Conscious Roots
Conscious Roots is a New Orleans-based DEI consulting and training firm with nine employees, serving organizations (companies, nonprofits, universities, collectives) and individuals via consulting engagements, fellowships, retreats, and online courses distributed nationally through remote delivery and Shopify.
- Company typePrivate
- Founded-
- HeadquartersNew Orleans, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Conscious Roots does
Conscious Roots is a Diversity, Equity, and Inclusion (DEI) consulting and training company founded in 2017 and headquartered in New Orleans, Louisiana. The firm operates as a small professional services practice with nine employees, serving organizational clients — including companies, nonprofits, universities, and art collectives — alongside individual consumers seeking DEI education and personal development.
The company generates revenue through three streams: organizational consulting engagements (DEI transformation services delivered remotely and in-person), fellowships and retreats (train-the-trainer programs and global retreats for individuals), and self-paced online courses sold through a Shopify-based e-commerce storefront. The underlying technology footprint is minimal and commodity: a Shopify storefront plus an integrated My Courses app serve as the sole digital infrastructure. There is no proprietary platform, no AI/ML capability, and no mobile application.
Conscious Roots pursues a sales-led go-to-market strategy built on direct consulting relationships with organizations and individual enrollment in fellowships, retreats, and courses. Marketing is organic and content-led, driven through Instagram, the CR Radio podcast on community station WHIV FM, and a twice-monthly email newsletter. The company does not disclose pricing, revenue, funding, or ownership, and operates as an independent LLC.
Conscious Roots firmographics
Firmographics- Name
- Conscious Roots
- Legal name
- Conscious Roots
- Website
- https://consciousrootsllc.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Conscious Roots is a New Orleans-based DEI consulting and training firm with nine employees, serving organizations (companies, nonprofits, universities, collectives) and individuals via consulting engagements, fellowships, retreats, and online courses distributed nationally through remote delivery and Shopify.
- Ownership category
- akta.pro rank
Conscious Roots industry classification
Industry- Product category
- DEI Consulting & Training
- NAICS
- Social Advocacy Organizations (8133)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)
- akta.pro secondary industries
- DEI, Culture & Employee Engagement Training (BPACANAE), DEI, Equity & Inclusion Training (EDABAIAF), DEI, Equity & Inclusion Advisory (BPACAJAJ)
Keywords
Where Conscious Roots is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Conscious Roots business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- DEI Consulting Services: Consulting engagements for organizations including companies, nonprofits, universities, and collectives focused on diversity, equity, and inclusion transformation.
- Fellowships & Retreats: Train-the-trainer fellowship programs and global retreats for individuals centered on personal identity and impact.
- Courses: Online course offerings available through their e-commerce platform.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Conscious Roots product offering
Product offeringCore offering
Conscious Roots is a Diversity, Equity, and Inclusion (DEI) consulting and training organization based in New Orleans. It delivers DEI consulting engagements for companies, nonprofits, universities, and collectives, and offers train-the-trainer fellowships, global retreats, and online courses for individuals seeking personal and professional development centered on identity and impact.
Product overview
Conscious Roots is a Diversity, Equity, and Inclusion (DEI) consulting and training company offering a portfolio of services including Organizations (DEI consulting for companies, nonprofits, universities, and collectives), Fellowships & Retreats (train-the-trainer programs and global retreats for individuals), My Courses (online learning platform), CR Radio (media content), and DEI in Your Inbox (email newsletter). The company is based in New Orleans with national reach, providing both in-person and remote training sessions.
Differentiator
Problem solved
Functional benefit
Products and services
- Organizations (DEI Consulting) DEI consulting and training service for companies, nonprofits, universities, and art collectives, focused on transforming organizational culture and practices through diversity, equity, and inclusion work delivered both remotely and in person.
- Fellowships & Retreats Train-the-trainer fellowship programs and global retreats for individuals centered on personal identity and the impact they want to make, combining immersive experiential learning with scalable DEI practitioner development.
- My Courses Self-paced online course platform where individuals can learn DEI concepts and practices through the Conscious Roots curriculum.
Companies that use Conscious Roots
Customer profileSegments2 records
Ideal customer profiles2 records
Conscious Roots technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Conscious Roots partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Conscious Roots competitors and assessment
Company assessmentDirect peers
- Cook Ross: Established DEI and cultural-competency consulting firm offering training, advising, and certification to organizations. Closely comparable in core offering (DEI consulting/training for enterprises) and target buyer (HR/L&D leaders at companies and nonprofits).
- Kaleidoscope Group: DEI consulting and education firm delivering customized training, strategic advising, and certifications for organizations. Direct competitor for the same DEI transformation engagements Conscious Roots targets.
- The Winters Group, Inc. DEI strategy and training consultancy serving corporations, nonprofits, and academic institutions. Matches Conscious Roots on customer mix (corporate + nonprofit + university) and the consulting-plus-training delivery model.
- Mindsight (formerly The Mindsight Institute): Consultancy providing DEI training, equity coaching, and organizational change services to corporate, education, and nonprofit clients. Overlaps directly with Conscious Roots' fellowship-style individual development programs.
- Paradigm Strategy: DEI consulting firm focused on organizational equity, inclusion strategy, and leadership development — comparable in service portfolio and B2B customer base.
- Inclusion Equity: DEI training and consulting firm serving a similar mix of companies, universities, and community organizations. Comparable in training-led GTM and small-team delivery model.
Emerging players
- Diversity Beyond Boundaries: Boutique DEI training and facilitation provider; smaller and emerging but operates in the same training-and-consulting niche serving corporate and academic clients.
- Nextions: DEI consulting firm focused on culture change, leadership development, and equity strategy. Comparable product offering for organizational DEI engagements.
Broad incumbents
- Catalyst: Large global nonprofit focused on workplace inclusion for women and underrepresented groups, offering research, advisory, and learning programs. Adjacent rather than direct because of scale and research-led, membership-funded business model.
Others
- Whiv FM: New Orleans community radio station where Conscious Roots hosts 'CR Radio.' A distribution/infrastructure partner rather than a competitor; relevant as the platform underpinning Conscious Roots' podcast channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Conscious Roots social profiles
Digital presenceConscious Roots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conscious Roots leadership team
Management profileNumber of profiles
Conscious Roots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conscious Roots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conscious Roots
What does Conscious Roots do?
Conscious Roots is a Diversity, Equity, and Inclusion (DEI) consulting and training organization based in New Orleans. It delivers DEI consulting engagements for companies, nonprofits, universities, and collectives, and offers train-the-trainer fellowships, global retreats, and online courses for individuals seeking personal and professional development centered on identity and impact.
Is Conscious Roots a public or private company?
Conscious Roots is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Conscious Roots founded?
Conscious Roots was founded in -1. It employs 1 to 10 people.
Where is Conscious Roots based?
Conscious Roots is headquartered in New Orleans, United States, in the North America region.
How does Conscious Roots make money?
Three revenue lines are on record. DEI Consulting Services are the primary driver. The others are fellowships & Retreats and courses.
Who are Conscious Roots's main competitors?
Direct peers on record are Cook Ross, Kaleidoscope Group, The Winters Group, Inc., Mindsight (formerly The Mindsight Institute), Paradigm Strategy and Inclusion Equity. Emerging players are Diversity Beyond Boundaries and Nextions. Catalyst is listed as a broad incumbent. Whiv FM is listed as an others.
Does Conscious Roots have an API?
No public API is recorded for Conscious Roots.
What industry is Conscious Roots in?
Conscious Roots's product category is DEI Consulting & Training. Its primary akta.pro industry code is BPAHAGAJ, DEI (Diversity, Equity & Inclusion) & Belonging Consulting, with a secondary code of BPACANAE, DEI, Culture & Employee Engagement Training. Its NAICS code is 8133 and its SIC code is 8742.