Comfort INN Coober Pedy Experience Motel

What Comfort INN Coober Pedy Experience Motel does

The Coober Pedy Experience Motel is a privately-held, single-property underground accommodation business located on Crowders Gully Road in Coober Pedy, South Australia ("the Opal Capital of the World"). The physical asset is a former opal mine that was excavated downward 20 meters below the surface and converted into 16 en suite guest rooms, with visible natural opal seams, hidden caves, tunnels, and historical mining imagery throughout the property. The motel offers five room configurations — a 2-Bedroom Apartment (sleeps 8), a Queen Room (sleeps 2), a Twin Room (sleeps 3), a Family Room sleeps 4, and a Family Room sleeps 5 — each equipped with air conditioning, free Wi-Fi, TV and DVD player, kitchenette with fridge/microwave/toaster/kettle, and private bathroom. Pet-friendly rooms are available with a A$100 pet deposit, and wheelchair-accessible facilities exist on-site.

The business runs on a direct-to-consumer, one-time-nightly-fee revenue model with no intermediary OTA reliance: guests book either through the embedded RMS Cloud self-serve booking engine on the company's own website, by phoning reception between 7:30 AM and 6 PM, or by walking in. Pricing is quote-based and not publicly disclosed. Ancillary revenue is generated from an on-site cafe, an opal and gift shop, and a paid airport/bus shuttle service (A$10/adult, A$5/child one-way). The customer base is dominated by outback tourists, families, and small groups visiting Coober Pedy for opal-heritage and desert-landscape experiences, with a secondary segment of remote-region business travelers.

Strategically, the motel is positioned as the "premier underground accommodation" in Coober Pedy, leaning heavily on the irreplicable nature of its mined-out underground architecture and its adjacency to the Old Timers Mine and Museum (established 1916), which sits immediately next door. Operations are small — headcount is 5 — and the property represents the entire geographic footprint, with no disclosed expansion, funding, ownership structure, or institutional investment.

Name

Comfort INN Coober Pedy Experience Motel

Legal name

Coober Pedy Experience Motel

Website

https://cooberpedyexperience.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Coober Pedy Experience Motel operates 16 underground guest rooms carved 20 meters below surface from a converted opal mine in South Australia. It serves outback tourists, families, and business travelers through direct bookings, with ancillary cafe, gift shop, and shuttle services.

Ownership category

akta.pro rank

Product category

Hotel & Motel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Independent Motels (THAGAFAL)

Keywords

• Underground motel accommodation
• Outback hotel lodging
• Opal mine rooms
• Boutique motel hospitality
• Tourist motel services

Headquarters

HQ city

Coober Pedy

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Accommodation Room Bookings: Nightly and extended stay accommodation fees charged per room. Revenue generated through direct bookings via RMS Cloud booking platform, phone reservations, and walk-in guests. Multiple room types from budget-friendly options to 2-bedroom apartments. Additional ancillary revenue from on-site cafe, opal/gift shop sales, and airport/bus terminal shuttle services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Underground motel located in Coober Pedy, South Australia, offering 16 en suite guest rooms carved directly from an original opal mine approximately 20 meters underground. The property features five distinct room types, an on-site cafe, gift shop, opal shop, and airport shuttle service for guests.

Product overview

The Coober Pedy Experience Motel is a single underground accommodation property offering 16 spacious en suite guest rooms carved from an original opal mine located 20 meters underground. The motel provides five distinct room types: the 2 Bedroom Apartment (sleeps 8), Queen Room (sleeps 2), Twin Room (sleeps 3), Family Room with 2 Singles (sleeps 4), and Family Room with 3 Singles (sleeps 5). All rooms feature kitchenette facilities, TV & DVD players, and free WiFi. The property offers additional services including airport/bus shuttle, on-site cafe, and an opal and gift shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Underground Motel Accommodation Overnight accommodation in 16 en suite guest rooms carved from an original opal mine 20 meters underground, available in 5 distinct room types for individual travelers, families, and groups visiting Coober Pedy.
• On-site Cafe On-site cafe serving food and beverages to motel guests and visitors.
• Opal Shop On-site retail shop selling opal jewelry and related merchandise to guests and visitors.
• Gift Shop On-site retail gift shop selling souvenirs and gifts to motel guests and visitors.
• Airport Shuttle Service Transport shuttle service to and from the airport for motel guests.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Old Timers Mine and MuseumminorStrategic or Co-development PartnerNeighboring historic attraction immediately adjacent to the motel. The Old Timers Mine (established 1916) is a preserved opal mine turned museum offering underground tours and historical displays. The motel leverages proximity to this attraction for guest experiences. Guests can 'step into Coober Pedy's opal-mining history' by visiting next door.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Big Wok Hotel: Motor inn in Coober Pedy providing accommodation, dining, and entertainment under one roof. Comparable as another in-town motel option for travelers to Coober Pedy.
• Desert Cave Hotel: Underground hotel located in Coober Pedy offering rooms carved into the opal fields. Directly comparable as the primary competing underground accommodation property in the same town.
• Discovery Parks – Coober Pedy: Caravan and cabin park operator in Coober Pedy offering budget-friendly lodging. Comparable as a competing accommodation option targeting the same outback tourist segment, especially self-drive travelers.
• Opal Inn Hotel Motel: Hotel/motel in central Coober Pedy catering to outback tourists. Comparable as a direct competitor for the same traveler base visiting Coober Pedy's opal attractions.

Regional players

• ibis Styles Broken Hill: Branded economy/midscale hotel in a comparable remote Australian outback mining town. Comparable as a regional outback accommodation operator with similar traveler demographics and seasonal patterns.

Others

• Down to Earth Opal Tours: Underground opal mine tour operator in Coober Pedy. Comparable as an adjacent experience provider serving the same tourist flow, and a potential cross-promotion or bundling partner.

Broad incumbents

• Comfort Inn (Choice Hotels Australasia): Mid-scale motel brand under Choice Hotels operating across Australia. Comparable as a branded mid-scale lodging competitor, with the subject property appearing to operate under or alongside the Comfort Inn name in some references.

Emerging players

• Underground Bed & Breakfast: Smaller-scale underground lodging operator in Coober Pedy. Comparable niche experience (underground rooms) but with a more intimate, B&B-style positioning versus the motel's 16-room setup.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/cooberpedyexperiencemotel
• LinkedInlinkedin.com/company/comfort-inn-coober-pedy-experience-motel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comfort INN Coober Pedy Experience Motel