Considerate Group
Considerate Group is a UK-based B Corp sustainability consultancy founded in 2012 serving 200+ hospitality businesses globally with advisory services and its proprietary Con-Serve™ ESG data-intelligence platform, developed in partnership with Deepki and aligned to CRREM, SBTi, GRESB, EU Taxonomy, and SFDR frameworks.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Considerate Group does
Considerate Group is a UK-based sustainability consultancy founded in 2012 that exclusively serves the hospitality and tourism sectors. The firm combines advisory services with a proprietary ESG data-intelligence platform, Con-Serve™, developed in partnership with Deepki, the market-leading ESG real estate technology firm. Con-Serve™ aggregates and validates ESG data via 4,000+ automated connectors, aligns with major international frameworks (CRREM, SBTi, GRESB, EU Taxonomy, SFDR, ISO 27001, ISO 50001), and incorporates hospitality-specific benchmarks including HCMI, Cornell Hotel Sustainability Index, and ENERGY STAR.
Considerate Group's service portfolio spans decarbonisation strategy, energy assessments, carbon and Scope 1/2/3 reporting, ESG due diligence for asset transactions, lending reports for hospitality loan portfolios, training and workshops, B Corp and GSTC certification support, CSRD/ESRS compliance, and bespoke sustainability research. The platform supports integrations with Foodprint Trax® for waste management and GRESB for real estate assessment submissions. The firm is B Corp certified since 2020 and contributes to the World Sustainable Hospitality Alliance's Pathway to Net Positive Hospitality Framework.
Considerate Group generates revenue through a dual model: recurring SaaS subscriptions on Con-Serve™ and professional services fees (consultancy, advisory retainers, training, and project work). Pricing is quote-based and tailored to client portfolio size, with annual billing. Go-to-market is sales-led and consultative, targeting enterprise hotel chains, asset owners, operators, investors, lenders, and national tourism authorities. The firm serves over 200 hospitality businesses globally, with named enterprise clients including AccorInvest, Brookfield Properties, Cheval Collection, Dorchester Collection, Four Seasons, Oetker Collection, TUI Group, Virgin Limited Edition, edyn Group, Ruby Hotels, and Sheraton Krakow, with expansion underway into the USA and GCC markets.
Considerate Group firmographics
Firmographics- Name
- Considerate Group
- Legal name
- Considerate Hoteliers Ltd
- Website
- https://considerategroup.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Considerate Group is a UK-based B Corp sustainability consultancy founded in 2012 serving 200+ hospitality businesses globally with advisory services and its proprietary Con-Serve™ ESG data-intelligence platform, developed in partnership with Deepki and aligned to CRREM, SBTi, GRESB, EU Taxonomy, and SFDR frameworks.
- Ownership category
- akta.pro rank
Considerate Group industry classification
Industry- Product category
- Sustainability Consulting
- NAICS
- Environmental Consulting Services (541620), Environmental Consulting Services (54162)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Investment Advice (6282)
- akta.pro primary industry
- Sustainability & ESG Consulting (BPAHACAK)
- akta.pro secondary industries
- Sustainability, ESG & Responsible Lodging Sourcing (THACAGAJ), ESG Governance, Sustainability Reporting & Assurance Advisory (BPAHAFAJ), ESG Data, Ratings & Research (Providers, Methodologies, Analytics) (FSAAALAJ), ESG/Sustainable Investment Advisory (FSAEAAAJ)
Keywords
Where Considerate Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Considerate Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Con-Serve™ platform subscriptions providing ESG data-intelligence, automated data collection, benchmarking, and reporting capabilities. Revenue generated through recurring subscription fees for platform access and usage.
- Professional Services: Consultancy services including sustainability strategy development, energy assessments, ESG due diligence, carbon reporting, training, and certification support. One-time project fees and ongoing advisory retainer arrangements.
- Training and Workshops: Sustainability workshops, webinars, and toolkits for hotel teams, providing ongoing training solutions and educational resources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise ESG platform and advisory services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Considerate Group product offering
Product offeringCore offering
Considerate Group is a data-driven sustainability consultancy focused on the hospitality and tourism sectors. It provides ESG advisory services alongside a proprietary ESG data-intelligence platform called Con-Serve™, developed in partnership with Deepki. The firm helps hotel and tourism operators measure, manage, and report on sustainability performance.
Product overview
Considerate Group offers a portfolio of sustainability consultancy services for the hospitality sector, anchored by Con-Serve, its proprietary ESG data-intelligence platform developed in partnership with Deepki. Con-Serve provides automated ESG data aggregation, validation, and bespoke reporting aligned with CRREM, SBTi, GRESB, EU Taxonomy, and SFDR. The broader service suite includes Carbon Reporting, Decarbonisation Strategy, Energy Assessments, ESG Strategy Design & Implementation, Learning & Training, ESG Due Diligence Reports, Lending Reports, B Corp Guidance & Support, Bespoke Sustainability Research, CSRD & ESRS Support, EU Taxonomy Support, ESG Certifications & Disclosures, and SBTi Support.
Differentiator
Problem solved
Functional benefit
Brands
- Con-Serve™: Considerate's premier ESG data-intelligence platform tailored specifically to the hospitality industry, developed in partnership with Deepki. Offers automated ESG data collection and reporting complying with CRREM, SBTi, GRESB, EU Taxonomy, and SFDR standards.
- fluttr
Products and services
- Con-Serve™ Platform
Quantifiable outcome
- Energy cost reduction of £150k in one year for leading UK hotel group
- +3 more outcomes
Companies that use Considerate Group
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles1 record
Considerate Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Considerate Group partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, secondary and minor.
- DeepkicoreStrategic partnership with Deepki, the market-leading ESG data intelligence firm, to power the Con-Serve™ platform. Deepki provides the underlying technology for the ESG data-intelligence platform, enabling automated data collection and comprehensive benchmarking capabilities.
- World Sustainable Hospitality Alliance (WSHA)coreLong-term collaboration contributing to HCMI methodology and developing the Pathway to Net Positive Hospitality framework. Also developed training modules for WSHA Sustainable Hospitality Academy.
- Foodprint GroupsecondaryPartnership to launch new waste management service powered by Foodprint Trax® software, integrated with Con-Serve™ to help hospitality businesses measure, analyse, and reduce waste.
- Sustainability KiosksecondaryUAE-based partner for co-hosting webinars and introducing Con-Serve™ to the GCC hospitality sector.
- Energy & Environment AlliancesecondaryPartnership for driving sustainability in hospitality through joint initiatives and industry collaboration.
- VireosecondaryPartnership to support clients through GSTC certification, including forthcoming GSTC-aligned module in Con-Serve™.
- Global Tourism Plastics InitiativeminorCollaboration to address plastic sustainability in tourism sector.
- Glasgow DeclarationminorSignatory and supporter of Glasgow Declaration for Climate Action in Tourism.
- University of SurreyminorAcademic partnership for sustainability research and knowledge development.
- GSTCminorPartnership for Global Sustainable Tourism Council certification support.
- HSP (Hospitality Sustainability Platform)minorPartnership for hospitality sustainability platform collaboration.
- LQA (Langton Quality Assurance)minorPartnership for quality assurance in hospitality sustainability.
- The BenchminorPartner for hospitality benchmarking and sustainability insights.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Considerate Group competitors and assessment
Company assessmentBroad incumbents
- South Pole Group: South Pole is a global climate consultancy and carbon project developer that delivers sustainability strategy, climate advisory and net-zero services to corporate clients including hospitality groups. It competes with Considerate Group's ESG strategy, decarbonisation, and carbon advisory service lines as a much larger incumbent.
- EcoVadis: EcoVadis is a global sustainability ratings and intelligence provider widely used by enterprise customers (and their hotel supply chains) for ESG assessments. It competes as a broader alternative to Considerate Group's hospitality-specific sustainability advisory, particularly for large hospitality groups needing multi-domain ESG scoring.
- Schneider Electric Sustainability Business: Schneider Electric's sustainability consulting and EcoStruxure platform serves hotels and hospitality operators with energy management and decarbonisation programs, offering overlapping capability with Considerate Group's energy assessments and Con-Serve benchmarking services at much larger scale.
- Carbon Trust: Carbon Trust is an established global sustainability consultancy providing carbon footprinting, certification, and net-zero advisory to corporates including hotel groups. It competes with Considerate Group's broader sustainability advisory portfolio (certifications, carbon, SBTi) as a well-known but generalist incumbent.
- Watershed: Watershed is a leading enterprise climate platform that automates carbon accounting and ESG reporting across multiple sectors including hospitality. Its broader scope and venture backing make it a well-funded incumbent competing for the same enterprise ESG platform budgets that Considerate Group targets.
- Persefoni: Persefoni is an enterprise climate management and accounting platform serving banks, asset managers and corporates including real estate portfolios. It competes with Con-Serve for enterprise ESG data platform budgets and has stronger climate-finance positioning for lending customers like Considerate Group's financial-institution segment.
Direct peers
- Winnow Solutions: Winnow provides AI-driven food waste reduction software specifically designed for hospitality and foodservice operators, with comparable data-collection integration patterns into ESG reporting platforms. Highly comparable to Considerate Group's Foodprint Trax waste management integration within Con-Serve.
- Greenview: Greenview is a US-based hospitality-specific sustainability and ESG consultancy that provides benchmarking, reporting and strategy services to hotels and resorts globally. It competes head-to-head with Considerate Group in hospitality ESG advisory and benchmarking, serving a similar enterprise client base.
- Sweep: Sweep is a carbon accounting and ESG data management platform that serves enterprise customers across multiple verticals including real estate and hospitality. It competes with Con-Serve as an automated ESG data platform and is increasingly used by hotel groups for carbon and ESG reporting.
- Deepki: Deepki is the market-leading ESG data-intelligence platform for the real estate sector and the underlying technology partner behind Considerate Group's Con-Serve™ platform. It directly competes in the same hospitality/real estate ESG data and benchmarking category and shares the same target buyers (asset owners, investors, operators).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Considerate Group social profiles
Digital presenceConsiderate Group compliance and trust
Trust signalCompliance4 records
Considerate Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Considerate Group leadership team
Management profileNumber of profiles
Considerate Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Considerate Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Considerate Group
What does Considerate Group do?
Considerate Group is a data-driven sustainability consultancy focused on the hospitality and tourism sectors. It provides ESG advisory services alongside a proprietary ESG data-intelligence platform called Con-Serve™, developed in partnership with Deepki. The firm helps hotel and tourism operators measure, manage, and report on sustainability performance.
Is Considerate Group a public or private company?
Considerate Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Considerate Group founded?
Considerate Group was founded in 2012. It employs 11 to 50 people.
Where is Considerate Group based?
Considerate Group is headquartered in London, United Kingdom, in the Europe region.
How does Considerate Group make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services and training and Workshops.
Who are Considerate Group's main competitors?
Broad incumbents on record are South Pole Group, EcoVadis, Schneider Electric Sustainability Business, Carbon Trust, Watershed and Persefoni. Direct peers are Winnow Solutions, Greenview, Sweep and Deepki.
Does Considerate Group have an API?
No public API is recorded for Considerate Group.
What industry is Considerate Group in?
Considerate Group's product category is Sustainability Consulting. Its primary akta.pro industry code is BPAHACAK, Sustainability & ESG Consulting, with a secondary code of THACAGAJ, Sustainability, ESG & Responsible Lodging Sourcing. Its NAICS code is 541620 and its SIC code is 8742.