Copenhagen Sprint

What Copenhagen Sprint does

Copenhagen Sprint is an annual UCI World Tour cycling race held in Denmark and the country's first World Tour race for both men and women. The event is organized by World Tour CPH P/S, a private limited company wholly owned by the Danish Cycling Union (Dansk Cykel Union), and operates under a UCI license granted in December 2023 covering the 2025, 2026 and 2027 editions. Two professional races form the core product: an elite women's UCI Women's WorldTour race on Saturday (156 km) and an elite men's UCI WorldTour race on Sunday (228 km), both starting in Roskilde and finishing with a circuit through central Copenhagen. The event draws top-tier professional teams; the 2026 men's race field included all 18 World Tour teams plus 6 Pro teams.

Name

Copenhagen Sprint

Legal name

Copenhagen Sprint C/O Dansk Cykel Union

Website

https://copenhagensprint.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Copenhagen Sprint is an annual UCI World Tour cycling race in Denmark featuring professional men's and women's races, community cycling events, and a festival program. Organized by World Tour CPH P/S under the Danish Cycling Union, it generates revenue through sponsorships, broadcast rights, merchandise, and participation fees.

Ownership category

akta.pro rank

Product category

Professional Cycling Event Management

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Tour Operators (561520)

SIC

Services-Racing, Including Track Operation (7948), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Professional Tour & Circuit Operators (MPAKADAA)

akta.pro secondary industries

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD), Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

Keywords

• Professional cycling events
• UCI World Tour racing
• Sports event management
• Cycling sponsorship programs
• Community cycling experiences

Headquarters

HQ city

Brøndby

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Commercial Partnerships: Corporate sponsorship from Official Partners, commercial partners, and local businesses. The partner program includes various activities targeting different audience segments.
2. Event Participation Fees: Revenue from participant registrations such as Social Ride events (400 kr early bird pricing).
3. Broadcast Rights: DR (Danish Broadcasting Corporation) has secured rights to broadcast the race for multiple years, covering both women's and men's races live.
4. Merchandise Sales: Webshop selling official Copenhagen Sprint merchandise and cycling-related products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Copenhagen Sprint organizes and delivers Denmark's UCI World Tour cycling race event, featuring elite men's and women's professional road races on a Roskilde-to-Copenhagen route, accompanied by a public festival program and community cycling activities. The event operates under a three-year UCI license (2025–2027) held by the Danish Cycling Union through dedicated event company World Tour CPH P/S. Revenue is generated through commercial sponsorships, broadcast rights (DR), merchandise sales, and paid community participation experiences such as the Social Ride.

Product overview

Copenhagen Sprint is a World Tour cycling race event comprising two professional races: an elite women's race (UCI Women's WorldTour) held on Saturday and an elite men's race (UCI WorldTour) held on Sunday. The core offering is supplemented by public participation events including Social Ride (guided community cycling), Folkecykelløb (people's bike race), Culture Sprint (cultural cycling tour), and a festival program with cheering zones and entertainment. Commercial offerings include B2B Cargo Bike Caravan for brand partnerships. Supporting services include press/media materials, volunteer program, and newsletter subscription. The event is organized by World Tour CPH P/S under license from UCI for 2025-2027.

Differentiator

Problem solved

Functional benefit

Products and services

• Copenhagen Sprint Men's Race Professional elite men's cycling race on the UCI WorldTour calendar held annually on Sunday, covering 228 km from Roskilde through North Zealand to a Copenhagen circuit. Targeted at World Tour teams, broadcasters, and global cycling audiences.
• Copenhagen Sprint Women's Race Professional elite women's cycling race on the UCI Women's WorldTour calendar held annually on Saturday, covering 156 km from Roskilde through North Zealand to a Copenhagen circuit. Targeted at World Tour teams, broadcasters, and global cycling audiences.
• Social Ride Paid community cycling experience offering approximately 50 km guided group rides for cycling enthusiasts to experience the race atmosphere, including service car, mechanic, and catering. Targeted at amateur cyclists and cycling enthusiasts.
• Folkecykelløb (People's Bike Race) Public cycling event allowing citizens to ride the same 10 km Copenhagen circuit as the professional racers, including a diversity start and senior stage. Targeted at local citizens and amateur cyclists.
• Festival Program Entertainment program featuring concerts, cultural activities, cheering zones, workshops, and family activities across four cheering zones in Copenhagen during race weekend. Targeted at spectators and families.
• Culture Sprint Guided cycling tour through Copenhagen's Cultural Quarter visiting 15 cultural institutions, including free experiences and discounts at participating museums. Targeted at culture-oriented cyclists and visitors.
• B2B Cargo Bike Caravan Commercial partner program featuring a cargo bike caravan that distributes merchandise (hats, bells, gummies) along the race route before the professional races, providing on-route brand activation for sponsors. Targeted at commercial partners and brand marketers.

Quantifiable outcome

• 23,750 pieces of reusable tableware used with high return rate
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor, major and core.

• Copenhagen Cultural QuarterminorStrategic or Co-development Partner · 3 June 2026Network of 15 cultural institutions collaborating on Culture Sprint cycling route with art, architecture and history experiences during race weekend.
• NetcompanymajorGTM or Marketing Partner · 14 May 2026Danish IT company became Official Partner of Copenhagen Sprint following partnership announcement with Team INEOS Grenadiers. Strengthens connection between Danish business and international cycling.
• Netcompany INEOS Cycling TeammajorGTM or Marketing Partner · 30 April 2026World Tour cycling team with Sam Welsford as sprinter, now representing the Official Partner Netcompany at the Copenhagen Sprint.
• Municipality of CopenhagencoreStrategic or Co-development Partner · 1 December 2023Major municipal partner providing political support and city resources for the race, including hosting the circuit through Copenhagen streets and finish line at Østre Anlæg.
• Roskilde MunicipalitycoreStrategic or Co-development Partner · 1 December 2023Start city partner providing resources and hosting the race start at Stændertorvet in Roskilde.
• Ministry of Culture (Denmark)coreStrategic or Co-development Partner · 1 December 2023Government ministry providing funding and political support as part of the national partnership group.
• Ministry of Business and Industry (Denmark)coreStrategic or Co-development Partner · 1 December 2023Government ministry providing funding and business/industry support for the national cycling event.
• Sport Event DenmarkcoreStrategic or Co-development Partner · 1 December 2023National sports event organization providing expertise and support for hosting major international sporting events.
• Wonderful CopenhagencoreStrategic or Co-development Partner · 1 December 2023Copenhagen tourism organization supporting the event as a major attraction and promoting Copenhagen as an event destination.
• Danish Cycling Union (DCU)coreStrategic or Co-development Partner · 1 December 2023Owner and organizer of Copenhagen Sprint through World Tour CPH P/S entity. Responsible for UCI license and race coordination.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Velon: Business entity representing top professional cycling teams and developing race operations and data products. Comparable at the intersection of elite race operations, commercial partnerships, and content/data monetization that Copenhagen Sprint is building toward.

Direct peers

• Golazo: Belgian sports event organizer operating multiple top-tier cycling events including the Tour of Belgium. Comparable as a federation-affiliated cycling event operator with mass-participation components layered around elite racing.
• Flanders Classics: Organizer of Tour of Flanders, Gent-Wevelgem, and E3 Saxo Classic. Highly comparable as a Belgian-based cycling event organizer with a stacked one-day race calendar, strong municipal/government backing, and a festival-style spectator experience.
• RCS Sport: Organizer of the Giro d'Italia, Tirreno-Adriatico, Milano-Sanremo, and Il Lombardia. Directly comparable as a UCI World Tour race operator with a similarly diversified revenue model across broadcast rights, sponsorship, and stage-start hosting.
• Amaury Sport Organisation (ASO): Organizer of the Tour de France, Paris-Nice, Critérium du Dauphiné and other top-tier road cycling events. ASO is the closest direct peer, operating UCI World Tour races with similar sponsorship, broadcast, and municipal-partnership models across Europe.
• Unipublic: Organizer of the Vuelta a España. Comparable as a national-level organizer of a single flagship UCI World Tour stage race, with overlapping broadcast and sponsor dynamics and similar dependency on a federation license.

Broad incumbents

• IRONMAN (World Triathlon Corporation): Operator of the world's largest mass-participation endurance event portfolio (triathlons, marathons, cycling). Comparable on the mass-participation and festival-as-product mechanics that Copenhagen Sprint uses for Social Ride and Folkecykelløb.
• UCI (Union Cycliste Internationale): Global governing body for cycling and operator of the UCI World Championships. Comparable as the upstream regulator/licensor of Copenhagen Sprint's World Tour status and as a peer organizer of flagship cycling events, though its role is primarily governance rather than event commercialization.

Others

• Sport Event Denmark: National Danish sports-event support organization and a core strategic partner of Copenhagen Sprint. Comparable as a thematically adjacent industry body that influences event hosting conditions, government funding access, and international promotion of Danish-hosted events.

Regional players

• Copenhagen Marathon: Annual mass-participation marathon held in the same Copenhagen geography. Comparable as a Danish endurance-event organizer sharing city infrastructure, municipal relationships, and a participant-fee revenue stream alongside Copenhagen Sprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cph_sprint
• Facebookfacebook.com/copenhagensprint
• LinkedInlinkedin.com/company/copenhagen-sprint
• Instagraminstagram.com/cphsprint

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Copenhagen Sprint