Consina The Outdoor Lifestyle

What Consina The Outdoor Lifestyle does

Consina The Outdoor Lifestyle is an Indonesian consumer goods company operating in the outdoor and adventure lifestyle category, founded in 1999 and headquartered in Jakarta. With 128 employees and a brand presence spanning over 25 years, the company targets Indonesian consumers interested in outdoor recreation, adventure activities, and lifestyle products, as suggested by its brand name and adventure-focused web domain (consina-adventure.com). The business appears to operate as a B2C consumer brand, though specific product mix, pricing, distribution channels, and revenue mechanics are not disclosed in the available data.

The company's website was inaccessible during data collection, displaying only a loading/verification page rather than substantive commercial content. This prevents verification of product catalog, pricing structure, retail or wholesale distribution model, geographic footprint beyond Indonesia, or technology stack. There is no disclosed information on funding, ownership, leadership, partnerships, certifications, or intellectual property. The company does not appear to have disclosed mobile applications, APIs, or AI/ML capabilities based on the available inputs.

Business model details — including how Consina monetizes (direct retail, wholesale, e-commerce, licensing), pricing tiers, customer segments served, and unit economics — cannot be characterized from the input. The brand's longevity (founded 1999) implies an established market position in the Indonesian outdoor category, but without financial disclosures, customer logos, or operational metrics, the company's current scale, profitability, and competitive standing within Indonesia's outdoor lifestyle market remain unverified.

Name

Consina The Outdoor Lifestyle

Website

https://consina-adventure.com

Company type

Private

Headcount range

101–250 employees

Short description

Consina The Outdoor Lifestyle is an Indonesian outdoor and adventure lifestyle consumer brand, founded in 1999 and headquartered in Jakarta, serving Indonesian consumers with outdoor recreation and lifestyle products. The company employs 128 people.

Ownership category

akta.pro rank

Product category

Outdoor Equipment

NAICS

Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)

akta.pro secondary industries

Camping & Overlanding Equipment Retail (CRAMAAAC), Hiking & Trail Accessories Retail (CRAMAAAD), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

Keywords

• Outdoor equipment
• Adventure gear
• Camping supplies
• Hiking equipment
• Outdoor apparel

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Core offering

Consina The Outdoor Lifestyle is an Indonesia-based company that sells outdoor recreation and adventure equipment and gear. Operating under the brand name Consina and web domain "consina-adventure.com," it markets products targeted at outdoor enthusiasts engaging in activities such as hiking, camping, and trekking. The company was founded in 1999 and is headquartered in Jakarta, Indonesia.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• REI Co-op: US-based outdoor co-op retailer selling hiking, camping, and adventure gear plus experiences. While REI does not operate in Indonesia, it serves as a benchmark for an integrated retail + adventure-services model that aligns with Consina's positioning.
• Coleman: Global outdoor brand specializing in camping equipment (tents, sleeping bags, stoves). Coleman competes in core Consina categories with broad Indonesian retail distribution and licensing partnerships.
• Decathlon: Global sporting goods retailer with full multi-sport assortments and rapidly expanding Indonesian store footprint. Decathlon overlaps with Consina's category coverage across hiking, camping, and outdoor gear but operates at vastly larger scale.
• The North Face: Global premium outdoor apparel and equipment brand under VF Corporation. Comparable to Consina because it competes for the same Indonesian outdoor consumer in technical hiking and camping gear, with stronger brand equity.
• Black Diamond Equipment: Specialist outdoor brand covering climbing, hiking, and ski categories. Comparable to Consina on technical outdoor equipment assortment and aspirational outdoor consumer targeting.
• Quechua: Decathlon-owned outdoor and camping brand offering affordable hiking and camping gear. Quechua directly competes with Consina on price-sensitive hiking, camping, and family outdoor segments in Indonesia.
• Osprey Packs: Specialist backpack and packs brand competing in hiking and trekking categories. Osprey products are commonly sold alongside Consina-type retailers in Southeast Asia, making it a category peer for technical hiking and backpacking equipment.

Regional players

• Cabela's: US outdoor and hunting retailer (Bass Pro subsidiary) offering deep assortments of camping, hiking, and outdoor gear. While US-only, Cabela's large-format outdoor retail concept is comparable to what a scaled-up Consina retail-plus-experience model could resemble.

Direct peers

• Naturehike: Chinese outdoor brand specializing in tents, sleeping bags, and camping/hiking gear sold globally direct-to-consumer. Naturehike competes with Consina on product categories (tents, sleeping systems, hiking accessories) at lower price points, particularly in Southeast Asian e-commerce.
• Eiger: Indonesian outdoor brand offering apparel, gear, and accessories across hiking, climbing, and travel categories. Eiger is the most direct domestic peer to Consina, serving the same Indonesian outdoor consumer with overlapping product lines and comparable price points.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks3 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/consina-the-outdoor-lifestyle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consina The Outdoor Lifestyle