Conecta Marketing
Conecta Marketing is a Puebla, Mexico-based marketing agency founded in 2021, specializing in sports and entertainment marketing campaigns, brand positioning, and live event creation for regional sports clubs, academies, and fitness operators.
- Company typePrivate
- Founded-
- HeadquartersPuebla, Mexico
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Conecta Marketing does
Conecta Marketing is a privately held, Puebla (Mexico)-based marketing agency founded in 2021 that positions itself as a specialist in sports and entertainment marketing. Its stated service lines are (1) Marketing Deportivo y de Entretenimiento — strategic campaigns, brand positioning, and athlete recruitment for sports clubs and fitness operators — and (2) Eventos en Vivo y Experiencias — live event creation and experiential activations. A roster of named clients is concentrated in the Puebla region and includes Club Alpha de Puebla (summer 2023 campaign; 2024 athlete recruitment campaign; J500 14th-anniversary motivation video), Fuerzas Básicas Coyotes F.C., Cimera Gym Club Cholula, and Academia Borussia Puebla. Public testimonials and portfolio assets are hosted on a WordPress-based website, with social platforms — Instagram, LinkedIn, YouTube and Facebook — used as the primary client-acquisition channels and an 'Empieza ahora' call-to-action routing prospects to Instagram.
The firm operates as a professional-services agency rather than a software platform: it builds no proprietary technology products, holds no patents, and has no disclosed APIs, integrations, or AI/ML capabilities. The team consists of five to six specialists covering content and marketing, analytics, community management, graphic design, event planning, and media production. The revenue model is custom-quote, project-based professional services engagements (with potential retainer arrangements) for sports and entertainment clients; no pricing is publicly disclosed. There is no evidence of external institutional capital, parent company, subsidiaries, or public listing.
Operationally, Conecta Marketing is a small, founder-/locally-owned micro-agency with single-country, single-city (Puebla) geographic reach. Its go-to-market is direct client engagement via social channels and its website portfolio, with no intermediaries or resellers. Given the absence of disclosed revenue, funding, and headcount growth metrics, current scale appears modest and concentrated within the Puebla sports and fitness vertical.
Conecta Marketing firmographics
Firmographics- Name
- Conecta Marketing
- Legal name
- Conecta Marketing
- Website
- https://conectamktg.com.mx
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Conecta Marketing is a Puebla, Mexico-based marketing agency founded in 2021, specializing in sports and entertainment marketing campaigns, brand positioning, and live event creation for regional sports clubs, academies, and fitness operators.
- Ownership category
- akta.pro rank
Conecta Marketing industry classification
Industry- Product category
- Sports Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
- akta.pro secondary industries
- Corporate Conferences & Sales Kickoffs (MPAGAGAC), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)
Keywords
Where Conecta Marketing is headquartered
LocationHeadquarters
- HQ city
- Puebla
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Conecta Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Marketing Services and Campaign Creation: Professional services revenue model delivering custom marketing campaigns, event production, and brand positioning services for sports and entertainment clients. Revenue generated through project-based engagements and ongoing marketing retainer arrangements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Conecta Marketing product offering
Product offeringCore offering
Conecta Marketing is a Puebla-based marketing agency focused on sports and entertainment marketing. It designs and executes strategic marketing campaigns, brand positioning initiatives, athlete recruitment programs, and live events for sports clubs, athletic academies, and fitness brands. The agency delivers a unified suite of marketing services combining digital content, community engagement, creative design, media production, and on-site event experiences.
Product overview
Conecta Marketing is a specialized marketing agency focused on sports and entertainment marketing, offering two interconnected core service lines: (1) Marketing Deportivo y de Entretenimiento — strategic campaign development, brand positioning, and athlete recruitment for sports clubs and fitness organizations; and (2) Eventos en Vivo y Experiencias — live event creation and experiential activations. The agency also delivers specific campaign services for clients including Club Alpha de Puebla, Fuerzas Básicas Coyotes F.C., Cimera Gym Club Cholula, and Academia Borussia Puebla. The offering is a unified suite of marketing services rather than a modular software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Deportivo y de Entretenimiento (Sports and Entertainment Marketing) Strategic sports and entertainment marketing service for sports clubs, academies, and fitness organizations, covering campaign creation, brand positioning, and athlete recruitment campaigns.
- Eventos en Vivo y Experiencias (Live Events and Experiences) Live event creation and experiential marketing service that designs and executes in-person events, such as the 14th anniversary celebration for Club Alpha de Puebla's J500 program.
- Campañas de Marketing (Marketing Campaigns) Custom marketing campaign development, including summer campaigns, positioning campaigns, and athlete recruitment campaigns delivered for clients such as Club Alpha de Puebla, Fuerzas Básicas Coyotes F.C., Cimera Gym Club Cholula, and Academia Borussia Puebla.
Companies that use Conecta Marketing
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Conecta Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Conecta Marketing partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Conecta Marketing competitors and assessment
Company assessmentDirect peers
- SPORTFIVE: International sports marketing agency (formerly Lagardère Sports) focused on rights holder representation, sponsorship activation, and live event production. Comparable offering to Conecta Marketing's sports-marketing-plus-live-events bundle, with overlap in client types (clubs, federations) and event-based services.
- Jack Morton: Global brand experience agency producing live events, experiential campaigns, and content for sports, entertainment, and consumer brands. Overlaps with Conecta's Eventos en Vivo y Experiencias work and campaign execution.
- Wasserman: Sports marketing, talent representation, and event/experiential agency serving brands, leagues, and athletes. Comparable to Conecta's positioning at the intersection of sports marketing and live experiences.
- MKTG: Dentsu-owned experiential marketing agency specializing in fan engagement, live events, and brand experiences for sports and entertainment clients. Directly comparable service mix to Conecta's experiential + campaign offering.
- Octagon: Global sports and entertainment marketing agency operating across athlete marketing, event creation, and brand experiential campaigns. Directly comparable to Conecta as a sports-marketing-specialist agency, but at significantly larger scale and global footprint.
Broad incumbents
- McCann Mexico: Mexico office of McCann Worldgroup, providing integrated advertising, brand strategy, and content services. Comparable as a broad-incumbent advertising competitor with a Mexico presence.
- BBDO Mexico: Mexico office of global BBDO advertising network, providing campaign development, brand positioning, and content services. Comparable generalist marketing-services capability that competes for the same Mexican brand and sports budgets.
- Publicis Mexico: Mexican operations of the Publicis Groupe network, offering advertising, PR, digital, and experiential services. Overlaps with Conecta's integrated campaign + live event offering for major Mexican clients.
- Ogilvy Mexico: Mexican arm of Ogilvy, one of the world's largest advertising and marketing networks, with sports and entertainment clients across Latin America. Comparable as a marketing-services competitor at significantly broader scale than Conecta.
- Geometry (VML): WPP-owned experiential and commerce agency with a strong focus on live brand experiences and shopper marketing. Comparable as a scaled competitor in the experiential/event marketing services category Conecta serves.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
Conecta Marketing social profiles
Digital presenceConecta Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conecta Marketing leadership team
Management profileNumber of profiles
Profiles6 records
Conecta Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conecta Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conecta Marketing
What does Conecta Marketing do?
Conecta Marketing is a Puebla-based marketing agency focused on sports and entertainment marketing. It designs and executes strategic marketing campaigns, brand positioning initiatives, athlete recruitment programs, and live events for sports clubs, athletic academies, and fitness brands. The agency delivers a unified suite of marketing services combining digital content, community engagement, creative design, media production, and on-site event experiences.
Is Conecta Marketing a public or private company?
Conecta Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Conecta Marketing founded?
Conecta Marketing was founded in -1. It employs 1 to 10 people.
Where is Conecta Marketing based?
Conecta Marketing is headquartered in Puebla, Mexico, in the Latin America region.
How does Conecta Marketing make money?
One revenue line is on record: marketing Services and Campaign Creation.
Who are Conecta Marketing's main competitors?
Direct peers on record are SPORTFIVE, Jack Morton, Wasserman, MKTG and Octagon. Broad incumbents are McCann Mexico, BBDO Mexico, Publicis Mexico, Ogilvy Mexico and Geometry (VML).
Does Conecta Marketing have an API?
No public API is recorded for Conecta Marketing.
What industry is Conecta Marketing in?
Conecta Marketing's product category is Sports Marketing Services. Its primary akta.pro industry code is BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management), with a secondary code of MPAGAGAC, Corporate Conferences & Sales Kickoffs. Its NAICS code is 5418 and its SIC code is 7310.