Conviction[s]

What Conviction[s] does

Conviction[s] (legal entity Conviction SAS) is a French boutique strategic communication agency founded in 2019 by Bruno Lorthiois and headquartered in Paris (66 Rue La Fayette, 75009), with a secondary office in Marseille. The firm delivers four interlocking service lines — Engagement Communication, Executive Reputation / Thought Leadership, Crisis and Sensitive Communication, and Public Affairs — to large enterprises, institutions and C-suite executives operating in sensitive or regulated environments. Service delivery is entirely human-expertise-driven: a senior-only collective of approximately five professionals (partners Bruno Lorthiois, Caroline Sueur and Edouard de La Loyere, plus consultants including Esther Joubert) combines backgrounds in banking (BRED/BPCE, Crédit Foncier), public sector (ministerial cabinets of Elisabeth Moreno, Christine Lagarde and Bruno Le Maire), environmental services (Veolia), and prior agency roles (Shan, HDL, Elabe, Lowendalmasaï, Leaders et Opinions).

The firm's underlying "technology" is its methodology rather than a platform: a six-step engagement process running from strategic analysis and reputation diagnostics through to tactical deployment and effectiveness measurement, with the ability to mobilize ad hoc external experts alongside core staff. There are no proprietary software products, no AI/ML capabilities, no APIs, and no modular productized offerings. All four service lines are highly bespoke, project- or retainer-based consulting engagements.

Commercially, Conviction[s] operates as a professional services firm on quote-based engagements with no public pricing, no productized tiers, and no disclosed revenue. GTM is direct, partner-led enterprise sales targeting executives, institutions and large corporations across finance, energy, healthcare, transport, real estate and public affairs. Marketing is primarily relationship-driven through thought-leadership content (expert tribunes, editorial) and senior professional networks rather than performance or digital acquisition channels. The firm holds no patents, no listed partnerships or alliances, and is independently owned by its partners with no external investors or parent company.

Name

Conviction[s]

Legal name

Conviction SAS

Website

https://convictions.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Conviction[s] is a Paris-based boutique strategic communication agency (founded 2019) serving large enterprises, institutions and executives across France with four service lines: engagement communication, thought leadership, crisis communication and public affairs, delivered by a senior-only partner collective.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Communication Consulting: Professional consulting services in strategic communication, influence, crisis management, reputation building, and public affairs. Services are customized and project-based, likely operating on retainer or project fee arrangements typical of boutique communication agencies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Conviction[s] is a boutique strategic communication consultancy that designs and executes customized communication strategies for executives, corporates and institutions. Its four service lines cover engagement communication (strategic messaging and positioning), executive thought leadership and reputation, sensitive/crisis communication (risk mapping, crisis cells, media training), and public affairs (stakeholder mapping, political advocacy, influence campaigns). Deliverables combine strategic analysis, content creation and multichannel tactical rollout, executed by a senior-only team without junior staff.

Product overview

Conviction[s] is a strategic communication consulting agency (not a software product/platform). The company offers four interconnected service lines delivered by a team of senior consultants: (1) Engagement Communication for strategic messaging and positioning, (2) Thought Leadership for executive reputation management, (3) Crisis/Sensitive Communication for risk prevention and crisis management, and (4) Public Affairs for political influence. Services are customized per client and combine strategic analysis, content creation, and multichannel tactical deployment, with no modular software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication d'Engagement (Engagement Communication) Strategic communication service focused on positive-impact messaging: builds the client's communication strategy and associated messages through strategic and financial analysis of issues and risks, designs a tactic specific to the client's objectives, identifies target audiences, and executes operationally through content creation, media actions, political-institutional outreach and influence relays to strengthen visibility and reputation. Intended for large enterprises, financial institutions and institutions seeking to project a positive-impact narrative.
• Réputation des Dirigeants (Thought Leadership) Executive reputation management and thought-leadership development service: builds editorial and positioning strategy with internal and external audiences, co-constructs the executive's discourse, defines territories of influence, tone and style, develops multichannel presence strategies, accompanies speaking opportunities, trains executives on social networks and usage, and produces tribunes, expert opinions and editorial content to strengthen executive visibility and influence. Targeted at C-suite executives, business leaders and senior public figures.
• Communication Sensible / Communication de Crise Sensitive and crisis communication service covering the full pre-crisis, in-crisis and post-crisis lifecycle: risk and influence-ecosystem mapping, audit of existing procedures and team sensitivity, set-up of crisis cells, media and digital monitoring, design of multichannel crisis-management strategies, scenario and simulation design, and preparation, media training and crisis-communication accompaniment. Intended for corporations, executives and institutions exposed to reputational or operational risk.
• Affaires Publiques (Public Affairs) Public-affairs service that sensitizes political and institutional audiences to create a favourable environment for the client's development. Includes stakeholder mapping and power-relation analysis, drafting of tribunes and argument development, structuring of political discourse, public-influence actions and door-opening to mobilise around priority issues, and preparation and accompaniment of public-affairs stakeholder meetings. Targeted at companies, executives and institutions seeking political or regulatory influence in France and the EU.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/convictionsavecvous

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conviction[s]