COPAG

What COPAG does

COPAG is a Moroccan agricultural cooperative headquartered in Ait Iazza, Taroudant Province, founded in 1987 and operating across crop production, livestock breeding, industrial processing, and commercialization. The cooperative is owned and governed by 72 affiliated cooperatives representing more than 24,000 farmer members, 95% of whom are small-scale livestock breeders, and directly employs 10,000+ staff. Operations are organized through three consumer-facing sub-brands: Jaouda for dairy products (milk and derivatives), Jayda for red meat (beef and lamb) anchored by a 40,000 m² modern slaughterhouse, and COPAG Delight, an export umbrella for citrus and early vegetables produced by 190+ growers. Supporting operations include the in-house compound feed manufacturer COPAG AALAF, agricultural input supply (seeds, phytosanitary products, fertilizers, veterinary products), 314 milk collection centers, 59 milking rooms with refrigerated transport, and 20 cooperative complexes used for member modernization programs.

Underlying capabilities span from upstream production to downstream distribution. The cooperative runs an integrated model from cultivation through processing to retail, anchored by food safety infrastructure certified to FSSC 22000, HACCP, Halal (Imanor), and ONSSA standards. Production volume reached approximately 102,000 tonnes annually, of which 45,000 tonnes are exported internationally through a core channel partnership with the Prim Atlas trading company. The technology stack is largely industrial — modern slaughterhouse equipment meeting international traceability standards, robotic systems for delicate or dangerous operations, and an integrated feed and agricultural input supply chain — rather than software or data-driven. Distribution is hybrid: domestic retail through the Jaouda and Jayda brands reaching Moroccan consumers, and global B2B via Prim Atlas for citrus and primeurs under COPAG Delight.

Revenue mechanics flow from multiple product streams: branded dairy and red meat sales to domestic consumers, citrus and primeurs exports via Prim Atlas, and cost-price agricultural input and compound feed sales to member cooperatives. The cooperative structure means surplus is distributed to members rather than external shareholders, and no private equity, venture capital, or parent company ownership is disclosed. Government-side regulatory permissions (FSSC 22000, Halal, ONSSA) and member retention mechanisms (training, technical support, guaranteed offtake) underwrite the commercial model.

Name

COPAG

Legal name

COPAG

Website

https://copag.ma

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

COPAG is a Moroccan agricultural cooperative founded in 1987 and owned by 72 affiliate cooperatives representing 24,000+ farmer members, operating an integrated dairy, red meat, and citrus/primeurs business under the Jaouda, Jayda, and COPAG Delight brands for Moroccan consumers and international export markets.

Ownership category

akta.pro rank

Product category

Agricultural Cooperative / Food Production

NAICS

Animal Slaughtering and Processing (31161), Animal Food Manufacturing (3111), Meat and Meat Product Merchant Wholesalers (42447), Farm Supplies Merchant Wholesalers (42491)

SIC

Sausages & Other Prepared Meat Products (2013), Dairy Products (2020), Food And Kindred Products (2000), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)

akta.pro secondary industry

Butter & Cultured Dairy (Yogurt, Sour Cream, Kefir) Wholesale (AFAIAEAB)

Keywords

• Dairy products
• Red meat processing
• Citrus exports
• Agricultural cooperative
• Animal feed

Headquarters

HQ city

Taroudant, Taroudant, Souss-Massa

HQ country

Morocco

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Dairy Products: Production and processing of dairy products under the Jaouda brand, collected from 314 centers and 59 milking rooms
2. Red Meat Products: Production and processing of beef and sheep meat under the Jayda brand from the 40,000 m2 meat complex
3. Citrus and Primeurs Exports: Export of citrus fruits and early vegetables under COPAG Delight brand, with 45K tonnes annual exports to international markets
4. Agricultural Inputs Supply: Supply of agricultural inputs including seeds, phytosanitary products, fertilizers, animal feed and veterinary products to member cooperatives

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

COPAG is an agricultural cooperative that produces, processes, and markets dairy products under the Jaouda brand, red meat under the Jayda brand, and citrus fruits and primeurs for export under the COPAG Delight brand. It also manufactures compound animal feed (COPAG AALAF) and supplies agricultural inputs to its 24,000 farmer-members. Operations span from cultivation and livestock breeding through industrial processing to commercialization.

Product overview

COPAG is an agricultural cooperative comprising approximately 24,000 farmers organized into 72 cooperatives. The company operates an integrated model spanning from cultivation and livestock breeding through processing and commercialization. Its product portfolio centers on three main sub-brands: Jaouda for dairy products (milk and derivatives), Jayda for red meat (beef and lamb), and COPAG Delight for citrus fruits and primeurs (vegetables) targeting export markets. Supporting operations include COPAG AALAF for compound animal feed production, milk collection infrastructure (314 centers, 59 milking halls), agricultural supplies distribution, cooperative modernization programs, and renewable energy initiatives including solar and biogas projects.

Differentiator

Problem solved

Functional benefit

Brands

• Jaouda: Dairy products brand producing milk and dairy derivatives.
• Jayda
• COPAG Delight

Products and services

• Jaouda (Dairy Products) Consumer dairy brand offering milk and dairy derivatives produced by COPAG's cooperative of farmer members and sold to Moroccan households.
• Jayda (Red Meat Products) Consumer red meat brand offering beef and lamb produced from COPAG's own breeding and a 40,000 m² slaughterhouse and processing facility, including processed and frozen meat.
• COPAG Delight (Citrus and Primeurs Exports) Export brand aggregating citrus fruits and primeurs from 190+ producers for international distribution, with 45,000 tonnes exported annually and HACCP-certified operations.
• COPAG AALAF (Compound Animal Feed) Compound animal feed product manufactured by COPAG and sold to member farmers and cooperatives, providing high nutritional value feed at cost price.

Quantifiable outcome

• 6,900 hectares of orchards under management
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Prim AtlascoreChannel Partner/ Reseller/ DistributorPrim Atlas is the commercial trading company through which COPAG exports its products to various international destinations. This partnership enables COPAG's global reach for citrus and agricultural exports.
• Association for Social Development and Environmental ProtectionminorOthersCOPAG partners with this association for social responsibility initiatives including support to enclaved areas and vulnerable populations. Distribution of food baskets and community support programs.

Scale indicators12 records

Recent moves3 records

Expansion highlights5 records

Others

• FrieslandCampina: Large Dutch dairy cooperative owned by member farmers — highly comparable cooperative ownership and supply-chain model, though operating at much larger European scale with broader branded portfolio.
• Fonterra: New Zealand dairy cooperative exporting globally — comparable farmer-owned cooperative model with significant export-driven revenue, relevant to COPAG's Prim Atlas-driven export ambitions.
• Land O'Lakes: US farmer-owned agricultural cooperative with dairy foods, animal nutrition and crop inputs businesses — structurally similar member-farmer cooperative model with a diversified agribusiness portfolio mirroring COPAG's dairy/meat/inputs mix.
• Arla Foods: International dairy cooperative owned by farmer members across Northern Europe — directly comparable cooperative governance and integrated dairy value-chain model, useful as a benchmark for how COPAG could scale internationally.

Broad incumbents

• Danone: Global dairy and plant-based products leader with operations in Morocco via Centrale Danone — represents the multinational competitive threat COPAG faces in dairy and increasingly in dairy-alternative categories.
• JBS: One of the world's largest meat processors with operations across beef, lamb and value-added proteins — relevant as a global benchmark for COPAG's Jayda slaughterhouse and red-meat processing ambitions.
• Lesieur Cristal: Major Moroccan food conglomerate producing oils, soaps, and food products for the domestic market — comparable as a broad Moroccan packaged-foods incumbent competing for the same retail shelf space as Jaouda and Jayda.

Direct peers

• Centrale Danone: Leading Moroccan dairy processor and the principal domestic competitor to COPAG's Jaouda brand; both serve Moroccan consumers with branded fluid milk and dairy derivatives through similar retail channels.
• Fromagerie des Doukkala: Moroccan dairy producer focused on cheese and dairy derivatives for the domestic market — overlaps with Jaouda's processed dairy product line and small Moroccan processor profile.
• Best Milk Maroc: Moroccan dairy company producing and distributing milk and dairy products to Moroccan retail and foodservice — directly comparable to Jaouda's dairy portfolio and customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JaoudaMarocOfficiel
• LinkedInlinkedin.com/company/copag

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COPAG