CORE Pickleball

What CORE Pickleball does

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Name

CORE Pickleball

Legal name

CORE Pickleball LLC

Website

https://corepickleballusa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

DTC pickleball equipment brand offering paddles, balls, nets, bags, and accessories to recreational and competitive players across the US, Canada, and Mexico, with subscription and B2B channels.

Ownership category

akta.pro rank

Product category

Pickleball Equipment

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAMAFAB

Pickleball Equipment & Accessories Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Racquet Sports Equipment Retail

SECONDARYCRAFADAJ

Sporting Goods & Outdoor Inventory-led Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

SECONDARYCRAMABAF

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Pickleball paddles
• Pickleball balls
• Carbon fiber paddles
• Sports equipment
• Pickleball accessories

Headquarters

HQ city

Leawood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Paddles, Balls, Equipment): Direct-to-consumer sales of pickleball paddles, balls, nets, bags, accessories and equipment bundles through e-commerce website. One-time purchase model with various price points from entry to premium.
2. Pickleball Club Membership Subscription: Monthly subscription service offering $1 per ball pricing, up to 60% discount on full product line, free gear and merch, free shipping on all orders for $4.99/month
3. Wholesale/B2B: Bulk sales to clubs, coaches, and retailers including custom paddle options for B2B partners
4. Gift Cards: Digital CORE Cash gift cards sold in denominations from $10 to $250

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

CORE Pickleball designs, manufactures, and sells pickleball-specific equipment including paddles, balls, nets, bags, and accessories directly to consumers through its e-commerce website (coreathletics.com), with additional wholesale/B2B distribution to clubs, coaches, and retailers. The product portfolio spans recreational entry-level gear to professional-grade paddles featuring proprietary Tailwag Tech engineering, T700 carbon fiber faces, and MX-1000 cores, alongside specialty balls such as the USAPA-approved tournament balls and the world's first 100% biodegradable pickleball (CORE ECO).

Product overview

CORE Pickleball is a direct-to-consumer pickleball equipment brand offering a comprehensive product portfolio spanning paddles, balls, equipment, and accessories. The paddle lineup ranges from recreational entry-level options (CORE Elevate) to professional-grade performance paddles (CORE Reaction Pro with T700 Carbon Fiber, CORE PRO 4G with proprietary Tailwag Tech) and specialty items (Giant Paddle). The ball portfolio includes outdoor balls (CORE Pro, CORE IMPACT, Pickleball for All), indoor balls (CORE Indoor in yellow and orange), specialty balls (CORE ECO biodegradable, CORE STEALTH quiet foam), and the IMPACT line in multiple colors. Supporting products include starter bundles (Beginner Bundle, Ultimate Starter Pack, Play More Bundle, Coaches Bundle), portable and rolling regulation-size nets, ball carts and hoppers, pro and sling bags, water bottles, overgrips, paddle erasers, diamond grips, and digital gift cards. The brand also offers a Pickleball Club Membership subscription for recurring discounts. CORE positions itself as pickleball-only focused with performance-driven, player-centric design philosophy.

Differentiator

Problem solved

Functional benefit

Brands

• CORE Pro 4G: Pro-level paddle line featuring Tailwag Tech cutting-edge paddle engineering system designed to maximize power, spin, and control.
• CORE ECO
• CORE IMPACT
• CORE STEALTH
• CORE Reaction
• CORE Elevate
• Tailwag Tech
• Core Tech

Products and services

• CORE PRO 4G Pickleball Paddle Professional-grade pickleball paddle featuring CORE's proprietary Tailwag Tech engineering system combining multiple foam densities, structural shaping, pro-grade carbon fiber, and uniquely engineered core systems to maximize power, spin, and control. Targeted at competitive and professional players.
• Limited Edition America PRO 4G Pickleball Paddle Limited edition patriotic variant of the CORE PRO 4G paddle featuring the same Tailwag Tech engineering system in a USA-themed design, priced at $179. Targeted at collectors and competitive players.
• CORE Reaction Pro Pickleball Paddle Performance pickleball paddle with T700 carbon fiber surface and MX-1000 16mm core construction, marketed at $44.99 (55% off from $99.99). Targeted at competitive recreational players seeking carbon-fiber performance at mid-tier pricing.
• CORE Elevate Pickleball Paddle Entry-to-mid-tier pickleball paddle with high-grit carbon fiber face for elite spin and 16mm core for balanced power and control, priced at $49.99. Available in multiple colors. Targeted at recreational and improving players.
• CORE Giant Pickleball Paddle Full-size novelty pickleball paddle scaled up to 38.5 inches long and 40oz weight, featuring unidirectional raw carbon fiber surface and 10mm honeycomb core. Targeted at novelty/entertainment use.
• CORE IMPACT Outdoor Pickleballs (Neon and Pink 40-Hole) Outdoor pickleballs featuring reinforced rotational molding with seamless construction and 5x stronger polyurethane than standard balls, with wind-resistant 40-hole design. Sold in 3-packs from $8.99; suitable for beginners and professionals on asphalt/concrete surfaces.
• Core Pro Pickleballs Premium outdoor pickleballs engineered to stay round, resist cracking, and play fast on hard asphalt and tennis surfaces, with precision-drilled 40 holes for wind resistance. Targeted at competitive outdoor play.
• CORE ECO Biodegradable Pickleballs World's first 100% biodegradable pickleball; the official ball of the 2025 Pickleball World Cup and exclusively used by the Pickleball Association of Bermuda. Targeted at eco-conscious players, clubs, and tournament organizers.
• CORE STEALTH Quiet Pickleballs Quiet foam pickleballs offering virtually silent performance while maintaining the same size, weight, and bounce as traditional outdoor pickleballs. Targeted at indoor, home, and wall-friendly practice use.
• CORE Indoor Pickleballs (Yellow and Orange, 26-Hole) USAPA-approved indoor pickleballs with 26 precision-drilled holes optimized for smooth indoor surfaces such as hardwood gym floors, polished concrete, and sport tile. Targeted at sanctioned indoor tournament and gym play.
• Pickleball for All Beginner Pickleballs Beginner-friendly outdoor pickleballs built to USAPA specifications with injection-molded technology for extreme durability and high-visibility yellow color. Targeted at recreational players new to the sport.
• Regulation-Size Portable Pickleball Net System USAPA regulation-size portable pickleball net (22ft x 34in) with metal frame, easy snap-together assembly, and carry bag for transport to any flat surface. Targeted at clubs, coaches, and home-court players.
• Regulation-Size Rolling Pickleball Net System Deluxe rolling pickleball net meeting all USAPA standards (22ft x 34in) with powder-coated steel posts, heavy-duty nylon netting, built-in wheels, and premium travel bag for easy transport and setup. Targeted at clubs and frequent mobile players.
• CORE Mini Pickleball Trainer Net Portable pop-up mini pickleball trainer net for convenient practice and training sessions. Targeted at solo training and small-space practice.
• CORE Pro Tour Bag Professional-grade pickleball bag designed for traveling players, available in gray, black, and white color options at $79.95. Targeted at competitive and tournament players.
• CORE Pickleball Sling Bag Official pickleball gear sling bag with capacity for up to 5 paddles, adjustable padded shoulder strap, weather-resistant zipper pulls, and dedicated water bottle pocket. Targeted at recreational and competitive players.
• Pickleball Cart with Wheels Portable ball cart holding up to 85 pickleballs or tennis balls, featuring aluminum alloy frame, zippered mesh enclosure, wheel locks, detachable bag insert, and carry bag. Targeted at coaches, clubs, and instructors.
• Pickleball Hopper Lightweight ball hopper with patented locking handles holding 50 balls, weighing 4.5 lbs with double-reinforced polypropylene construction and powder-coated steel finish. Targeted at coaches, clubs, and instructors for ball collection.
• CORE Beginner Paddle & Ball Bundle Starter bundle including a CORE REACTION graphite pickleball paddle with multi-layer honeycomb polymer core, textured graphite face, ultra-cushion grip, impact-resistant edge guard, and 3 CORE Pro pickleballs. Targeted at new recreational players.
• CORE Pickleball Ultimate Starter Pack Complete starter pack for beginning pickleball players including paddle, balls, and essential gear for immediate court-ready play, priced at $149.99. Targeted at new recreational players.
• Play In The House Bundle Indoor pickleball starter bundle featuring CORE STEALTH quiet foam balls and home-friendly indoor play equipment for noise-sensitive environments. Targeted at home and indoor players.
• CORE Play More Bundle Seasonal bundle including a CORE Elevate paddle with high-grit carbon fiber and 16mm core plus a CORE Impact 12-pack of tour-level outdoor balls, at 20% savings. Targeted at improving recreational players.
• CORE Pickleball Elevate Plus Bundle Complete bundle featuring regulation net, paddles, and balls for players wanting everything needed to elevate their game, priced at $249.99. Targeted at households and clubs setting up a court.

Quantifiable outcome

• Over 5 million balls sold
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• USA Pickleball (USAPA)coreOthersUSAPA approval for tournament play across CORE ball product lines. Products carry USAPA certification for sanctioned competitive play, establishing credibility with serious players and tournament organizers.
• Pickleball World CupminorStrategic or Co-development PartnerThe ECO biodegradable ball was the official ball of the 2025 Pickleball World Cup, showcasing CORE's innovation leadership and environmental commitment.
• Pickleball Association of BermudaminorStrategic or Co-development PartnerThe Pickleball Association of Bermuda exclusively uses CORE ECO balls, demonstrating adoption by national governing bodies.
• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider powering the online store. Enables product listings, payment processing, order management, and customer accounts.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Paddletek: Established US pickleball paddle manufacturer with USAPA-approved products across beginner-to-pro tiers. Competes directly with CORE across paddle price points and B2B/wholesale channels.
• Engage Pickleball: Pickleball-only paddle brand known for proprietary core technology (e.g., 'ControlPro'), competing in the same premium pro paddle tier as CORE's PRO 4G.
• Gamma Sports: Racquet-sport heritage brand with a significant pickleball paddle and ball lineup, including honeycomb-core paddles. Competes with CORE in mid-tier paddles and tournament balls.
• CRBN Pickleball: Pickleball-only premium paddle brand using raw carbon fiber construction and proprietary core tech; sells primarily DTC. Most direct technology-overlap peer to CORE's Tailwag Tech positioning.
• JOOLA: Major paddle-sport brand (table tennis heritage) with a fast-growing pickleball paddle and ball lineup. Competes head-to-head with CORE in paddles and balls across price tiers.
• Selkirk Sport: Largest US pickleball-only brand offering paddles, balls, bags, and accessories through DTC and wholesale. Closest direct competitor to CORE with comparable product breadth and dedicated pickleball focus.
• Onix Sports (Escalade Sports): Pickleball ball and paddle brand owned by Escalade Sports; widely used in rec and tournament play. Direct overlap with CORE on USAPA-approved balls and entry-level paddle/bundle SKUs.

Broad incumbents

• Babolat: Tennis-racquet heritage brand now marketing pickleball paddles using its existing carbon/graphite engineering. Comparable to CORE on premium carbon-fiber paddle positioning, though it is multi-sport.
• Franklin Sports: Diversified sporting goods brand (bats, balls, multi-sport equipment) with a sizable pickleball paddle and ball range. Overlaps with CORE on beginner bundles and entry-level paddles but competes across multiple sports.
• Wilson Sporting Goods: Global multi-sport incumbent with an expanding pickleball line (paddles, balls, accessories). A meaningful competitor in tournament and pro paddle tiers, leveraging broader brand and distribution power than CORE.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/corepickleball
• Facebookfacebook.com/corepickleballusa
• Instagraminstagram.com/core_pickleball
• LinkedInlinkedin.com/company/core-pickleball

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CORE Pickleball