What Conscious Planet does

Conscious Planet is a non-profit social impact organization founded in 1993 and led by Sadhguru (Jaggi Vasudev), operating a portfolio of large-scale environmental, rural education, healthcare, and community revitalization programs. Its core programmatic products include the Save Soil global movement (reaching 4 billion+ people, with 132 million+ living trees planted), Rally for Rivers (162 million supporters, contributing to a USD 2.5 billion Indian government policy for river revitalization), Cauvery Calling (targeting 5.2 million farmers to plant 2.42 billion trees through tree-based agriculture), and Save Soil - Regenerative Revolution (Tamil Nadu's largest regenerative agriculture movement with 33,000+ trained farmers). Education is delivered through Isha Vidhya, operating 10 rural schools serving 9,000+ students with 60% on full scholarship. Healthcare and community programs are delivered under Action for Rural Rejuvenation (ARR), which covers 7,500+ villages, has impacted 11.3 million+ people, and operates rural and mobile health clinics; Isha Gramotsavam engages 263,000+ rural players across 35,000+ villages through sports and cultural events.

The organization is structured around three legal entities: Conscious Planet Inc. (a US-incorporated parent based in Franklin, Tennessee), Isha Outreach (operating environmental and rural development initiatives from Coimbatore, India), and Isha Education (operating Isha Vidhya). It holds no proprietary technology products, APIs, or software platforms of note; its technology footprint consists of a website, a mobile app, social media presence, and a digital regenerative agriculture content platform. The organization holds Special Consultative Status with UN ECOSOC (since 2007), UN Environment Observer status, UNCCD accreditation, and IUCN membership, and has partnership recognition from UNICEF, WEF, the Government of India's Ministry of Youth Affairs & Sports (Rashtriya Khel Protsahan Puraskar, 2018), and Khelo India.

Conscious Planet operates a donation-based revenue model with no commercial products or services sold; all programs are delivered free of charge to beneficiaries (rural farmers, students, rural healthcare recipients, and rural community members). Its go-to-market is community-led and event-driven: large-scale campaigns (Save Soil, Rally for Rivers, Cauvery Calling), the rural sports festival Isha Gramotsavam, and direct grassroots delivery through volunteer networks and 30+ years of village-level relationships serve as the primary engagement, mobilization, and donor-acquisition channels. The organization's customer base is fundamentally beneficiary populations (rural farmers, students, health recipients) rather than paying customers, and financial scale is implied by program reach but not publicly disclosed.

Name

Conscious Planet

Legal name

Conscious Planet Inc.

Website

https://consciousplanet.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Conscious Planet, led by Sadhguru, is a non-profit that runs large-scale environmental, education, healthcare, and community revitalization programs serving rural farmers, students, and underserved communities in India through Save Soil, Rally for Rivers, Cauvery Calling, Isha Vidhya, and Action for Rural Rejuvenation.

Ownership category

akta.pro rank

Product category

Environmental and Social Impact Non-Profit Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Forestry (800)

akta.pro primary industry

Environmental Education & Outreach (BPAGAGAH)

akta.pro secondary industries

Forestry & Reforestation (BPAGAGAD), Avoided Conversion & Ecosystem Protection (REDD+, Blue Carbon Conservation) (EUABABAC), Environmental Education, Capacity Building & Community Engagement (BPADALAO)

Keywords

• Environmental conservation programs
• Rural development initiatives
• Regenerative agriculture training
• Rural education services
• Community health outreach

Headquarters

HQ city

Coimbatore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: The organization operates primarily through donations and charitable contributions from individuals, corporations, and institutions worldwide. No commercial revenue-generating products or services are offered.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Conscious Planet is a global non-profit movement that runs large-scale social impact programs across four verticals: environmental conservation (Save Soil, Rally for Rivers, Cauvery Calling, regenerative agriculture), rural education (Isha Vidhya schools), rural healthcare (Action for Rural Rejuvenation clinics and mobile units), and community revitalization (Isha Gramotsavam sports festival, Farmer Producer Organizations). All programs are delivered free of charge to rural Indian beneficiaries and funded entirely through donations and grants.

Product overview

Conscious Planet, led by Sadhguru, operates as a portfolio of social impact initiatives rather than a unified technology product. The organization implements large-scale projects across environment, rural education, health, and community revitalization. The main programs include Save Soil (global soil revitalization movement), Rally for Rivers (river policy advocacy), Cauvery Calling (farmer-driven tree planting), and Save Soil - Regenerative Revolution (regenerative agriculture training). Education offerings center on Isha Vidhya (rural schools with English-medium, computer-aided education). Healthcare initiatives under Action for Rural Rejuvenation include Rural Health Clinics, Mobile Health Clinics, and COVID relief. Community revitalization encompasses Isha Gramotsavam (rural sports festival) and Farmer Producer Organizations (agricultural cooperatives). No software products, platforms, APIs, or technology offerings were identified in the source material.

Differentiator

Problem solved

Functional benefit

Brands

• Save Soil Movement: Global movement to save soil and raise awareness about soil health, recognized by UNCCD
• Action for Rural Rejuvenation (ARR)
• Isha Vidhya
• Save Soil - Regenerative Revolution
• Isha Gramotsavam
• Rally for Rivers
• Cauvery Calling

Products and services

• Save Soil World's largest people's movement uniting world leaders, visionaries, influencers and over 4 billion citizens to support government policies for soil revitalization.
• Rally for Rivers Campaign launched in 2017 by Sadhguru to revitalize India's rapidly depleting rivers, garnering support of over 162 million people and helping formulate a USD 2.5 billion government policy for river revitalization.
• Cauvery Calling World's largest farmer-driven ecological movement aiming to revitalize Cauvery River by supporting 5.2 million farmers to plant 2.42 billion trees through tree-based agriculture.
• Save Soil - Regenerative Revolution Transformative program reshaping agriculture in Tamil Nadu, India, by supporting farmers to transition to scientific regenerative and natural farming practices through immersive training and handholding support. Tamil Nadu's largest regenerative agriculture movement with 33,000+ trained farmers.
• Isha Vidhya Pioneering initiative to raise the level of education and literacy in rural India by providing quality English-language-based, computer-aided education, nutritious mid-day meals and holistic development support to children in rural schools, with 9,000+ students and 60% on full scholarship.
• Action for Rural Rejuvenation (ARR) Multi-pronged, holistic outreach program transforming lives of India's rural poor through healthcare initiatives, disaster response teams, sanitation programs, and livelihood support. Covers 7,500 villages with 11.3 million people impacted.
• Farmer Producer Organization (FPO) Initiative to transform Indian farmers' lives from debt traps and dwindling resources to prosperity and sustainability by organizing them into Farmer Producer Organizations. Velliangiri Uzhavan FPO provides technical, financial and marketing support with 1,063 farmers, ranked #1 FPO in Tamil Nadu.
• Isha Gramotsavam Celebration of rural life through sports and culture, transforming society by helping villagers break away from addictions, breaking caste barriers, empowering women, and reviving the resilient rural spirit. Features volleyball, throwball, kabaddi competitions with 263,220+ players from 35,000+ villages.
• Isha Rural Health Clinics Rural health clinics providing holistic healthcare to rural communities, with 11.3 million people impacted and 7,500 villages touched, staffed by qualified and trained personnel.
• Mobile Health Clinics Free mobile health clinics providing healthcare services to rural communities in need, part of the Action for Rural Rejuvenation initiative, reaching remote and underserved villages.

Quantifiable outcome

• 11.3 million people impacted through rural development programs
• +6 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• United Nations Convention to Combat Desertification (UNCCD)coreStrategic or Co-development PartnerConscious Planet is UNCCD Accredited, enabling participation in global desertification prevention and soil revitalization initiatives. The Save Soil movement was lauded by UNCCD at COP29, and the organization develops training modules and model farms to help governments scale regenerative farming practices.
• International Union for Conservation of Nature (IUCN)coreStrategic or Co-development PartnerMember of IUCN, the global environmental standards organization. This membership provides legitimacy and networking for Conscious Planet's environmental conservation initiatives including Save Soil, tree planting, and river revitalization programs.
• World Economic Forum (WEF)majorStrategic or Co-development PartnerRecognized by WEF as a model organization for human empowerment and community revitalization. Save Soil movement has been featured at WEF forums, amplifying global awareness and policy engagement.
• UNICEFcoreStrategic or Co-development PartnerUNICEF partnered with Isha Gramotsavam for the 2018 edition. UNICEF also partnered with Action for Rural Rejuvenation since 2018 for rural community revitalization programs including sports, culture, and community development.
• Small Farmer Agribusiness Consortium (SFAC)coreStrategic or Co-development PartnerVelliangiri Uzhavan Farmer Producer Organisation is facilitated by SFAC, Department of Agriculture. SFAC supports the FPO with technical, financial, and marketing guidance, helping organize farmers into profitable enterprises.
• Department of Agriculture (Tamil Nadu)coreStrategic or Co-development PartnerGovernment partnership for FPO development and agricultural support. The FPO operates in Thondamuthur Block, Coimbatore district, providing subsidized agricultural inputs and market access for farmers.
• Greaves CottonminorGTM or Marketing PartnerPartnership between Isha Leadership Academy and Greaves Cotton to bring Yoga programs to auto drivers across India, demonstrating corporate social responsibility collaboration.
• Ministry of Youth Affairs & Sports (Government of India)coreStrategic or Co-development PartnerRecognized as National Sports Promotion Organization by the Ministry. Isha Gramotsavam awarded Rashtriya Khel Protsahan Puraskar in 2018. The Ministry supports rural sports development initiatives.
• Khelo IndiamajorStrategic or Co-development PartnerKhelo India accreditation for sports development programs, supporting the rural sports and community revitalization initiatives under Isha Gramotsavam.
• UN ECOSOCcoreStrategic or Co-development PartnerSpecial consultative status with UN Economic and Social Council since 2007, providing platform for international engagement and policy advocacy on sustainable development issues.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cpsavesoil
• YouTubeyoutube.com/@ConsciousPlanetMovement
• Facebookfacebook.com/consciousplanetmovement
• Instagraminstagram.com/consciousplanet
• LinkedInlinkedin.com/company/consciousplanet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Conscious Planet