Coolangatta Estate

What Coolangatta Estate does

Coolangatta Estate is a family-owned winery and hospitality business operating on a historic property at Shoalhaven Heads on the NSW South Coast of Australia, approximately two hours from Sydney. The land was originally established in 1822 as the earliest European settlement on the South Coast, was acquired by the Bishop family in 1947, and was reopened as a heritage village resort in 1972. The Bishop family planted the first commercial vineyard in the Shoalhaven region in 1987, and the Estate now operates 25 acres of vines producing ten grape varieties including Sauvignon Blanc, Semillon, Verdelho, Chardonnay, Chambourcin, Tannat, Tempranillo, Riesling, Savagnin, and Cabernet Sauvignon. All estate-grown fruit is hand-picked and vinified externally under a longstanding partnership with Tyrrell's Wines in the Hunter Valley; the winery has accumulated over 2,200 awards and 210 trophies across a 30+ year winemaking history.

The business operates a portfolio of integrated offerings anchored on the 17-person team. Core revenue streams include direct-to-consumer wine sales through an online store ($25-$155 per bottle) and on-site Cellar Door; wine tasting experiences at $15 per person (guided) and $25 per person (self-guided Wine Flight); heritage accommodation comprising 26 listed rooms and 41 beds with capacity to host up to 70 guests; wedding and corporate event hire across multiple ceremony sites; curated Un'Wine'd Picnic packages delivered in partnership with Once Upon a Picnic Co and All Sorts of Temptation; and ancillary products including digital gift vouchers ($100-$1,000) and a $100 Loyalty Club Card providing 30% off wine purchases for one year. Distribution is fully direct: wine moves only through the Estate's own online store and Cellar Door, accommodation is booked through an RMS system, and weddings are handled via direct enquiry.

The go-to-market is multi-channel but centred on the estate itself, with the website functioning as the primary booking and information hub, the online store as the bottom-of-funnel e-commerce channel, and Instagram-based partnerships driving top-of-funnel awareness. Customer segments are predominantly horizontal and consumer-oriented, encompassing wine enthusiasts and tourists, leisure travellers, and wedding parties. The Estate is privately held by the third and fourth generation of the Bishop family (Ben and Natalie Bishop), with no external institutional capital disclosed.

Name

Coolangatta Estate

Legal name

Coolangatta Estate

Website

https://coolangattaestate.com.au

Company type

Private

Founded year

1822

Operating status

Operating

Headcount range

11–50 employees

Short description

Coolangatta Estate is a family-owned winery on Australia's NSW South Coast producing estate-grown wines from a 25-acre vineyard, complemented by heritage accommodation, cellar door tastings, wedding venue hire, and curated picnic experiences.

Ownership category

akta.pro rank

Product category

Winery and wine tourism

NAICS

Wineries (312130), Grape Vineyards (111332)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate winery
• Wine production
• Cellar door tastings
• Heritage accommodation
• Wedding venue hire

Headquarters

HQ city

Shoalhaven Heads

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Wine Sales: Direct sales of estate-grown wines through online store and Cellar Door. Wide range of products from current vintage Semillons ($25) to museum wines ($155) including sparkling, white, red, and sweet wines.
2. Wine Tastings: Guided wine tasting experiences at Cellar Door: Wine Tasting at $15/person (4 x 30ml pours) and Wine Flight at $25 (4 x 60ml glasses self-guided).
3. Accommodation: 26 heritage-listed rooms across converted convict-built buildings. Rates based on twin share with additional $30/person/night. Rooms include kitchenette, air-conditioning, ensuite. 41 beds across 26 rooms, capacity up to 70 guests.
4. Wedding & Event Hire: Wedding ceremonies and receptions at heritage venue with 200-year history. Estate Managers Ben & Nat Bishop oversee venue operations.
5. Picnic Experiences: Un'Wine'd Picnics in partnership with Once Upon a Picnic Co and All Sorts of Temptation. Premium picnic experiences in vineyard setting.
6. Loyalty Program: $100 Loyalty Club Card offering 30% off wine purchases for one year. Includes early access to news, special offers, and new releases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Coolangatta Estate is a family-owned winery that produces and sells estate-grown wines from a 25-acre vineyard on the NSW South Coast, vinified in partnership with Tyrrell's. The estate complements wine production with cellar door tastings, heritage accommodation in 26 convict-built rooms, a wedding and events venue, and curated picnic experiences for visiting consumers.

Product overview

Coolangatta Estate is a family-owned winery offering a portfolio of estate-grown wines produced from 25 acres of vineyards on the NSW South Coast, complemented by visitor experiences and hospitality services. The core product is the wine collection (featuring Semillon as the flagship variety alongside Verdelho, Chardonnay, Sparkling, Sweet Blush, Chambourcin, Tannat, Tempranillo, Riesling, and Savagnin), supported by wine tasting experiences at the Cellar Door and Wine Flight tastings. The business extends its offering through historical accommodation (26 Heritage-listed rooms in restored convict-built buildings), wedding venue hire, and curated picnic experiences (Un'Wine'd Picnics). Ancillary products include digital gift vouchers and a Loyalty Club membership program. All wines are produced in partnership with Tyrrell's Wines in the Hunter Valley.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate-Grown Wines (Online Shop) Estate-grown wines available for purchase online, including Semillon, Verdelho, Chardonnay, Sparkling, Sweet Blush, Chambourcin, Tannat, Tempranillo, Riesling, and Savagnin varietals, vinified in partnership with Tyrrell's Wines.
• Cellar Door Wine Tasting
• Wine Flight (Self-Guided Tasting) Self-guided wine tasting experience featuring four 60ml glasses in the Wine Garden, with indoor seating available during inclement weather.
• Heritage Accommodation 26 heritage-listed rooms across restored convict-built buildings offering rustic motel-style accommodation with kitchenettes, air-conditioning, and ensuites; 41 beds total, with capacity to sleep up to 70 guests.
• Wedding and Event Venue Hire Wedding and corporate event venue hire at a historic estate with ceremony, drinks, and reception spaces including the Moreton Bay Fig Tree ceremony site, Main Lawn, and Crow's Nest.
• Un'Wine'd Picnics Curated picnic experiences offered in collaboration with Once Upon a Picnic Co and All Sorts of Temptations, featuring wine and food pairings in the vineyard setting.
• Digital Gift Vouchers Digital gift vouchers redeemable for wine purchases in the online store, available in $100, $200, $250, $500, and $1,000 denominations, with no expiration date.
• Loyalty Club Card Annual membership program for $100 providing 30% off all wine purchases for one year, plus early access to news, special offers, and new releases.

Quantifiable outcome

• 2009 Wollstonecraft Semillon has amassed 3 Trophies, 13 Gold Medals, 18 Silver Medals, 23 Bronze Medals
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Tyrrell's WinescoreStrategic or Co-development PartnerLongstanding winemaking partnership where Tyrrell's vinifies all of Coolangatta Estate's estate-grown fruit. Relationship began when Tyrrell's wines were sold at the estate restaurant, evolving naturally to winemaking partner when viticulture was established in 1987. One of the longest-running and most stable partnerships in the Estate's history, grounded in shared approach to winemaking and longevity.
• Once Upon a Picnic CominorGTM or Marketing PartnerLocal business collaboration for Un'Wine'd Picnic experiences. Once Upon a Picnic Co provides curated picnic packages for visitors to enjoy on the estate grounds.
• All Sorts of TemptationminorGTM or Marketing PartnerLocal food provider partnership for Un'Wine'd Picnic experiences at the estate. Collaborates with Once Upon a Picnic Co for complete picnic packages.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Audrey Wilkinson Vineyard: Historic Hunter Valley estate vineyard with cellar door and tourism on a heritage property in Pokolbin; comparable in terms of heritage-led positioning, cellar door focus, and estate-grown tourism model.
• Cambewarra Estate: Shoalhaven winery operating cellar door, restaurant, and small accommodation offering; the closest same-region peer to Coolangatta in terms of climate, grape varietals, and DTC tourism model, competing directly for South Coast wine tourists.
• Pepper Tree Wines: Boutique Hunter Valley/Pokolbin producer with cellar door, accommodation, and event venues; comparable estate-style DTC and hospitality operations targeting a similar premium regional wine tourist.
• Bimbadgen Wine Estate: Hunter Valley wine estate combining cellar door, restaurant, accommodation, and large-scale events; a relevant benchmark for how Coolangatta's tasting room, weddings, and stays could scale in a more mature wine tourism corridor.
• Margan Estate: Family-owned Hunter Valley single-estate winery operating vineyard, cellar door, restaurant, and on-site accommodation; closely comparable business model (estate-grown, family-run, multi-revenue) with a more mature scale benchmark for Coolangatta.
• Silos Estate: Berry/South Coast estate winery with cellar door, accommodation, and events on a heritage property in the immediate Shoalhaven catchment; the closest geographic and operational mirror of Coolangatta's multi-revenue estate model.
• Two Figs Winery: Boutique Shoalhaven winery with cellar door and small events focus; comparable estate-scale producer in the same South Coast region targeting similar DTC and tasting room customers as Coolangatta.

Broad incumbents

• De Bortoli: Large multi-region Australian wine producer with DTC cellar doors and tourism experiences; relevant as a broader incumbent shaping the premium Australian estate and tasting room experience category.
• Brokenwood Wines: One of the larger Hunter Valley producers with an active cellar door and DTC channels; a broadly comparable premium Australian regional winery, though at meaningfully greater scale and brand reach than Coolangatta.

Others

• Tyrrell's Wines: Longstanding strategic winemaking partner that vinifies all of Coolangatta's estate fruit; not a commercial competitor but the closest analogue for quality benchmarking and ecosystem participation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/all_sorts_of_temptations
• LinkedInlinkedin.com/company/coolangatta-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coolangatta Estate