Côte-d'Or Attractivité

What Côte-d'Or Attractivité does

Côte-d'Or Attractivité is a non-profit departmental tourism development agency headquartered in Dijon, France, founded in 1964 and employing 29 staff. Its mandate is to support tourism professionals and promote the Côte-d'Or destination in Burgundy through expert advisory, classification and labeling services, and territorial marketing. The organization serves as the local authorized body for administering Atout France national classifications and labels including Vignobles & Découvertes, Accueil Vélo, Tourisme & Handicap, and Chambre d'Hôtes Référence, charging modest one-time fees (€100–€200) per classification visit. It also provides free advisory and project accompaniment to public and private tourism project carriers, business planning support, regulatory guidance, and B2B commercialization assistance.

The agency's product surface centers on two digital platforms — Décibelles Data, a regional tourism database where providers create listings for digital and print communication, and the Balades en Bourgogne mobile application providing hiking and cycling route discovery across 166 marked trails and 730 km of greenways. It operates an Observatoire producing tourism statistics and market studies, manages territorial brands (La Côte-d'Or j'Adore, Savoir-Faire 100% Côte-d'Or, Route des Grands Crus de Bourgogne), and runs a multi-channel marketing engine spanning professional newsletters, LinkedIn, press relations, trade shows (ITB Berlin, IFTM Top Résa, World Travel Market London), Info Flash webinars, and éductours.

The revenue model is dominated by public funding from the Conseil Départemental de Côte-d'Or (and likely the Région Bourgogne-Franche-Comté), with services to tourism professionals provided free of charge. The agency is a member of the ADN Tourisme club of 44 French departmental tourism agencies and coordinates the tourism-mediation-communication commission for the UNESCO World Heritage Climats du Vignoble de Bourgogne, which comprises 1,500 inscribed vineyard parcels, 32 Grand Crus, and 421 labeled Vignobles & Découvertes services.

Name

Côte-d'Or Attractivité

Legal name

Côte-d'Or Attractivité

Website

https://cotedor-attractivite.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Côte-d'Or Attractivité is a non-profit departmental tourism development agency in Dijon, France, employing 29 staff to provide free advisory, accommodation classification, and labeling services to tourism professionals and to promote the Burgundy-Côte-d'Or destination.

Ownership category

akta.pro rank

Product category

Tourism Development Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industry

National Parks & Protected Area Visitor Services (Concessions, Guided Access) (THAAAAAH)

Keywords

• Destination marketing services
• Tourism classification services
• Tourism development agency
• Wine tourism promotion
• Tourism advisory services

Headquarters

HQ city

Dijon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Public Funding: As a departmental tourism development agency, Côte-d'Or Attractivité operates primarily through public funding from the Conseil Départemental de Côte-d'Or and potentially the Région Bourgogne-Franche-Comté. Services are provided free of charge to tourism professionals.
2. Classification and Labellisation Fees: Fees charged for visiting and evaluating tourism establishments for classification and labeling services including Meublé de tourisme (150€), Accueil Vélo (200€), Chambre d'Hôtes Référence (100€), and Tourism & Handicap (200€).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Côte-d'Or Attractivité is a departmental tourism development agency providing free expert advisory services, official accommodation classification, and national label administration (Atout France, Vignobles & Découvertes, Accueil Vélo, Tourisme & Handicap) for tourism professionals in the Côte-d'Or territory of Burgundy, France. It operates the Décibelles Data regional tourism database and the Balades en Bourgogne mobile application, while supporting project holders with business planning, commercialization, and connections to travel operators. Services are primarily publicly funded by the Conseil Départemental de Côte-d'Or, with fees charged for classification and labeling visits.

Product overview

Côte-d'Or Attractivité operates as a departmental tourism development agency for the Côte-d'Or territory in Burgundy, France. Its product portfolio centers on tourism professional support services, accommodation classification, and territorial marketing. Core offerings include Décibelles Data (regional tourism database), the Balades en Bourgogne mobile application, and comprehensive accommodation classification services for hotels, campings, furnished rentals, and bed & breakfasts. The organization manages several national labels including Vignobles & Découvertes (wine tourism), Accueil Vélo (cycling-friendly facilities), and Tourisme & Handicap (accessibility), plus local qualifications like Chambre d'Hôtes Référence. Supporting services encompass project holder accompaniment, commercialization support connecting providers with tour operators, an observatory providing tourism statistics, and specialized thematic tourism development in nature and wine tourism sectors.

Differentiator

Problem solved

Functional benefit

Brands

• La Côte-d'Or j'Adore: Public-facing tourism brand for Côte-d'Or destination
• Vivre en Côte-d'Or
• Balades en Bourgogne

Products and services

• Décibelles Data Online regional tourism database platform enabling tourism professionals to create activity listings and gain visibility across digital and print communication materials produced by Côte-d'Or Attractivité.
• Application Balades en Bourgogne Mobile application available on AppStore and Google Play for discovering nature activities, hiking trails, and cycling routes in Burgundy, used by hikers and outdoor enthusiasts.
• Hébergement Classification Services Official Atout France tourism accommodation classification services for hotels, campings, furnished rentals, bed & breakfasts, and unusual accommodations in Côte-d'Or.
• Labels, Classements & Marques Certification Services Certification and labeling services for tourism establishments including national quality labels (Vignobles & Découvertes, Accueil Vélo, Tourisme & Handicap) and territorial brands.
• Accueil Vélo Label National cycling-friendly label guaranteeing quality services for cyclists within 5 km of marked cycling routes, covering accommodations, tourist offices, bike rentals, repairs, and restaurants.
• Vignobles & Découvertes Label National wine tourism label awarded for 3 years by Atout France, bringing together wine estates, restaurants, accommodations, and leisure activities in designated wine destinations.
• Tourisme & Handicap Label State label guaranteeing accessibility information for tourists with motor, visual, auditory, or mental disabilities, valid for 5 years.
• Chambre d'Hôtes Référence Qualification Quality qualification framework established by Atout France for bed & breakfasts, providing customers with assurance of welcome quality without requiring full label adherence.
• Accompagnement des Porteurs de Projet Personalized project holder support services including business plan development, market studies, regulatory guidance, and connections to financing sources for tourism entrepreneurs.
• Commercialisation Support Service Commercialization support connecting tourism providers with tour operators, travel agencies, and group travel organizers, including guidance for participating in professional trade shows.
• Observatoire (Tourism Statistics Observatory) Tourism statistics observatory providing key figures, visitor surveys, market studies, and economic reports for the Côte-d'Or territory.
• Tourisme de Nature Program Nature tourism development program covering 166 marked hiking trails, 730 km of véloroutes and greenways, waterways, and outdoor activities in Côte-d'Or.
• Œnotourisme Program Wine tourism development program featuring 1,500 UNESCO World Heritage Climats, 32 Grand Crus, 160 wineries open for tastings, and wine tourism events and training programs.

Quantifiable outcome

• 421 Vignobles & Découvertes labeled services
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ADN TourismecoreStrategic or Co-development PartnerCôte-d'Or Attractivité is a member of the ADN Tourisme club, which brings together 44 Tourism Development Agencies (ADTs) in France. The club aims to make known the assets of collaboration with its members, the added value, sincerity, and agility that make them first-rate partners. The club contributes to advancing institutional tourism engineering to better meet tomorrow's challenges.
• BPI France CréationminorStrategic or Co-development PartnerBPI France Création website helps project holders in defining their project and finding structures in their department that can support business creation. Referenced as a resource for tourism project carriers seeking financing and business development support.
• Voies navigables de France (VNF)minorStrategic or Co-development PartnerVNF developed the term 'tourisme fluvestre' (fluvial-terrestrial tourism) encompassing water and riverside activities. They manage France's navigable waterways including the Canal de Bourgogne and Canal entre Champagne et Bourgogne in Côte-d'Or.
• Bureau Interprofessionnel des Vins de Bourgogne (BIVB)coreStrategic or Co-development PartnerBIVB supports wine tourism in Burgundy. They provide guidelines for visitors, coordinate wine tourism experiences, and work with Côte-d'Or Attractivité on promoting the wine region and its Climats (vineyard parcels).
• Atout FrancecoreStrategic or Co-development PartnerAtout France is the official French tourism development agency that handles registration of travel operators and administers the national classification and labeling systems (Vignobles & Découvertes, Accueil Vélo, etc.) that Côte-d'Or Attractivité implements locally.
• Comité Départemental de la Randonnée Pédestre (CDRP 21)coreStrategic or Co-development PartnerCDRP 21 is the departmental hiking committee representing the French Hiking Federation. They coordinate trail maintenance, signage, and promotion. In 2022, they had 3,650 members in 56 associations with 259 volunteers maintaining trails.
• Conseil Départemental de Côte-d'OrcoreStrategic or Co-development PartnerThe departmental council is a key partner providing funding and strategic direction for tourism development. They manage the departmental hiking plan (PDIPR), cycling routes, and outdoor infrastructure in Côte-d'Or.
• Parc national de forêtscoreStrategic or Co-development PartnerCreated in 2019, the Forest National Park spans Burgundy and Champagne across 2 departments and regions. It covers 2,000 km2 with a 560 km2 regulated core zone. It's France's first national park dedicated to protecting deciduous plains forests.
• France Vélo TourismecoreStrategic or Co-development PartnerFrance Vélo Tourisme is the national organization developing cycling tourism in France through 5 missions: promotion, Accueil Vélo labeling, signage harmonization, new itinerary development, and market research. They coordinate the national cycling tourism strategy.
• Association des Climats du Vignoble de BourgognecoreStrategic or Co-development PartnerCôte-d'Or Attractivité, delegated by the departmental council, coordinates the tourism-mediation-communication commission for the UNESCO World Heritage Climats du Vignoble de Bourgogne. They work on increasing awareness among residents and coordinating with tourism professionals.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Office de Tourisme de Dijon: Local tourist office for the city of Dijon — the same territorial core as Côte-d'Or Attractivité. Operates at municipal rather than departmental scale but performs overlapping functions (visitor information, local labeling, event support) and is a key operational counterpart.
• Atout France: France's national tourism development agency. It administers the very classification and labeling systems (Meublé de tourisme, Vignobles & Découvertes, Accueil Vélo, Tourisme & Handicap) that Côte-d'Or Attractivité implements locally. Most directly comparable public tourism engineering counterpart in France.
• Bourgogne-Franche-Comté Tourisme: Regional tourism board (CRT) for the same Burgundy-Franche-Comté region that contains Côte-d'Or. Operates one administrative level above the agency, performs destination promotion, market intelligence and label coordination on a larger territory — closest public-sector peer.
• ADN Tourisme: National federation of France's 44 Agences de Développement Touristique (ADTs). Côte-d'Or Attractivité is a member; ADN provides institutional engineering, training and shared tooling that materially shapes the agency's operating model and capabilities.
• Comité Départemental du Tourisme du Jura: Sibling departmental tourism agency in the adjacent Jura department (Bourgogne-Franche-Comté region). Performs the same role at departmental scale — classification, labeling, project accompaniment, destination promotion — making it a structurally comparable peer for benchmarking.

Regional players

• Maison du Tourisme de Wallonie: Wallonia's regional tourism organization. Public-sector body performing destination promotion, accommodation quality schemes and project support in Belgium — closely mirrors the institutional role Côte-d'Or Attractivité plays for its department.
• Comité Régional du Tourisme Provence-Alpes-Côte d'Azur: Regional tourism board covering Provence-Alpes-Côte d'Azur. Larger and more internationally recognized destination brand, but exercises the same CRT mandate (promotion, observation, engineering) at a regional scale — useful benchmark for marketing reach and visitor volume.

Broad incumbents

• Switzerland Tourism: National tourism board of Switzerland. Operates a similar mandate (destination promotion, market intelligence, partnership engineering) but with substantially larger budget and a globally recognized brand — benchmark for a fully scaled-up version of what Côte-d'Or Attractivité is at departmental level.
• Visit Belgium: National tourism office of Belgium. Comparable to Atout France in scope; useful as a cross-border benchmark for public-agency destination marketing in a neighboring country with similar wine (Wallonia), cycling and UNESCO-driven tourism offerings.
• Visit Paris Region (CRT Paris Île-de-France): France's largest regional DMO. Covers the country's most-visited region with a substantially larger budget, professional staff and international marketing apparatus — illustrates the scale ceiling for a French public tourism board and a potential upstream demand generator for Côte-d'Or.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cote-dor-attractivite

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Côte-d'Or Attractivité