Conselho do Varejo

What Conselho do Varejo does

Conselho do Varejo (CDV) is a São Paulo-based retail advisory council established in 2021 as an institutional body and support organ of the Associação Comercial de São Paulo (ACSP). Its core function is to serve small and medium-sized retailers and individual micro-entrepreneurs (MEI) in São Paulo by providing free downloadable seasonal communication kits (Natal, Dia das Mães, Dia dos Pais, Dia dos Namorados, Dia das Crianças, and a year-round Kit Padrão), a Display digital news platform covering retail trends and best practices, educational ebooks on topics such as franchising, and a community of retail advisors ("conselheiros"). The organization is governed by a 2023-2026 management council coordinated by Roseli Garcia, ACSP Vice President, with named counselors including Juedir Teixeira (Ph.D., JTB Consultoria), Nelson Felipe Kheirallah, Alessandra C. F. Andrade, Marcel Spadoto (Claro Pay), Caio Camargo, and Marcos Gouvêa de Souza (Gouvêa Ecosystem).

CDV's underlying technology is a digital content and advisory platform — a WordPress-based website (conselhovarejo.com.br) hosting membership sign-up, free kit distribution via gated forms, and the Display blog, complemented by an Instagram account (@conselhodovarejo) and email newsletter. There is no proprietary software, no mobile application, no API, and no AI/ML product; the platform is a standard content marketing and community infrastructure. CDV is not an independent company — it has no subsidiaries, no external investors, and no venture funding; it operates within ACSP's legal and operational infrastructure (Rua Boa Vista, 51, Centro, São Paulo).

CDV's business model is a community-led, subscription-recurring membership model priced at R$ 149.90/year (approximately R$ 12.49/month, marketed as "less than R$ 0.30 per day") for the Plano Empresarial. Free kits and blog content function as lead magnets to convert SMB retailers into paying members. The go-to-market relies on digital channels (Instagram, email, website, Display blog) and ACSP's existing institutional network. With ~8 employees, no disclosed revenue, and a non-profit status, CDV functions more as a cost-center / community arm of ACSP than as a standalone venture-scale entity.

Name

Conselho do Varejo

Legal name

Associação Comercial de São Paulo

Website

https://conselhovarejo.com.br

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Conselho do Varejo is a non-profit retail advisory council under the Associação Comercial de São Paulo that serves small and medium retailers in São Paulo with free seasonal marketing kits, a Display industry news platform, and an annual Plano Empresarial membership (R$ 149.90/year).

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Membership Fees: CDV generates revenue through annual membership fees for its Plano Empresarial (Business Plan). Members pay R$ 149.90 per year for access to exclusive benefits including free communication materials, advisory services, and community membership. The membership targets small, medium retailers and MEI (micro-entrepreneurs) in São Paulo.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Conselho do Varejo (CDV) is a retail advisory council and institutional body of the Associação Comercial de São Paulo (ACSP) that supports small, medium and micro-entrepreneur (MEI) retailers in São Paulo. Its core paid offering is the Plano Empresarial annual membership (R$ 149.90/year) which bundles access to a digital Display news and insights platform, free downloadable seasonal communication and marketing kits (Natal, Dia das Mães, Dia dos Pais, Dia dos Namorados, Dia das Crianças, Kit Padrão), advisory services from retail counselors, and community engagement with the broader ACSP network.

Product overview

Conselho do Varejo (CDV) is a retail advisory council under the Associação Comercial de São Paulo (ACSP) that provides free communication materials and marketing kits for retailers. The core offering consists of downloadable seasonal kits (Kit Padrão, Kit Natal, Kit Dia das Mães, Kit Dia dos Pais, Kit Dia dos Namorados, Kit Dia das Crianças), educational ebooks, and the Display news platform. Members also receive access to the Plano Empresarial membership plan which provides exclusive benefits and community resources for approximately R$149.90 per year.

Differentiator

Problem solved

Functional benefit

Products and services

• Plano Empresarial (Business Plan Membership)

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Associação Comercial de São Paulo (ACSP)coreOthersCDV operates as an institutional body and support organization of ACSP. The relationship provides CDV with access to ACSP's established network of retailers in São Paulo, credibility within the business community, and operational infrastructure including the headquarters location.

Recent moves5 records

Expansion highlights4 records

Direct peers

• SEBRAE (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas): Brazilian national support service for micro and small businesses offering free education, advisory, and tools. Closest peer in terms of serving Brazilian SMBs with educational and advisory resources, though SEBRAE is much larger, broader in remit, and government-funded versus CDV's retail-specific community-led model.
• CNC (Confederação Nacional do Comércio): Brazilian national trade confederation representing commerce sector interests including retail. Comparable as a trade advocacy and member services body, operating at national scale with broader scope versus CDV's regional São Paulo retail focus.
• FCDL (Federação das Câmaras de Dirigentes Lojistas): Brazilian federation of retail manager chambers providing support, training, and advocacy for retailers nationwide. Comparable as a retail-specific association serving SMB retailers with overlapping audience to CDV's target customer.
• Instituto Retail Brasil: Brazilian retail-specific institute focused on retail development, education, and industry improvement. Directly comparable in mission (advancing Brazilian retail through education and best practices), though with different funding and program structure.

Others

• NielsenIQ: Global consumer intelligence and retail measurement firm. Comparable as a retail data and insights provider, though operating at enterprise scale with proprietary data products rather than CDV's community-led content approach.
• ABRASCE (Associação Brasileira de Shopping Centers): Brazilian shopping center industry association representing mall operators and retailers. Comparable as a Brazilian retail-adjacent trade association, though focused specifically on shopping center retail rather than independent SMB retail like CDV.

Regional players

• British Retail Consortium (BRC): UK retail trade association providing policy representation, research, and member services to British retailers. Comparable as a national retail membership body, though serving the UK rather than Brazilian market.
• Retail Council of Canada: Canadian retail trade association representing retailers across Canada with advocacy, research, and member benefits. Comparable as a national retail membership body, though serving Canada rather than Brazil.

Broad incumbents

• National Retail Federation (NRF): Largest US retail trade association providing advocacy, research, education, and events to the retail industry. Comparable as the world's leading retail trade association model, though operating at substantially larger scale and broader scope than CDV.

Emerging players

• Coresight Research: Retail-focused research and advisory firm publishing analysis on retail trends, technology, and consumer behavior. Comparable as a retail intelligence provider serving industry stakeholders, complementing CDV's Display content mission with deeper research output.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/conselhodovarejo
• LinkedInlinkedin.com/company/conselhodovarejo

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conselho do Varejo