CORAYA
CORAYA is a French surimi brand (owned by Savencia) producing fish-based seafood alternatives such as sticks, slices, and grated surimi, distributed through European grocery retail across five countries for general consumers and families.
- Company typePrivate
- Founded-
- HeadquartersLe Mans, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What CORAYA does
CORAYA is a French surimi brand operated by Alliance Océane & Charcutière, a private subsidiary of the Savencia diversified food group, with corporate headquarters in Le Mans and dedicated manufacturing facilities in Carentan-Les-Marais, Normandy. The company produces surimi-based seafood alternatives from wild-caught Alaska pollock and Pacific hake, using a traditional Japanese kamaboko processing workflow (fish washing, mixing with egg white, potato starch, wheat starch, rapeseed oil, sugar, salt, steam cooking, pasteurization). The portfolio spans L'Original classic cylindrical sticks, Petits Coraya mini sticks in flavored sauces, Suprêmes premium crab and lobster flavored sticks, Bouchées Suprêmes bite-sized pieces, Tranches de la Mer sandwich slices, and Râpé de la Mer grated surimi for cooking applications. All products are positioned as free from artificial preservatives, colors, and flavors, and are sourced from controlled responsible fisheries.
The business operates a direct-to-consumer packaged goods model, selling through supermarket and food retail chains in five European countries (France, Switzerland, Germany, Belgium, Italy) supported by localized websites and a content/recipe marketing engine built around the #POSITIVEFOOD sustainability positioning. The target customer is the general consumer and family seeking convenient, affordable, and child-friendly ways to incorporate fish into daily diets. Revenue is generated through one-time retail purchase transactions with prices set by retailers (not publicly disclosed), and there are no named enterprise accounts, subscription models, or direct B2B revenue streams in the data. Corporate functions including data protection oversight and recruitment are shared with the Savencia parent group.
CORAYA firmographics
Firmographics- Name
- CORAYA
- Legal name
- Alliance Océane & Charcutière
- Website
- https://coraya.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CORAYA is a French surimi brand (owned by Savencia) producing fish-based seafood alternatives such as sticks, slices, and grated surimi, distributed through European grocery retail across five countries for general consumers and families.
- Ownership category
- akta.pro rank
CORAYA industry classification
Industry- Product category
- Surimi Seafood Products
- NAICS
- Seafood Product Preparation and Packaging (3117)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Surimi & Minced Fish Products (Imitation Crab, Fish Paste) (AFANADAG)
- akta.pro secondary industry
- Surimi-Based Value-Added Products (Imitation Crab, Formed Seafood) (AFANALAJ)
Keywords
Where CORAYA is headquartered
LocationHeadquarters
- HQ city
- Le Mans
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
CORAYA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Surimi Consumer Packaged Goods Sales: CORAYA generates revenue through the manufacture and sale of surimi-based consumer food products including sticks, supremes, slices, and grated seafood alternatives. Products are sold through retail grocery channels across European markets.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
CORAYA product offering
Product offeringCore offering
CORAYA manufactures and sells surimi-based seafood products including classic sticks (L'Original), mini sticks with sauces (Petits Coraya), premium beveled supremes with crab and lobster flavors, surimi slices (Tranches de la Mer), and grated surimi (Râpé de la Mer). Products are made from wild-caught Alaska pollock and/or Pacific hake sourced from responsible fisheries, processed at the company's facilities in Carentan-Les-Marais, Normandy, France, and sold through European retail grocery channels in five countries.
Product overview
CORAYA is a French surimi (fish paste) product company offering a unified product line centered on surimi-based seafood alternatives. The core portfolio consists of L'Original (classic cylindrical surimi sticks), Petits Coraya (mini surimi sticks with various sauces), Suprêmes (premium beveled surimi with crab and lobster flavors), and complementary products including Bouchées Suprêmes, Tranches de la Mer (slices), and Râpé de la Mer (grated format). All products are made from wild-caught fish from responsible fisheries, processed at the company's facilities in Carentan-Les-Marais, Normandy. The company is part of the Savencia group (Alliance Océane & Charcutière).
Differentiator
Problem solved
Functional benefit
Brands
- L'Original: Classic surimi sticks in cylindrical form, available in carton box or plastic sachet packaging.
- Petits Coraya
- Suprêmes
- Bouchées Suprêmes
- Tranches de la Mer
- Râpé de la Mer
Products and services
- L'Original Classic surimi sticks made from Alaska pollock and/or Pacific hake, shaped in cylindrical form. Available in cardboard box (L'Original en étui carton) and plastic pouch (L'Original en sachet) packaging. Sold to general retail consumers for snacking, sandwiches, and recipes.
- Petits Coraya Mini surimi sticks in small cylindrical bite-sized format, available with mayonnaise, cocktail, or cooked tomato sauce. Targeted at snack occasions and aperitifs for general retail consumers.
- Suprêmes Premium beveled surimi sticks with a larger format than standard sticks, available in crab flavor (Suprêmes goût crabe) and lobster flavor (Suprêmes goût Langouste). Sold to retail consumers seeking a premium surimi experience.
- Bouchées Suprêmes Small bite-sized surimi pieces from the Suprêmes line, suited for appetizers and aperitifs. Sold to retail consumers through European grocery channels.
- Tranches de la Mer Surimi slices/portions containing 39% fish flesh, designed for sandwiches and fresh original presentations as a ham alternative. Sold to retail consumers for cold meal preparation.
- Râpé de la Mer Grated/shredded surimi containing 38% fish flesh (Alaska pollock and/or Pacific hake), intended for culinary use in recipes such as cakes, tarts, and quiches. Sold to retail consumers for hot cooking preparations.
Companies that use CORAYA
Customer profileSegments1 record
Ideal customer profiles1 record
CORAYA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
CORAYA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Savencia GroupcoreSavencia Group is the parent company of CORAYA. The brand operates through Alliance Océane & Charcutière, a subsidiary under the Savencia corporate umbrella. Savencia provides corporate functions including recruitment (jobs posted on Savencia Careers platform) and data protection oversight.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
CORAYA competitors and assessment
Company assessmentDirect peers
- Saupiquet: French seafood CPG brand selling canned fish and seafood-based ready meals through French supermarkets. Comparable in French retail-grocery distribution, seafood category positioning, and family-meal occasion targeting.
- Kyokuyo Co. Japanese seafood and surimi product manufacturer with deep expertise in fish paste and kamaboko-style products. Directly comparable in surimi and seafood paste manufacturing expertise, although geographically concentrated in Japan.
- Kibun Foods: Japanese surimi and seafood paste specialist with deep kamaboko heritage — the historical origin point of CORAYA's recipe. Directly comparable as a category leader in surimi manufacturing, though geographically focused on Japan and Asia.
- Fleury Michon: French CPG food company producing deli meats, prepared meals, and notably a competing range of surimi sticks sold in the same European retail aisles as CORAYA. Directly comparable product category (surimi), similar retail channel strategy, and overlapping customer base.
- Petit Navire: Iconic French seafood CPG brand (owned by Thai Union) selling canned tuna, sardines, and seafood-based products through French retail. Comparable in French retail-grocery channel strategy, seafood positioning, and family-targeted marketing.
Broad incumbents
- Birds Eye (Nomad Foods): Major European frozen seafood and meal brand owned by Nomad Foods, sold through the same retail-grocery channels as CORAYA in Western Europe. Broad incumbent with overlapping freezer-aisle seafood category presence.
- Findus: European frozen food brand with strong presence in seafood and prepared meals across multiple European markets including France, Germany, and Italy. Comparable retail-grocery distribution footprint and frozen seafood category positioning.
- Thai Union Group: Global seafood conglomerate and owner of Petit Navire, Chicken of the Sea, and other seafood CPG brands; produces surimi and seafood value-added products at massive scale. A much larger incumbent with broader portfolio but overlapping category expertise.
- Maruha Nichiro: One of Japan's largest seafood conglomerates with significant surimi and seafood paste manufacturing operations. A broad incumbent with global seafood processing capability and overlapping technical know-how in surimi production.
Regional players
- Pescanova: Major Spanish seafood company (reorganized post-restructuring) producing frozen, prepared, and value-added seafood products across Iberia and select export markets. Comparable in vertical seafood integration, though primarily a regional Iberian player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
CORAYA social profiles
Digital presenceCORAYA financial estimates
Financial estimateRevenue estimate
Valuation estimate
CORAYA leadership team
Management profileNumber of profiles
Profiles1 record
CORAYA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CORAYA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CORAYA
What does CORAYA do?
CORAYA manufactures and sells surimi-based seafood products including classic sticks (L'Original), mini sticks with sauces (Petits Coraya), premium beveled supremes with crab and lobster flavors, surimi slices (Tranches de la Mer), and grated surimi (Râpé de la Mer). Products are made from wild-caught Alaska pollock and/or Pacific hake sourced from responsible fisheries, processed at the company's facilities in Carentan-Les-Marais, Normandy, France, and sold through European retail grocery channels in five countries.
Is CORAYA a public or private company?
CORAYA is a private company. It is classified as corporate owned and is currently operating.
When was CORAYA founded?
CORAYA was founded in -1. It employs 11 to 50 people.
Where is CORAYA based?
CORAYA is headquartered in Le Mans, France, in the Europe region.
How does CORAYA make money?
One revenue line is on record: surimi Consumer Packaged Goods Sales.
Who are CORAYA's main competitors?
Direct peers on record are Saupiquet, Kyokuyo Co., Kibun Foods, Fleury Michon and Petit Navire. Broad incumbents are Birds Eye (Nomad Foods), Findus, Thai Union Group and Maruha Nichiro. Pescanova is listed as a regional player.
Does CORAYA have an API?
No public API is recorded for CORAYA.
What industry is CORAYA in?
CORAYA's product category is Surimi Seafood Products. Its primary akta.pro industry code is AFANADAG, Surimi & Minced Fish Products (Imitation Crab, Fish Paste), with a secondary code of AFANALAJ, Surimi-Based Value-Added Products (Imitation Crab, Formed Seafood). Its NAICS code is 3117 and its SIC code is 2092.