El Maizal - Cooperativa de Comunicación

What El Maizal - Cooperativa de Comunicación does

El Maizal — Cooperativa de Comunicación is a worker-owned communication agency founded in 2011 and headquartered in Berazategui, Buenos Aires Province, Argentina. It is structured as a cooperative under Argentine law and is a member of FACTTIC, the Argentine Federation of Work Cooperatives in the ICT sector, and holds the Certificado de Reconocimiento a la Calidad Cooperativa.

The cooperative delivers an integrated creative services portfolio organized into six core offerings: Branding (visual identity, brand strategy, illustration, and consulting), Social Media (digital content creation, copywriting, and campaign management), Photography (corporate, product, and event coverage with an in-house studio), Videos (audiovisual production, motion graphics, and editing), Web (UX/UI design and WordPress development), and Strategic Communication. Deliverables are produced by a multidisciplinary in-house team of roughly 9 worker-members trained across social communication, audiovisual arts, and visual design at Argentine universities, supported by a total headcount of 14.

Commercially, El Maizal operates a project-based professional services model, engaging clients through a website inquiry form and WhatsApp, with no public pricing. The client base is horizontal, spanning NGOs and human-rights organizations (Abuelas de Plaza de Mayo, Idelcoop, FACC), financial institutions (Provincia Fondos, Credicoop), government entities (Ministerio de Desarrollo Social), and private SMB and enterprise clients (Stephy Sosa, PRH, Nitro). Revenue is not publicly disclosed and the firm has no external funding events.

Name

El Maizal - Cooperativa de Comunicación

Legal name

Cooperativa El Maizal

Website

https://cooperativaelmaizal.com.ar

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Worker-owned communication cooperative in Berazategui, Argentina, founded in 2011, offering integrated branding, social media, photography, video, web, and strategic communication services to NGOs, cooperatives, government, and private-sector clients.

Ownership category

akta.pro rank

Product category

Creative Communication Services

NAICS

Commercial Photography (541922), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAFAIAF

Photography & Photo Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

Keywords

• Creative communication services
• Branding and design
• Video production
• Social media management
• Web development

Headquarters

HQ city

Berazategui

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Communication Services: Project-based professional services including branding, social media management, photography, video production, and web development. Revenue generated through client projects with varying timelines from 1-3 months to ongoing collaborations.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

El Maizal is a worker cooperative communication agency that delivers project-based creative services across branding, social media management, photography, video production, web development, and strategic communication. Its in-house multidisciplinary team of designers, photographers, illustrators, video producers, and communication specialists serves companies, NGOs, government bodies, cooperatives, and personal brands, handling projects from concept and naming through execution and ongoing social media management.

Product overview

El Maizal is a cooperative communication agency offering a unified portfolio of creative services organized into five core offerings: Branding (visual identity, brand strategy, illustration, and strategic consulting), Social Media (digital content creation, copywriting, and campaign management), Photography (corporate, product, event coverage, and in-house studio), Videos (audiovisual production, motion graphics, and editing), and Web (UX/UI design and development with WordPress expertise). The agency also provides specialized services including UX writing, content writing, collage digital, and event coverage. The company has been operating for 14 years and serves clients including Abuelas de Plaza de Mayo, Stephy Sosa, PRH, Nitro, Provincia Fondos, and Idelcoop.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Brand creation service covering the naming process through application manual, including social media pieces, merchandising, and website assets; delivered to companies, NGOs, and cooperatives needing brand development.
• Social Media Digital communication service covering content creation with storytelling, copywriting, photography, reels, social media management, and creative digital campaigns for organizations seeking digital presence.
• Fotografía (Photography) Comprehensive photography service capturing project essence for digital or offline marketing campaigns, including corporate photography, product photography, and event coverage, with access to an in-house photographic studio.
• Videos Audiovisual production service covering concept development, scriptwriting, filming, editing, motion graphics, and illustrations for clients needing institutional videos and campaign content.
• Web Website development and design service encompassing UX design, UI design, and UX writing, focused on usability, aesthetics, and reflecting project objectives and user needs.
• Comunicación Estratégica (Strategic Communication) Strategic communication planning service to support organizational messaging and brand positioning across client engagements.

Named customers9 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FACTTIC (Federación Argentina de Cooperativas de Trabajo)coreOthersEl Maizal is a member of FACTTIC, the Argentine Federation of Work Cooperatives. They actively participate in the cooperative economy network, united with other cooperative enterprises in the spirit of collaborative economy.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Don: Buenos Aires-based creative agency delivering branding, digital, and content production for regional brands — competes in the same Argentine mid-market agency category as El Maizal.
• David Buenos Aires: Independent Argentine creative agency offering integrated branding, advertising, and content services — directly comparable in geography and multidisciplinary agency model, though at materially larger scale.
• Agulla & Baccetti: One of Argentina's longest-standing independent creative agencies, providing branding, advertising, and content services to enterprise and public-sector clients — comparable scale-up trajectory and integrated agency model.
• Santo: Buenos Aires-based independent creative agency with integrated branding, digital, and content capabilities, competing for the same mid-market Argentine brand and digital briefs as El Maizal.
• Isla Buenos Aires: Argentine independent creative agency offering branding, content, and digital production — comparable service mix and Buenos Aires market positioning to El Maizal.

Broad incumbents

• R/GA: Global creative technology agency offering branding, content, digital product, and marketing services — same integrated agency model as El Maizal but operating at vastly greater scale and geographic reach.
• Pentagram: Partner-owned multidisciplinary design firm covering branding, editorial, digital, and motion — similar integrated creative-service DNA to El Maizal but operating at established, multi-office scale.
• Tribal Worldwide Buenos Aires: DDB-network digital and creative agency in Argentina with broader multinational client portfolio — offers overlapping integrated creative services but as part of a global network with deeper resources.
• Wieden+Kennedy: Independently owned global creative agency known for integrated brand storytelling, film, and digital work — overlapping service offering with El Maizal but at global enterprise scale.

Others

• Behance: Adobe-owned creative portfolio platform that El Maizal actively uses as its primary mid-funnel showcase channel — adjacent ecosystem enabler rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@elmaizalcoop
• LinkedInlinkedin.com/company/elmaizalcoop
• Instagraminstagram.com/elmaizalcoop

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Maizal - Cooperativa de Comunicación