Coop Pronto
Coop Pronto AG is a Swiss franchise network operating more than 320 convenience stores and gas stations across Switzerland and Liechtenstein, offering integrated retail and multi-fuel mobility services under the Coop Group umbrella.
- Company typePrivate
- Founded-
- HeadquartersLausen, Switzerland
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Coop Pronto does
Coop Pronto AG is a Swiss private company headquartered at Hegenheimermattweg 65 in Allschwil, Switzerland, and a wholly owned subsidiary of the Coop Group. It operates a network of more than 320 convenience stores and gas stations across Switzerland and Liechtenstein under a franchise model, where independent franchisees run individual shops with or without gas stations as their own businesses. The corporate AG functions as the franchisor, brand operator, and shared-services provider, with a small HQ team (101-250 employees) and a dedicated Coop Pronto Card Center for fleet services in Glattbrugg.
The company runs a multi-format retail-and-mobility portfolio that combines in-store convenience (groceries, fresh baked goods, ready-to-eat items, coffee-to-go, snacks, tobacco) with a mobility suite covering conventional fuels (gasoline, diesel, AdBlue), EV charging, hydrogen fueling, auto accessories, and the Coop Pronto Card / Company Card fleet fuel products. A digital layer supports the network: a public website with location finder (in DE, FR, IT), the online Coop Pronto Card Center for fleet card management, email newsletters (general and tobacco-focused), the customer magazine "pronto", and integrations with Supercard and Superpunkte loyalty. Operational integrations are off-the-shelf: Google Analytics and Google Ads conversion tracking, Meta Pixel, social media plugins across Facebook, Instagram, X/Twitter, YouTube, LinkedIn, Pinterest, and Snapchat, Google reCAPTCHA, and credit-reference partners Intrum AG and Creditreform AG.
Coop Pronto earns revenue through transaction-based sales across the franchise network (retail and fuel), subscription-style franchise fees paid by independent operators, and direct sales of heating oil under the Coop Heizöl sub-brand via free hotline ordering. Primary customer segments are commuters and on-the-go consumers and vehicle owners/driver fleets served by the Coop Pronto Card, with Supercard loyalty members as a secondary cross-sell segment. The Coop Pronto AG entity has no public ticker, no IPO disclosed, no subsidiaries, and no external funding rounds; it is wholly integrated within the Coop corporate structure.
Coop Pronto firmographics
Firmographics- Name
- Coop Pronto
- Legal name
- Coop Pronto AG
- Website
- https://coop-pronto.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Coop Pronto AG is a Swiss franchise network operating more than 320 convenience stores and gas stations across Switzerland and Liechtenstein, offering integrated retail and multi-fuel mobility services under the Coop Group umbrella.
- Ownership category
- akta.pro rank
Coop Pronto industry classification
Industry- Product category
- Convenience Retail and Fuel Station Network
- NAICS
- Gasoline Stations with Convenience Stores (45711), Convenience Retailers (445131), Gasoline Stations and Fuel Dealers (457), Gasoline Stations (4571)
- akta.pro primary industry
- Forecourt Convenience Stores (Fuel-Integrated) (CRAHABAB)
- akta.pro secondary industries
- Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB), Fuel Card & Fleet Payment Programs (TLABAMAA)
Keywords
Where Coop Pronto is headquartered
LocationHeadquarters
- HQ city
- Lausen
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Coop Pronto business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales: Revenue from selling convenience products including food, beverages, snacks, tobacco products, and everyday items at Coop Pronto convenience stores.
- Fuel Sales: Revenue from selling gasoline, diesel, and other fuels at locations with gas stations. Includes AdBlue and other automotive products.
- Electric Vehicle Charging: Revenue from EV charging stations available at select Coop Pronto locations.
- Hydrogen Fueling: Revenue from hydrogen fueling stations available at select locations.
- Heating Oil (Coop Heizöl): Home heating oil sales through Coop Heizöl brand with free hotline ordering.
- Franchise Fees: Franchise concept provided to franchise partners who operate their own Coop Pronto shops as independent entrepreneurs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Customer Service Hotline |
| Usage-based | Pay-as-you-go | Coop Pronto Card Center Hotline |
| Other | Pay-as-you-go | Heating Oil Orders |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Coop Pronto product offering
Product offeringCore offering
Coop Pronto operates a franchise-based network of more than 320 convenience shops with or without gas stations across Switzerland and Liechtenstein, offering on-the-go groceries, fresh baked goods, coffee-to-go, snacks, and beverages alongside a full mobility suite that includes gasoline, diesel, EV charging, hydrogen fueling, AdBlue, and auto accessories. The offering is tied together by the Supercard loyalty program, the Coop Pronto fuel-card for fleet and individual drivers, and digital services such as an online Card Center, digital coupons, and a customer magazine.
Product overview
Coop Pronto is a convenience retail and mobility network operated by Coop Pronto AG across over 320 locations in Switzerland and Liechtenstein. The offering is a multi-format portfolio combining in-store retail (groceries, baked goods, ready-to-eat items, coffee-to-go) with vehicle fueling services (fuel cards, conventional fuels, EV charging, hydrogen, AdBlue, auto accessories) and a loyalty program (Supercard/Superpoints). The convenience retail and coffee-to-go form the core in-store experience, while the mobility suite — spanning fuel cards, EV charging, and hydrogen stations — extends the offering to commuters and drivers. The Supercard loyalty program cross-connects both retail and mobility transactions. Additional services include a customer magazine, newsletters, competitions, and heating oil delivery through the Coop Heizöl brand. The network operates on a franchise model where individual shops with or without gas stations are run by franchisees.
Differentiator
Problem solved
Functional benefit
Products and services
- Coop Pronto Convenience Retail Convenience store format offering groceries, fresh baked goods, ready-to-eat items, snacks, and beverages at highway and urban locations throughout Switzerland and Liechtenstein, targeting commuters and on-the-go consumers.
- Coffee to Go Ready-to-drink coffee sold at Coop Pronto locations as part of the quick-service food and beverage offering for commuters and travelers.
- Tankkarten (Fuel Cards) Coop Pronto Card and Coop Pronto Company Card for fuel purchases, linked to the Supercard loyalty program and managed online via the Coop Pronto Card Center, serving individual drivers and small/mid-sized fleet operators.
- Treibstoff (Fuel) Conventional fossil fuels (gasoline and diesel) dispensed at Coop Pronto filling stations across the network for individual drivers and fleet customers.
- E-Ladesäulen (EV Charging) Electric vehicle charging stations available at select Coop Pronto locations for EV drivers seeking alternative-fuel refueling on the same network.
- Wasserstofftankstellen (Hydrogen Fueling) Hydrogen fueling stations available at select Coop Pronto locations for drivers of hydrogen-fuel-cell vehicles.
- AdBlue Diesel exhaust fluid (AdBlue) sold at Coop Pronto stations for SCR emissions reduction in diesel vehicles.
- Autozubehör (Auto Accessories) Automotive accessories and supplies sold at Coop Pronto locations alongside fuel and convenience items.
- Coop Heizöl (Heating Oil) Home heating oil sold and delivered by Coop through the Coop Heizöl brand, ordered via a free hotline (0800 80 20 80) and the Coop Heizöl website.
- Supercard Loyalty Program Coop's loyalty card program integrated into Coop Pronto, enabling customers to earn and redeem Superpoints on purchases across the Coop Pronto network and other Coop retail formats.
Quantifiable outcome
- Over 320 locations operating in Switzerland and Liechtenstein
Companies that use Coop Pronto
Customer profileSegments3 records
Ideal customer profiles2 records
Coop Pronto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability1 record
Feature4 records
Coop Pronto partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Intrum AGminorCredit agency partner for creditworthiness checks during customer onboarding and contract fulfillment processes.
- Creditreform AGminorCredit agency partner for creditworthiness checks during customer onboarding and contract fulfillment processes.
- EcoDriveminorPartnership for EcoDrive competition campaign where Coop Pronto offers CHF 100 vouchers as prizes. Joint marketing initiative for customer engagement.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Coop Pronto competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
Coop Pronto social profiles
Digital presenceCoop Pronto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coop Pronto leadership team
Management profileNumber of profiles
Profiles1 record
Coop Pronto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coop Pronto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coop Pronto
What does Coop Pronto do?
Coop Pronto operates a franchise-based network of more than 320 convenience shops with or without gas stations across Switzerland and Liechtenstein, offering on-the-go groceries, fresh baked goods, coffee-to-go, snacks, and beverages alongside a full mobility suite that includes gasoline, diesel, EV charging, hydrogen fueling, AdBlue, and auto accessories. The offering is tied together by the Supercard loyalty program, the Coop Pronto fuel-card for fleet and individual drivers, and digital services such as an online Card Center, digital coupons, and a customer magazine.
Is Coop Pronto a public or private company?
Coop Pronto is a private company. It is classified as corporate owned and is currently operating.
When was Coop Pronto founded?
Coop Pronto was founded in -1. It employs 101 to 250 people.
Where is Coop Pronto based?
Coop Pronto is headquartered in Lausen, Switzerland, in the Europe region.
How does Coop Pronto make money?
Six revenue lines are on record. Retail Sales are the primary driver. The others are fuel Sales, electric Vehicle Charging, hydrogen Fueling, heating Oil (Coop Heizöl) and franchise Fees.
Does Coop Pronto have an API?
No public API is recorded for Coop Pronto.
What industry is Coop Pronto in?
Coop Pronto's product category is Convenience Retail and Fuel Station Network. Its primary akta.pro industry code is CRAHABAB, Forecourt Convenience Stores (Fuel-Integrated), with a secondary code of CRANAJAB, Fuel Stations with Convenience Retail (Forecourt C-Stores). Its NAICS code is 45711.