Coral Plaza Apart Hotel
- Company typePrivate
- Founded2008
- HeadquartersNatal, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
Coral Plaza Apart Hotel firmographics
Firmographics- Name
- Coral Plaza Apart Hotel
- Legal name
- Coral Plaza Apart Hotel
- Website
- https://coralplaza.com.br
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Coral Plaza Apart Hotel industry classification
Industry- Product category
- Apart-Hotel Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Beachfront & Coastal Full-Service Hotels (THAGAAAI)
- akta.pro secondary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
Keywords
Where Coral Plaza Apart Hotel is headquartered
LocationHeadquarters
- HQ city
- Natal
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Coral Plaza Apart Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Hotel Accommodation Services: The hotel generates revenue primarily through guest accommodations, offering 103 apartments with flat-style facilities including kitchens and balconies. Rooms are available in various categories: Standard, Master, Master Luxo, Master Executivo, and Master Luxo Executivo. The hotel also operates an on-site restaurant serving regional Potiguar cuisine, generating additional revenue from food and beverage services.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Coral Plaza Apart Hotel product offering
Product offeringCore offering
Coral Plaza Apart Hotel operates 103 flat-style beachfront apartments on Ponta Negra beach in Natal, Brazil, offering five accommodation categories (Standard, Master, Master Luxo, Master Executivo, Master Luxo Executivo) with full kitchens, spacious balconies averaging 52m², an on-site restaurant serving regional Potiguar cuisine, and a leisure area with pool. The property is ranked #1 among 150 hotels in Rio Grande do Norte on TripAdvisor.
Product overview
Coral Plaza Apart Hotel operates as a beachfront apart-hotel (flat/apartment hotel) in Ponta Negra, Natal, Brazil, featuring 103 fully-equipped apartments with kitchen facilities and spacious balconies averaging 52m². The hotel offers five distinct room categories: Standard, Master, Master Luxo, Master Executivo, and Master Luxo Executivo. Additional services include an on-site restaurant serving regional Potiguare cuisine and a leisure area with pool facilities. The property is positioned as a sophisticated option for both solo travelers and families, with Tripadvisor's #1 rated hotel in Rio Grande do Norte.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Apartment Standard accommodation room type at Coral Plaza Apart Hotel, offering basic amenities for individual and small-family leisure guests visiting Ponta Negra, Natal.
- Master Apartment Master room category offering enhanced accommodation features compared to Standard rooms, available to leisure guests and individual tourists at Coral Plaza Apart Hotel.
- Master Luxo Apartment Luxury-tier Master room with premium amenities and upgraded furnishings, available to guests seeking a higher-end beachfront apartment experience at Coral Plaza Apart Hotel.
- Master Executivo Apartment Executive Master room designed for business travelers with additional workspace and business-oriented amenities, available at Coral Plaza Apart Hotel.
- Master Luxo Executivo Apartment Top-tier executive luxury accommodation combining executive features with luxury amenities and furnishings, available at Coral Plaza Apart Hotel.
- Restaurant On-site restaurant serving regional Potiguar cuisine including carne de sol, macaxeira frita, tapioca, and shrimp dishes, offering both air-conditioned indoor seating and outdoor open-air dining areas for hotel guests.
- Leisure Area Recreation and leisure facilities including pool area and relaxation spaces for guests of Coral Plaza Apart Hotel.
Quantifiable outcome
- Ranked #1 among 150 hotels in Rio Grande do Norte on TripAdvisor
- +1 more outcomes
Companies that use Coral Plaza Apart Hotel
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Coral Plaza Apart Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Coral Plaza Apart Hotel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grupo Cordão de OurocoreCoral Plaza maintains an ongoing partnership with Grupo Cordão de Ouro, a capoeira social project led by Mestre Arrepio (Nivaldo Freire da Silva). The group performs weekly capoeira shows at the hotel since 2009, featuring traditional capoeira performances with acrobatic elements and fire presentations. The partnership includes donations of furniture and accessories for the project's Capoeira Museum (Memorial da Capoeira) inaugurated in 2015. The hotel also supports the project through Lei Djalma Maranhão, a state cultural incentive law that redirects part of hotel tax payments to maintain the social project benefiting over 120 people.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Coral Plaza Apart Hotel competitors and assessment
Company assessmentDirect peers
- Esmeralda Praia Hotel: Beachfront hotel located on Ponta Negra beach in Natal, a similar full-service mid-scale accommodation option competing for the same leisure tourist segment at comparable price points.
- Hotel Ponta Negra Flat: Flat/apartment-style accommodation located in the Ponta Negra neighborhood of Natal, directly comparable in product format (apartments with kitchen facilities) and geographic catchment for tourists.
- Praiamar Natal Hotel & Convention: Beachfront full-service hotel in Natal combining leisure accommodations with convention/event facilities, comparable in operating model and targeting a mix of leisure and business travelers in the same regional market.
- Wish Natal: Upper-midscale beachfront hotel on Via Costeira in Natal offering leisure-focused accommodations and on-site dining, competing with Coral Plaza for domestic tourists visiting Rio Grande do Norte.
- Paradise Flat Natal: Apart-hotel style property in Natal offering flat-style accommodations with kitchenettes targeting extended-stay leisure travelers, mirroring Coral Plaza's apart-hotel product positioning and customer use case.
- D Beach Resort: Beachfront resort located on Ponta Negra beach in Natal, positioned for leisure and family travelers in direct competition with Coral Plaza, sharing the same beachfront micro-location and target demographic.
- Serhs Natal Grand Hotel & Resort: Full-service beachfront resort hotel in Natal, Rio Grande do Norte, directly competing for the same Ponta Negra / beachfront leisure tourist segment with similar room counts and amenities. One of the most comparable direct competitors in the same city and category.
Broad incumbents
- Accor (Brazil): Global hospitality major with significant presence in Brazil including beachfront resorts in Northeast Brazil (e.g., ibis, Mercure, Sofri brands); a broad incumbent whose scale, loyalty program and global distribution overshadow an independent operator's ability to capture inbound demand.
- Atlantica Hotels Brasil: Largest independent hotel operator in Brazil with broad presence across beach and urban destinations including Natal; represents a larger incumbent competitor with stronger distribution and corporate travel reach than the subject's independent operation.
- Nacional Inn Hotéis: Brazilian regional hotel chain operating multiple properties across Northeast Brazil including beach destinations; a comparable regional-scale incumbent offering branded accommodations in similar markets to Coral Plaza.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Coral Plaza Apart Hotel social profiles
Digital presenceCoral Plaza Apart Hotel compliance and trust
Trust signalCompliance1 record
Coral Plaza Apart Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coral Plaza Apart Hotel leadership team
Management profileNumber of profiles
Profiles1 record
Coral Plaza Apart Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coral Plaza Apart Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coral Plaza Apart Hotel
What does Coral Plaza Apart Hotel do?
Coral Plaza Apart Hotel operates 103 flat-style beachfront apartments on Ponta Negra beach in Natal, Brazil, offering five accommodation categories (Standard, Master, Master Luxo, Master Executivo, Master Luxo Executivo) with full kitchens, spacious balconies averaging 52m², an on-site restaurant serving regional Potiguar cuisine, and a leisure area with pool. The property is ranked #1 among 150 hotels in Rio Grande do Norte on TripAdvisor.
Is Coral Plaza Apart Hotel a public or private company?
Coral Plaza Apart Hotel is a private company. It is classified as unknown and is currently operating.
When was Coral Plaza Apart Hotel founded?
Coral Plaza Apart Hotel was founded in 2008. It employs 11 to 50 people.
Where is Coral Plaza Apart Hotel based?
Coral Plaza Apart Hotel is headquartered in Natal, Brazil, in the Latin America region.
How does Coral Plaza Apart Hotel make money?
One revenue line is on record: hotel Accommodation Services.
Who are Coral Plaza Apart Hotel's main competitors?
Direct peers on record are Esmeralda Praia Hotel, Hotel Ponta Negra Flat, Praiamar Natal Hotel & Convention, Wish Natal, Paradise Flat Natal, D Beach Resort and Serhs Natal Grand Hotel & Resort. Broad incumbents are Accor (Brazil), Atlantica Hotels Brasil and Nacional Inn Hotéis.
Does Coral Plaza Apart Hotel have an API?
No public API is recorded for Coral Plaza Apart Hotel.
What industry is Coral Plaza Apart Hotel in?
Coral Plaza Apart Hotel's product category is Apart-Hotel Hospitality. Its primary akta.pro industry code is THAGAAAI, Beachfront & Coastal Full-Service Hotels, with a secondary code of THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 72111 and its SIC code is 7000.