Contact The Crisis Line

What Contact The Crisis Line does

Contact The Crisis Line is a Mississippi-based nonprofit organization founded in 1971 that provides free, 24/7 crisis intervention services by telephone and online chat. It serves as the state's primary 988 Suicide & Crisis Lifeline call center, routing and answering calls for 74 of Mississippi's 82 counties, and handled 28,804 calls in 2025. Its service portfolio includes the core voice hotline (601-713-HELP), a 988-connected confidential online chat, and the Reassurance CONTACT program, which places daily wellness-check calls to elderly and physically challenged Mississippi residents living alone. The organization supplements direct service delivery with ASIST suicide prevention training delivered through Nationally Certified Trainers, and maintains volunteer development through a structured multi-session certification program requiring 8 volunteer hours per month.

The underlying technology stack is conventional telephony plus chat infrastructure; no proprietary AI, machine learning, or data platform is disclosed. Services are provided at no charge to callers, and the organization is funded through donations, grants, and government appropriations associated with its 988 network role. It is fully accredited by the International Council for Helplines (ICH), maintains referral relationships with the Mississippi Department of Mental Health, NAMI, RAINN, and The Trevor Project, and is governed by a Board of Directors that oversees the Executive Director. There is no parent company, no subsidiaries, and no venture or private equity ownership.

The business model is nonprofit_funded with no commercial pricing model: revenue derives from philanthropic donations, government grants, and 988 network funding tied to its designation as Mississippi's main crisis call center. Customer segments are horizontal — any individual in crisis within the service area — with specific outreach to vulnerable populations including the elderly, LGBTQ youth (via referral), and survivors of sexual and domestic violence. No customer pays for service, so there is no sales motion; go-to-market is community-led through word-of-mouth, volunteer recruitment, and presence in the national 988 routing infrastructure.

Name

Contact The Crisis Line

Legal name

Contact The Crisis Line

Website

https://contactthecrisisline.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Contact The Crisis Line is a Mississippi-based nonprofit founded in 1971 that operates a free, 24/7 telephone and chat crisis hotline, serving as the state's main 988 Suicide & Crisis Lifeline call center for 74 of 82 counties and handling nearly 29,000 calls in 2025.

Ownership category

akta.pro rank

Product category

Crisis Intervention Services

NAICS

Emergency and Other Relief Services (624230), Emergency and Other Relief Services (62423), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Behavioral Health Crisis Services Management (988/Hotlines/Mobile Crisis Coordination) (HLAEAHAK)

akta.pro secondary industries

Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI), Mental Health & Crisis Support Services (BPAGACAD), Mental Health & Crisis Support Services (BPAGAEAH), Emergency, After-Hours & Hotline Contact Centers (BPAAAAAK)

Keywords

• Crisis intervention services
• Suicide prevention hotline
• Telephone crisis counseling
• Mental health support
• Emotional support hotline

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Crisis Line Services (Free): Nonprofit organization providing free crisis intervention services. Revenue derived from donations, grants, and government funding. Services are provided at no cost to callers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Contact The Crisis Line operates a 24/7 telephone crisis hotline and online chat service providing free, confidential emotional support, crisis intervention, suicide prevention counseling, information, and referrals. It serves as Mississippi's main 988 Suicide & Crisis Lifeline call center, covering 74 of the state's 82 counties, and complements its crisis response with a daily Reassurance phone-call program for elderly and disabled residents living alone, plus ASIST suicide prevention training workshops.

Product overview

CONTACT the Crisis Line operates as a suite of interconnected crisis intervention services, with its core offering being the 24/7 telephone crisis hotline (CONTACT the Crisis Line) supplemented by an online chat service through the 988 Suicide & Crisis Lifeline network. The organization extends its mission through the Reassurance CONTACT program—a daily wellness check call service for vulnerable elderly and disabled residents—and by providing ASIST suicide prevention training certification. Volunteer development is a key component, with structured training programs to build capacity for crisis response across 74 of Mississippi's 82 counties.

Differentiator

Problem solved

Functional benefit

Brands

• Reassurance CONTACT: A program meeting the special needs of elderly and physically challenged individuals living alone by placing pre-arranged daily phone calls to ensure well-being and provide emergency follow-up if needed.

Products and services

• CONTACT the Crisis Line (Telephone Crisis Counseling) 24/7 telephone crisis hotline providing free, confidential listening, counseling, information, referrals, and emergency intervention for people who are troubled, stressed, or in crisis. Served 28,804 calls in 2025.
• Crisis Chat (988 Suicide & Crisis Lifeline) Confidential, secure, and anonymous online chat service for individuals experiencing depression, anxiety, relationship problems, family stressors, abuse, financial issues, or suicidal thoughts, routed through the national 988 Suicide & Crisis Lifeline.
• Reassurance CONTACT Free program for elderly and physically challenged Mississippi residents living alone that places pre-arranged daily phone calls to confirm well-being, provide friendly conversation, and offer emergency follow-up if no contact is made.
• ASIST (Applied Suicide Intervention Skills Training) Nationally certified suicide prevention training workshop conducted by CONTACT the Crisis Line's ASIST-certified trainers, teaching participants to recognize and intervene in immediate risk of suicide.

Quantifiable outcome

• 28,804 calls answered in 2025

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• 988 Suicide & Crisis LifelinecoreStrategic or Co-development PartnerCONTACT the Crisis Line serves as Mississippi's main 988 Suicide & Crisis Lifeline call center, answering the national suicide prevention hotline for 74 of 82 Mississippi counties.
• International Council for Helplines (ICH)coreOthersFully accredited by the International Council for Helplines, demonstrating adherence to industry standards for crisis helpline operations.
• Mississippi Department of Mental HealthminorStrategic or Co-development PartnerState mental health agency linked as a resource for callers needing additional mental health services in Mississippi.
• National Alliance on Mental Illness (NAMI)minorOthersNational mental health advocacy organization linked as a resource for callers seeking additional support.
• RAINN - National Sexual Assault OrganizationminorOthersNational sexual assault hotline linked as specialized resource for callers experiencing sexual violence.
• The Trevor Project - Crisis Intervention for LGBTQ YouthminorOthersSpecialized crisis organization for LGBTQ youth linked as a resource for young callers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RAINN (Rape, Abuse & Incest National Network): National sexual assault hotline and crisis support organization referenced as a referral partner by CONTACT. Directly comparable as a 24/7 crisis hotline operating nationally with hotline and chat channels funded through donations and grants.
• Crisis Text Line: National nonprofit providing 24/7 text-based crisis support, also operating within the 988 ecosystem. Directly comparable in mission, volunteer-based delivery model, and free-to-caller service model, though differentiated by channel (text vs. voice).
• The Trevor Project: National 988-affiliated crisis intervention nonprofit specializing in LGBTQ+ youth, referenced by CONTACT as a referral partner. Comparable in 24/7 hotline/chat crisis support delivery and nonprofit funding model, with a narrower demographic focus.
• NAMI (National Alliance on Mental Illness): National mental health advocacy and support organization whose HelpLine provides information, referrals, and support — directly referenced by CONTACT as a referral partner. Comparable mission scope (mental health/crisis support) and nonprofit funding model.
• Boys Town National Hotline: Long-running national 24/7 crisis, suicide, and parent-support hotline for youth and families. Closely comparable to CONTACT in 24/7 voice crisis intervention, free service model, and nonprofit/funded operating structure.
• Veterans Crisis Line: Federal 988-integrated crisis line for veterans and their families. Directly comparable in 24/7 voice/text crisis intervention, 988 ecosystem participation, and free, confidential service delivery.

Broad incumbents

• 988 Suicide & Crisis Lifeline (Vibrant Emotional Health): The national administrator of the 988 network that CONTACT serves as Mississippi's primary call center. Vibrant operates the broader routing, policy, and technology backbone that CONTACT depends on, making it the umbrella incumbent in the same crisis-services category.
• SAMHSA National Helpline: Federally funded 24/7 confidential treatment referral and information service for substance use and mental health. A broad incumbent providing overlapping crisis/referral services at national scale, competing for similar grant and call-routing dollars.

Regional players

• Lifeline Australia: Australia's largest 24/7 crisis support and suicide prevention service. Comparable in mission, volunteer-staffed hotline model, and free crisis counseling delivery, but operates exclusively in Australia rather than directly in Mississippi's market.

Others

• Mississippi Department of Mental Health: State mental health agency referenced as a referral and funding partner. Adjacent ecosystem participant that funds and routes Mississippi residents to CONTACT, making it a key institutional stakeholder rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights2 records

Customer concentration

• LinkedInlinkedin.com/company/contact-the-crisis-line

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Contact The Crisis Line