ConfiKids

What ConfiKids does

ConfiKids is a Massachusetts-based 501(c)(3) nonprofit that provides direct financial assistance to low-income children in grades 1 through 8 so they can participate in extracurricular enrichment activities such as town youth sports, music and art lessons, karate, dance, and gymnastics. Eligibility is restricted to residents of Norfolk, Bristol, Plymouth, and Barnstable counties who qualify through the school Free Lunch Program (with SNAP and TAFDC also accepted); payments are issued directly to enrichment providers on behalf of the child rather than reimbursed to families. Founded in 2016 by Rachel Calabrese and operating officially since 2017, the organization is governed by a roughly 13-member board and staff team led by an Executive Director and supported by volunteer coordinators.

There is no proprietary technology platform: application intake, financial eligibility verification, and provider payments are handled manually through email-based workflows on Squarespace-built infrastructure with Constant Contact email newsletters. Revenue is diversified across individual donations via a tiered monthly "Be A Gem" program ($10-$150 per month), five tiers of annual corporate sponsorships ($250-$5,000), grants from approximately 15 named foundations and corporate funders, merchandise sales (a $15 children's book and $20 branded bracelets), and a broad event portfolio including the annual Inspiration Gala, Rodman Ride for Kids (which alone has produced $100,000+ in some years), Falmouth Road Race, Golf Tournament, Fishing Derby, Giving Tuesday, and a Lemonade Kids youth ambassador program.

Operating geographies are strictly Southeastern Massachusetts; distribution to families is built on community-led outreach through educators, coaches, and media partners (WCVB Channel 5 "Five for Good", Macaroni Kid, The Sun Chronicle, Empower Pickleball Magazine). The organization holds a Candid Platinum Seal 2025 transparency certification and a Rodman for Kids partner badge, and has documented named outcome stories including a child placed in the Boston Symphony Orchestra youth program.

Name

ConfiKids

Legal name

ConfiKids, Inc.

Website

https://confikids.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

ConfiKids is a Massachusetts 501(c)(3) nonprofit that pays enrichment providers directly so low-income children in grades 1-8 across Norfolk, Bristol, Plymouth, and Barnstable counties can participate in sports, arts, music, and dance activities.

Ownership category

akta.pro rank

Product category

Youth Enrichment Nonprofit Services

NAICS

Educational Support Services (611710)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industry

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Youth enrichment grants
• Nonprofit scholarship programs
• After-school activity funding
• Community youth services
• Charitable donations and grants

Headquarters

HQ city

Foxborough

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individuals. Monthly giving program 'Be A Gem' with tiers from Pearl ($10) to Diamond ($150). Average cost per child is $500 for sports registration or $1,500 for karate/dance/music/gymnastics annually.
2. Annual Corporate Sponsorships: Corporate sponsorships at multiple levels: Fortitude ($250), Uplifting ($500), Emobden ($1,000), Inspiring ($2,500), and Confidence Creator ($5,000). Includes logo placement, social media exposure, event signage, and marketing recognition.
3. Foundation and Corporate Grants: Grant funding from foundations including Agnes M. Lindsay Trust, Amelia Peabody Family Foundation, Bluestone Bank Charitable Foundation, Dave McGillivray Finish Strong Foundation, Eastern Bank, Falmouth Road Race Foundation, Harbor One Bank, Martin Richard Foundation, Red Sox Foundation, Rodman for Kids, and others.
4. Merchandise Sales: Sales of branded merchandise including 'Sammy Starts Soccer' children's book ($15), ConfiKids bracelets from LoveAmerica Brands ($20), and apparel from Auntie's Creations (percentage donated back to ConfiKids).
5. Event Fundraising: Annual events including Inspiration Gala, Rodman Ride for Kids (raising $100,000+), Top Golf Tournament, Fishing Derby, Golf Tournament (raised $13,000+ in 2025), Falmouth Road Race, National Youth Confidence Day, Giving Tuesday, Golf Ball Drop, and Grinch Visits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ConfiKids is a 501(c)(3) nonprofit that provides direct financial assistance for low-income children in grades 1-8 to participate in extracurricular enrichment activities such as town youth sports, music and art lessons, karate, dance, and gymnastics. The organization pays enrichment providers directly on behalf of eligible children residing in Norfolk, Bristol, Plymouth, or Barnstable counties in Massachusetts who are enrolled in the Free Lunch Program at school.

Product overview

ConfiKids is a nonprofit organization (501(c)(3)) that operates primarily as a financial assistance program, not a technology platform. The organization provides scholarship funding for low-income children (grades 1-8) in Southeast Massachusetts counties to participate in extracurricular enrichment activities. The core product is the scholarship/enrichment program, supplemented by ancillary offerings including the children's book 'Sammy Starts Soccer' (promoting confidence and teamwork), branded merchandise (bracelets, ConfiKids merchandise), and various fundraising events (annual gala, road races, golf tournaments). Funding comes from individual donations, corporate sponsorships at various tiers, grant awards, and event participation.

Differentiator

Problem solved

Functional benefit

Brands

• Sammy Starts Soccer: A children's book series created by founder Rachel Calabrese to encourage confidence, teamwork, and joy in young readers. Proceeds from book sales support ConfiKids.

Products and services

• Scholarship Financial Assistance Program Core program that provides financial assistance to low-income children in grades 1-8 in Norfolk, Bristol, Plymouth, or Barnstable counties, Massachusetts, to participate in enrichment activities such as town youth sports, music lessons, art lessons, karate, dance, and gymnastics. Payments are issued directly to enrichment activity providers on behalf of the eligible child.
• Sammy Starts Soccer (Children's Book) A 32-page illustrated children's book authored by founder Rachel Calabrese, designed to encourage confidence, teamwork, and good sportsmanship in young readers starting new activities. Priced at $15 with proceeds benefiting the ConfiKids organization.
• ConfiKids Bracelet from LoveAmerica Brands Charitable bracelet created by Ava Joy at LoveAmerica Brands. Priced at $20 with 100% of proceeds benefiting the ConfiKids organization.
• Annual Events (Inspiration Gala, Road Races, Golf Tournament, Fishing Derby) ConfiKids organizes multiple fundraising events including an annual Inspiration Gala, Rodman Ride for Kids (bicycle riding), Falmouth Road Race (7-mile running), Golf Tournament, Fishing Derby, and 0.1K race. These events raise funds to support the scholarship program.
• Lemonade Kids Youth Ambassador Program A youth ambassador program that enables children to run lemonade stands to raise funds for ConfiKids, teaching them about philanthropy and community involvement. ConfiKids provides supplies (signs, guidelines) and recognition on the website for participating youth.

Quantifiable outcome

• Hundreds of children impacted since 2017
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, minor and major.

• Rodman for KidscoreGTM or Marketing PartnerMajor annual fundraising partner. Team ConfiKids participates in Rodman Ride for Kids event, raising $100,000+ annually for ConfiKids. Karen Minassian coordinates family, affinity, and teen volunteer groups for the Rodman Ride for Kids since 2022. ConfiKids is listed as a Rodman for Kids partner with official partner badge.
• WCVB Channel 5coreGTM or Marketing PartnerMedia partner that covered ConfiKids on 'Five for Good' segment, helping spread awareness of the organization's mission and impact stories.
• Macaroni Kid (Attleboro, Bridgewater, Plymouth, Weymouth)coreGTM or Marketing PartnerLocal family-focused media partners publishing news, events, and stories about ConfiKids across multiple southeastern Massachusetts communities.
• The Sun ChroniclecoreGTM or Marketing PartnerRegional newspaper serving southeastern Massachusetts communities, publishing news and stories about ConfiKids events and impact.
• Empower Pickleball MagazineminorGTM or Marketing PartnerPublished community spotlight feature on ConfiKids, highlighting the organization's work building confidence through sport.
• Tri-County Saints Youth HockeymajorStrategic or Co-development PartnerCollaborative partnership providing hockey and Learn to Skate programs for ConfiKids-funded children. Families can apply for funding to participate in TCS programs. Rachel Calabrese serves as contact for coordination.
• Auntie's CreationsminorGTM or Marketing PartnerThird-party vendor selling ConfiKids merchandise (apparel) and donating a percentage of proceeds back to the organization. Products available at auntiescreationsllc.com/confikids-mini-shop.
• LoveAmerica Brands (Ava Joy)minorGTM or Marketing PartnerCreated ConfiKids bracelets sold through ConfiKids store. 100% of proceeds benefit ConfiKids organization.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Police Athletic League (PAL): Youth services nonprofit providing athletic and enrichment programs to children in underserved communities. Comparable target population and enrichment mission, with similar reliance on community partnerships and corporate sponsorship.
• YMCA of the USA: Large community-based nonprofit delivering youth sports, swimming, arts, and enrichment programming nationwide. Comparable to ConfiKids in serving children through subsidized enrichment, though YMCAs run facilities directly and operate at a vastly larger scale.
• Right To Play: International nonprofit using sport and play to educate and empower children facing adversity. Shares ConfiKids' thesis that sport builds confidence and life outcomes, but operates at global scale through program delivery rather than direct grantmaking.
• Boys & Girls Clubs of America: National youth development nonprofit offering enrichment programming, sports, and arts access. Overlaps with ConfiKids in mission to provide extracurricular opportunities for children, though it operates club facilities directly rather than grantmaking to external providers.
• National Youth Sports Alliance: Coalition advocating for and funding youth sports access in the United States. Comparable as an ecosystem-level funder/enabler for youth sports participation, particularly for low-income families.

Direct peers

• Laureus Sport for Good: Global foundation funding community sport programs that improve health, education, and social outcomes for young people. Closely parallels ConfiKids' 'sport for confidence/development' thesis and grantmaking-from-donations model.
• Good Sports: Nonprofit that donates sports equipment, apparel, and footwear to youth in need. Closest direct peer in mission and model — providing in-kind sports support to low-income children — though Good Sports focuses on equipment while ConfiKids focuses on activity funding.

Others

• Aspen Institute Project Play: National initiative to increase youth sport participation. While not a direct grantmaker, it produces the leading U.S. research that ConfiKids cites ('active kids do better in life') and shapes the ecosystem in which ConfiKids operates.

Emerging players

• Kids in the Game: New York-based nonprofit expanding sport and enrichment access for NYC public school children. Comparable mission to ConfiKids in funding enrichment for low-income youth, though focused on direct program delivery in NYC schools.

Regional players

• Massachusetts Society for the Prevention of Cruelty to Children: Massachusetts-based child welfare nonprofit supporting youth wellbeing across the same geographic footprint as ConfiKids. Comparable as a regional safety-net organization serving vulnerable children in the four-county service area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/confikids

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ConfiKids