Confiserie Bachmann

What Confiserie Bachmann does

Confiserie Bachmann AG is a Swiss family-owned artisanal confectionery producer founded in 1942 in Basel. The company manufactures handmade traditional Swiss sweets including the regional specialty Basler Läckerli, pralinés, truffes, pastries, and cakes, and has historically extended the core Läckerli line with chocolate variants — Schoggiweggli (launched 1975) and Schoggi-Läckerli (launched 1984). It also operates a catering arm producing platters and gift assortments for corporate and private clients.

The business sells through three primary channels: four retail stores in Basel (Schifflände, Aeschenplatz, Gerbergasse, and the transit-hub Bahnhof SBB), an online shop that ships internationally, and B2B catering and corporate-gifting services. Pricing spans from individual items at roughly CHF 1.60 up to gift baskets near CHF 37.50, with catering platters priced at CHF 84-86 per 24 pieces. The company is privately held under third-generation owner Aurel Bachmann, who has led the business since 2015, and is reported to have had around 60 employees as of 2017.

The competitive position rests on multi-generational brand heritage tightly associated with Basel's culinary identity, recipe IP accumulated across three family generations, and a multi-channel footprint combining prime physical retail, transit-hub presence, and digital direct-to-consumer reach. Strategic activity has been incremental rather than transformational: a 1962 acquisition of Konditorei Kümmin broadened the production base, product launches in 1975 and 1984 extended the chocolate-confectionery line, and recent channel additions (online shop, corporate gifting) have diversified without aggressive geographic or category expansion.

Name

Confiserie Bachmann

Legal name

Confiserie Bachmann AG

Website

https://confiserie-bachmann.ch

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

11–50 employees

Short description

Confiserie Bachmann AG is a Swiss family-owned artisanal confectionery founded in 1942 in Basel, producing handmade traditional sweets (Basler Läckerli, pralinés, pastries) and selling via four Basel retail stores, an international online shop, and corporate catering and gifting services.

Ownership category

akta.pro rank

Product category

Artisanal Confectionery

NAICS

Chocolate and Confectionery Manufacturing (31135), Confectionery Manufacturing from Purchased Chocolate (311352), Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Sugar & Confectionery Products (2060), Bakery Products (2050)

akta.pro primary industry

Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL)

akta.pro secondary industries

Chocolate & Confectionery Shops (THAFAGAD), Patisseries & Dessert Boutiques (CRAHAGAB), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Artisanal confectionery
• Handmade pastries
• Swiss chocolates
• Traditional bakery
• Catering services

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Revenue from sales at physical retail locations across Basel (Schifflände, Aeschenplatz, Gerbergasse, Bahnhof SBB)
2. Online Shop Sales: E-commerce sales through their online shop with shipping within Switzerland and internationally
3. Catering & Delivery Service: Catering for business events, meetings, and corporate lunches with minimum order value of CHF 30 and advance ordering
4. Corporate Gifts: Customized corporate gifts with logos or personalized messages for customers and events

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Confiserie Bachmann manufactures and sells handmade traditional Swiss confectionery and pastries, including chocolates (pralinés, truffles), traditional Basel specialties (Basler Läckerli, Schoggi-Läckerli, Schoggiweggli), baked goods (pastries, cakes, tarts), and savory catering items (Silserli, canapés). The company sells through four retail locations in Basel, an e-commerce online shop, and a catering and delivery service for business events and corporate gifts.

Product overview

Confiserie Bachmann is a traditional Swiss confectionery business founded in 1942 in Basel. The company operates as a single unified confectionery brand rather than a platform architecture. Its product portfolio centers around handmade chocolates and pastries including Pralinés, Truffes, Basler Läckerli, Schoggi-Läckerli, Schoggiweggli, and various chocolate specialty products. The offering is extended with savory items such as Silserli (sandwich rolls), Canapés, Apéro-Konfekt, and Partybrot for catering purposes. The company also provides catering and delivery services, as well as personalized gift solutions for corporate customers. Products span confectionery (chocolates, truffles, traditional Basel cookies), pastries (gipfeli, croissants, cakes, tarts), savory items (sandwiches, canapes, salads), and seasonal specialties (Maikäfer beetles, Easter Flädli, Grättimaa).

Differentiator

Problem solved

Functional benefit

Products and services

• Basler Läckerli Traditional Basel cookies made by hand from the finest ingredients including honey, almonds, and candied fruits, finished with double-sided glaze. Targeted at individual consumers and gift buyers seeking iconic Basel confectionery.
• Schoggiweggli A traditional pastry created by Grandfather Bachmann in 1975, featuring fluffy yeast dough and Swiss chocolate pieces. Targeted at consumers seeking an iconic Bachmann signature pastry.
• Schoggi-Läckerli Handcrafted traditional pastry created in 1984, made with pure honey, almonds, candied fruits and spices, half-coated with Swiss chocolate. Targeted at consumers seeking premium chocolate-coated traditional Basel confectionery.
• Basler Schächteli A gift set featuring Basler Läckerli, Basler Trümmeli (filled with Cointreau), and the Basilisken praline with Gianduja filling. Targeted at consumers and corporate buyers seeking premium gift packaging.
• Pralinés Handmade chocolates made exclusively with regional ingredients including fresh cream, milk, and premium butter. Targeted at consumers and gift buyers.
• Truffes Handmade truffles crafted from regional ingredients and Swiss chocolate, including Champagne Truffes and Whiskey Truffes. Targeted at premium confectionery consumers and gift buyers.
• Silserli Homemade sandwich rolls available with various fillings including cheese, quark, salami, ham, salmon, egg and chives, tuna, and shrimp. Targeted at consumers seeking fresh savory snack options.
• Amuse-Bouche Platte Mix Plate with 24 homemade canapes available in various combinations for catering and events. Targeted at business customers and event organizers.
• Mini-Silserli Platte Plate with 24 mini homemade Silserli in various varieties. Targeted at business customers and event organizers seeking catering options.
• Catering & Lieferservice (Delivery Service) Delivery and catering service for business lunches, meetings, and events with a minimum order value of CHF 30 and 24-hour advance notice. Targeted at business customers and event organizers.
• Exclusive Customer Gifts Personalized gift products with custom logos, special motifs, or individualized designs for customers, employees, or special events. Targeted at corporate clients seeking branded gifts.
• Torten/Cakes Various handmade cakes including Schwarzwäldertorte (Black Forest cake), Birnentorte, Erdbeertorte, and mousse cakes. Targeted at consumers for personal occasions and celebrations.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Teuscher: Swiss premium chocolatier renowned for its champagne truffles and traditional confectionery, with boutiques across Switzerland, the US, and Asia. Comparable on handcrafted premium Swiss chocolate positioning and gift-box retail.
• Läderach (Chocolatier Läderach): Swiss premium chocolatier producing fresh chocolates and truffles with multiple retail stores across Switzerland and internationally. Directly comparable on handcrafted premium positioning, in-store chocolate retail, and gift-set offerings.
• Confiserie Sprüngli: Iconic Swiss luxury confectionery and patisserie founded 1836, operating multiple retail stores across Switzerland with premium chocolates, truffles, and pastries. Closely mirrors Confiserie Bachmann's model of premium handcrafted Swiss confectionery sold through owned retail locations.
• Hug Familienunternehmen: Swiss family-owned confectionery and bakery business based in Lucerne, producing chocolates, pastries, and bread products with multiple retail locations. Closely comparable on the family-owned, multi-location Swiss patisserie-and-chocolate model.

Broad incumbents

• Max Felchlin: Swiss premium chocolate manufacturer serving professional bakeries, confectioners, and patissiers with couvertures and specialty ingredients. Comparable as a Swiss premium chocolate producer with emphasis on regional ingredients.
• Frey Chocolate (Migros Industry): Swiss mass-market chocolate producer owned by Migros, supplying a broad range of confectionery across Switzerland. Represents the mass-market price tier against which Bachmann's premium artisanal positioning is differentiated.
• Camille Bloch: Swiss family-owned chocolate manufacturer (Ragusa, Torino) based in Bern region with broader distribution and larger scale. Comparable as a heritage Swiss chocolate maker but operates at significantly larger and more industrial scale than Bachmann.
• Lindt & Sprüngli: Global Swiss premium chocolate manufacturer with iconic Lindor and Excellence brands. Comparable as the dominant Swiss premium chocolate reference point and a key indirect competitor on premium positioning and Swiss-origin provenance.

Regional players

• Confiserie Rausch: German family-run confectionery and chocolate maker with multiple retail stores in Germany. Comparable as a regional DACH-area artisanal confectionery with in-house retail stores and gift-box assortments.
• Munz Schokoladen: Swiss traditional confectionery brand (now under Delica/Migros) producing pralinés, truffles, and seasonal chocolate specialties sold across Swiss retail. Comparable as a heritage Swiss confectionery competing in the same gift-box and chocolate specialty category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Confiserie Bachmann