LC Waikiki
LC Waikiki is a privately held Turkish mass-market fashion retailer operating 1,200+ directly owned stores across 56 countries and an e-commerce platform in 81 countries, selling affordable apparel and accessories for men, women, and children.
- Company typePrivate
- Founded1988
- HeadquartersIstanbul, Türkiye
- Headcount10,001+
- GTM typeB2C
- OfferingServices
What LC Waikiki does
LC Waikiki is a privately held mass-market fashion retailer headquartered in Istanbul, Turkey. Founded in France in 1988 and acquired by Turkey's Taha Group in 1997, the company operates 1,200+ directly owned retail stores across 56 countries and 349 cities on 4 continents, and sells online in 81 countries through lcwaikiki.com and dedicated mobile apps. It employs approximately 60,000 people worldwide and is ultimately controlled by the Küçük (~47.49%) and Dizdar (~35.05%) families, with no external institutional investor disclosed. The corporate mission — described in Turkish as "İyi Giyinmek Herkesin Hakkı" (Good Dressing is Everyone's Right) — anchors an explicitly mass-market positioning targeting consumers across all income brackets, with sub-brands including XSIDE (youth fashion, since 2000), LCW Home (home textiles, since 2016), LCW Dream (innerwear and sleepwear, since 2019), LCW Sense (accessibility-focused apparel), LCW Green (recycled materials), and specialized baby and footwear lines (LCW Baby, LCW Steps).
The core product is affordable apparel and accessories for men, women, and children, supplemented by home textiles and a corporate gift card / digital code program for B2B buyers. The technology stack combines an owned e-commerce platform that also operates as a third-party marketplace, mobile applications, and two UKAS- and TURKAK-accredited in-house testing laboratories in Turkey and Bangladesh running 4,000+ daily ecological tests on 360,000 annual samples. Distribution is overwhelmingly direct-to-consumer through owned physical retail (franchising is used only where legally required), supplemented by the lcwaikiki.com marketplace, mobile apps, and a dedicated corporate sales arm for B2B gift cards. Pricing is per-unit, mass-market tier (e.g., polo t-shirts from 69.99 TL, shoes from 179.99 TL), with sourcing split approximately 70% Turkey / 30% abroad.
Revenue is generated through three streams: (1) physical retail store sales across 1,200+ locations, (2) e-commerce sales via lcwaikiki.com (transaction-fee model augmented by marketplace commission for third-party sellers), and (3) corporate gift card / digital code sales through an enterprise field-sales motion serving employee benefit and gifting programs. The company has disclosed a 2025 year-end net sales target of ~$6 billion USD with a $1.2 billion USD export target for the same period, consistent with its positioning as Turkey's leading ready-to-wear retailer and stated ambition to rank among Europe's top 3 apparel retailers.
LC Waikiki firmographics
Firmographics- Name
- LC Waikiki
- Legal name
- LC Waikiki Mağazacılık Hizmetleri Ticaret Anonim Şirketi
- Website
- https://corporate.lcwaikiki.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 10,001+ employees
- Short description
- LC Waikiki is a privately held Turkish mass-market fashion retailer operating 1,200+ directly owned stores across 56 countries and an e-commerce platform in 81 countries, selling affordable apparel and accessories for men, women, and children.
- Ownership category
- akta.pro rank
Where LC Waikiki is headquartered
LocationHeadquarters
- HQ city
- Istanbul
- HQ country
- Türkiye
- HQ region
- Europe
Offices3 records
Markets served
LC Waikiki business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Store Sales: Physical retail store sales through owned stores in Turkey and internationally. Revenue from direct customer purchases in brick-and-mortar locations.
- E-commerce Sales: Online sales through lcwaikiki.com and mobile application across 81 countries. Platform services include facilitating third-party sellers.
- Corporate Gift Card Sales: B2B corporate gift cards and digital codes sold to companies for employee benefits, holiday gifts, and rewards.
- Marketplace Commission: Platform marketplace services where third-party sellers (Saticılar) sell products through lcwaikiki.com. LC Waikiki acts as intermediary.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing for individual products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
LC Waikiki product offering
Product offeringCore offering
LC Waikiki designs, sources, and sells affordable ready-to-wear apparel, accessories, and home textiles for men, women, and children through a vertically integrated network of more than 1,200 owned retail stores across 56 countries and an e-commerce platform operating in 81 countries. The company operates apparel sub-brands including LCW HOME (home textiles), LCW Dream (innerwear), XSIDE (youth fashion), and LCW Sense (accessibility-focused clothing), alongside sustainable product lines (LC Waikiki Green, Organic Cotton) and a corporate gift card business for B2B customers.
Product overview
LC Waikiki is a fashion retail company operating as a single unified brand with multiple sub-brands and product categories. The core offering consists of clothing and accessories for men, women, and children sold through physical retail stores and the lcwaikiki.com e-commerce platform. Sub-brands include LCW HOME (home textiles launched 2016), LCW Dream (innerwear and pajamas launched 2019), XSIDE (youth fashion, launched 2000), and LCW Sense (accessibility-focused clothing). The company also maintains sustainability-focused product lines including LC Waikiki Green (recycled materials) and Organic Cotton collections. Corporate gift cards and digital codes serve business customers. The company operates across 56 countries with over 1,200 stores worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- LCW Home: Home textile products including bedding, linens, and home decor items launched in September 2016
- LCW Dream
- LCW Sense
- LCW Green
- XSIDE
- LCW Steps
- LCW Baby
Products and services
- LC Waikiki Main Retail (Men's, Women's, and Children's Apparel) Ready-to-wear clothing and accessories for men, women, and children sold through 1,200+ owned stores and the lcwaikiki.com e-commerce platform in 81 countries. Designed for mass market consumers seeking affordable everyday fashion.
- LCW HOME Home textile sub-brand offering bedding, towels, and home decor items for mass market consumers.
- LCW Dream Innerwear and sleepwear sub-brand sold through dedicated standalone stores, featuring standard collections and specialized lines such as post-surgery and breast cancer awareness products.
- XSIDE Youth-focused apparel sub-brand targeting fashion-conscious consumers aged 15 and older.
- LCW Sense Accessibility-focused clothing line with tactile features for visually impaired individuals.
- LC Waikiki Green (Sustainable Collection) Sustainable apparel line using recycled cotton and polyester certified under GRS (Global Recycle Standard) and RCS (Recycle Claim Certificate) programs. Includes women's jeans reported to save 130,000 liters of water and use 40% less water in production.
- Organic Cotton Collection Apparel made from organic cotton certified under GOTS (Global Organic Textile Standard) and OCS (Organic Content Standard).
- Corporate Gift Cards and Digital Codes Physical gift cards and digital codes sold to corporate customers for employee benefits, holiday gifts, year-end bonuses, awards, and bayram gifts. Valid for 1 year at all domestic LC Waikiki stores and lcwaikiki.com.
Quantifiable outcome
- 130.000 litre su tasarrufu (130,000 liters of water saved) with LCW Green women's jean products
- +4 more outcomes
Companies that use LC Waikiki
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
LC Waikiki technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
LC Waikiki partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Turkish Airlines (Miles&Smiles)corePartnership allows Turkish Airlines Miles&Smiles members to use their earned Miles for shopping at LC Waikiki stores and lcwaikiki.com. Users convert Miles to LC Waikiki gift vouchers through shopandmiles.com, receiving a code redeemable both in-store (16-digit code) and online.
Scale indicators12 records
Recent moves10 records
Expansion highlights5 records
LC Waikiki competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LC Waikiki social profiles
Digital presenceLC Waikiki compliance and trust
Trust signalCompliance8 records
LC Waikiki financial estimates
Financial estimateRevenue estimate
Valuation estimate
LC Waikiki leadership team
Management profileNumber of profiles
Profiles10 records
LC Waikiki subsidiaries and ownership
Company hierarchySubsidiaries41 records
LC Waikiki funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LC Waikiki M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LC Waikiki
What does LC Waikiki do?
LC Waikiki designs, sources, and sells affordable ready-to-wear apparel, accessories, and home textiles for men, women, and children through a vertically integrated network of more than 1,200 owned retail stores across 56 countries and an e-commerce platform operating in 81 countries. The company operates apparel sub-brands including LCW HOME (home textiles), LCW Dream (innerwear), XSIDE (youth fashion), and LCW Sense (accessibility-focused clothing), alongside sustainable product lines (LC Waikiki Green, Organic Cotton) and a corporate gift card business for B2B customers.
Is LC Waikiki a public or private company?
LC Waikiki is a private company. It is classified as family owned and is currently operating.
When was LC Waikiki founded?
LC Waikiki was founded in 1988. It employs 10,001+ people.
Where is LC Waikiki based?
LC Waikiki is headquartered in Istanbul, Türkiye, in the Europe region.
How does LC Waikiki make money?
Four revenue lines are on record. Retail Store Sales are the primary driver. The others are E-commerce Sales, corporate Gift Card Sales and marketplace Commission.
Does LC Waikiki have an API?
No public API is recorded for LC Waikiki.