Cotac Grupo

What Cotac Grupo does

Cotac Grupo (legal name Cotac Comercio de Tratores Automóveis Caminhões Ltda, CNPJ 52.541.315/0001-40) is an authorized Chevrolet automotive dealership operating two retail showroom locations in Mogi das Cruzes and Suzano, in the eastern São Paulo metropolitan area of Brazil. Per firmographics, the company traces back to 1928, though no operational timeline is disclosed in the source materials. The dealership sells the full Chevrolet product lineup, including EVs (Captiva EV, Spark EUV, Bolt EUV, Blazer EV, Equinox EV), SUVs (Equinox, Trailblazer, Tracker), hatchbacks and sedans (Onix, Onix Plus, Spin), the Camaro sports car, and pickup trucks (S10 in multiple configurations, Montana, Silverado), alongside a certified pre-owned (Seminovos) channel.

The business generates revenue across four primary streams: new vehicle sales, used vehicle sales, financial services (on-site insurance, consortium, financing, and the Chevrolet Sempre program), and maintenance and repair using genuine GM parts. Go-to-market is direct-to-consumer through physical showrooms, supported by the cotac.com.br website, WhatsApp contact, phone, and SEO-optimized category pages. The dealership runs dedicated direct-sales programs for PCD (persons with disabilities, leveraging IPI tax exemptions), CNPJ businesses, taxi/app drivers, rural producers, fleet operators, rental companies, and driving schools, each with tailored pricing and financing. Connected services such as OnStar and integrations like Apple CarPlay, Android Auto, and Google Built-In are offered as OEM-provided add-ons rather than proprietary technology.

Operationally, Cotac employs 51-100 staff across its two locations, with separate administrative, sales, and service phone lines at each site. The dealership offers promotions such as the SPARK Move Brasil program (R$133,900 starting, 0.99% rate, up to 60 months) and segment-specific IPI-discounted pricing for PCD buyers. The company is privately held with no disclosed ownership, parent entity, funding rounds, or institutional investors, and operates exclusively within São Paulo state with no global footprint claim.

Name

Cotac Grupo

Legal name

Cotac Comercio de Tratores Automóveis Caminhões Ltda

Website

https://cotac.com.br

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

51–100 employees

Short description

Cotac Grupo is an authorized Chevrolet dealership in São Paulo, Brazil, operating two showrooms in Mogi das Cruzes and Suzano. It sells new and used Chevrolet vehicles and offers financing, insurance, consortium, maintenance, and segment-specific programs for retail and fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Mogi das Cruzes, São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Chevrolet vehicles including Onix, Tracker, Spin, Equinox, Trailblazer, Silverado, Montana, S10, Camaro, and electric vehicles like Captiva EV and Spark EUV.
2. Used/Seminovo Vehicle Sales: Sale of pre-owned vehicles in the seminovos category.
3. Financial Services: On-site financial services including insurance, vehicle financing, consortium (consórcio), and the Chevrolet Sempre (certified pre-owned) program.
4. Maintenance and Repair Services: Vehicle maintenance and repair services using genuine GM parts and original Chevrolet accessories. Includes oil changes, recall services like Takata airbags.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Cotac Grupo is an authorized Chevrolet dealership that sells the full Chevrolet vehicle lineup (new and certified pre-owned) at two physical locations in Mogi das Cruzes and Suzano, São Paulo. In addition to vehicle sales, it provides on-site financial services (insurance, consortium, financing, Chevrolet Sempre), authorized vehicle maintenance and repair using genuine GM parts, and dedicated direct-sales programs for PCD, CNPJ businesses, taxi drivers, fleet operators, driving schools, rental companies, and rural producers.

Product overview

Cotac Grupo is a Chevrolet dealership network in São Paulo (Mogi das Cruzes and Suzano) selling the complete Chevrolet vehicle lineup. The product portfolio includes electric vehicles (Captiva EV, Spark EUV, Bolt EUV, Blazer EV, Equinox EV), SUVs (Equinox, Trailblazer, Tracker), hatchbacks and sedans (Onix, Onix Plus, Spin), sports cars (Camaro), and pickup trucks (S10 in various configurations, Montana, Silverado). The company also offers financial services (insurance, consortium, financing), connected services (OnStar), vehicle maintenance, and special sales programs for PCD (disabled persons), taxi drivers, CNPJ (businesses), rural producers, and driving schools. As a dealership, the company resells Chevrolet vehicles rather than developing its own technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Captiva EV 100% electric SUV offering comfort, ample space, and inspiring design, sold through Cotac's authorized Chevrolet dealership.
• Spark EUV Compact and robust electric SUV with elegant and irreverent design, offering up to 258 km of range.
• Bolt EUV 100% electric vehicle with up to 456 km of range, 10 airbags, ABS brakes, and stability and traction controls.
• Blazer EV Electric SUV with sporty DNA, 0-100 km/h in under 5 seconds, up to 515 km range, and 17.7-inch multimedia screen.
• Equinox EV 100% electric SUV with elegant design, 290 CV, up to 480 km range, intended for daily use with safety and performance.
• Equinox Mid-size SUV with turbo engine offering 172 CV, available in ACTIV and RS versions with advanced technology including Alexa and Spotify integration.
• Trailblazer Full-size SUV for up to 7 passengers with 2.8L turbo diesel 200 CV engine, 4x4 traction, and 6 airbags.
• Tracker Compact SUV with turbo engine, 6 airbags, 8-inch MyLink, native Wi-Fi, and Latin NCAP 5-star safety rating.
• Onix Popular hatchback with turbo engine 116 CV, 6 airbags, and up to 5 years warranty.
• Onix Plus Sedan with turbo engine 116 CV, Latin NCAP 5-star rating, 6 airbags, and best-in-class fuel economy.
• Spin Family MPV with up to 7 seats, 1.8L Flex engine, 710L trunk capacity, positioned as best cost-benefit in category.
• Camaro Muscle car with V8 6.2L engine producing 461 CV, 0-100 km/h in 4.2 seconds, available in coupe or convertible.
• S10 Pickup Truck Line (Cabine Simples, Cabine Dupla, High Country, Z71) Chevrolet S10 pickup truck range in multiple configurations including work-focused 4x4, premium, and off-road variants with 2.8L turbo diesel 200 CV engine, available in Cabine Simples, Cabine Dupla, High Country, and Z71 trims.
• Montana Sporty pickup with 1.2L turbo 133 CV engine, Multi-Flex bed with 874L capacity, available in RS and Premier versions.
• Silverado Full-size premium pickup with V8 5.3L 360 CV engine, 1,781L bed volume, 10-speed transmission, and High Country features including Google Built-In.
• Seminovos (Certified Pre-Owned Vehicles) Certified pre-owned Chevrolet vehicles available for purchase through the dealership's seminovos program.
• Seguro (Vehicle Insurance) Vehicle insurance services offered through the dealership for new and used vehicles.
• Consórcio (Vehicle Consortium Savings Plan) Group savings plan for vehicle acquisition, allowing purchase without interest-bearing financing.
• Financiamento (Vehicle Financing) Vehicle financing options offered through partnerships with financial institutions.
• Chevrolet Sempre (GM Financial Program) GM Financial services program for ongoing vehicle financing and support, including the certified pre-owned Sempre program.
• OnStar Connected Services 24-hour virtual assistant with emergency response, vehicle diagnostics, and remote commands such as door unlock and climate control.
• Serviços e Peças (Maintenance and Genuine Parts) Vehicle maintenance and repair services using genuine GM parts and original Chevrolet accessories.
• Vendas Diretas (Direct Sales Programs for Special Segments) Dedicated direct-sales programs offering special pricing and conditions for PCD (Pessoas com Deficiência), CNPJ businesses, taxi drivers, fleet operators (frotista), driving schools (autoescola), rental companies (locadora), and rural producers (produtor rural).

Quantifiable outcome

• 3-year warranty on most vehicles
• +1 more outcomes

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Chevrolet / General Motors (GM)coreChannel Partner/ Reseller/ DistributorCotac is an authorized Chevrolet dealership operating as the exclusive representative for Chevrolet vehicles in the Mogi das Cruzes and Suzano region of São Paulo. The partnership includes access to GM's complete vehicle lineup, financial programs, warranty support, OnStar services, and the Chevrolet Sempre certified pre-owned program.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Grupo Vellore: One of the largest Chevrolet dealership groups in Brazil with multiple rooftops. Directly comparable as a multi-location authorized Chevrolet dealer serving the Brazilian retail auto market with similar sales, F&I, and service offerings.
• Servopa: Multi-brand authorized automotive dealership group in southern Brazil. Comparable as a regional dealer group with the same combination of new vehicle sales, F&I, and maintenance services.
• Grupo Caoa: Major Brazilian automotive group operating authorized dealerships across multiple brands including Chevrolet-adjacent franchises. Comparable as a multi-brand Brazilian dealer with similar full-service model (sales, financing, service).
• Grupo Saga: Established Brazilian dealership group operating franchised auto dealerships across multiple brands. Comparable as a multi-rooftop Brazilian dealer with similar new/used vehicle sales and after-sales service structure.
• Supervel: Chevrolet-focused Brazilian dealership group with multiple authorized locations. Directly comparable as a same-brand authorized dealer serving regional Brazilian markets with the full Chevrolet lineup and services.
• Grupo Forza: Brazilian authorized auto dealership group operating multiple brand franchises. Comparable as a multi-rooftop franchised dealer with similar service ecosystem (sales, financing, parts, service).
• Grupo Disal: Brazilian authorized dealer group, primarily Volkswagen. Comparable as a franchised auto dealer operating multiple locations with financing, insurance, and parts/service operations similar to Cotac's model.

Broad incumbents

• General Motors do Brasil: The manufacturer that supplies Cotac's entire product lineup, financing programs, OnStar, and certified pre-owned initiatives. Comparable as the broader incumbent whose brand strategy, EV roadmap, and dealer economics directly determine Cotac's prospects.

Others

• Localiza: Brazil's largest vehicle rental company. Adjacent comparable as a major Brazilian fleet buyer that operates 'Locadora' direct-sales channels dealerships like Cotac serve, and as a parallel mobility-services business operating in the same vehicle ecosystem.
• Fenabrave: The Brazilian Federation of Motor Vehicle Dealers, the industry association representing franchised dealerships nationally. Relevant peer ecosystem participant that shapes dealer economics, OEM negotiations, and regulatory advocacy for the sector Cotac operates in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cotac-grupo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cotac Grupo