CDL DESIGNS LTD

What CDL DESIGNS LTD does

Cool Designs Ltd is a privately held UK air conditioning distribution specialist headquartered in Gateshead, with regional offices in Holmes Chapel (North West England) and East Kilbride (Scotland). The company operates as an authorized distributor for four air conditioning manufacturers — Toshiba, CIAT, Fujitsu, and Aspen — selling hardware products to a UK-wide network of certified installers who in turn serve end customers.

The company's product offering centers on distributing multi-brand air conditioning units (including single and multi-split systems and heat pumps such as the Carrier 30RQP ASHP), supported by a digital resource platform that includes a free product library (manuals, data sheets, CAD icons, OEM blanks, instruction videos), online calculators (heat load, air-to-water load, fault codes, heat exchangers), installer training programs, and technical support services. End-customer case studies are published across six verticals: offices, hospitality, manufacturing, healthcare, retail, and education. The company has publicly committed to growing as a carbon neutral organization.

The business model is B2B hardware distribution: revenue is generated through product sales to installer partners, with pricing not publicly disclosed and account application required for access to product lists and pricing. Marketing is conducted through content marketing (website, case studies, online resource library) and email newsletter signups. No public listing, parent company, institutional investors, or funding rounds are disclosed; ownership is independent and private.

Name

CDL DESIGNS LTD

Legal name

Cool Designs Ltd

Website

https://cooldesignsltd.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cool Designs Ltd is a UK-based authorized distributor of air conditioning products from Toshiba, CIAT, Fujitsu, and Aspen, serving a national network of certified installers across commercial offices, hospitality, manufacturing, healthcare, retail, and education verticals.

Ownership category

akta.pro rank

Product category

HVAC Distribution

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)

akta.pro secondary industry

HVAC Controls & Optimization (Smart Thermostats, VAV, Chillers/Boilers Controls) (BPABAGAB)

Keywords

• Air conditioning distribution
• HVAC products
• Climate control solutions
• Installer supply
• Technical support services

Headquarters

HQ city

Gateshead

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Air Conditioning Product Distribution: Distribution of air conditioning products from manufacturer partners including Toshiba, CIAT, Fujitsu, and Aspen. Revenue generated through the sale of products to installer partners and end customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Cool Designs Ltd is a UK-based authorized distributor of air conditioning products from leading manufacturers including Toshiba, CIAT, Fujitsu, and Aspen. The company supplies these branded HVAC systems to a UK-wide network of certified installers, complemented by training, technical support, and online resources (manuals, data sheets, calculators, fault code databases).

Product overview

Cool Designs Ltd operates as an air conditioning distribution specialist offering a multi-brand portfolio of products from Toshiba, CIAT, Fujitsu, and Aspen. The company functions as a distributor providing high-quality efficient air conditioning products supported by training and technical services. The core offering consists of distributing these manufacturer brands, complemented by a digital resource platform offering product libraries, data sheets, online calculators (heat load, air-to-water load), fault code databases, and CAD assets. The company also provides training and technical support services, positioning itself as a comprehensive distribution partner for air conditioning installation professionals across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Toshiba Air Conditioning Products Toshiba-branded air conditioning units distributed by Cool Designs Ltd, including single and multi-split systems. Available to certified installer partners across the UK.
• CIAT Air Conditioning Products CIAT-branded air conditioning and climate control solutions distributed through Cool Designs Ltd to installer partners.
• Fujitsu Air Conditioning Products Fujitsu-branded air conditioning units distributed by Cool Designs Ltd, featuring energy-efficient systems. Available to certified installer partners.
• Aspen Air Conditioning Products Aspen-branded air conditioning products distributed by Cool Designs Ltd to installer partners.
• Training and Technical Support Training programs and technical support services accompanying air conditioning product distribution, offered to installer partners to develop installation expertise and product knowledge.

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• ToshibacoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Toshiba air conditioning products. Includes access to product brochures, price lists, and technical documentation including single sheet data sheets.
• CIATcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of CIAT air conditioning products. Products included in the company's library resources and technical support offerings.
• FujitsucoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Fujitsu air conditioning products. Includes access to product brochures, price lists, and technical documentation.
• AspenminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Aspen air conditioning products. Products included in the company's range alongside major brands.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ferguson UK (formerly Wolseley UK): Large UK plumbing, heating and HVAC distribution business serving trade installers. Overlaps with CDL in HVAC distribution to installer partners but operates at much greater scale across broader building services categories.
• Daikin UK: UK arm of a major global HVAC manufacturer selling air conditioning and heat pump systems. Comparable product category but as a manufacturer/brand owner rather than a multi-brand distributor like CDL.
• Panasonic Heating & Cooling UK: UK operations of Panasonic's HVAC business, offering air conditioning and heat pump systems. Adjacent manufacturer competing for the same installer specifications as CDL's brand portfolio.
• Mitsubishi Electric UK Living Environmental Systems: UK division of a leading HVAC manufacturer offering air conditioning, heat pumps, and ventilation systems. Competes for the same installer specification decisions as the brands CDL distributes.
• Samsung Climate Solutions UK: UK arm of Samsung's air conditioning business. Competes with the Fujitsu/Toshiba/CIAT brands that CDL distributes, addressing overlapping commercial and residential HVAC demand.

Direct peers

• Climate Center: UK-based air conditioning and refrigeration distributor serving installers and contractors. Directly comparable to Cool Designs Ltd in business model (multi-brand HVAC distribution via installer network) and target customer base.
• AC Wholesalers: UK air conditioning distributor supplying multiple brands to installers and trade customers. Closely comparable to CDL's core offering of multi-brand AC product distribution plus installer-facing technical support.
• Reliance Air Conditioning: UK air conditioning distributor specializing in commercial and residential AC units for installers. Comparable product breadth, installer-channel GTM, and training/support services.
• Pure Air Distribution: UK-based air conditioning and heat pump distributor. Comparable multi-brand AC product distribution model and installer-channel focus, with overlap in target verticals such as offices and hospitality.

Regional players

• Toshiba Air Conditioning UK (direct): Toshiba's UK air conditioning operations. Highly relevant given CDL's core distributor relationship with Toshiba; competing manufacturer-direct channel is a key strategic consideration for CDL's positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/cdl-designs-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CDL DESIGNS LTD