CoPassion

What CoPassion does

CoPassion is a 501(c)(3) non-profit faith-based ministry founded on February 14, 2014 by Ray and Melissa Strickland, headquartered in Jacksonville, Florida. The organization delivers the CoPassion Journey, an 8-week/9-session structured program built on the proprietary Life On Purpose Pathway™ framework, designed to help 18-29 year-olds discover and fulfill their God-given calling in Christ by integrating spiritual, vocational, and missional formation. The Journey is delivered through three annual in-person cohorts of 8-10 participants facilitated by certified coaches, with a companion mobile application on iOS and Android providing self-serve access to content, assessments, and community features.

The technology foundation is a mobile-first platform supporting journey content delivery, assessments, and community engagement, paired with the trademarked Life On Purpose Pathway™ content library and 8-part biblical curriculum. A Host Site Program extends distribution by training and certifying church, ministry, and organizational leaders to deliver the Journey within their own communities, using CoPassion's framework, leader materials, assessments, and promotional tools. CoHorts, a personalized deep-dive offering led by master certified coaches, exists as an additional product module.

CoPassion's business model is donation-driven rather than transactional. The Journey is provided free to participants; revenue is sourced from individual donations, seven tiers of corporate sponsorship ($1,000 to $60,000), in-kind contributions, and affiliate partnerships such as Pura Bean Coffee. ECFA accreditation and GuideStar transparency support donor confidence. The company operates primarily in the Southeast U.S., with 9 employees and a cumulative 25,000+ students engaged since founding across host sites including UNF, Cru UNF, Eleven22 College, and River City Church.

Name

CoPassion

Legal name

CoPassion

Website

https://copassion.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

CoPassion is a Jacksonville, Florida-based 501(c)(3) non-profit ministry that delivers an 8-week faith-based purpose discovery program for 18-29 year-olds through certified coaches, church and campus host sites, and a mobile app, funded by corporate sponsorships and donations.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Individual supporters can give to CoPassion's general fund or support specific staff members. Participants receive the Journey experience free of charge, funded entirely by donor contributions.
2. Corporate Sponsorship: Corporate sponsors fund journey cohorts and special projects at multiple giving levels from $1,000 to $60,000. Sponsors receive reach and awareness benefits including campus visibility, social media features, and brand placement in app and materials.
3. In-Kind Donations: Sponsors and partners provide in-kind support including food, meeting space, printing, marketing, and volunteer hours for journey events and operations.
4. Pura Bean Coffee Partnership: Pura Bean Coffee donates 10% of purchases when customers mention CoPassion, providing a passive donation stream from the Jacksonville coffee shop community.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

CoPassion delivers the CoPassion Journey, a free 8-week/9-session structured program built on its proprietary Life On Purpose Pathway™ biblical framework, helping 18-29 year-olds discover and fulfill their God-given calling in Christ through Christian community. The Journey is facilitated by certified coaches in cohorts of 8-10 participants at host sites such as churches, ministries, companies, and colleges, and is supported by a companion iOS/Android mobile app for content access, assessments, and community features. The Host Site Program extends delivery to partner organizations that deploy the Journey with their own certified leaders using CoPassion's curriculum and technology.

Product overview

CoPassion is a faith-based ministry organization offering a single unified product—the CoPassion Journey—alongside a companion mobile application. The CoPassion Journey is an 8-week/9-session structured program (comprising kickoff, weekly meetings, personalized coaching, and celebration) built on the proprietary Life On Purpose Pathway™ framework. The organization also offers a Host Site Program enabling churches, ministries, and organizations to deploy the Journey with certified leaders using provided curriculum, training, and technology tools. CoHort programs provide deeper, personalized experiences with master certified coaches. A sponsorship program at multiple financial tiers supports participant access and organizational reach.

Differentiator

Problem solved

Functional benefit

Brands

• Life On Purpose Pathway: A four-part framework used by CoPassion to help students discover and fulfill their calling through a simplified approach.

Products and services

• The CoPassion Journey An 8-week structured program with 9 sessions designed to help 18-29 year-olds discover and fulfill their God-given calling in Christ through spiritual growth in Christian community. The Journey consists of four parts: kickoff, weekly meetings, personalized coaching, and celebration, delivered in cohorts of 8-10 participants facilitated by certified coaches at host sites. Offered free to participants, funded by corporate sponsors.
• CoPassion App Mobile application available for iOS and Android that provides participants access to the CoPassion Journey content, community features, coaching coordination, assessments, and resources for tracking spiritual growth and calling discovery. Available globally as a self-service access point for Journey participants.
• Host Site Program A program enabling organizations including churches, ministries, companies, and colleges to host their own CoPassion Journey with certified leaders. Provides branded digital space, proven curriculum, leader materials, training, assessments, and promotional templates for organizations seeking to deliver faith-based young adult discipleship within their own communities.
• CoHorts Personalized journey experiences led by master certified CoPassion Journey coaches offering a deeper dive into God's design and desire for participants' lives. Registration fees and pricing vary by cohort, with cohorts offered three times annually (Fall, Spring, Summer).

Quantifiable outcome

• Over 25,000 students engaged since 2014
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ECFA (Evangelical Council for Financial Accountability)coreOthersFinancial accountability accreditation body that provides standards for Christian nonprofits. CoPassion maintains ECFA accreditation demonstrating proper financial stewardship and transparency to donors.
• GuideStarminorOthersNonprofit information aggregator providing transparency profiles. CoPassion maintains GuideStar transparency seal showing commitment to public accountability.
• University of North Florida (UNF)coreStrategic or Co-development PartnerPrimary campus ministry partner where CoPassion runs regular cohorts. Students from UNF have been among the most vocal advocates, with multiple testimonials citing life transformation through the Journey.
• Pura Bean CoffeeminorGTM or Marketing PartnerJacksonville-based coffee shop that donates 10% of customer purchases when customers mention CoPassion, providing passive fundraising support.
• EFS CateringminorGTM or Marketing PartnerJacksonville catering company sponsoring journey events, providing in-kind food donations for cohort gatherings and celebrations.
• Capital Concrete & MasonrycoreGTM or Marketing PartnerCorporate sponsor aligned with CoPassion's mission to empower young adults. Values of stewardship, excellence, humility, leadership, integrity, and discipline resonate with CoPassion's Kingdom values.
• Corporate Sponsors (Multiple Levels)coreGTM or Marketing PartnerCorporate sponsors at seven giving levels ($1,000-$60,000) fund journey cohorts and special projects. Sponsors receive campus visibility, social media features, app branding, and event recognition. Reaches 50,000+ college students annually.
• Church Host SitescoreChannel Partner/ Reseller/ DistributorLocal churches and ministries trained and certified to deliver the CoPassion Journey to their young adult populations using the proprietary framework and technology platform.
• Campus Ministry PartnerscoreChannel Partner/ Reseller/ DistributorCampus ministry organizations (including UNF Navs, Cru UNF, Eleven22 College, River City Church, and others) that partner with CoPassion to reach college students.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/copassion
• LinkedInlinkedin.com/company/copassion

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoPassion