COTHM Islamabad

Name

COTHM Islamabad

Legal name

College of Tourism & Hotel Management (COTHM)

Website

https://cothm.edu.pk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Hospitality & Culinary Education

NAICS

Colleges, Universities, and Professional Schools (6113), Technical and Trade Schools (6115), Business and Secretarial Schools (61141)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Hospitality, Tourism & Sports Management Schools (within Business Schools) (EDAHAHAL)

akta.pro secondary industries

Hospitality & Food Service (EDABALAO), Hospitality, Tourism & Culinary (EDAGABAM)

Keywords

• Hospitality management education
• Culinary arts training
• Baking and patisserie programs
• Travel tourism education
• Food safety programs

Headquarters

HQ city

Islamabad, Islamabad

HQ country

Pakistan

HQ region

Asia

Offices29 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and Program Fees: COTHM generates revenue primarily through tuition fees charged for various diploma, certificate, and degree programs. Programs range from 6-month executive diplomas to 2-year associate degrees, with fees varying by program duration and specialization. Fee structures are program-specific (e.g., Associate Degree 590,000 PKR, Graduate Diplomas 272,000-665,000 PKR).
2. Franchise Fees: COTHM offers franchise opportunities for partners to establish COTHM campuses under the brand. Franchise partners gain access to COTHM's brand, curriculum, training, and support systems in exchange for franchise fees and ongoing royalties.
3. Short Training Courses: Revenue generated from short-term training programs, kitchen for hire services, and professional development courses offered to industry professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

COTHM (College of Tourism & Hotel Management) delivers diploma, certificate, and degree programs in hospitality management, culinary arts, baking and patisserie, food/nutrition/safety sciences, and travel/tourism/airline/aviation management across 27+ physical campuses in Pakistan and Dubai, plus online and distance learning channels. Qualifications are awarded in partnership with international bodies (IATA-Canada, ICM-UK, BHMS Switzerland, PBTE) and University of the Punjab. The institution also generates revenue through franchise partnerships that license its brand, curriculum, and training systems to operators establishing new COTHM campuses.

Product overview

COTHM (College of Tourism & Hotel Management) operates as Pakistan's leading international hospitality colleges network since 2002, offering a comprehensive educational ecosystem across 27+ campuses. The institution provides hospitality management, culinary arts, baking and patisserie, food safety sciences, travel and tourism, airline management, and life skills programs through various delivery modes including on-campus, online business school, and distance learning. COTHM's product portfolio centers on vocational and professional hospitality education with integrated training facilities including IATA labs, executive dining lounges, professional kitchens, and library resources. The institution also provides AI tools for students, scholarship programs, and organizes the Pakistan NextGen Hospitality Challenge (PNHC) competition. Qualifications are awarded in partnership with British, European, Canadian, and American awarding bodies including ICM-UK, IATA-Canada, and BHMS Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitality Management Programs

Quantifiable outcome

• 100,000+ graduates have built successful careers internationally in hospitality, culinary, tourism, and aviation industries
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• IATA (International Air Transport Association)coreTechnology or IntegrationIATA provides certifications for travel, tourism, and airline programs including GDS training (Sabre, Amadeus/Galileo), Geography in Travel Planning, Hotel Reservation Concept, and Serving Travel Customers certifications. COTHM integrates IATA curriculum and certifications into travel and airline management programs.
• ICM (Institute of Credit Management) - UKcoreStrategic or Co-development PartnerICM-UK awards professional diplomas and graduate diplomas in travel, tourism, and hospitality management that are integrated into COTHM's program offerings, providing UK-recognized qualifications to students.
• BHMS (BHotel Management School) SwitzerlandcoreStrategic or Co-development PartnerBHMS Switzerland provides international hospitality operations diploma through COTHM, enabling students to earn Swiss-recognized qualifications in hospitality management.
• USAIDminorStrategic or Co-development PartnerUnited States Agency for International Development has provided nearly $2 billion in assistance to Pakistan since 2009, with education as one of five focus areas including supporting teacher education, expanding technology use, providing scholarships, and rehabilitating schools.
• British Council PakistanminorStrategic or Co-development PartnerUK's leading international organization for educational and cultural relations provides support for English language learning, UK qualifications in Pakistan, and connects Pakistani students with British educational opportunities.
• Chefs Association of Pakistan (CAP)coreStrategic or Co-development PartnerCAP is a non-profit professional body representing Pakistani chefs internationally as a permanent member of World Association of Chefs Societies (WACS). CAP aims to advance culinary arts through education, training, apprenticeship, and certification.
• NAVTTC (National Vocational & Technical Training Commission)coreStrategic or Co-development PartnerPakistan's national apex body for Technical & Vocational Education & Training, established November 8, 2006. Provides policy direction for TVET across Pakistan with board membership including key ministries, provincial governments, and industry representatives.
• TEVTA Punjab (Technical Education and Vocational Training Authority)coreStrategic or Co-development PartnerPunjab's regulatory body for technical education and vocational training established through Punjab Ordinance. Develops demand-driven, standardized, dynamic, and integrated technical education services to enhance global competitiveness.
• Punjab Skills Development Fund (PSDF)minorStrategic or Co-development PartnerProvides skills and vocational training opportunities to poor and vulnerable populations in Punjab's poorest districts. Offers resources to private sector enterprises and partnerships to develop vocational training courses.
• International Labour Organization (ILO)minorStrategic or Co-development PartnerUN agency bringing together governments, employers, and workers to shape policies promoting Decent Work for all. Draws up and oversees international labour standards.
• CNFA (Cultivating New Frontiers in Agriculture)minorStrategic or Co-development PartnerInternational organization founded on principle that empowering people economically provides tools and confidence to change lives. Stimulates economic growth and improves rural livelihoods by empowering private sector entrepreneurs.
• Rural Support Programmes Network (RSPN)minorStrategic or Co-development PartnerNetwork of 11 RSPs with presence in 108 out of 131 districts in Pakistan. Involves rural communities in improved management and delivery of basic services through social mobilization. Works with 4.8 million rural households.
• Agha Khan FoundationminorStrategic or Co-development PartnerInternational development organization focusing on specific development problems through intellectual and financial partnerships. Works with grassroots organizations testing innovative approaches in health, education, and rural development.
• International Youth FoundationminorStrategic or Co-development PartnerGlobal organization working for over 20 years to ensure youth have knowledge, skills, and opportunities needed to succeed. Engages young people as partners in development.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Munawwer Institute of Culinary Arts (MICA): Karachi-based culinary arts school offering professional chef diplomas and short courses. Comparable to COTHM's Culinary Arts division in focus area, geographic market, and target student segment within Pakistan.
• Glion Institute of Higher Education: Swiss hospitality school (also owned by Sommet Education alongside Les Roches) offering undergraduate and graduate hospitality, luxury, and event management programs across Switzerland, London, and Spain. Closely comparable to COTHM in curriculum focus on international hotel management careers.
• Les Roches International School of Hotel Management: Swiss-based global hospitality school with campuses in Switzerland, Spain, and China offering diplomas and degrees in hospitality management, culinary arts, and tourism. Directly comparable to COTHM as a globally recognized, multi-campus hospitality education provider serving international students.
• HECA (Hotel & Catering Education Academy): Pakistan-based hospitality and culinary training academy with multiple campuses, offering diplomas in hotel operations and culinary arts. Most direct domestic competitor to COTHM operating in the same Pakistani market with overlapping programs and target students.
• Culinary Institute of America (CIA): Premier US culinary education institution offering degree and certificate programs in culinary arts, baking, and pastry—directly comparable to COTHM's Culinary Arts and Baking & Patisserie departments in scope and industry placement orientation.
• The Emirates Academy of Hospitality Management: Dubai-based hospitality management school (Jumeirah-owned) offering undergraduate and postgraduate hospitality degrees in the UAE. Most geographically relevant peer, directly comparable to COTHM's Dubai campus operations and serving a similar Gulf hospitality-education demand pool.
• Institute of Hotel Management, Catering Technology and Applied Nutrition (IHM India): Network of government-run hotel management institutes across India offering diploma and degree programs in hospitality, culinary, and food technology. Closest regional analog to COTHM in terms of scale, multi-city government-affiliated footprint, and vocational-to-degree mix.

Broad incumbents

• Johnson & Wales University: US-based university historically renowned for hospitality, culinary arts, and business programs with strong industry placement. Comparable to COTHM in employer-driven curriculum and career outcomes focus, though operating at a larger, more established scale in a different geography.
• École hôtelière de Lausanne (EHL): World's oldest and most prestigious hotel school, based in Switzerland with campuses in Lausanne, Singapore, and Passugg. While broader and more established than COTHM, EHL anchors the global hospitality education category that COTHM competes within at the premium end.

Regional players

• Aptech Limited: India-headquartered vocational training franchise with significant Pakistan operations delivering IT, business, and ESL training through partner-operated centers. Comparable to COTHM in its multi-country franchise-based vocational education model and South Asian geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cothminternational
• Facebookfacebook.com/COTHMPAKISTANOFFICIAL
• LinkedInlinkedin.com/company/cothm-islamabad
• Instagraminstagram.com/cothminternational
• Pinterestnl.pinterest.com/cothmpakistan

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COTHM Islamabad