Coop Pronto

What Coop Pronto does

Coop Pronto AG is a Swiss private company headquartered at Hegenheimermattweg 65 in Allschwil, Switzerland, and a wholly owned subsidiary of the Coop Group. It operates a network of more than 320 convenience stores and gas stations across Switzerland and Liechtenstein under a franchise model, where independent franchisees run individual shops with or without gas stations as their own businesses. The corporate AG functions as the franchisor, brand operator, and shared-services provider, with a small HQ team (101-250 employees) and a dedicated Coop Pronto Card Center for fleet services in Glattbrugg.

The company runs a multi-format retail-and-mobility portfolio that combines in-store convenience (groceries, fresh baked goods, ready-to-eat items, coffee-to-go, snacks, tobacco) with a mobility suite covering conventional fuels (gasoline, diesel, AdBlue), EV charging, hydrogen fueling, auto accessories, and the Coop Pronto Card / Company Card fleet fuel products. A digital layer supports the network: a public website with location finder (in DE, FR, IT), the online Coop Pronto Card Center for fleet card management, email newsletters (general and tobacco-focused), the customer magazine "pronto", and integrations with Supercard and Superpunkte loyalty. Operational integrations are off-the-shelf: Google Analytics and Google Ads conversion tracking, Meta Pixel, social media plugins across Facebook, Instagram, X/Twitter, YouTube, LinkedIn, Pinterest, and Snapchat, Google reCAPTCHA, and credit-reference partners Intrum AG and Creditreform AG.

Coop Pronto earns revenue through transaction-based sales across the franchise network (retail and fuel), subscription-style franchise fees paid by independent operators, and direct sales of heating oil under the Coop Heizöl sub-brand via free hotline ordering. Primary customer segments are commuters and on-the-go consumers and vehicle owners/driver fleets served by the Coop Pronto Card, with Supercard loyalty members as a secondary cross-sell segment. The Coop Pronto AG entity has no public ticker, no IPO disclosed, no subsidiaries, and no external funding rounds; it is wholly integrated within the Coop corporate structure.

Name

Coop Pronto

Legal name

Coop Pronto AG

Website

https://coop-pronto.ch

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Coop Pronto AG is a Swiss franchise network operating more than 320 convenience stores and gas stations across Switzerland and Liechtenstein, offering integrated retail and multi-fuel mobility services under the Coop Group umbrella.

Ownership category

akta.pro rank

Product category

Convenience Retail and Fuel Station Network

NAICS

Gasoline Stations with Convenience Stores (45711), Convenience Retailers (445131), Gasoline Stations and Fuel Dealers (457), Gasoline Stations (4571)

akta.pro primary industry

Forecourt Convenience Stores (Fuel-Integrated) (CRAHABAB)

akta.pro secondary industries

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB), Fuel Card & Fleet Payment Programs (TLABAMAA)

Keywords

• Convenience retail
• Fuel station network
• Mobility services
• Loyalty program
• Franchise operations

Headquarters

HQ city

Lausen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Revenue from selling convenience products including food, beverages, snacks, tobacco products, and everyday items at Coop Pronto convenience stores.
2. Fuel Sales: Revenue from selling gasoline, diesel, and other fuels at locations with gas stations. Includes AdBlue and other automotive products.
3. Electric Vehicle Charging: Revenue from EV charging stations available at select Coop Pronto locations.
4. Hydrogen Fueling: Revenue from hydrogen fueling stations available at select locations.
5. Heating Oil (Coop Heizöl): Home heating oil sales through Coop Heizöl brand with free hotline ordering.
6. Franchise Fees: Franchise concept provided to franchise partners who operate their own Coop Pronto shops as independent entrepreneurs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Coop Pronto operates a franchise-based network of more than 320 convenience shops with or without gas stations across Switzerland and Liechtenstein, offering on-the-go groceries, fresh baked goods, coffee-to-go, snacks, and beverages alongside a full mobility suite that includes gasoline, diesel, EV charging, hydrogen fueling, AdBlue, and auto accessories. The offering is tied together by the Supercard loyalty program, the Coop Pronto fuel-card for fleet and individual drivers, and digital services such as an online Card Center, digital coupons, and a customer magazine.

Product overview

Coop Pronto is a convenience retail and mobility network operated by Coop Pronto AG across over 320 locations in Switzerland and Liechtenstein. The offering is a multi-format portfolio combining in-store retail (groceries, baked goods, ready-to-eat items, coffee-to-go) with vehicle fueling services (fuel cards, conventional fuels, EV charging, hydrogen, AdBlue, auto accessories) and a loyalty program (Supercard/Superpoints). The convenience retail and coffee-to-go form the core in-store experience, while the mobility suite — spanning fuel cards, EV charging, and hydrogen stations — extends the offering to commuters and drivers. The Supercard loyalty program cross-connects both retail and mobility transactions. Additional services include a customer magazine, newsletters, competitions, and heating oil delivery through the Coop Heizöl brand. The network operates on a franchise model where individual shops with or without gas stations are run by franchisees.

Differentiator

Problem solved

Functional benefit

Products and services

• Coop Pronto Convenience Retail Convenience store format offering groceries, fresh baked goods, ready-to-eat items, snacks, and beverages at highway and urban locations throughout Switzerland and Liechtenstein, targeting commuters and on-the-go consumers.
• Coffee to Go Ready-to-drink coffee sold at Coop Pronto locations as part of the quick-service food and beverage offering for commuters and travelers.
• Tankkarten (Fuel Cards) Coop Pronto Card and Coop Pronto Company Card for fuel purchases, linked to the Supercard loyalty program and managed online via the Coop Pronto Card Center, serving individual drivers and small/mid-sized fleet operators.
• Treibstoff (Fuel) Conventional fossil fuels (gasoline and diesel) dispensed at Coop Pronto filling stations across the network for individual drivers and fleet customers.
• E-Ladesäulen (EV Charging) Electric vehicle charging stations available at select Coop Pronto locations for EV drivers seeking alternative-fuel refueling on the same network.
• Wasserstofftankstellen (Hydrogen Fueling) Hydrogen fueling stations available at select Coop Pronto locations for drivers of hydrogen-fuel-cell vehicles.
• AdBlue Diesel exhaust fluid (AdBlue) sold at Coop Pronto stations for SCR emissions reduction in diesel vehicles.
• Autozubehör (Auto Accessories) Automotive accessories and supplies sold at Coop Pronto locations alongside fuel and convenience items.
• Coop Heizöl (Heating Oil) Home heating oil sold and delivered by Coop through the Coop Heizöl brand, ordered via a free hotline (0800 80 20 80) and the Coop Heizöl website.
• Supercard Loyalty Program Coop's loyalty card program integrated into Coop Pronto, enabling customers to earn and redeem Superpoints on purchases across the Coop Pronto network and other Coop retail formats.

Quantifiable outcome

• Over 320 locations operating in Switzerland and Liechtenstein

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Intrum AGminorOthersCredit agency partner for creditworthiness checks during customer onboarding and contract fulfillment processes.
• Creditreform AGminorOthersCredit agency partner for creditworthiness checks during customer onboarding and contract fulfillment processes.
• EcoDriveminorGTM or Marketing PartnerPartnership for EcoDrive competition campaign where Coop Pronto offers CHF 100 vouchers as prizes. Joint marketing initiative for customer engagement.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coop-pronto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coop Pronto