Corazon Puro

What Corazon Puro does

Corazon Puro is a Catholic nonprofit ministry founded in 2008 in the Bronx, New York, under the guidance of the Franciscan Friars of the Renewal (CFR), with the mission of awakening and accompanying Hispanic youth and young adult leaders in areas of great need. It addresses the problem of Hispanic youth leaving the Catholic Church before age 24 through culturally contextualized formation programs centered on Theology of the Body, chastity, leadership development, and pro-life advocacy. Primary beneficiaries are Hispanic/Latino youth and young adults (ages 15–35), with secondary customers including Catholic parishes and dioceses seeking resources for Confirmation-age youth and Hispanic parents seeking faith-formation support.

The organization's product portfolio combines in-person formation with digital and media products. Core in-person programs include Stage One and Second Stage Retreats (three-day and longer retreats culminating in a chastity ring ceremony, priced at $150 per Stage One attendee), Monthly Meetings held every third weekend, the Missionary Formation Institute for parish volunteer leadership, and Project Outskirt service initiatives. Curriculum products include R.E.A.L. Formation, a gamified and bilingual two-year Confirmation program with books, videos, and a dedicated app developed with Our Sunday Visitor Institute funding from a $1.25 million Lilly Endowment grant. Media products include the Revive with Fr. Agustino Torres podcast (designated official podcast of the USCCB's National Eucharistic Revival), CLIC Con Corazon Puro (a 30-minute Spanish-language EWTN television program launched in 2015), Church Online streaming, and the Latinos Por La Vida (LXV) pro-life coalition.

Corazon Puro operates a federated affiliate model with sites in New York, New Jersey, Texas (RGV and Dallas), Nicaragua, and the Philippines (Pure Heart Philippines, established 2014, reaching over 19,000 Filipino youth). Revenue is generated through a mix of donations via Pushpay and Fidelity Charitable, retreat fees, and grants, with the 2023 $1.25 million Lilly Endowment grant as the largest single disclosed inflow. The founder, Fr. Agustino Torres CFR, transitioned to the Franciscan Friars' General Council in 2023, and Ana Tokeshi was hired as Executive Director to lead the organization's next professionalization phase. Reach is reported at 25,000+ youth annually through in-person speaking and media.

Name

Corazon Puro

Legal name

Corazon Puro

Website

https://corazonpuro.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Corazon Puro is a Catholic nonprofit ministry that provides culturally contextualized faith formation to Hispanic youth and young adults through retreats, monthly meetings, the R.E.A.L. Formation Confirmation curriculum, media programs, and a network of international affiliates in the U.S., Philippines, and Latin America.

Ownership category

akta.pro rank

Product category

Catholic Youth Formation Ministry

NAICS

Religious Organizations (8131), Business, Professional, Labor, Political, and Similar Organizations (8139), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Miscellaneous Publishing (2741)

akta.pro industry

PRIMARYBPAGAJAA

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

SECONDARYBPAGAJAD

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

SECONDARYMPAJAHAE

Worship & Liturgy Publishing (Liturgical Texts, Missals, Service Books, Hymnals)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Religious & Spiritual Publishing

SECONDARYMPAJAHAI

Denominational & Community Periodicals (Church Magazines, Diocesan/Temple Newsletters)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Religious & Spiritual Publishing

Keywords

• Catholic youth ministry
• Faith formation programs
• Theology of the Body
• Confirmation programs
• Hispanic evangelization

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Giving: Online donations via Pushpay platform, mail-in checks, and Fidelity donations (EIN 800809161). Donors support the ministry's mission to form leaders and create a culture of life.
2. Lilly Endowment Grant: $1.25 million grant from Lilly Endowment Inc. through its Christian Parenting and Caregiving Initiative for developing resources that enable parishes to better serve young people and their families around confirmation.
3. Retreat Fees: Stage One Retreat priced at $150 per participant for ages 18-35. Revenue from retreat registrations covers program costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Corazon Puro is a Catholic nonprofit ministry that delivers spiritual formation programs for Hispanic youth and young adults, centered on Theology of the Body, chastity, and pro-life values. Its core offerings include R.E.A.L. Formation (a two-year interactive Confirmation program with mobile app and bilingual content), Stage One and Second Stage retreats, monthly formation meetings, the Missionary Formation Institute for parish leaders, and media productions (Revive podcast, CLIC on EWTN). The organization also operates international affiliates in the Philippines, Nicaragua, and Texas.

Product overview

Corazón Puro is a Catholic ministry organization offering a comprehensive suite of spiritual formation programs centered on Catholic teaching, Theology of the Body, and pro-life values. The core portfolio includes R.E.A.L. Formation (an interactive two-year Confirmation program with app, books, and videos), Stage One and Second Stage Retreats (spiritual bootcamps focusing on chastity), Monthly Meetings (community formation gatherings), and Missionary Formation Institute (leadership training). Media offerings include the Revive Podcast (USCCB's official Eucharistic Revival podcast), CLIC Con Corazón Puro (EWTN Spanish TV program), and Church Online streaming. The organization operates multiple affiliates globally, including Pure Heart Philippines and Corazón Puro Nica in Nicaragua, extending its pro-life and chastity education mission worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• R.E.A.L. Formation: A gamified, inculturated and interactive Confirmation program developed by Fr. Agustino Torres, CFR, designed to Reawaken and Educate Authentic Leaders for Hispanic youth.
• Clic Con Corazón Puro
• Latinos Por La Vida (LXV)
• Missionary Formation Institute (MFI)
• Stage One Retreat
• Project Outskirt

Products and services

• R.E.A.L. Formation A gamified, inculturated, and interactive two-year Confirmation program developed by Fr. Agustino Torres, CFR, in partnership with Our Sunday Visitor Institute. Includes vibrant books, engaging videos, and a mobile app for catechists and youth. Available in English and Spanish, distributed to Catholic parishes and dioceses for Hispanic youth ministry.
• Stage One Retreat A three-day spiritual bootcamp retreat focused on Theology of the Body and chastity formation for youth and young adults ages 18-35, held at St. Nicholas Retreat Center in Jersey City, NJ. Includes shared dorm-style housing, meals, formation materials, and a chastity ring ceremony upon completion. Priced at $150 per participant.
• Second Stage Retreat A retreat emphasizing personal prayer and contemplative silence, focused on topics of family, human development, relationships, and emotional chastity for those who have completed the Stage One retreat and received a chastity ring.
• Monthly Meetings Regular in-person community formation gatherings held every 3rd Saturday (6pm-9pm) and 3rd Sunday (4pm-7pm) of the month at Bronx, NY and Haledon, NJ locations. Each meeting features Holy Hour, confessions, formation talks, the Corazon Puro pledge, and fellowship.
• Missionary Formation Institute (MFI) A leadership formation program for young Latino parish volunteers, delivered through weekend conferences, a weeklong NYC experience, and online resources. Trains missionary leaders in Theology of the Body, chastity, and service to the poor.
• Revive with Fr. Agustino Torres Podcast The official podcast of the USCCB's National Eucharistic Revival, hosted by Fr. Agustino Torres, addressing Catholic catechesis through the lens of the Eucharist. Distributed on Apple Podcasts, Spotify, and RSS.
• CLIC Con Corazón Puro A 30-minute EWTN television program in Spanish designed for Latino youth, covering topics on sex, relationships, and love through dynamic Catholic teaching. Available on YouTube, EWTN, and the program website.
• Latinos Por La Vida (LXV) A coalition apostolate of Corazon Puro aimed at unifying and mobilizing Latinos in the pro-life movement through education, leadership development, and community organizing.

Quantifiable outcome

• 25,000+ youth reached annually through speaking and media
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• EWTNcoreStrategic or Co-development Partner · 1 January 2015EWTN approached Corazon Puro in 2015 about filming talks, leading to the creation of CLIC (Clic con Corazon Puro) - a 30-minute dose of dynamic Catholic teaching designed for youth and global Spanish-speaking young adults through social media and television.
• Our Sunday Visitor InstitutecoreStrategic or Co-development PartnerPartnership with Our Sunday Visitor Institute for development of R.E.A.L. Formation (Reawaken Educate Authentic Leaders), a post-confirmation toolkit for Hispanic youth and young adults in English and Spanish, encompassing over 15 years of experience.
• Marketing Agency (Latino Market Specialty)minorGTM or Marketing PartnerPartnership with a marketing agency specializing in the growing Latino market to test and adjust parish resources to the rapidly changing young Catholic Church reality.
• Franciscan Friars of the Renewal (CFR)coreStrategic or Co-development PartnerCorazon Puro was formed under the guidance of and continues to operate in connection with the Franciscan Friars of the Renewal. Fr. Agustino Torres is a CFR friar, and the organization possesses traits of their spirituality, especially with focus on the most vulnerable.
• USCCB National Eucharistic RevivalcoreGTM or Marketing PartnerRevive with Fr. Agustino Torres is the Official Podcast of the USCCB's National Eucharistic Revival. Also an OSV Podcasts partner.
• Boston CollegeminorOthersCorazon Puro was honored to be featured in a nationwide study conducted by Boston College which identified effective ministries working with Hispanic young people.
• William Paterson University / Diocese of PatersonminorStrategic or Co-development PartnerCorazon Puro supports the Chaplain of William Paterson University at Prince of Peace Chapel of the Diocese of Paterson through an Assistant WPU Campus Ministry position.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Catholic Answers: Catholic Answers is the largest Catholic apologetics and catechetical media organization, producing the Catholic Answers Live radio show and online content. Comparable to Corazon Puro's podcast and digital media footprint (Revive, CLIC) as a Catholic content brand reaching laity, but with a broader apologetics rather than Hispanic-formation niche.
• Augustine Institute: Augustine Institute produces FORMED, the dominant Catholic subscription content platform (video, audio, study programs) sold parish-by-parish — the broad incumbent comparable to Corazon Puro's R.E.A.L. Formation as a parish-distributed digital formation product, though with broader topic coverage and a for-fee streaming model.

Direct peers

• FOCUS (Fellowship of Catholic University Students): FOCUS is a Catholic young-adult leadership and discipleship organization operating on university campuses and through parish outreach. Its model of forming young leaders and dispatching them into ministry directly parallels Corazon Puro's Missionary Formation Institute and William Paterson University campus ministry work.
• Life Teen: Life Teen is the leading Catholic youth ministry program serving high-school-age Catholics in U.S. parishes with retreats, small groups, and sacramental prep. It is the closest direct peer to Corazon Puro because it operates the same parish-distributed, retreat-led model for Catholic youth formation, just at a larger scale and less Hispanic-specific.
• NET Ministries: NET Ministries sends teams of young Catholic missionaries to lead retreats and youth ministry at U.S. parishes — mirroring Corazon Puro's missionary formation, retreat hosting, and parish-discipleship model with strong Catholic young-adult leadership formation.
• Steubenville Conferences (Franciscan University of Steubenville): Steubenville Conferences are Franciscan-affiliated Catholic youth conferences combining high-energy worship, talks, and adoration — directly comparable to Corazon Puro's Stage One retreats and Monthly Meetings in format, audience (Catholic teens/young adults), and Franciscan spiritual grounding.

Emerging players

• Catholic Extension: Catholic Extension funds and supports mission dioceses and underserved Catholic communities in the U.S., including Hispanic ministry — comparable as a Catholic funding-and-capacity-building organization that intersects with Corazon Puro's parish-resource distribution and Hispanic youth retention mission.
• Ascension Presents (Fr. Mike Schmitz): Ascension Presents leverages a charismatic Catholic priest (Fr. Mike Schmitz) to deliver short-form catechetical video content distributed on YouTube and social. It is comparable to Corazon Puro's CLIC/EWTN work and Revive podcast as an emerging Catholic-media brand built around a preaching personality for young adult audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/corazonpuronyc
• YouTubeclicconcorazonpuro.com/episodios.html
• Facebookfacebook.com/corazonpuronyc
• Instagraminstagram.com/corazonpuronyc/?hl=en
• LinkedInlinkedin.com/company/corazon-puro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corazon Puro