Construction Marketing Advisors

What Construction Marketing Advisors does

Construction Marketing Advisors (CMA), legally Construction Marketing Advisors, LLC, is a privately held construction advisory firm founded circa 1994 and headquartered in Southern California, operating nationwide across the United States. The firm is founder-led by Gary L. Goins, who brings over 25 years of construction industry experience as a developer, real estate professional, and construction manager. CMA serves owners, developers, general contractors, sub-contractors, professional service providers, and vendors through a four-stage engagement process (Evaluation, Strategic Planning, Presenting Options, and Execution) designed to function as strategic growth partnership rather than a transactional consulting relationship.

The company's product portfolio spans five integrated service lines: (1) Project Solutions for Owners, Developers, and General Contractors covering pre-construction planning, feasibility and constructability studies, project support, expert sub-contractor recommendations, development advisory, and project budgeting; (2) Materials Procurement, supplying lumber, insulation, appliances, and HVAC systems with nationwide delivery; (3) Strategic Partnership Services focused on relationship-building and growth advisory; (4) Plan Room access for project plans and opportunities; and (5) a Sub-Contractor Pre-Qualification program that funnels vetted providers into CMA's developer network for exclusive project recommendations. Underlying technology is not disclosed — CMA is positioned as a relationship-curation and procurement firm rather than a software platform.

The business model combines professional-services revenue (advisory and project support, quote-based per engagement) with hardware/materials revenue (procurement of building materials with delivery). Customer acquisition is relationship-driven and field-sales-led, augmented by membership presence in eight national and regional construction associations (ICSC, ASA, AGC, BIASC, NAIOP, PCBC, ULI, CMAA) and direct-contact intake via phone, email, and website forms. No public pricing exists; no funding rounds, no headcount disclosures, and no revenue figures are available, consistent with a small, founder-controlled LLC.

Name

Construction Marketing Advisors

Legal name

Construction Marketing Advisors, LLC

Website

https://construction-ma.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Construction Marketing Advisors is a Southern California-based, founder-led construction advisory firm serving owners, developers, general contractors, and vendors across the United States with project solutions, materials procurement, strategic partnership services, a plan room, and sub-contractor pre-qualification.

Ownership category

akta.pro rank

Product category

Construction Advisory Services

NAICS

Engineering Services (54133), Architectural, Engineering, and Related Services (5413)

SIC

Services-Engineering Services (8711), Services-Engineering, Accounting, Research, Management (8700)

akta.pro industry

PRIMARYIMAFAAAC

Construction Management (Agency/Owner’s Rep)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/General Contracting & Construction Management

SECONDARYBPAHAIAN

Construction Engineering & Constructability Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Engineering & Technical Consulting

Keywords

• Construction advisory services
• Construction materials procurement
• Pre-construction planning
• Sub-contractor pre-qualification
• Development advisory

Headquarters

HQ city

Southern California

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Strategic Advisory Services: CMA provides strategic advisory services to owners, developers, and general contractors including pre-construction planning, feasibility studies, project support, expert sub-contractor recommendations, development advisory, and project budgeting services.
2. Materials Procurement: CMA provides construction materials procurement services nationwide, offering materials including lumber, insulation, appliances, and HVAC systems with delivery services for commercial and multi-family residential projects.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Construction Marketing Advisors is a strategic advisory firm serving the U.S. construction industry. It provides project solutions for owners, developers, and general contractors (including pre-construction planning, feasibility and constructability studies, project budgeting, and sub-contractor recommendations), nationwide construction materials procurement (lumber, insulation, appliances, HVAC), sub-contractor and vendor pre-qualification, and access to a construction plan room. Engagements follow a four-stage process: Evaluation, Strategic Planning, Presenting Options, and Execution.

Product overview

Construction Marketing Advisors (CMA) is a construction marketing and advisory firm offering a unified portfolio of services rather than a modular software platform. The core offering consists of Project Solutions for Owners, Developers, and General Contractors (covering pre-construction planning, feasibility studies, project support, sub-contractor recommendations, development advisory, and budgeting), Materials Procurement (nationwide supply of lumber, insulation, appliances, HVAC systems), Strategic Partnership Services (growth advisory and relationship building), Plan Room Access (construction plan room), and Sub-Contractor Pre-Qualification. These services work together as an integrated advisory engagement, where CMA guides clients through a four-stage process—Evaluation, Strategic Planning, Presenting Options, and Plan Execution—to deliver project outcomes and business growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Project Solutions for Owners, Developers, and General Contractors

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• ICSC (International Council of Shopping Centers)minorOthersIndustry association membership displaying ICSC logo on company website, indicating membership in the shopping center and retail real estate industry organization.
• ASA (American Subcontractors Association)minorOthersIndustry association membership displaying ASA logo on company website, indicating membership supporting subcontractors in the construction industry.
• AGC (Associated General Contractors of America)minorOthersIndustry association membership displaying AGC logo on company website, indicating membership in the leading trade association for the construction industry.
• BIASC (Building Industry Association of San Diego County)minorOthersRegional industry association membership displaying BIASC logo on company website, indicating membership in the San Diego County building industry association.
• NAIOP (Commercial Real Estate Development Association)minorOthersIndustry association membership displaying NAIOP logo on company website, indicating membership in the organization for commercial real estate development professionals.
• PCBC (Pacific Coast Builders Conference)minorOthersIndustry association membership displaying PCBC logo on company website, indicating membership in the Pacific Coast builders conference.
• ULI (Urban Land Institute)minorOthersIndustry association membership displaying ULI logo on company website, indicating membership in the land use and real estate development institute.
• CMAA (Construction Management Association of America)minorOthersIndustry association membership displaying CMAA logo on company website, indicating membership in the construction management association.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MGAC: MGAC provides project management, owner's representation, and construction advisory services to owners, developers, and occupiers — directly comparable in service offering, client base, and advisory positioning to CMA.
• Turner & Townsend: Turner & Townsend is a global construction consultancy delivering cost management, project management, and owner's advisory services — closely comparable to CMA's feasibility, budgeting, and pre-construction planning work for owners, developers, and GCs.
• Hill International: Hill International provides construction management, project management, and owner's representation services for owners, developers, and contractors — directly comparable to CMA's pre-construction advisory and project support offerings across commercial and infrastructure sectors.
• Cumming Group: Cumming Group is a construction management and consulting firm providing owner's representation, project controls, and advisory services to owners and developers — directly comparable in scope, client type, and advisory engagement model to CMA.
• Anser Advisory: Anser Advisory is an owner's representation and construction management firm serving owners and developers with pre-construction, project advisory, and program management services — a closely comparable mid-market peer to CMA's core advisory practice.

Broad incumbents

• CBRE (Advisory / Project Management): CBRE's Project Management and Construction Advisory practice serves owners and developers across all asset classes with services that overlap CMA's pre-construction and advisory offering, but as part of a much broader commercial real estate services platform.
• AECOM (Construction Services): AECOM's Construction Services business delivers program management, owner's representation, and construction consulting to public and private owners — comparable in service categories but operating as a global incumbent with significantly broader scale than CMA.
• Jacobs (Critical Mission Solutions / Construction): Jacobs provides program management, owner's representation, and construction advisory across infrastructure and built environment clients — overlapping with CMA's advisory scope but as a global engineering and professional services incumbent.

Regional players

• Kitchell: Kitchell is a privately held construction and program management firm with strong Southwest presence providing owner's representation, pre-construction, and development advisory — directly comparable in service mix to CMA and competing in overlapping Western U.S. geographies.

Emerging players

• Procore Technologies: Procore is a construction management SaaS platform serving owners, GCs, and sub-contractors with pre-qualification, project management, and bidding workflows — a thematic competitor whose digitization of pre-construction and sub-contractor qualification overlaps with CMA's advisory and pre-qualification services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/construction-ma

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Construction Marketing Advisors