CONTE VISTARINO - Tenuta di Rocca de' Giorgi

What CONTE VISTARINO - Tenuta di Rocca de' Giorgi does

Conte Vistarino - Tenuta di Rocca de' Giorgi is a privately held Italian wine estate headquartered at Villa Fornace in Rocca de' Giorgi, Lombardy, operating as a Società Agricola Società Semplice under family ownership (the Giorgi di Vistarino family, whose holdings in the area date to the mid-15th century). The estate was effectively founded in 1850 when Count Augusto Giorgi di Vistarino imported Pinot Noir vines from France, establishing the Oltrepò Pavese Pinot Nero tradition and producing Italy's first Classic Method sparkling wine in 1865. The 826-hectare property includes approximately 200 hectares under vine, of which 65 hectares are planted to Pinot Nero, with the remainder in woodland and biodiversity zones supporting non-intensive viticulture.

The estate's product portfolio is anchored on Pinot Nero across six categories: still reds ranging from €13 (entry Conte Vistarino) to €98 (Bertone cru); Metodo Classico sparkling wines including the flagship 1865 Dosaggio Zero and Cuvée pas dosé (lees-aged up to 8 years); Metodo Charmat sparkling wines; Riesling and Pinot Nero white wines; rosé; and the sweet sparkling Costiolo (Sangue di Giuda). Winemaking takes place in a modern gravity-flow winery completed in 2017, which processes all red, white, and sparkling base wines without pumping to minimize grape handling. Quality recognition is extensive, including 3 Bicchieri from Gambero Rosso, 5 Grappoli from Bibenda, Falstaff 93 points, and a 2026 Doctor Wine designation of Pernice 2022 as Best Pinot Nero of the Year.

The commercial model is predominantly direct-to-consumer, combining a proprietary e-commerce storefront (contevistarino.it), an on-site wine shop at Villa Fornace, tasting and hospitality experiences booked through a dedicated site, and two wine clubs (Réserve des Amis and Les Amis) that provide recurring revenue. HORECA distribution (restaurants, hotels, wine bars) operates through email-based commercial inquiries, and international orders are handled via direct contact. The estate's go-to-market relies heavily on heritage storytelling, earned media coverage in Forbes, Gambero Rosso, Falstaff, and Decanter, and a wine guide presence (AIS, Slow Wine, Bibenda, Doctor Wine, Vinum). Current leadership comprises family representative Ottavia Giorgi di Vistarino and General Manager Lino Scaravonati, who joined in March 2024.

Name

CONTE VISTARINO - Tenuta di Rocca de' Giorgi

Legal name

Conte Vistarino Società Agricola Società Semplice

Website

https://contevistarino.it

Company type

Private

Founded year

1850

Operating status

Operating

Headcount range

1–10 employees

Short description

Conte Vistarino is a privately held, family-owned Italian wine estate in Oltrepò Pavese (Lombardy) specializing in Pinot Nero still and sparkling wines across six categories, sold primarily direct-to-consumer via e-commerce, an on-site wine shop, hospitality experiences, and two wine clubs.

Ownership category

akta.pro rank

Product category

Premium Italian Wines

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Pinot Nero wines
• Metodo Classico sparkling
• Estate vineyard production
• Wine hospitality experiences
• Wine club memberships

Headquarters

HQ city

Rocca de’Giorgi, Lombardy

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct wine sales (e-commerce + wine shop): Direct-to-consumer retail of still wines, sparkling wines (Metodo Classico and Metodo Charmat), rosés, and sweet wines through the company's own e-commerce platform and on-site wine shop at Villa Fornace. Orders ship within Italy and internationally.
2. Wine experiences and hospitality: Paid tasting experiences, guided cellar visits, and exclusive events hosted at Villa Fornace, the winter garden, and orangerie, available by booking through visit.contevistarino.it.
3. Club Les Amis membership: Wine club membership (Réserve des Amis / Les Amis) offering curated bottles and exclusive access, generating recurring engagement and preferential purchasing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Conte Vistarino is a historic Italian winery (founded 1850) on an 826-hectare estate in Oltrepò Pavese that produces and sells a range of Pinot Nero-based still wines, Metodo Classico and Metodo Charmat sparkling wines, whites, rosés, and sweet wines. The estate sells directly to consumers via its own e-commerce platform, on-site wine shop at Villa Fornace, and wine club memberships (Les Amis / Réserve des Amis), and offers paid tasting experiences and private events.

Product overview

Conte Vistarino is an historic Oltrepò Pavese winery specializing in Pinot Nero wines. Founded in 1850 when Count Augusto Giorgi di Vistarino first imported Pinot Noir from France, the estate produces a diverse portfolio organized across six categories: red wines (Tavernetto, Pernice, Bertone, Costa del Nero, Conte Vistarino), Metodo Classico sparkling wines (1865, Cépage, Cépage pas dosé, Saignée della Rocca), Metodo Charmat sparkling wines (Brut Rosé, Brut Blanc de Noir), white wines (Ries, Saint Valier), rosé wines (Maria Novella), and sweet wines (Costiolo/Sangue di Giuda). The estate's 826-hectare property includes 102 hectares of vineyards with 65 hectares dedicated to Pinot Nero, making it one of Italy's most significant Pinot Noir producers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Ranked 57th in Italy (and top-ranked Pinot Nero and only Lombard wine) in the Gentleman Guide Vini d'Italia 2026 — the top Pinot Nero in Italy
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Officine SaffiminorGTM or Marketing Partner · 11 March 2026Conte Vistarino served as Wine Partner for Officine Saffi 2026, a ceramics and art event held in Milan. The partnership paired Conte Vistarino Pinot Nero wines with Officine Saffi ceramic artworks, targeting art and wine enthusiasts at a Milanese cultural event.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Bollinger: Champagne house renowned for Pinot Noir-dominant blends and long lees aging programs. Comparable as a premium sparkling wine benchmark for the long lees aging positioning of Conte Vistarino's 1865 and Cuvée pas dosé, providing a stylistic reference point rather than direct market competition.
• Domaine de la Romanée-Conti: World-renowned Burgundy estate and global Pinot Noir benchmark. Comparable as the global reference point for premium terroir-driven Pinot Noir, against which Conte Vistarino positions its Italian Pinot Noir identity and category leadership narrative.

Emerging players

• Planeta: Family-owned Sicilian premium wine producer with multiple estates, hospitality programming, and DTC emphasis. Comparable as a multi-generational Italian family estate investing in wine tourism and direct-to-consumer channels, though focused on southern Italian varietals and a different terroir narrative.

Broad incumbents

• Gaja: Piedmont-based family-owned premium Italian wine producer with a renowned Pinot Noir program (in addition to Barbaresco/Barolo). Comparable as a multigenerational Italian family estate with international premium positioning and Pinot Noir credentials, though operating across a broader portfolio and larger scale.
• Frescobaldi: Large historic Italian wine group with premium estates across Tuscany and broader Italy. Comparable as a heritage-driven, family-controlled premium Italian producer with significant real estate, brand equity, and multi-region portfolio, though at materially greater scale than Conte Vistarino.
• Antinori: One of Italy's largest and most historic premium wine families, with extensive vineyard holdings across Tuscany and a broad portfolio. Comparable as a multigenerational Italian premium wine family leveraging heritage storytelling, scale, and international distribution, though operating across many regions and varietals.

Direct peers

• Bellavista: Lombardy-based premium sparkling wine producer from Franciacorta, specializing in Metodo Classico Chardonnay and Pinot Nero blends. Directly comparable to Conte Vistarino's Classic Method sparkling portfolio and Oltrepò Pavese Pinot Nero focus, sharing Italian premium sparkling positioning and DOC/DOCG quality tiers.
• Ca' del Bosco: Franciacorta-based premium sparkling wine house and a benchmark for Italian Classic Method. Comparable as a Lombardy-based premium Pinot Nero/Chardonnay sparkling producer with strong hospitality programming and DTC emphasis, directly competing for the same premium Italian sparkling consumer.
• Tenuta Mazzolino: Boutique Oltrepò Pavese estate producing premium red wines including Pinot Noir with a strong terroir-driven positioning. Comparable as a small, quality-focused Oltrepò Pavese producer competing for similar premium on-trade and DTC customers in the same geographic appellation.
• Frecciarossa: Historic Oltrepò Pavese winery focused on Pinot Nero and Classic Method sparkling wines from the same region. A direct regional peer competing for the same DOC/DOCG positioning, terroir narrative, and Pinot Nero category leadership within Oltrepò Pavese.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookit-it.facebook.com/contevistarino
• Instagraminstagram.com/contevistarino
• LinkedInlinkedin.com/company/conte-vistarino

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONTE VISTARINO - Tenuta di Rocca de' Giorgi