Conflictorium

What Conflictorium does

Conflictorium is a participatory museum and registered Indian non-profit founded in 2013 by Avni Sethi in Ahmedabad, with a second location opened in Raipur in 2022. It is positioned as the world's first museum dedicated to conflict, using interactive multimedia installations, sound art, performance, film screenings, workshops, artist residencies, and community dialogues to explore conflict as an everyday, structural phenomenon rather than only as overt violence. The Ahmedabad location is housed in Gool Lodge (Delhi Chakla, Mirzapur) and the Raipur location in Janta Colony; both are open to the public on weekdays with free or donation-based admission.

The institution's product surface spans the two physical museums (with permanent exhibitions such as Conflict Timeline, Gallery of Disputes, Moral Compass, Empathy Alley, Sorry Tree, and Memory Lab), participatory programmes (Reading Room, ADDA community space, 16 Breaths Per Minute residency, Barefoot Curators Fellowship, Cinemaghar film programme), an incubation service called 'Make Your Own Conflictorium' that supports external groups in building their own conflict museums, retail merchandise (Conflict Journal at ₹550, Conflictorium Tees at ₹600), and a digital presence spanning a website, WooCommerce store, YouTube channel, Instagram, and a Spotify podcast. Its underlying technology stack is conventional: WordPress with WooCommerce, standard social platforms, and physical multimedia exhibition hardware — there is no proprietary software or AI capability disclosed.

The business model is a hybrid non-profit construct. Earned revenue streams are limited and fragmented — minimal admissions, occasional programme fees, and small-ticket retail sales via the online store. The primary funding mechanisms are donations (including foreign contributions received under FCRA registration), grants, and institutional partnerships with bodies such as Sahapedia, Cemeti Institute for Art and Society, and the Vera List Center at The New School. Customer segments are broad and horizontal — general public visitors, artists and cultural practitioners, educational institutions, and communities/organizations seeking to replicate the model — with no anchor enterprise contracts or fee-based SaaS pricing. Headcount is approximately 9, and the founder transitioned out of the Artistic Director role in 2023, with Fatima Juned now serving as Director.

Name

Conflictorium

Legal name

Conflictorium

Website

https://conflictorium.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Conflictorium is an Indian non-profit participatory museum operating in Ahmedabad and Raipur, using art, exhibitions, workshops, and residencies to explore conflict. It serves the general public, artists, and educators, funded primarily through donations and grants.

Ownership category

akta.pro rank

Product category

Cultural Museum Services

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (712), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural Centers & Multidisciplinary Arts Institutions (THAJADAJ)

akta.pro secondary industries

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA), Museum, Zoo & Attraction Gift Shops (CRALAJAG), History, Heritage & Museum-Focused Study Tours (THAKAGAN)

Keywords

• Participatory museum
• Conflict resolution
• Cultural programming
• Community engagement
• Artist residencies

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Museum Admissions & Programmes: Revenue generated through visitors to the museum spaces in Ahmedabad and Raipur, as well as programme fees for workshops, performances, film screenings, and other events.
2. Merchandise & Publications Sales: Sale of Conflict Journal (hardbound, ₹550), Conflictorium Tees (M size in Red/White), and other branded merchandise via the online WooCommerce store.
3. Donations: The museum operates a donations page, accepting contributions from supporters to sustain operations. FCRA filings indicate receipt of foreign contributions.
4. Artist Residency Programme: Hosting artists-in-residence, which may generate revenue or offset costs through programme fees or institutional partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Conflictorium operates participatory museums in Ahmedabad and Raipur that use art installations, performances, film screenings, workshops, and community dialogues to explore themes of conflict, peace, and pluralistic perspectives. The organization offers exhibition-based visitor experiences, an artist-in-residence programme, a reading room, a Barefoot Curators Fellowship, and incubatory services to help communities build their own Museum of Conflict. It also sells branded publications (Conflict Journal) and merchandise (tees) via an online store.

Product overview

Conflictorium is a participatory museum dedicated to facilitating dialogue through art about conflict, peace, and pluralistic perspectives. The organization operates two physical museum locations (Ahmedabad since 2013 and Raipur since 2022) featuring permanent exhibitions including Conflict Timeline, Gallery of Disputes, Moral Compass, Empathy Alley, Sorry Tree, and Memory Lab. Its product portfolio includes: museum visits with interactive installations and exhibitions; participatory programmes (Reading Room, Artist-in-Residence, ADDA community space); the 'Make Your Own Conflictorium' incubation service for creating similar museums; and retail products (Conflict Journal priced at ₹550, Conflictorium Tees at ₹600). The organization also maintains an extensive digital archive of past events, performances, and exhibitions.

Differentiator

Problem solved

Functional benefit

Brands

• Conflictorium Archives: Digital archive of past events, exhibitions, performances, talks, workshops, and collaborations since the museum's founding
• 16 Breaths Per Minute
• Barefoot Curators Fellowship
• Extended Enquiries
• Cinemaghar
• ADDA

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Raju Patel (Outdoor Practice Group)coreStrategic or Co-development Partner · 17 August 2024Artist Raju Patel led the 'Outdoor Practice' group initiative and curated 'From Field to Frame: Grounding Collective Practices in the Outdoors', hosted at Conflictorium from 17 August to 20 October 2024. The group initiative involved artists engaging in public and open spaces, deviating from studio practices.
• Deepika Chauhan & Manjari KaulminorStrategic or Co-development Partner · 16 August 2024Deepika Chauhan (performer) and Manjari Kaul (direction, design, dramaturgy by Nisha Abdulla) collaborated with Conflictorium Raipur for the 'Firefly Women' performance on 16-17 August 2024.
• Mould - An Art SpacecoreStrategic or Co-development Partner · 10 February 2024Mould - An Art Space in Ahmedabad partnered with Conflictorium for the Makers Festival Second Edition (Matbhed), held 10-11 February 2024. This was a co-organized event.
• Fever 95minorStrategic or Co-development Partner · 10 February 2024Fever 95 co-organized the Makers Festival Second Edition with Conflictorium and Mould - An Art Space.
• Moonlight EventsminorStrategic or Co-development Partner · 10 February 2024Moonlight Events co-organized the Makers Festival Second Edition with Conflictorium, Mould, and Fever 95.
• Cemeti Institute for Art and SocietycoreStrategic or Co-development PartnerCemeti Institute for Art and Society is listed as a collaborator in the Conflictorium Archives, suggesting ongoing artistic and programmatic collaboration. Cemeti is an Indonesian institute focused on art and social practice.
• SAATHcoreStrategic or Co-development PartnerSAATH is listed as a collaborator in the Conflictorium Archives. SAATH (Securities and Commodities Trading) appears to be a collaborative partner in cultural programming.
• Radio NazariyaminorStrategic or Co-development PartnerRadio Nazariya is listed as a collaborator in the Conflictorium Archives. It appears to be a community radio initiative or media collective.
• SahapediacoreStrategic or Co-development PartnerSahapedia (www.sahapedia.org) is listed as a collaborator in the Conflictorium Archives. Sahapedia is an Indian non-profit working to document and disseminate knowledge on heritage, arts, and culture through digital media.
• Nathi NonsenseminorStrategic or Co-development PartnerNathi Nonsense is listed as a collaborator in the Conflictorium Archives. It appears to be a cultural or artistic collective.
• Budhan TheatrecoreStrategic or Co-development PartnerBudhan Theatre, a Chhara De-Notified Tribes theatre group from Ahmedabad, is a long-term collaborator. They conducted theatre workshops with Mirzapur kids, and their films were screened at Vimukti Divas (2024). Budhan Theatre's community coordinator Atish was featured at Conflictorium.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Tenement Museum (New York City): Participatory social-history museum using dialogue, guided experiences, and community narratives. Comparable in its participatory, dialogue-driven approach rather than static display, and in addressing contested social issues.
• Museo de Memoria y Tolerancia (Museum of Memory and Tolerance): Mexico City museum dedicated to memory of conflict, genocide, and tolerance-building. Direct peer given the shared thematic focus on conflict, human rights, and education for social cohesion.
• Sahapedia: Indian nonprofit that documents and disseminates knowledge on heritage, arts, and culture through digital and on-ground programming. Listed as a Conflictorium collaborator and a regional peer in cultural-heritage programming with similar scale.
• Cemeti Institute for Art and Society: Indonesian institute working at the intersection of art and social practice. Listed as a Conflictorium collaborator and a regional peer focused on socially-engaged art practice and community dialogue.
• International Slavery Museum (Liverpool): Museum addressing historical conflict, injustice, and human rights. Comparable as a thematic museum using exhibits and programming to confront painful social conflicts.
• Khoj International Artists' Association: Indian contemporary-art nonprofit supporting artist residencies, experimental practice, and community engagement. Peer in scale and structure — a small nonprofit running residencies, workshops, and socially-engaged programming from an Indian base.
• Apartheid Museum (Johannesburg): Museum dedicated to a major historical conflict and its legacy in South Africa. Peer because it is one of the few globally-recognised conflict-focused museums, comparable in mission and visitor engagement model.
• National Civil Rights Museum (Memphis): A social-justice museum addressing conflict, oppression, and human rights through immersive exhibits and education. Direct peer because both institutions use participatory, narrative-driven exhibits to engage visitors with contested social histories.

Broad incumbents

• Imperial War Museums (London): A larger, established network of conflict and war museums in the UK. Comparable thematically but operates at much greater scale and as part of a national institutional portfolio rather than an independent, single-museum nonprofit.
• United States Holocaust Memorial Museum: A federally-supported, globally-recognised museum addressing mass conflict and human-rights atrocity. Thematically adjacent to Conflictorium's conflict mandate, but operates at vastly larger scale and with state backing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/conflictorium
• YouTubeyoutube.com/@conflictorium7026
• Facebookfacebook.com/Conflictorium
• Instagraminstagram.com/conflictorium
• LinkedInlinkedin.com/company/conflictorium

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conflictorium