Coral Beach and Tennis Club

What Coral Beach and Tennis Club does

Coral Beach and Tennis Club is a private members-only club situated on 26 acres of sub-tropical grounds on Bermuda's South Shore in Paget parish. The property has been held by the Smith family since 1624, with structures dating before 1650, and the club in its current form was established in 1948. It offers accommodation in 9 cottages (1-5 bedrooms), 26 rooms, and 5 suites, alongside three dining venues (The Coral Room & Longtail Terrace, Beach Terrace, and Frozen Hut), a European spa, 8 championship clay tennis courts, 2 squash courts, an 18-hole putting green, croquet, bocce, pickleball, and a private beach. Membership is referral-based, requiring proposer and seconder sponsorship from existing annual members, and the club is one of only two Bermuda tennis clubs written into the USTA constitution with voting rights on the executive board.

The business operates six core revenue streams: recurring membership dues and initiation fees, accommodation, food and beverage, events and weddings (5 to 400 guests), spa services, and tennis/pickleball programming. Cottage nightly rates range from $1,030 to $3,750 and standard rooms from $250 to $720 depending on season and member status, with peak season May-September. The club also runs reciprocal-club partnerships, Bermuda-wide golf access arrangements, and a Club Now mobile application for member reservations and services.

Ownership remains entirely with the Smith family after ten generations, with no external institutional investors, venture capital, or public shareholders. The company has 11-50 employees and is registered as a private Bermuda entity. Its go-to-market is community-led, relying on member referrals and earned media coverage in lifestyle publications including Town & Country, Huffington Post, Brides.com, and Bermudian Weddings, with no conventional paid acquisition channels.

Name

Coral Beach and Tennis Club

Legal name

Coral Beach and Tennis Club

Website

https://coralbeachclub.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Coral Beach and Tennis Club is a private members-only club on Bermuda's South Shore offering referral-gated membership with 26 acres of grounds, 9 cottages, rooms, suites, dining venues, a European spa, championship tennis courts, and event hosting for up to 400 guests.

Ownership category

akta.pro rank

Product category

Private Club Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Beachfront & Coastal Full-Service Hotels (THAGAAAI), Luxury Beachfront & Waterfront Villas (THAMAEAE)

Keywords

• Private club membership
• Beachfront resort hospitality
• Tennis and racquet sports
• Destination wedding venues
• European spa services

Headquarters

HQ city

Paget, Paget

HQ country

Bermuda

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues and Initiation Fees: Annual membership fees and one-time initiation fees for new members. Junior and Young Family memberships available with installment payment options. Non-Resident Membership available for those not owning property in Bermuda.
2. Accommodation: Revenue from 9 cottages (1-5 bedrooms), 26 rooms, and 5 suites with daily rates varying by season. Rates include breakfast plan with various taxes applied.
3. Food and Beverage: Three dining venues: The Coral Room, Beach Terrace, and Frozen Hut. Revenue from casual and elegant dining experiences, beach service, and cocktails.
4. Events and Weddings: Catering and venue rental for weddings, corporate events, birthday parties, and private functions. Venues accommodate 5 to 400 guests.
5. Spa Services: Full-service European spa offering treatments with 17% service charge automatically added to all services.
6. Tennis Programs: Revenue from private lessons, group clinics, court fees, tennis shop merchandise sales, and summer camps. Pickleball membership also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Coral Beach and Tennis Club is a private members-only club offering integrated access to accommodation (9 cottages, 26 rooms, 5 suites), three dining venues, 8 championship clay tennis courts, pickleball, squash, croquet, bocce, an 18-hole putting green, a private beach, a European spa, a fitness center, and event venues accommodating 5 to 400 guests on 26 acres overlooking Bermuda's South Shore in Paget parish. Membership is granted through a sponsor-based admission process and provides recurring access to all amenities for annual dues and initiation fees.

Product overview

Coral Beach and Tennis Club is a private members-only club offering a comprehensive portfolio of services across accommodation, dining, recreation, and events. The core offering centers on membership access to 26 acres of sub-tropical grounds overlooking Bermuda's South Shore. Accommodation includes 9 distinctive cottages (1-5 bedrooms), 31 rooms, and 5 suites. Dining comprises four distinct venues: The Coral Room & Longtail Terrace (elegant), Beach Terrace (casual), and The Frozen Hut (beachside). Recreation amenities include 8 championship clay tennis courts (the Club's namesake feature), pickleball, two squash courts, croquet lawn, bocce court, 18-hole putting green, private beach, fitness center, and European Spa. Event services span weddings (featured in major publications), corporate events, and private celebrations for 5-400 guests across multiple exclusive venues. The Club also offers a mobile application (Club Now) for member services. The portfolio operates as a unified private club experience where membership provides integrated access to all facilities rather than separate product tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Club Membership
• Cottage Accommodation
• Room Accommodation
• Suite Accommodation
• Dining - The Coral Room & Longtail Terrace
• Dining - The Beach Terrace
• Dining - The Frozen Hut
• Weddings & Events Event planning and venue services for weddings, corporate events, and private celebrations accommodating groups from 5 to 400 guests across multiple exclusive venues, with catering and professional event planning. Featured in Bermudian Weddings, Town & Country, Huffington Post, and Brides.com.
• Tennis Program Eight championship clay tennis courts maintained to ATP Tournament Standard, with professional coaching, clinics, tournaments, and a fully stocked tennis shop. Private lessons range from $35 to $110; group clinics from $20 to $30.
• Beach & Swimming Private beach access with amenities including loungers, umbrellas, beach volleyball, beach tennis, snorkeling, and children's play area.
• European Spa Full-service European Spa offering wellness treatments in private and intimate surroundings, open daily from 9am to 5pm with professionally trained therapists. 17% service charge automatically added. Gift certificates available in any dollar amounts.
• Fitness Center Fitness center with cardio and strength-training equipment available 24 hours, plus weekly fitness classes including yoga and HIIT workouts, and personal training sessions.

Quantifiable outcome

• Championship clay courts maintained to ATP Tournament Standard
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Bermuda Golf Courses (Various)minorGTM or Marketing PartnerGiven that Bermuda has the most golf courses per square mile than anywhere else in the world, the club gives members access to all golf courses on the island through partnerships arranged by the Front Desk, with benefit of special member rates for tee time bookings.
• United States Tennis Association (USTA)coreStrategic or Co-development PartnerThe club has collaborated with USTA and other tennis associations and federations. Two tennis clubs in Bermuda (including this one) are written into the USTA constitution and have voting rights on the executive board. The club hosts significant tennis tournaments and works to gain privilege of hosting major events.
• Reciprocal ClubsminorChannel Partner/ Reseller/ DistributorNon-members of the Club will be admitted upon introduction by a Coral Beach member or through a pre-approved reciprocal club, along with a request for availability and rates to Reservations.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Maidstone Club: Historic private members-only club in East Hampton, NY, founded in 1891, with tennis, beach, dining, and golf. Comparable in heritage-tennis heritage, beach access, and East Coast ultra-high-net-worth member base.
• Yellowstone Club: Ultra-exclusive private members-only club and ski/golf community in Big Sky, Montana, with strong brand and amenities. Comparable in exclusivity, family ownership legacy (now PE-backed), and integrated multi-amenity model.
• Fisher Island Club: Ultra-exclusive private members-only beachfront club in Florida accessible primarily by ferry or yacht, with tennis, spa, dining, and accommodations. Comparable in exclusivity, amenity breadth, and ultra-high-net-worth positioning.
• Mid Ocean Club: Private members-only club located in Tucker Town, Bermuda, offering golf, tennis, beach, and dining amenities to a similar ultra-high-net-worth member base. Most directly comparable peer given shared geography, membership model, and amenity mix.
• Meadow Club: Tennis-centric private members-only club in Southampton, NY, hosting USTA and professional events. Comparable as a private, tennis-heritage, family-oriented members' club with a coastal summer-season model.
• Royal Bermuda Yacht Club: Historic private members-only club in Hamilton, Bermuda, with reciprocal-club relationships and dining/social amenities. Comparable as a Bermuda-based, family/ultra-high-net-worth-oriented members' institution.

Broad incumbents

• Casa de Campo Resort & Villas: Luxury resort and residential community in the Dominican Republic with tennis courts, beach, spa, and equestrian facilities. Comparable amenity set and Caribbean luxury positioning, though it operates as a broader resort rather than a membership-only club.
• Boca West Country Club: Large private members-only country club in Boca Raton, FL, with multiple golf courses, tennis, dining, and spa. Comparable in full-amenity private-club model though at significantly greater scale and with a broader geographic member base.

Emerging players

• Shinnecock Hills Golf Club: Ultra-private golf club in Southampton, NY, with strong tennis and heritage sporting amenities. Comparable in exclusivity and historic sporting-pedigree brand, though its primary identity is golf-led rather than tennis-and-beach-led.

Regional players

• Lyford Cay Club: Exclusive private members-only club in the Bahamas with beach, tennis, dining, and spa amenities. Closely comparable gated-club model and member demographic, but located in a different Caribbean geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coral-beach-and-tennis-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coral Beach and Tennis Club