LA CORBEILLE D'OR

What LA CORBEILLE D'OR does

LA CORBEILLE D'OR, operating commercially as CD'OR, is a French jewelry and watch retailer founded in 1977 that sells branded and own-label jewelry (rings, bracelets, necklaces, earrings, pendants, chains) and watches (men, women, children) through an omnichannel model comprising 17 physical stores in French city centers, an e-commerce website (cdor.fr), and mobile applications for iOS and Android. The product assortment spans price points from sub-€200 silver and steel items to €1,400+ gold and diamond pieces, with brands including Pandora, Les Georgettes, Charles Garnier, Festina, Eden Park, Fossil, Seiko, Michael Kors, Lip, Casio, Maserati, and others; complementary services include jewelry and watch repair, ear piercing, and gold buying (rachat d'or).

The company operates as a direct-to-consumer retailer and earns revenue primarily through one-time product sales, supplemented by after-sales service fees (repairs, piercing) and ancillary income from gold purchasing. Pricing is pay-as-you-go at the individual SKU level, with installment payment options (including Klarna BNPL), free shipping above €50, 60-day exchange for store credit, gift cards with a 1-year validity, and authenticity certificates. Payments are accepted via Visa, Mastercard, PayPal, Apple Pay, Google Pay, Klarna, and iDeal. Marketing is conducted through Facebook, Instagram, the website, and the mobile applications.

The underlying technology stack is a standard e-commerce platform (Magento-style storefront per URL structure) with integrated payment processing, mobile applications published under the "com.fidelity.cdor" package, and basic organic social channels. The business is privately held, headquartered at 2 Boulevard de Strasbourg in Aulnay-Sous-Bois, and operated via the legal name LA CORBEILLE D'OR. No parent company, venture capital, or private equity ownership has been disclosed, and the firmographics data reports a headcount band of 1–10, likely reflecting corporate or data-room scope rather than total retail employees given the 17-store footprint.

Name

LA CORBEILLE D'OR

Legal name

LA CORBEILLE D'OR

Website

https://corbeilledor.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

LA CORBEILLE D'OR (CD'OR) is a privately-held French jewelry and watch retailer founded in 1977, operating 17 physical stores across France alongside an e-commerce website and iOS/Android mobile apps. It sells branded and own-label jewelry and watches (Pandora, Festina, Fossil, Michael Kors, etc.) to retail consumers across all age groups and genders.

Ownership category

akta.pro rank

Headquarters

HQ city

BREST

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Retail sale of jewelry (rings, bracelets, necklaces, earrings, pendants) and watches from various brands including Pandora, Festina, Eden Park, Lee Cooper, Pierre Lannier, and others. Products range from affordable silver and steel pieces (under €200) to premium gold and diamond jewelry (up to €1,400+).
2. After-Sales Services: Revenue from repair services for watches and jewelry, ear piercing services, and gold buying (rachat d'or).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

LA CORBEILLE D'OR (CD'OR) is a French jewelry and watch retailer that sells rings, bracelets, necklaces, earrings, pendants, chains, and watches for women, men, and children through 17 physical stores across France and an e-commerce platform (cdor.fr) with iOS/Android mobile apps. The assortment spans multi-brand jewelry (Pandora, Les Georgettes, Charles Garnier, Fossil, Guess, Jourdan, Les Cadettes, etc.) and watches (Festina, Eden Park, Lee Cooper, Pierre Lannier, Casio, Seiko, Michael Kors, Lacoste, and others) in gold, silver, gold-plated, and steel, priced from under €200 to over €1,400. Complementary paid services include jewelry and watch repair, ear piercing, and gold buying (rachat d'or).

Product overview

CD'OR is an online and physical jewelry and watch retailer operating since 1977, with 17 physical stores in addition to its e-commerce platform. The company operates as a unified retail offering combining an online jewelry store (cdor.fr) with brick-and-mortar boutiques. The product portfolio centers on two core offerings: jewelry (bijoux) including rings, bracelets, necklaces, earrings, pendants, and chains in various materials (gold, silver, gold-plated, steel) with brands like Pandora, Les Georgettes, and Charles Garnier; and watches (montres) for women, men, and children featuring brands like Festina, Eden Park, Fossil, Seiko, and Michael Kors. The company also offers complementary services including jewelry and watch repair, ear piercing, gold buying, and flexible payment options. Physical stores provide proximity service and support for the online operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Bijoux — Jewelry (rings, bracelets, necklaces, earrings, pendants, chains)
• Montres — Watches (women, men, children)
• Engagement rings and wedding bands (Bagues de fiançailles et alliances)
• Birth and baptism jewelry (Bijoux de naissance et baptême)
• Jewelry and watch repair service (Service de réparation bijoux et montres)
• Ear piercing service (Service de perçage des oreilles)
• Gold buying service (Achat or / rachat d'or)
• Payment facilities and customer guarantees (Facilités de paiement)
• CD'OR Mobile App (iOS and Android)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Six partnerships are on record, tiered minor.

• PandoraminorOthersCD'OR carries Pandora jewelry products, offering the complete Pandora collection including bracelets, charms, rings, and earrings on their e-commerce platform and in physical stores.
• FestinaminorOthersCD'OR offers Festina watches for men and women, featuring the complete Festina collection including chronographs and classic timepieces.
• Eden ParkminorOthersCD'OR carries Eden Park watches including sports chronographs, automatic skeleton watches, and dual-time models for men.
• Pierre LannierminorOthersCD'OR offers Pierre Lannier watches for women and men, featuring the French watchmaker's collections.
• Lee CooperminorOthersCD'OR carries Lee Cooper watches for women, men, and children, offering the British watch brand's ranges.
• LacosteminorOthersCD'OR offers Lacoste watches for children, featuring the French fashion brand's playful and colorful children's watch collection.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Histoire d'Or: France's largest jewelry chain (THOM Europe), with 300+ stores across France. Multi-brand, mid-market positioning, omnichannel (stores + e-commerce + mobile) — directly comparable to CD'OR in business model, geographic footprint, customer segment, and assortment strategy.
• Cleor: French jewelry chain operating dozens of city-center boutiques with multi-brand assortments across gold, silver, steel, and branded fashion jewelry. Same mid-market positioning, customer base (women, men, gifts), and omnichannel structure as CD'OR.
• Maty: French multi-channel jewelry and watch retailer combining catalog heritage with e-commerce and physical stores. Multi-brand assortment across entry silver through gold jewelry and watches at similar price tiers to CD'OR, with comparable post-sale service and French customer base.
• Marc Orian: French jewelry chain also under THOM Europe with physical stores in French city centers. Mirrors CD'OR's multi-brand mid-market playbook targeting women's and men's jewelry, with overlapping brand suppliers like Pandora and similar price-tier coverage.

Others

• THOM Europe: Parent group of Histoire d'Or and Marc Orian — Europe's largest mid-market jewelry retail group. Relevant as a competitor-of-competitor benchmark for sourcing scale, multi-store operating leverage, and omnichannel investment pace.

Broad incumbents

• Swarovski:
• Pandora: Pandora operates its own branded retail and franchise stores that directly compete for the same Pandora-buyer traffic as CD'OR. As the single largest brand in CD'OR's assortment, Pandora's DTC strategy determines wholesale margin, exclusivity, and traffic dynamics for retailers like CD'OR.

Regional players

• Stroili: Italy's leading mid-market jewelry chain with 200+ stores; same multi-brand, mall-and-city-center, mid-market physical-plus-digital model as CD'OR. Operates in a different national market but the closest European archetype and useful benchmark for store-economics scaling.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bijouterieCorbeilledor
• Instagraminstagram.com/bijouteriecorbeilledor
• LinkedInlinkedin.com/company/la-corbeille-d'or

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA CORBEILLE D'OR