Cool School

What Cool School does

Cool School is a private English language academy headquartered in Pozuelo de Alarcón, Madrid, Spain. The business was originally founded in 1984 in Córdoba as Albany School of English, expanded to Madrid in 2013, and rebranded to its current identity in 2014. The company operates three physical centers across the Madrid metropolitan area (Pozuelo de Alarcón, Alameda de Osuna, and Moncloa) and employs approximately 23 people. Cool School holds Cambridge Preparation Center certification, enabling it to deliver official Cambridge English exam preparation across the KET, PET, First, Advanced, and Proficiency levels, and its teaching staff comprises qualified native speakers and philologists, including Instituto Cervantes-certified instructors for the Spanish-for-foreigners line.

The core service portfolio includes standard English courses segmented by age (children 4+, teens, adults), Cambridge exam preparation, in-company business English training, and tailored-made programs. Adjacent offerings include Spanish for foreigners, translation services, and a supplementary online training platform. The company also offers summer camp and international language travel programs through a partnership with TECS Educational Group, allowing students to extend learning beyond Madrid-based classroom delivery. The technology layer is conventional educational tooling (smart boards, online platform) without disclosed AI or automation capabilities.

The business model is predominantly B2C tuition-based, with students enrolling in group or individual classes at the three Madrid campuses. A secondary B2B line generates revenue through corporate English training contracts. There are no public disclosures of pricing, enrollment volumes, revenue, or capital structure. Distribution is centered on physical centers in affluent Madrid micro-markets, with channel extensions into summer camps via TECS and into online delivery through the supplementary platform.

Name

Cool School

Legal name

Cool School

Website

https://coolschool.es

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Cool School is a private English language academy operating three centers across Madrid, Spain. Founded in 1984, it offers standard English courses, Cambridge exam preparation, corporate training, and Spanish-for-foreigners instruction to children, teens, and adults.

Ownership category

akta.pro rank

Product category

Language Education Services

NAICS

Language Schools (611630), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA)

akta.pro secondary industries

Youth & Teen Language Camps (Summer/Winter) (EDAIAEAF), Overseas Summer School Programs (Secondary) (EDAIAHAC)

Keywords

• English language training
• Cambridge exam preparation
• Business English courses
• Language immersion programs
• Corporate English training

Headquarters

HQ city

Pozuelo de Alarcón

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Standard English Courses: Recurring course fees for regular English courses for kids, teens, and adults. Courses run from mid-September to June with 3 hours per week plus additional practice. Includes mock exams and preparation materials.
2. Certificate Preparation Courses: Cambridge exam preparation courses (KET, PET, First, Advanced, Proficiency) with mock exams and recommended exam registration timing.
3. In-Company Training: Business English training delivered at client workplaces with customized programming based on company needs, periodic attendance reports, and flexible scheduling.
4. Tailored-made Programs: Personalized professional English courses designed for specific sectors or individual goals, available in individual or group formats.
5. Summer Camps & Language Travel: Summer camp programs in Spain (Palencia, Ávila, Cádiz) and language immersion programs abroad (UK, Ireland, USA, Canada, Germany, France). Academic year programs in UK and Canada.
6. Spanish for Foreigners: Spanish language courses taught by Instituto Cervantes-certified teachers for foreigners of all ages and levels.
7. Translation Services: Non-certified translation services for reports, academic papers, resumes, and documents provided by English philologists and experienced translators.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Cool School is an English language academy that delivers in-person English courses across age groups (kids 4+, teens, adults), Cambridge exam preparation (KET through Proficiency), in-company business English training, tailored-made professional programs, summer camps and international language travel, plus Spanish courses for foreigners and translation services. Courses are delivered through three Madrid centers and at corporate client workplaces, supported by an online training platform for supplementary multimedia practice.

Product overview

Cool School is an English language academy offering a comprehensive portfolio of educational products and services. The core offering consists of Standard English Courses (Kids, Teens, Adults), Cambridge Exam Preparation Certificates (KET through Proficiency), In-Company Business Training, Tailored-made Programmes, Summer Camps & Language Travel, and Other Services including Spanish for Foreigners and Translation. Supporting these are sub-products including EFL Courses, Conversation Courses, One-to-One Classes, Business English, and Intensive Courses. An Online Training Platform provides supplementary digital learning access. The company operates as a unified academy model with three physical centers in Madrid (Pozuelo, Alameda de Osuna, Moncloa) supported by the digital platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard English Courses Recurring English language courses for Kids (4+ years), Teens, and Adults, run mid-September to June with 3 hours per week plus additional practice, delivered in small groups with native or qualified teachers.
• Cambridge Exam Preparation Certificates Preparation courses for Cambridge English certifications: KET (A1/A2), PET (B1), First (B2), Advanced (C1), and Proficiency (C2), including mock exams, practice with past papers, and full official exam administration at no additional cost.
• In-Company Business English Training Customized Business English courses delivered at the client's workplace with flexible scheduling, periodic attendance reports, and personalized follow-up for employees. Designed for companies and professionals needing English solutions adapted to their everyday tasks.
• Tailored-made Programmes Customized English courses designed for specific professional sectors or individual goals, available in individual or group formats, providing personalized learning solutions.
• Summer Camps & Language Travel Summer camps in Spain (Palencia, Ávila, Cádiz) and language immersion programs abroad (UK, Ireland, France, Germany, USA, Canada), including academic year programs in UK and Canada, offered through partnership with TECS Educational Group.
• Spanish for Foreigners & Translation Services Spanish language courses for foreigners of all ages and levels taught by Instituto Cervantes-certified teachers, plus non-certified translation services for reports, academic papers, resumes, and documents provided by English philologists and experienced translators.

Quantifiable outcome

• Small class sizes ensure individualized attention and adaptation to each student's needs
• +2 more outcomes

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• TECS - Grupo EducativocoreStrategic or Co-development PartnerCool School formed a partnership with TECS Educational Group, one of the best providers of quality summer programmes and language travel options. After several years of working together and verifying alignment with values, Cool School became the official Madrid delegation for TECS. Cool School manages distribution and representation in Madrid while TECS handles program design and delivery. Programs include summer camps in Spain (Natural Park of Fuentes Carrionas, Sierra de Gredos, Costa de la Luz, Sierra de Grazalema) and language travel abroad (Wales, England, Ireland, USA, Canada, Germany, France).

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cool-school

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cool School