Core Commercial

What Core Commercial does

Core Commercial Realty is the commercial division of CORE Realty Partners, LLC, a privately-held real estate brokerage headquartered in Muskegon, Michigan. Founded in 2014, the firm provides brokerage services for industrial, retail, office, tenant representation, property management, land, and investment properties across West Michigan, with a track record of 2,000,000 SF leased and sold cumulatively. The commercial team comprises five specialists with over 100 collective years of experience drawn from environmental consulting, business ownership, and project redevelopment backgrounds. The firm operates through two additional offices in Muskegon and distributes listings through the MLS, its own website, and dedicated division pages.

The business model is transaction-based: Core Commercial earns negotiated commissions on commercial property sales and leases, with no disclosed subscription or recurring revenue stream. The firm has extended its addressable market through two specialized divisions—Core Outdoors (hunting, fishing, and recreational land led by Ernie Sesselmann with regulatory expertise in DNR, DEQ, and wetlands) and Core On the Water (dockominium and boat slip sales/leases led by Bill Bailey). Beyond brokerage, the firm has repositioned itself as a developer-operator, spearheading the adaptive reuse of the historic Northtown 794 building, the Core Plaza multi-use complex featuring Lumberman's Vault, and the 1208 8th Street redevelopment into Motu Lakeshore Wine Bar. Bryan Bench, the Commercial Manager and Partner, earned the SIOR industrial designation in March 2025, and previously won the 2022 Crexi Platinum Broker Award. Ownership is local and partner-led; no external institutional capital has been disclosed.

Name

Core Commercial

Legal name

CORE Realty Partners, LLC

Website

https://corecommercialrealty.com

Company type

Private

Operating status

Operating

Short description

Core Commercial Realty is a privately-held West Michigan commercial real estate brokerage offering transaction-based services in industrial, retail, office, tenant representation, and investment properties, plus specialized outdoor and dockominium divisions, serving buyers, sellers, and tenants in the Muskegon-Grand Haven region.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Investment Sales Brokerage (BPAJABAI)

Keywords

• Commercial real estate brokerage
• Tenant representation
• Property management services
• Dockominium sales
• Outdoor property brokerage

Headquarters

HQ city

Muskegon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Outdoor/Recreational Property Brokerage: Commission-based brokerage for hunting, fishing, and outdoor recreational properties including farms, cabins, and waterfront land.
2. Dockominium Brokerage: Commission-based sales and leasing of dockominium boat slips and marina properties in West Michigan.
3. Commercial Real Estate Brokerage: The company earns commissions on commercial property sales and leases. This includes industrial, retail, office, land, and investment properties. Transaction-based revenue from negotiated commissions on completed deals.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Core Commercial provides commercial real estate brokerage services for industrial, retail, office, tenant representation, property management, land, and investment properties in West Michigan. The firm operates three specialized lines: core commercial brokerage, Core Outdoors (hunting, fishing, farm, cabin, and cottage properties), and Core On the Water (dockominium and boat slip sales and leases).

Product overview

Core Commercial Realty is a locally-owned commercial real estate brokerage firm offering a comprehensive portfolio of services across West Michigan. The core offering includes commercial brokerage (industrial, retail, office, tenant representation, property management, land, and investment properties), supplemented by two specialized divisions: Core Outdoors (hunting, fishing, and outdoor property investments) and Core On the Water (dockominium and boat slip services). The company also undertakes redevelopment projects including Core Plaza with Lumberman's Vault, Northtown 794, and the 1208 8th Street Redevelopment. Residential services are provided through the affiliated Core Realty brand.

Differentiator

Problem solved

Functional benefit

Brands

• Core Outdoors: A division specializing in hunting, fishing, and outdoor property investments including farms, cabins, and cottages both on and off the water. Led by Ernie Sesselmann.
• Core On the Water

Products and services

• Commercial Brokerage Services

Quantifiable outcome

• 2,000,000 SF of retail and creative space leased and sold
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• First Tee-West MichiganminorOthersCharitable donation recipient. CORE Real Estate Group and associates donate to local charities including youth development organizations.
• Muskegon Museum of ArtminorOthersCharitable donation recipient supporting arts and culture in the Muskegon community.
• Mental Health Foundation of West MichiganminorOthersCORE supports mental health awareness through donations to the 'Be Nice' campaign.
• Boys & Girls ClubminorOthersCharitable donation recipient supporting youth programs in Muskegon area.
• Brickley DeLongcoreOthersHeadquarters tenant in Core Plaza third and fourth floors. Full-service public accounting firm serving clients from the revitalized downtown Muskegon location.
• Next-ItcoreOthersTenant occupying the sixth floor of Core Plaza multi-use complex in Muskegon.
• Lakeshore Art FestivalminorOthersEvent sponsorship and support for major community arts festival.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• CBRE Group: CBRE is the world's largest commercial real estate services firm, offering brokerage, valuation, and advisory across all property types. It is a broad incumbent serving the same commercial brokerage market as Core Commercial, but at global scale with institutional client relationships and capital markets capabilities that Core Commercial cannot match.
• JLL (Jones Lang LaSalle): JLL is a global commercial real estate services firm with brokerage, investment management, and advisory services. It competes with Core Commercial in the broader commercial brokerage space but operates at significantly larger scale with capital markets and institutional investor services beyond the local firm's scope.
• Cushman & Wakefield: Cushman & Wakefield is a major global CRE services firm providing brokerage, property management, and valuation across industrial, office, retail, and land. It competes broadly with Core Commercial's industrial/retail/office brokerage but with significantly deeper resources and international reach.
• Colliers International: Colliers is a global commercial real estate services and investment management firm. It directly overlaps with Core Commercial's commercial brokerage services (industrial, retail, office, land) and is increasingly active in secondary markets where local firms like Core Commercial operate.

Direct peers

• Marcus & Millichap: Marcus & Millichap specializes in commercial investment sales brokerage, particularly for smaller and mid-market investment properties. It is comparable to Core Commercial's investment property brokerage service line and targets similar commercial investor clients, though at national scale.
• NAI Global: NAI Global is a commercial real estate brokerage network with member firms serving local markets. Its franchise model is directly comparable to Core Commercial's local brokerage approach, providing industrial, office, retail, and investment sales services through regional offices.
• SVN International (SVN): SVN is a commercial real estate franchise with member firms offering brokerage across property types. It is comparable to Core Commercial as a regional/local commercial brokerage serving small to mid-market clients with multi-asset-type expertise.
• Coldwell Banker Commercial: Coldwell Banker Commercial is a commercial real estate franchise affiliated with the Coldwell Banker brand. It directly competes with Core Commercial in regional commercial brokerage services including sales, leasing, and tenant representation.
• BERKSHIRE HATHAWAY COMMERCIAL: Berkshire Hathaway Commercial is a commercial real estate brokerage franchise network. It is comparable to Core Commercial as a regional commercial brokerage offering industrial, retail, office, and investment property services to local and mid-market clients.
• Century 21 Commercial: Century 21 is a global real estate franchise with a commercial division serving local markets. It is comparable to Core Commercial in providing brokerage services across residential, commercial, and specialized property categories through affiliated agents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCIPWUtpIYErfGonNFT6Sh2Q
• Facebookfacebook.com/micororealty
• LinkedInlinkedin.com/company/core-commercial-a-division-of-core-realty-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Core Commercial