What Asu2024 Oficial does

The Comité Olímpico Paraguayo (COP), operating its digital presence as Asu2024 Oficial, is the National Olympic Committee of Paraguay and the sole IOC-recognized body representing the country in the Olympic Movement. Headquartered at Olympic Park in Luque, the COP accredits national sports federations, fields Team Paraguay at multi-sport games, and operates an integrated event portfolio including the 2025 Pan American Junior Games, 2026 World Skate Games, World Rally Championship stages, and Premier Padel events. Its service constituencies are Paraguayan athletes, national federations, international sports bodies (IOC, Panam Sports, World Skate, ITTF, FIA, World Rugby), and event audiences across Latin America.

The COP runs Olympic Park as a multi-venue sports, broadcast, and commercial hub. Its proprietary media stack comprises COP TV (broadcast), COPCAST (podcasting), and COP Expo (exhibitions), alongside the Tuti digital ticketing partnership for consumer monetization. Infrastructure includes athletic and aquatic venues, rugby and padel facilities, and motor-sport circuits hosting international rounds. Technology scope is operational rather than digital-native: event delivery, federation accreditation, and broadcast distribution, with no disclosed AI, data-platform, or software-as-a-service product.

The business model is a hybrid of public-sector funding, title sponsorship (anchored by ueno bank), federation affiliation dues, ticket and broadcast revenue, and event-specific host-government allocations. COP's commercial logic is to leverage international event rights and the Olympic Park asset base to convert international sports IP into recurring revenue streams, with the 2031 Pan American Games representing the largest single revenue and visibility event in its history.

Name

Asu2024 Oficial

Legal name

Comité Olímpico Paraguayo

Website

https://cop.org.py

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Asu2024 Oficial is the digital presence of Paraguay's National Olympic Committee, operating Olympic Park in Luque to organize international sporting events, accredit national federations, and field Team Paraguay at multi-sport games.

Ownership category

akta.pro rank

Product category

National Olympic Committee / Sports Event Management

NAICS

Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

akta.pro primary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

akta.pro secondary industries

International Multi-Sport Games Organizing Committees (e.g., Olympics, Commonwealth) (MPAKADAJ), Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Olympic committee governance
• International sports events
• Athlete development programs
• National sports federation
• Sports event management

Headquarters

HQ city

Luque

HQ country

Paraguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government Funding and Support: The organization receives government funding and political support for organizing major sporting events and developing sports infrastructure.
2. Event Organization: Revenue generated from organizing major international sporting events including the Pan American Junior Games and World Skate Games.
3. Sponsorship and Partnerships: Corporate sponsorship from international Olympic partners and local sponsors for events and facilities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Comité Olímpico Paraguayo (COP), operating under the public-facing brand Asu2024 Oficial, is Paraguay's National Olympic Committee. It organizes and hosts international and national multi-sport competitions (including the Pan American Junior Games ASU2025, World Skate Games ASU26, Premier Padel, and WRC Rally del Paraguay), manages Team Paraguay's participation abroad, and operates the Olympic Park venue complex in Luque. The organization also produces original sports media content through COP TV, COPCAST, and COP Expo.

Product overview

Asu2024 Oficial is the digital presence of the Comité Olímpico Paraguayo (COP), Paraguay's National Olympic Committee. The organization operates primarily as a sports federation and event organizer rather than a technology product company. Its offerings include the COP TV (Olympic TV channel), the COPCAST interview program, event management services, and venue operations at the Parque Olímpico Paraguayo. The organization coordinates national sports federations, manages Team Paraguay athletes, and organizes international sporting events.

Differentiator

Problem solved

Functional benefit

Brands

• COP TV: Television channel of the Paraguayan Olympic Committee featuring sports content
• COPCAST
• COP Expo

Products and services

• Pan American Junior Games ASU2025 Continental multi-sport competition for junior athletes across the Americas, hosted in Paraguay. Targeted at Pan American Sports Organization member federations and junior national delegations.
• World Skate Games ASU26 World-level skateboarding and roller sports championship awarded to Paraguay. Targeted at World Skate member federations and international athletes.
• COP TV Original television and digital channel covering Olympic sports, Team Paraguay activities, and COP-organized events. Targeted at Paraguayan sports audiences and fans.
• COPCAST Original interview-format program featuring athletes, organizers, and sports personalities. Targeted at sports fans and Team Paraguay followers.
• COP Expo Annual sports exposition showcasing federations, athletes, and partner brands. Targeted at national federations, sponsors, and the general public.
• WRC Rally del Paraguay Rally-competition round of the FIA World Rally Championship hosted in Paraguay. Targeted at WRC, international motorsport teams, and global motorsport fans.
• Premier Padel events in Paraguay Tour stops of the international Premier Padel professional padel circuit hosted in Paraguay. Targeted at international padel players, federations, and padel fans.
• Olympic Park venue operations Operation of the Olympic Park venue complex in Luque (autopista Ñu Guasu), hosting training, competitions, and large events. Targeted at national federations, event organizers, and athletes.

Quantifiable outcome

• USD 431.3 million economic impact from Pan American Junior Games ASU2025
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and major.

• Panam SportscoreStrategic or Co-development PartnerContinental sports organization that awarded Paraguay the hosting of Pan American Junior Games 2025 and is evaluating the country for Pan American Games 2031. Panam Sports provides technical guidance and support for event organization.
• International Olympic Committee (IOC)coreStrategic or Co-development PartnerThe IOC communicated the pause in the Youth Olympic Games 2030 host selection process and provides support for Paraguay's Olympic movement activities.
• World SkatecoreStrategic or Co-development PartnerInternational federation for roller sports that awarded Paraguay the World Skate Games ASU26 to be held October 2-18, 2026, expected to bring over 100 countries.
• ODESUR (Organización Deportiva Suramericana)coreStrategic or Co-development PartnerSouth American Sports Organization. Camilo Pérez López Moreira served as president and was designated Honorary President upon closing his management.
• ueno bankmajorGTM or Marketing PartnerTitle sponsor of Premier Padel Asunción P2 events and Rally del Paraguay 2025.
• TutimajorChannel Partner/ Reseller/ DistributorOfficial ticket sales platform for Premier Padel Asunción P2 2026 and other events.
• Paraguayan Sports Confederations and FederationscoreStrategic or Co-development PartnerNetwork of affiliated sports federations including Basketball, Table Tennis, Tennis, and others that collaborate on athlete development and event organization.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Comité Olímpico Uruguayo: Uruguay's NOC; regional peer operating with similar functions across Olympic disciplines, federations coordination, and continental event participation.
• Comité Olímpico Colombiano: Colombia's NOC operating under the same Panam Sports umbrella, with comparable scope across Olympic disciplines, athlete development, and event hosting in the region.
• Comité Olímpico Ecuatoriano (Ecuadorian Olympic Committee): Ecuador's NOC; shares similar size, scope, and reliance on government and Panam Sports support as Paraguay's COP.
• Comité Olímpico de Chile: Chile's NOC; another South American Olympic committee with analogous functions in coordinating national federations, Team Chile, and continental event participation.
• Comitê Olímpico do Brasil (Brazilian Olympic Committee): Brazil's National Olympic Committee; the largest and most established South American NOC with comparable mandates around Olympic sport development, Team Brazil management, and Pan American Games participation. Closest scale analogue to COP in the region.
• Comité Olímpico Argentino (Argentine Olympic Committee): Argentina's NOC, sharing South American continental dynamics, multi-sport event coordination, and IOC/Panam Sports engagement with COP.
• Comité Olímpico Peruano (Peruvian Olympic Committee): Peru's NOC; direct regional peer in Olympic sport governance, Team Peru management, and South American Games participation.

Broad incumbents

• Panam Sports Organization: Continental association that oversees Pan American sport and awards event hosting rights — including COP's 2031 Pan American Games win. Functions as COP's continental governing body and awarding entity.
• ODESUR (Organización Deportiva Suramericana): South American Sports Organization coordinating regional multi-sport events (e.g., South American Games) under which COP's president serves as Honorary President.

Emerging players

• LA28 Organizing Committee: Organizing committee for the 2028 Olympic Games in Los Angeles; comparable in mandate scope (delivering a mega multi-sport event with national sport governing bodies) though operating at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@coparaguay/streams
• Instagraminstagram.com/comiteolimpicoparaguayo
• LinkedInlinkedin.com/company/asu2024-oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asu2024 Oficial