical instruction, official psychosensométrico (psychomotor aptitude) examinations, and practical vehicle driving sessions. The school also provides supplementary services including point recovery courses, defensive driving courses, knowledge update programs, standalone psychosensory exams for license renewals, and additional vehicle practice sessions, serving individuals seeking legal commercial driving credentials in Ecuador.

Product overview

Conduce Ecuador is a professional driver training school operated by Instituto Tecnológico Bolívar (ITB) and authorized by Ecuador's National Transit Agency (ANT). The institution offers a comprehensive portfolio of professional driver's license preparation courses spanning multiple categories (A1 motorcycles, C taxis/light trucks, C1 emergency vehicles, D passenger transport, E heavy trucks, and G agricultural/heavy machinery) as well as supplementary services including a Point Recovery Course, Defensive Driving Course, Knowledge Update, Psychosensory Examination, and Vehicle Practice sessions. The school is currently in its ninth promotion of professional drivers with Type C licenses, serving students primarily in Guayaquil and Durán.

Differentiator

Problem solved

Functional benefit

Products and services

• Licencia Tipo A1 Professional driving license preparation course for operating mopeds, motorcycles, tricycles, quadricycles, and motorized tricycles for commercial service. Total course fee: $182.56 over 3 months.
• Licencia Tipo C Professional driving license preparation course for conventional and executive taxis, light trucks or mixed vehicles up to 3,500 kg, vehicles carrying up to 8 passengers, and passenger transport vehicles with up to 25 seats. Total course fee: $958.35.
• Licencia Tipo C1 Professional driving license preparation course for police vehicles, ambulances, military, municipal, and general public or emergency control vehicle operators. Requires Type C as prerequisite. Duration: 6 months.
• Licencia Tipo D Professional driving license preparation course for passenger service vehicles, including international, inter-provincial, intra-provincial, intra-regional, and private account services, as well as Ecuadorian state vehicles. Regular track: $1,026.50 over 7 months; Convalidation track: $767.00 over 3 months.
• Licencia Tipo E Professional driving license preparation course for heavy and extra-heavy trucks with or without trailers over 3.5 tons, trailers, dump trucks, tankers, and public platforms. Regular track: $1,126.63 over 9 months; Convalidation track: $920.00 over 5 months.
• Licencia Tipo G Professional driving license preparation course for agricultural machinery, heavy machinery, and road equipment operators, including tractors, motor graders, backhoes, forklifts, and mechanical shovels. Total course fee: $1,400.00 over 4 months.
• Examen Psicosensométrico (Psychosensory Examination) Official psychomotor aptitude examination required for renewing any type or category of driver's license, evaluating vision, hearing, motor skills, reaction, and concentration. Available as a standalone service for drivers of any license type. Regular 6-month track: $1,128; Convalidation 2-month track: $533.
• Prácticas Vehiculares (Vehicle Practice Sessions) Standalone practical driving practice service providing 10 hours of practical driving instruction over one week for drivers seeking to reinforce skills before examinations. Requires minimum Type B or professional license. Price: $60 for 10 hours.
• Actualización de Conocimientos (Knowledge Update) Knowledge update course directed at drivers who did not finish the process of obtaining a Type C, D, or E license and are not registered in the ANT system. Service cost: $70.00. Requires prior completion of Type C course in Guayas Province.
• Recuperación de Puntos (Point Recovery Course) Re-education and rehabilitation course in traffic and road safety culture for drivers who have lost points or reached zero points on their licenses. Course fee: $60.64 plus Psychosensory exam fee: $20.00. Duration: 30 hours.
• Manejo Defensivo (Defensive Driving Course) Course focused on teaching safe driving techniques, applying correct knowledge, skills, and driving abilities to prevent traffic accidents.

Quantifiable outcome

• Graduated at least nine promotion cycles of professional drivers with license Type C

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Agencia Nacional de Tránsito (ANT) - EcuadorcoreStrategic or Co-development Partner · 1 January 2013The Agencia Nacional de Tránsito (ANT) granted Conduce Ecuador formal authorization to establish a professional driver training school via Resolution No. 034-DE-DESC-ANT-2013. This authorization is the foundational regulatory approval required to operate as an official professional driver training institution in Ecuador. The ANT sets curriculum standards and issues credentials for all professional drivers trained through the school.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AA Driving School: Established consumer driving school brand in New Zealand and the UK delivering accredited driver training and license preparation through a multi-site physical footprint; comparable in course structure, scheduled cohort model, and regulatory-authorization dependency.
• Instituto Superior Tecnológico Bolivariano (ITB): Parent institution and broader higher-education network that hosts Conduce Ecuador as a specialty unit; comparable in delivering accredited vocational/professional programs in Ecuador under the same Bolivarian educational umbrella.
• All Nippon Driving School (ANoDS): Major Japanese licensed driving school group operating government-certified training facilities for passenger and commercial license categories; comparable multi-category license preparation and physical-campus service delivery model.
• BSM (Bonjour la Sécurité Mobilité): Largest professional driving school chain in France operating under government-issued authorization to issue driving credentials; comparable regulatory-license-driven model and multi-category license training (light, heavy, passenger).

Regional players

• Centro de Formación de Conductores Profesional (Chile): Chilean professional driver training centers authorized by the Ministerio de Transportes for A1-A5 license categories covering motorcycles, cars, taxis, buses, and heavy trucks; comparable curricular and regulatory framework across the Andean region.
• Autoescuelas Colombia (ConduCar, Autoescuela.com.co): Network of professional driving schools in Colombia offering commercial vehicle certification for taxi, bus, and heavy-truck categories under Ministerio de Transporte standards; comparable service catalog and direct-to-consumer enrollment model.
• Centros de Capacitación de Conductores (Perú): Authorized professional driver training centers across Peru that issue similar commercial driver credentials for taxis, buses, and heavy vehicles; comparable regulatory model and curriculum structure but operate under Peruvian MTC authority rather than Ecuador's ANT.
• BRDrive / Centro de Formação de Condutores (Brazil): Brazilian network of DETRAN-authorized 'Centro de Formação de Condutores' delivering professional driver training for categorias A through E; comparable multi-category professional licensing model with state-mandated curriculum.

Emerging players

• Zutobi: Digital-first driver education platform offering online theory prep and exam practice; partial overlap with Conduce's theoretical instruction component and a potential competitive threat as digital learning penetration grows in Latin America.

Direct peers

• Autoescuelas autorizadas ANT (Ecuador): Other Agencia Nacional de Tránsito-authorized professional driver training schools operating in Guayaquil and Durán, Ecuador, offering the same Type A1, C, D, E, and G license preparation programs for the same professional driver segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/conduce-ecuador

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conduce Ecuador-ITB