（株）ゴルフパートナー

What （株）ゴルフパートナー does

Golf Partner Co., Ltd. (（株）ゴルフパートナー) is a Japanese golf equipment retailer operating one of the country's largest multi-channel golf retail networks. The company is a wholly-owned subsidiary of XEBIO GROUP, a diversified sporting goods conglomerate that also runs SuperSports XEBIO, Victoria, and Victoria Golf. Golf Partner sells new and pre-owned golf clubs and accessories through company-owned retail stores, franchise-operated stores, and the golfpartner.jp e-commerce platform, which exposes a shared inventory of approximately 550,000 clubs searchable across the network. Supplementary services include an online club purchase (home-pickup trade-in) program, a buyback-style safe-purchase guarantee, a point-card loyalty program, a club-setting diagnostic ("Club Doctor") service, first-time golfer acquisition programs, and live-shopping sessions on the online storefront.

The company's underlying technology footprint is centered on the shared inventory search system that federates stock across nationwide stores, a 5-step online purchase/valuation workflow with home pickup, an official mobile application, and live-shopping streaming capabilities integrated into the e-commerce site. These systems collectively enable location-agnostic SKU discovery and a managed buy-sell lifecycle for used clubs. Operations also include Golf Partner School (instruction bundled with retail at shop and driving-range locations), Golf Partner driving ranges, and a B2B range-consulting service that supports corporate operators on facility operations, renovation, and equipment procurement.

Golf Partner monetizes through a mix of one-time equipment sales (new and used), consignment-based transaction commissions on customer-owned clubs, franchise fees from partner operators, and recurring or subscription-style revenue from school tuition and range programs. Customer segments span individual golfers (primary, across all experience levels), franchise partners, and corporate driving-range operators. The company is privately held with no public ticker, no disclosed funding history, and limited public financial detail; pricing is not publicly disclosed and is determined via the online shop and in-store consultation.

Name

（株）ゴルフパートナー

Legal name

GOLFPARTNER CO.,LTD.

Website

https://corp.golfpartner.co.jp

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Golf Partner Co., Ltd. is a Japanese golf equipment retailer operating nationwide company-owned and franchise stores plus the golfpartner.jp e-commerce platform, selling new and used clubs drawn from a shared inventory of ~550,000 SKUs. It is a subsidiary of XEBIO GROUP and serves individual golfers, franchisees, and driving-range operators.

Ownership category

akta.pro rank

Product category

Golf Equipment Retail

NAICS

Hobby, Toy, and Game Retailers (45912)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industries

Golf Clearance, Used & Trade-In Retail (CRAMAGAL), Junior & Beginner Golf Starter Sets Retail (CRAMAGAM)

Keywords

• Golf equipment retail
• Used golf clubs
• Golf retail stores
• Sporting goods retail
• Golf franchise

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Golf Club Sales (New and Used): Direct sales of new and pre-owned golf clubs through physical retail stores and e-commerce platform. Revenue generated from margin on club sales.
2. Commission-based Consignment Sales: Facilitates sales of customer-owned clubs on consignment basis, earning commission on transactions.
3. Franchise Fees: Revenue from recruiting and supporting franchise partners who operate Golf Partner retail stores.
4. Golf School and Training Services: Revenue from golf lessons and training programs offered at shop and driving range locations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Golf Partner operates a nationwide golf equipment retail business in Japan, selling both new and pre-owned golf clubs through a hybrid network of company-owned and franchise retail stores, complemented by an e-commerce platform (golfpartner.jp) with approximately 550,000 clubs in shared inventory. The company also operates golf schools, driving ranges, and club fitting/diagnostic services, and recruits franchise partners to expand its retail footprint.

Product overview

Golf Partner is a golf equipment retail company offering a comprehensive platform for new and pre-owned golf clubs. The company's core offering consists of physical retail stores and an online e-commerce platform (golfpartner.jp) with approximately 550,000 golf clubs in shared inventory. Key products and services include: (1) the core new and used club retail business with nationwide store network, (2) the stock search system enabling cross-store inventory access, (3) the buy-sell/valuation service with online and in-store purchasing options, (4) the point card loyalty program, (5) the safe purchase/buyback guarantee system, (6) the club diagnostic service with expert advisors, (7) the Golf Partner School combining retail shops with practice ranges and lessons, and (8) the official mobile application. The company also operates practice ranges, offers franchise opportunities, and runs promotional programs like the first-golfer club giveaway initiative.

Differentiator

Problem solved

Functional benefit

Brands

• ゴルパートナースクール: Golf school operated by Golf Partner at shops and practice facilities
• ゴルパートナーの練習場

Products and services

• New and Used Golf Club Retail

Quantifiable outcome

• Online inventory of approximately 550,000 golf clubs

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• XEBIO Group (xeбио)coreOthersParent company and corporate group affiliation. Golf Partner is a subsidiary of XEBIO Group, which operates multiple sports retail brands including SuperSports XEBIO, Victoria, and Victoria Golf. The group provides corporate infrastructure, brand portfolio synergies, and cross-promotion opportunities across sports retail categories.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Victoria Golf: Sister brand of Golf Partner under the XEBIO Group umbrella; operates golf specialty retail stores across Japan and overlaps directly with Golf Partner's product mix and customer base.
• Alpen (Alpen Group): Japan's largest sporting goods retailer operating Golf5 and other sports banners; competes with Golf Partner on golf equipment, apparel and accessories through nationwide brick-and-mortar and online stores.
• SuperSports XEBIO: Multi-sport big-box retailer and parent XEBIO Group banner; sells golf clubs and apparel alongside other sporting goods, providing a broader specialty retail comparison to Golf Partner's golf-only focus.
• Himaraya: Regional sporting goods retailer in central/western Japan with golf equipment offerings; comparable as a multi-format sporting goods retailer carrying golf clubs and apparel.

Direct peers

• Golf Digest Online (GDO): Leading Japanese online golf retailer and tee-time booking platform; competes head-to-head with Golf Partner on new/used club e-commerce and shares a similar target audience of individual golfers across Japan.
• TSURUYA GOLF: Mid-sized Japanese golf specialty retailer operating both physical stores and online channels; a direct competitor to Golf Partner's store network and used/new club mix.

Emerging players

• Rakuten Golf: Marketplace-driven golf category storefront inside Japan's largest e-commerce platform; competes with Golf Partner on price, breadth and convenience, particularly for used clubs and entry-level sets.
• Hanwha Vision / Callaway Japan direct channels: Major golf OEMs increasingly operating direct-to-consumer websites in Japan; bypasses Golf Partner's retail margin and shifts bargaining power, particularly for premium club buyers.

Others

• Yahoo! Auctions Japan (golf clubs category): Major C2C auction platform with a large used golf club category in Japan; competes with Golf Partner's buy/sell service on used-club pricing and convenience.

Regional players

• LOFT (golf retail): Japanese golf specialty retailer with a strong Kansai regional footprint and growing e-commerce presence; competes with Golf Partner in physical retail and used club sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ComGolfPartner
• Facebookfacebook.com/golfpartner.official
• Instagraminstagram.com/golfpartner_official
• LinkedInlinkedin.com/company/%EF%BC%88%E6%A0%AA%EF%BC%89%E3%82%B4%E3%83%AB%E3%83%95%E3%83%91%E3%83%BC%E3%83%88%E3%83%8A%E3%83%BC

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about （株）ゴルフパートナー