Corporation Primary School德行小学

What Corporation Primary School德行小学 does

Corporation Primary School (德行小学) is a Singapore government primary school operated under the Ministry of Education (MOE), serving approximately six grade levels (Primary 1 through Primary 6, ages 7–12) in the Jurong West residential estate at 31 Jurong West Street 24. It delivers Singapore's national primary curriculum across core academic departments (English, Mathematics, Science, Mother Tongue Languages), Character and Citizenship Education (CCE), Physical Education, Art and Music (PAM), Co-Curricular Activities (CCA), and an ICT literacy programme aligned with MOE EdTech Masterplan 2030. The school differentiates itself through two signature programmes: an Applied Learning Programme (ALP) titled 'Urban Food Warriors' focused on food sustainability, and a Lifelong Learning Programme (LLP) titled 'Creativity Through Dance' offering a three-tier dance curriculum with multiple CCA dance groups. Teaching and learning are delivered through MOE's Student Learning Space (SLS) and Adaptive Learning Systems, supplemented by parent-facing tools such as Parents Gateway and Dudutown for Mother Tongue reading.

The school's commercial model is non-traditional: as a public educational institution it is funded through the MOE government budget, with fees regulated by MOE for Singapore Citizens, Permanent Residents, and International Students, and a Financial Assistance Scheme (FAS) available for eligible families. Ancillary services are outsourced to approved vendors — NASCANS Pte Ltd (student care), Tong Tar Transport Services Pte Ltd (school bus, fares fixed 1 Jan 2025–31 Dec 2026), Eng Seng Book Store (textbooks), Beau Voix Uniforms (uniforms), NTUC Income (group personal accident insurance), and an on-campus dental clinic. Go-to-market is entirely direct-to-government: enrollment is governed by MOE's P1 Registration Exercise (Phase 1 for siblings, followed by subsequent phases, plus an Indication of Interest window for non-SC/PR families) and the Primary School Transfer Service for relocation-driven P1–P5 transfers. Communication channels are limited to the official school website (corporationpri.moe.edu.sg), Parents Gateway, an official Facebook page, AskGov Q&A platform, and a YouTube corporate video.

Name

Corporation Primary School德行小学

Legal name

Corporation Primary School

Website

https://corporationpri.moe.edu.sg

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Corporation Primary School (德行小学) is a Singapore MOE-operated government primary school in Jurong West delivering P1–P6 national curriculum, distinguished by its Urban Food Warriors ALP and Dance LLP, and supporting students via SLS, Parents Gateway, and approved vendor services.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

akta.pro secondary industries

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB), Standards Alignment & Curriculum Mapping (State/National) (EDAJAFAD)

Keywords

• Primary education
• Government school
• MOE curriculum
• Co-curricular activities
• Applied learning programme

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. MOE Government Funding: As a Singapore government primary school, the institution operates under MOE funding and governance. School fees and related charges are regulated by MOE for Singapore Citizens, Permanent Residents, and International Students.
2. School Bus Services: School bus services are provided through Tong Tar Transport Services Pte Ltd with fares applicable from 1 Jan 2025 to 31 Dec 2026.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Corporation Primary School provides Singapore government primary education from Primary 1 to Primary 6 under MOE governance. The school delivers the national curriculum including English, Mathematics, Science, and Mother Tongue Languages, supplemented by signature programmes (Urban Food Warriors ALP on sustainability and Creativity Through Dance LLP), co-curricular activities across four domains, ICT literacy aligned with MOE EdTech Masterplan 2030, and an Internationalisation Programme with overseas learning journeys. The school also offers student support services including counselling, on-campus student care, school bus transport, and a dental clinic.

Product overview

Corporation Primary School offers a comprehensive primary education programme through multiple interconnected departments and specialized programmes. The core academic departments include English, Mathematics, Science, and Mother Tongue Languages (Chinese, Malay, Tamil). The school distinguishes itself through two signature programmes: the Applied Learning Programme (ALP) titled 'Urban Food Warriors' focused on food sustainability and sustainability education, and the Lifelong Learning Programme (LLP) titled 'Creativity Through Dance' which nurtures talent in dance across multiple genres. Additional offerings include Character and Citizenship Education (CCE), Physical Education, Art, and Music (PAM), ICT literacy programmes aligned with MOE EdTech Masterplan 2030, and an Internationalisation Programme with overseas learning journeys. The school provides various CCAs across Visual & Performing Arts, Physical Sports, Uniform Groups, and Clubs & Societies.

Differentiator

Problem solved

Functional benefit

Products and services

• Urban Food Warriors ALP Applied Learning Programme (ALP) focused on food sustainability and urban food security for Primary 1 to Primary 6 students at Corporation Primary School. Students learn about Singapore's food vulnerability, sustainability science education frameworks, and advocate local production as a sustainability strategy. Uses Collaborative Inquiry pedagogical approach with Ways of Thinking from Sustainable Education Framework.
• Creativity Through Dance LLP Lifelong Learning Programme (LLP) titled 'Creativity Through Dance' with three progressive tiers — Experience, Enrich, and Shine — for Primary 1 to Primary 6 students. Includes mass dance performances (CPS Dance, House Dance), level-specific dance curriculum (Creative Movement, Jazz, Hip Hop, K-Pop, Urban Groove), and specialized CCA groups in Chinese Dance, Malay Dance, and Hip Hop Dance. Operating since 2013.
• Internationalisation Programme International programme fostering global awareness and cultural sensitivity through overseas learning journeys and hosting visiting students from partner schools. Includes exchange visits to schools in Hong Kong (WF Joseph Lee Primary School) and Japan (Tokyo and Sendai).
• ICT Programme ICT literacy programme aligned with MOE EdTech Masterplan 2030 for Primary 1 to Primary 6 students, focusing on nurturing responsible digital learners. Includes Student Learning Space (SLS) usage, Digital Literacy & Technological Skills (DLTS), and Safe & Ethical Use of AI education covering critical evaluation of AI outputs, citation of AI-assisted work, and personal data protection.
• Programme for Active Learning (PAL) Programme for Active Learning (PAL) for Primary 1 and 2 students offering hands-on experiential learning through Sports and Games, Outdoor Education, Visual Arts, and Performing Arts domains.
• Mother Tongue Department Programme Mother Tongue Language curriculum covering Chinese, Malay, and Tamil languages for Primary 1 to Primary 6 students. Includes specialized programmes: MTL SOAR (reading), MTL Reading Programme, MTL Fortnight Learning Fest, Cultural Appreciation Programme, Language Cultural Camp, LEAP Programme, and Dudutown interactive e-reading portal for younger learners.
• Co-curricular Activities (CCA) Co-curricular activities for Primary 3 to Primary 6 students covering Visual & Performing Arts (Chinese Dance, Malay Dance, Hip Hop Dance, Samba Percussion, Young Artist Club), Physical Sports (Basketball, Football, Netball, Volleyball), Uniform Groups (Brownies, Red Cross), and Clubs & Societies (Infocomm Club, The Future Makers). Every pupil from P3 onwards is required to participate in one CCA during primary school years, built into curriculum time.

Quantifiable outcome

• Successful P6 secondary school placement through S1 posting process
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Waseda Jitsugyo Elementary School, Tokyo, JapanminorStrategic or Co-development Partner · 27 May 2025Overseas learning journey destination. 15 P5 students and 3 teachers visited Tokyo and Sendai from 27-31 May 2025. Collaborative learning and cultural exchange activities conducted.
• St. Ursula Eichi Academy, Sendai, JapanminorStrategic or Co-development Partner · 27 May 2025Overseas learning journey destination. Part of the May 2025 Tokyo and Sendai immersion trip for cultural exchange and collaborative activities.
• WF Joseph Lee Primary School, Hong KongcoreStrategic or Co-development Partner · 3 April 2025Internationalisation programme partner. On 3 April 2025, 40 Primary 6 students and 4 teachers visited CPS for cultural immersion. Joint STEM classroom activity and school tour. CPS will reciprocate with a visit in 2026.
• NASCANS Pte LtdcoreOthers · 1 January 2025NASCANS Pte Ltd operates the school-based student care centre at Corporation Primary School. Contact: 83803935 (8.30am-4pm) or [email protected]. Registration available through their enquiry portal.
• Tong Tar Transport Services Pte LtdcoreOthers · 1 January 2025Tong Tar Transport Services Pte Ltd is the approved school bus vendor. Contact: Ms Nad Ismail at 9177 7921 (HP/SMS) or [email protected]. Bus fares applicable from 1 January 2025 to 31 December 2026.
• Eng Seng Book StorecoreOthers · 1 January 2025School bookshop vendor. Contact: 87577234, [email protected], www.engsengbook.com. Operating hours during school term: Mon & Wed-Fri 11am-1pm (pupils), 2pm-3pm (parents); Tue closed.
• Beau Voix UniformscoreOthers · 1 January 2025School uniform supplier. Contact: 67436645/67447084, [email protected], www.beauvoix.com. Uniform purchase guide available on school website. Uniforms also available at school bookshop during term.
• NTUC Income InsurancecoreOthers · 1 January 2025Group Personal Accident (GPA) Insurance provider for all MOE-registered pupils. All CPS students are covered. Claims submitted through studentgpa.incomegroupins.com.sg.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Henry Park Primary School: Government primary school under MOE with established signature programmes and an active parent community, structurally comparable to Corporation Primary School in scale and offerings.
• Raffles Girls' Primary School: Top-tier MOE government primary school offering P1-P6 education with strong academic outcomes and a wide CCA spread, comparable as a same-system peer with similar resourcing.
• Nanyang Primary School: Another Singapore MOE government primary school serving P1-P6 with similar curriculum, CCA structure, and MOE-aligned governance — the closest functional analogue to Corporation Primary School.
• St. Andrew's Junior School: MOE primary school with similar P1-P6 curriculum delivery, signature programmes, and after-school student care arrangements via third-party vendors.
• Anglo-Chinese School (Junior): Boys' MOE primary school offering the standard national primary curriculum and CCAs, comparable to Corporation Primary School in structure and pupil outcomes focus.
• Tao Nan School: Singapore MOE government primary school with comparable academic and co-curricular offerings, used here as a same-system peer for benchmarking programmes and operations.
• CHIJ St. Nicholas Girls' School: MOE primary section of a well-known Singapore girls' school, comparable in curriculum, CCA, and EdTech integration to Corporation Primary School.
• Pei Hwa Presbyterian Primary School: Singapore MOE primary school operating the same P1-P6 cycle with CCA, ALP/LLP and EdTech Masterplan alignment — directly comparable in mission and operating model.
• Maris Stella High School (Primary): Singapore primary school (boys) under MOE with comparable academic and CCA breadth, used as a same-system analogue for primary-level programme comparison.

Others

• Ministry of Education Singapore (MOE): Parent ministry and policy/funder for Corporation Primary School; included as the ecosystem context for governance, funding, and curriculum direction rather than as a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutu.be/rem9ZHyX_-E
• Facebookfacebook.com/corporationpri
• LinkedInlinkedin.com/company/corporation-primary-school%E5%BE%B7%E8%A1%8C%E5%B0%8F%E5%AD%A6

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corporation Primary School德行小学