What Contemplate does

Contemplate is a mind fitness training company founded in 2021 by Tarun Gulati, headquartered in Austin, Texas and legally registered as Contemplate Wellness LLP in India. The company teaches a proprietary methodology called ADIOS (A Dialogue In Objective Silence), systematized into 16 Mind Fitness Principles and 250+ measurable markers, which it positions as a secular alternative to therapy and meditation apps. Core products include the Contemplate mobile/web app, the Adioscope (a guided decision-making journal), the Vision Planner (a life-area planning tool), and Mind Fitness Exercises for breathing, walking, speech, and stillness. Paid offerings span 8-week online programs (Foundation, Leadership, and Venus Dating), a 6-month Coach Certification, a year-long Contemplate Club membership, residential immersions at the Mindsphere One Mind Fitness Park in Soul Forest, India, corporate Real Life Practice programs, and founder Tarun Gulati's book 'Is Your Mind Your Friend?' on Amazon. Revenue is generated through subscription programs, one-time certification fees ($2,000), book sales, and paid in-person residencies; most program pricing is opaque (request-based). The company is bootstrapped, employs 14 people, and serves a primarily consumer audience across individuals seeking mental clarity, executives, singles, wellness professionals, and — increasingly — corporate teams.

Name

Contemplate

Legal name

Contemplate Wellness LLP

Website

https://contemplate.life

Company type

Private

Operating status

Operating

Short description

Contemplate is a bootstrapped, founder-led mind fitness training company that teaches a proprietary ADIOS framework through an app, online programs, coach certification, and immersive retreats at its Mindsphere park, serving individuals, executives, and corporate teams seeking mental clarity.

Ownership category

akta.pro rank

Product category

Mental Wellness and Mind Fitness Training

NAICS

Sports and Recreation Instruction (611620), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Mind fitness training
• Mental wellness programs
• Executive coaching services
• Structured contemplation practice
• Wellness certification programs

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Coach Certification Program: 6-month certification program ($2,000) for becoming a certified Contemplate Mind Fitness Coach including materials, weekly group practice, and app access for one year
2. Foundation Program: 8-week online mind fitness training program with video modules, live group sessions, and access to the Contemplate app; pricing on request with flexible payment plans
3. Leadership Program: 8-week executive leadership training program teaching Contemplation practices for better decision-making and organizational success
4. Dating Program (Venus Dating): 8-week inside-out dating program focused on self-awareness before finding a partner
5. Mindsphere Experiences: Paid in-person experiences at Soul Forest including Find Your Answer (3 hours), Day Immersions, 3-Day Immersions, and Real Life Practice Residencies (9, 16, 28 days)
6. Contemplate Club Membership: Year-long membership including weekly online coaching, monthly in-person gatherings at Mindsphere, and ongoing community access
7. Book Sales: Sale of 'Is Your Mind Your Friend? 12 Principles for Clarity of Thought and Peace of Mind' by Tarun Gulati on Amazon

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Contemplate provides systematic mind fitness training through multi-week online programs (Foundation, Leadership, Dating), a 6-month Coach Certification course, and immersive residential experiences at Mindsphere - the world's first Mind Fitness Park in India. The offerings are built on the proprietary ADIOS framework with 16 Mind Fitness Principles, supported by a mobile/web app delivering tools like Adioscope (decision-making journal), Vision Planner, and Mind Fitness Exercises. Customers are individuals seeking mental clarity and organizations seeking executive and team mind fitness programs.

Product overview

Contemplate is a comprehensive mind fitness training ecosystem comprising the Contemplate App (mobile/web platform), the Adioscope (private decision-making journal), Vision Planner (life planning tool across Love, Work, Parenting, Finances, Health dimensions), 16 Mind Fitness Principles framework, and Contemplation Practice methodology. The company offers multiple programs including the 8-week Foundation Program, Leadership Program, Dating Program (Venus Dating), and 6-month Coach Certification Program. Physical experiences include Mindsphere - the world's first Mind Fitness Park at Soul Forest with 25+ outdoor Contemplations, plus Immersions and Real Life Practice (RLP) Residencies. Additional resources include The Contemplation Podcast (17 episodes on Spotify/Apple Podcasts) and the bestselling book 'Is Your Mind Your Friend?' by founder Tarun Gulati.

Differentiator

Problem solved

Functional benefit

Brands

• Mindsphere: The world's first Mind Fitness Park located at Soul Forest, an outdoor experience with Contemplations and guided experiences for working through real-life situations.
• Is Your Mind Your Friend?
• Venus Dating

Products and services

• Is Your Mind Your Friend? (Book) A book by founder Tarun Gulati presenting 12 principles for clarity of thought and peace of mind. Sold on Amazon as both a standalone product and a gateway into the Contemplate ecosystem.
• Foundation Program An 8-week comprehensive mind fitness training program for individuals seeking mental clarity. Includes video modules, live online group sessions, access to the Contemplate app, and the full Adioscope, Vision Planner, and Mind Fitness Exercises toolkit. Requires 15-30 minutes of daily practice integrated into existing routines. Pricing on request with flexible payment plans and a 7-day full refund guarantee.
• Leadership Program An 8-week training program for executives and senior leaders to develop Contemplation habits, define personal guidelines aligned with values, and improve strategic vision, decision-making, emotional intelligence, communication, and innovation capabilities. Delivered as a structured online program with live group coaching.
• Dating Program (Venus Dating) An 8-week inside-out dating program for singles seeking long-term meaningful relationships. Uses a Find Yourself, Find a Friend, Find a Partner methodology to help users understand themselves, define an ideal partner profile, and build healthy relationships.
• Coach Certification Program A 6-month certification program (70-80 hours of work) for becoming a Certified Contemplate Mind Fitness Coach. Includes 8 modules, weekly group practice sessions, video assignments, 2 trial coaching cohorts, all materials, and one year of Contemplate app access. Priced at $2,000 as a one-time fee.
• Find Your Answer A 3-hour guided in-person experience at Mindsphere One (Soul Forest) for individuals seeking clarity on an important life situation. Uses key Contemplations and the Adioscope decision-making system. Pricing varies; contact required.
• Day Immersions Residential immersion programs at Mindsphere One. 1 Day Immersion introduces the Contemplate method; 3-Day Immersion builds foundations through repeated practice of core exercises. Pricing available on contact.
• Real Life Practice (RLP) Residencies Residential programs (RLP9, RLP16, RLP28) where participants continue normal professional and personal responsibilities while receiving structured mind fitness training and coaching every 3 hours, integrating practice into real life. Available for individuals and as a customized corporate RLP for organizations.
• Contemplate Club Membership A year-long membership including weekly online group coaching, monthly in-person gatherings at Mindsphere, ongoing accountability, and access to the Contemplate framework and community.

Quantifiable outcome

• Feel more peaceful in 3-4 weeks, in some cases in 3-4 days
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Mindvalley: Mindvalley sells structured personal development and transformation programs (e.g., Mindvalley Mentoring, Wild Souls, Lifebook) online and through immersive in-person events. Like Contemplate, it monetizes a proprietary methodology via premium content, coaching certifications, and experience-based offers, and targets self-improvement seekers globally.
• Ten Percent Happier: Ten Percent Happier offers a meditation app and live coaching services, including a 'Coaching' tier of 1:1 human coaching on top of digital content. The hybrid digital + coaching model and explicit positioning for skeptics are directly comparable to Contemplate's combination of self-paced digital programs with certified coaches and guidance calls.

Broad incumbents

• Headspace: Headspace is a leading meditation and mindfulness subscription app with B2B (Headspace for Work) and consumer offerings. It competes for the same mental wellness wallet share as Contemplate, though it focuses on guided meditation rather than Contemplate's structured contemplation methodology.
• Calm: Calm is a major meditation, sleep, and mental wellness app with content, daily sessions, and a B2B offering. It is a scaled incumbent in the broader category that Contemplate explicitly differentiates against, but both target consumers seeking mental clarity and reduced stress.
• Insight Timer: Insight Timer is a large free meditation and mindfulness app with a marketplace of teachers, courses, and live events. It overlaps with Contemplate's content-plus-community model and offers a low-cost alternative for consumers shopping for digital mindfulness training.
• BetterHelp: BetterHelp is the largest online therapy platform offering 1:1 counseling via subscription. While Contemplate explicitly distinguishes itself from therapy, both compete for the same mental wellness spend and the same cohort of stressed, overthinking consumers.

Emerging players

• Waking Up: Waking Up, founded by Sam Harris, offers a subscription app combining meditation, philosophy, and secular mindfulness with structured 'Daily Practice' and 'Theory' stages. Like Contemplate, it emphasizes a structured, non-religious mental training methodology and serves a similar premium, thought-leadership-oriented audience.
• The Mind Company: The Mind Company (formerly Intellect) is a digital mental fitness platform offering self-care, therapy, and coaching through an app. It directly competes in the 'mental fitness' category with structured programs and human coaching, addressing a similar pain point to Contemplate's 'mind fitness' framing.
• Simple Habit: Simple Habit is a meditation and wellness app offering short, on-the-go sessions with coaches and therapists. Its focus on bite-sized mental wellness content and a hybrid coaching model positions it as a smaller-scale competitor with overlapping target customers.

Others

• Mindful Schools: Mindful Schools trains educators and organizations in mindfulness and social-emotional learning. While not a direct consumer competitor, it is comparable as a structured mindfulness training and certification program for professionals, adjacent to Contemplate's Coach Certification pathway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/contemplate-life
• Instagraminstagram.com/contemplate__life

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Contemplate