CONVELA GmbH

What CONVELA GmbH does

CONVELA GmbH is a Halle (Saale)-based German design and product company founded in 2011 by Stefanie Oeft-Geffarth, organized as a private limited company (GmbH) and operating as a social entrepreneurship venture at the intersection of contemporary product design and the conservative funeral-services industry. The company develops and sells proprietary physical products for ceremonial settings — most prominently the SOGON furniture system (modular pillars with converging-line geometry) and KOMIO universal stands with interchangeable attachments for candles, oil lamps, vases, and flower balls — alongside personal memorial items including 3D-printed SILHOUETTE rings, mourning ribbons (TRAUERSCHLEIFE), and mourning pins (TRAUERNADEL). Its portfolio is complemented by digital tools: iPad configurator apps (SOGON Konfigurator, CONVELA App, Aktion Lichtpunkt App), 3D virtual tours of funeral home premises, and an online memorial ceremony platform (Trauerfeier.online) launched during the COVID-19 pandemic.

Revenue is generated through a hybrid direct-to-consumer and B2B channel structure. Private customers worldwide purchase mourning ribbons, pins, SILHOUETTE rings, and the Trauertattoo book via the CONVELA shop hosted on the Funeral Marketplace, while business customers — funeral homes, cemeteries, chapels, and hospices in Germany, Austria, Switzerland, Italy, and the USA — rent or buy SOGON and KOMIO systems through a dedicated B2B platform (convela.trade) supported by personal sales outreach (including a dedicated US sales representative) and trade fair presence at BEFA Forum, PIETA, LEBEN & TOD, and CFDA California. Pricing on individual SKUs is transparent (SILHOUETTE rings from €500 for 3D-printed metals to €1,200 for precious-metal casting; Trauertattoo book at €14.90), while enterprise SOGON pricing is on request. Cultural and charitable programming — the Aktion Lichtpunkt initiative (since 2012) supporting bereaved parents, the Trauertattoo exhibition/book, and the ongoing "moments of remembrance" photographic series — runs alongside public funding from the European Fund for Regional Development (EFRE) and R&D certification by the BSZF on behalf of the German Federal Ministry for Research. Registered trademarks cover SOGON, KOMIO, TRAUERSCHLEIFE, TRAUERNADEL, and SILHOUETTE, with copyright and industrial design protection on the core systems designed by VERTIJET.

Name

CONVELA GmbH

Legal name

CONVELA GmbH

Website

https://convela.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

CONVELA GmbH is a Halle (Saale)-based design firm founded in 2011 that designs, manufactures, and rents proprietary ceremony furniture (SOGON, KOMIO), 3D-printed memorial jewelry, and mourning accessories for funeral homes, cemeteries, and private consumers across DACH, Italy, and the US.

Ownership category

akta.pro rank

Product category

Funeral and remembrance products

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Miscellaneous Furniture & Fixtures (2590), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

akta.pro secondary industry

Decor Props & Themed Set Rentals (HSACAFAK)

Keywords

• Funeral ceremony furniture
• Mourning accessories
• Memorial jewellery
• 3D virtual tours
• Remembrance products

Headquarters

HQ city

Halle (Saale)

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Physical Product Sales — Private Customers (CONVELA Privatkunden): Direct-to-consumer sales of mourning ribbons, mourning pins, silhouette rings, the Trauertattoo book, and the SOGON/KOMIO product range to individual buyers worldwide via the online shop on the Funeral Marketplace.
2. B2B Product Sales — Business Partners (CONVELA Business): Sale or rental of SOGON furniture systems, KOMIO universal stands, mourning ribbons, and other products to funeral homes, cemeteries, chapels, and related businesses in Germany, Austria, Switzerland, Italy, and the USA via the dedicated business platform (convela.trade).
3. 3D Virtual Tours and Visualisation Services: Creation of 3D virtual tours and 3D visualisation of funeral home premises for customer presentation and pre-engagement. Offered as a paid service to business partners.
4. Charity — Aktion Lichtpunkt Sales: Sale of Lichtpunkt (light point) mourning pins as a non-profit initiative. Proceeds support the Bundesverband Verwaiste Eltern und trauernde Geschwister in Deutschland e.V. and its predominantly voluntary work.
5. Trauertattoo Exhibition Rental & Book Sales: Rental of the 22-display Trauertattoo exhibition (80 x 220 cm each) and sale of the accompanying softcover book (17 x 24 cm, 92 pages, €14.90). BDB e.V. members receive free direct booking access.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

CONVELA designs, manufactures, and sells a proprietary portfolio of ceremonial furniture (SOGON pillar system, KOMIO universal stands), mourning accessories (TRAUERSCHLEIFE mourning ribbons, TRAUERNADEL mourning pins), and personalised 3D-printed memorial jewellery (SILHOUETTE rings) for funeral homes, cemeteries, chapels, and private customers across Europe and the USA. The company complements these physical products with iOS configurator and discovery apps, 3D virtual tour creation services for funeral venues, the Trauertattoo book/exhibition project, and the Aktion Lichtpunkt charity initiative supporting bereaved parents.

Product overview

CONVELA offers a portfolio of physical products, digital services, and cultural initiatives centered on remembrance and emotional life milestones. Core products include the SOGON furniture system (professional presentation pillars for ceremonies) and KOMIO universal stands (flexible stands with attachments for candles, flowers, and vases). Memorial products include Mourning Pins, Mourning Ribbons, and Silhouette Rings (3D-printed personalized jewelry). Digital offerings include 3D Virtual Tours for funeral homes and three iOS apps (SOGON Konfigurator, CONVELA App, Aktion Lichtpunkt). Cultural initiatives include the Trauertattoo book/exhibition and Aktion Lichtpunkt charity program. Products are available for rent or purchase through the Funeral Marketplace and can be delivered to Germany and several European countries plus Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• SOGON© System: Professional furniture system for ceremonial occasions and presentation spaces. The most powerful and emotional presentation system in the industry, featuring modular pillars with various attachments for candles, floristry, and memorials.
• KOMIO© System
• SILHOUETTE© Ring
• TRAUERSCHLEIFE© / MOURNING RIBBON©
• TRAUERNADEL© / MOURNING PIN©
• Aktion Lichtpunkt
• Trauertattoo
• Trauerfeier.online

Products and services

• SOGON System Professional presentation furniture system for funeral ceremonies and show rooms. The SOGON pillar is the central element featuring converging lines that draw undivided attention to displayed objects. Available for rent or purchase in five standard colours with coordinated attachments, motifs, and accessories; designed for funeral homes, cemeteries, chapels, and event venues.
• KOMIO System Universal stands and interchangeable attachments for emotional moments. Various attachments for candles, oil lamps, vases, or flower balls; available in height-adjustable or three fixed heights, with a flying case for transport. Designed for funeral professionals, chapels, and event venues.
• TRAUERNADEL (Mourning Pin) Symbolic mourning pin representing loss, grief, respect, and sympathy, worn in the tradition of mourning crape. Features a sun symbol representing life, light, and the course of nature; sold to private consumers via the Funeral Marketplace shop.
• TRAUERSCHLEIFE (Mourning Ribbon) Double-woven mourning ribbon precisely lasered, reversible (black for grief or coloured side for affiliation), made in Germany. Binding symbol of grief and attachment to a community; 4–6 week delivery for custom orders; sold to private customers and funeral professionals.
• SILHOUETTE Ring Memorial ring that immortalises a beloved person's unique facial profile, manufactured via 3D printing in titanium, stainless steel, or copper alloy (from €500) or by precious metal casting (from €1,200). Available as a wedding ring, keepsake, or piece of memorial jewellery.
• 3D Virtual Tours Three-dimensional, interactive, VR-optimised virtual tours of real funeral home premises that allow prospective clients to explore facilities remotely before visiting in person. Sold as a paid service to business partners; CONVELA partners receive special pricing.
• SOGON Konfigurator App (iPad) Official iPad product configurator app for the SOGON furniture system (273 MB). Allows funeral professionals to discuss ceremony design with clients or pre-set favourites for presentation. Available in German and English on the Apple App Store.
• CONVELA App (iPad) Official iPad discovery app for the SOGON pillar and its infinite design variants (270 MB). Used for personal inspiration or client presentation at meetings. Available in German, English, Italian, and Spanish on the Apple App Store.
• Aktion Lichtpunkt App (iPad & iPhone) Official iPad and iPhone app for the Aktion Lichtpunkt campaign (21 MB, English). Provides a view of the annual sea of lights on World Remembrance Day for Deceased Children (second Sunday of December).
• Trauertattoo Book & Exhibition Exhibition and book project exploring mourning tattoos ('Unsere Haut als Gefühlslandschaft'). Includes 22 displays (80 x 220 cm) available for rental and an accompanying softcover book (17 x 24 cm, 92 pages, €14.90); BDB e.V. members can book the exhibition directly and free of charge.
• Aktion Lichtpunkt Lichtpunkt Pin Non-profit Lichtpunkt (light point) mourning pin sold annually from November 1 to December 31 to support the Bundesverband Verwaiste Eltern und trauernde Geschwister in Deutschland e.V. Worn on clothing and featured on a digital light-point map culminating on World Remembrance Day for Deceased Children.
• Trauerfeier.online (Online Funeral Ceremonies) Online funeral and memorial ceremony service launched during the COVID-19 pandemic, enabling families to hold virtual Trauerfeier (memorial ceremonies) and Gedenkfeier (remembrance ceremonies) online. Recognised with the #DigitalGegenCorona award.

Quantifiable outcome

• Since 2015, SOGON system has been in continuous use at Alta Mesa Memorial Park, Palo Alto, California.
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Funeral Marketplace (app.funeral-market.place)coreChannel Partner/ Reseller/ Distributor · 25 June 2019CONVELA is a partner of the Funeral Marketplace — the first central marketplace for funeral planning in Germany. CONVELA products are sold via the marketplace for private customers, service providers, and manufacturers. The Funeral Marketplace was awarded as a 'Digital Success Story' by the Saxon-Anhalt Chambers of Commerce and Industry in 2019, with CONVELA recognised as the developer of one of the most convincing digitisation approaches for an entire industry.
• Helmut Schmidt Bestattungen, Magdeburg, GermanyminorStrategic or Co-development Partner · 1 January 2018Funeral home partner featuring a 3D virtual tour implemented by CONVELA and using the SOGON system in their facilities.
• Flenker Bestattungen, Kiel, GermanyminorStrategic or Co-development Partner · 1 January 2018CONVELA SOGON system and KOMIO universal stands installed in the newly designed modern celebration hall of this traditional funeral home.
• Friedhof Spandau 'In den Kisseln', Berlin, GermanyminorStrategic or Co-development Partner · 1 January 2018Pilot project: cemetery where CONVELA products are available for use by funeral directors and private customers directly on-site, without transport logistics.
• Alta Mesa Memorial Park & Funeral Home, Palo Alto, California, USAminorStrategic or Co-development Partner · 1 January 2015Since 2015, CONVELA's SOGON system has been used for urn ceremonies in the cemetery chapel. CONVELA also implemented a 3D virtual tour for the premises. Notable as the burial site of Steve Jobs (Apple) and David Packard (Hewlett-Packard).
• Bundesverband Verwaiste Eltern und trauernde Geschwister in Deutschland e.V.coreStrategic or Co-development Partner · 1 January 2012Aktion Lichtpunkt is a non-profit initiative by CONVELA for the benefit of the Bundesverband (National Association for Bereaved Parents and Grieving Siblings in Germany). Proceeds from Lichtpunkt pin sales and donations support the predominantly voluntary work of the association. The initiative has run annually since 2012.
• Selected Independent Funeral Homes (SIFH)minorStrategic or Co-development PartnerCONVELA was invited to present its modern and innovative funeral ceremony presentations at the SIFH Spring Meeting in Germany, featuring the 'black & white' collection of the SOGON furniture series.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/convela-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONVELA GmbH