The Cottage In The Wood

What The Cottage In The Wood does

The Cottage in the Wood is a privately owned boutique hotel and restaurant situated in eight acres of woodland on the Malvern Hills in Worcestershire, England, operating from a property that has hosted hospitality since 1919. The accommodation consists of 32 individually designed bedrooms across the Main House, Beech Cottage, and the environmentally efficient Coach House, supplemented by two standalone private guest houses (The Chapel, sleeping up to six, and The Studio, sleeping up to four). The property runs two distinct F&B venues: a relaxed Brasserie for casual dining and the 1919 Restaurant, which holds 3 AA Rosettes and offers a seven-course seasonal tasting menu under Head Chef Mark Potts. Supporting amenities include the Forest Spa, afternoon tea service, gift vouchers sold through GiftPro, picnic packs for hill walkers, and a curated library of experience packages (e.g., Dream Big sleep package, Land Rover Stay & Drive, Walk The Malvern Hills, Sunday Slumber, Cheltenham Race Week transfers, and seasonal festive stays).

The business serves leisure and corporate guests directly through its own website, a direct-booking engine, and the 100 Club email loyalty programme that offers guaranteed best rates and priority upgrades. Customer segments span couples seeking romantic getaways, families, corporate and business travellers, celebrations and private event hosts, and day visitors dining or walking the Malvern Hills. Revenue is generated through multiple streams: accommodation, restaurant covers (with a 12.5% discretionary service charge on F&B), afternoon tea, gift vouchers, packages, private events, and room service. The operation is owner-led by Nick Davies with newly appointed General Manager Silviu Dinu, and operates entirely on third-party booking, scheduling, and analytics platforms with no proprietary technology stack. The property is the first hotel in the Malvern Hills AONB to hold Green Mark sustainability accreditation and has won the Taste of Worcestershire award in 2022 and 2024.

Name

The Cottage In The Wood

Legal name

The Cottage in the Wood

Website

https://cottageinthewood.co.uk

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

The Cottage in the Wood is a privately owned 32-bedroom boutique hotel and restaurant in the Malvern Hills AONB, Worcestershire, operating two dining venues (the 3 AA Rosette 1919 Restaurant and the Brasserie), a spa, and curated experience packages for leisure couples, families, corporate guests, and event hosts.

Ownership category

akta.pro rank

Product category

Boutique Hotel and Restaurant

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAAAHAE

Mountain & Wilderness Lodges

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Nature Lodges & Eco-Resorts

SECONDARYTHAGALAG

Conference Retreat Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAFAEAI

Lounge Bars & Hotel Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

Keywords

• Boutique hotel accommodation
• Fine dining restaurant
• Afternoon tea service
• Forest spa treatments
• Private event hosting

Headquarters

HQ city

Malvern Wells

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodation: Revenue from 32 individually designed bedrooms across the Main House, Beech Cottage, and The Coach House, including the standalone guest houses The Chapel and The Studio. Room bookings generate the primary accommodation revenue, with direct booking incentivised through the 100 Club loyalty programme offering guaranteed best rates and room upgrades.
2. Restaurant Dining (1919 Restaurant & Brasserie): The 1919 Restaurant offers a seven-course seasonal tasting menu as the fine-dining anchor; The Brasserie provides relaxed all-day dining. Both venues serve hotel guests and the public, with a 12.5% discretionary service charge applied to all food and beverage bills. Table reservations are required, especially for 1919.
3. Afternoon Tea: Afternoon tea is served Wednesday–Sunday (3pm–4pm) across the hotel's terrace and 1919 Restaurant, offered as both a walk-in cream tea and a reserved experience. It is available to both guests and non-resident visitors as a standalone revenue stream.
4. Gift Vouchers: The hotel sells gift vouchers for overnight stays, dining experiences, afternoon tea, and spa treatments through a third-party gift platform (giftpro). Vouchers are packaged in gift boxes and redeemed within specified validity periods.
5. Packages and Special Offers: Curated stay packages including Dinner Bed & Breakfast (with up to £20 off evening meals), Sunday Slumber (50% off room), Celebration Package (room upgrade with champagne and patisserie), Dream Big sleep package (from £499), and Land Rover Stay & Drive Experience (from £459). These packages bundle accommodation with dining and activities to increase average booking value.
6. Private Events and Celebrations: Revenue from intimate weddings, corporate events, festive parties, and ticketed events (e.g., Christmas parties, cocktail masterclasses). Group bookings of 10 or more require deposits and select from reduced menus. Ticketed events require full advance payment.
7. Room Service and Bar: Room service is available Wednesday–Sunday 12pm–2:30pm and daily 6pm–8:30pm with a £10 tray charge. The Lounge Bar serves daily and generates revenue from drinks sales. A 2% credit card charge is applied to final payments.
8. Picnic Packs: Pre-ordered freshly prepared picnic packs available 7 days a week for walkers and day visitors to the Malvern Hills. Orders must be placed by 6pm the day before, offering an additional revenue stream from non-resident customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Cottage in the Wood is a 32-bedroom boutique hotel and restaurant in the Malvern Hills, Worcestershire, offering individually designed accommodation across the Main House, Beech Cottage, and The Coach House plus two private guest houses (The Chapel and The Studio). Its two dining venues comprise the 3 AA Rosette 1919 fine-dining restaurant, which serves a seven-course seasonal tasting menu, and The Brasserie, which provides relaxed all-day dining, complemented by traditional afternoon tea, a forest spa, and curated experience packages combining stays with local activities.

Product overview

The Cottage in the Wood is a boutique hotel and restaurant complex in the Malvern Hills offering a portfolio of hospitality services centered around its core accommodation and dining products. The property features 32 uniquely designed bedrooms in the Main House, Beech Cottage, and Coach House, plus two private guest houses (The Chapel sleeping 6 and The Studio sleeping 4). Dining options include The Brasserie (modern casual dining) and 1919 Restaurant (3 AA Rosette fine dining with seven-course tasting menu). Additional offerings include The Forest Spa, traditional Afternoon Tea service, curated experience packages (walking tours, Land Rover driving experiences), and seasonal festive packages for Christmas and New Year. The hotel also operates an e-commerce gift voucher platform and direct booking engine for reservations.

Differentiator

Problem solved

Functional benefit

Brands

• The Brasserie: A modern brasserie offering refined yet relaxed dining with seasonal ingredients, small plates, Cottage classics, and desserts.
• 1919 Restaurant
• The Chapel
• The Studio

Products and services

• Hotel Accommodation 32 individually designed bedrooms across the Main House (Great Rooms), Beech Cottage, and the environmentally savvy Coach House, with super king-size beds, bold furnishings, and views over the Malvern Hills and Severn Valley. Available to leisure and business guests with direct booking via the hotel website.
• The Brasserie Modern brasserie offering refined yet relaxed all-day dining with seasonal ingredients, small plates, Cottage classics, and desserts. Open to hotel guests, walk-ins, and pre-booked diners with a 12.5% discretionary service charge.
• 1919 Restaurant Award-winning 3 AA Rosette fine-dining restaurant, Malvern's only 3 AA Rosette venue, offering a seven-course seasonal tasting menu by Head Chef Mark Potts. Table reservations required; open to hotel guests and the public.
• The Chapel (Holywell Chapel) Luxury private guest house converted from a chapel with three bedrooms sleeping up to six guests, open-plan living space with original beams, wood-burning stove, and private terrace with panoramic views. Accepts pets.
• The Studio Contemporary private guest house for individuals, couples, or groups up to four, featuring two bedrooms (one double, one twin), spacious shower room, kitchen facilities, and private terrace.
• The Forest Spa Spa facility offering relaxation treatments in a serene woodland setting at the hotel. Treatments are bookable via Acuity Scheduling, available to hotel guests and non-residents.
• Afternoon Tea Traditional afternoon tea served Wednesday to Sunday from 3pm to 4pm, featuring finger sandwiches, warm scones with clotted cream and jam, dainty cakes, and freshly brewed tea or coffee. Available in Quintessential (£22 per person) and Champagne (£29 per person) variants, open to guests and walk-in visitors.
• Picnic Packs Freshly prepared picnic packs for walkers and day visitors to the Malvern Hills, available seven days a week. Orders must be placed by 6pm the day before for collection, offering a standalone food service for non-resident guests.
• Walk The Malvern Hills Experience Guided walking experience partnered with Malvern hiking expert Sarah Rousell, including a one-night stay, three-course dinner in The Brasserie, breakfast, guided walk, bottled water, and snacks. Launched for 2026.
• Sunday Slumber Package Sunday-night stay package with up to 50% off room rates when booking Dinner, Bed & Breakfast. Includes £64 allowance per guest per night towards a three-course meal in The Brasserie. Available Sunday nights only, excluding Bank Holidays.
• 1919 Restaurant Bed & Breakfast Package Stay package with up to 10% off room including a seven-course seasonal tasting menu at 1919 Restaurant plus fresh breakfast. Available Thursday to Sunday, with a minimum two-night stay if including a Saturday.
• Brasserie Dinner, Bed & Breakfast Package Dinner, Bed & Breakfast package with up to £20 off the evening meal and a £64 allowance per guest per night towards a three-course dinner in The Brasserie. Available any night of the week, minimum two-night stay if including a Saturday.
• The Celebration Package
• Dream Big Package
• Land Rover Stay and Drive Experience
• Gift Vouchers
• Corporate Events
• Festive Season Packages

Quantifiable outcome

• 3 AA Rosette award achieved for 1919 Restaurant, reflecting the highest levels of culinary creativity, skill, and innovation in the UK
• +5 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Sarah Rousell (Malvern Hiking Expert)coreStrategic or Co-development Partner · 1 January 2026Sarah Rousell is a Malvern local, part of the Mountain Training Association, author of walking guidebooks, and leader of local walking groups. The hotel partnered with Sarah to launch the 'Walk The Malvern Hills' guided walk experience for 2026, offering guests exclusive access to guided hiking tours of the Malvern Hills as part of a Discover, Dine & Stay package including one-night stay, three-course dinner in The Brasserie, breakfast, guided walk, and bottled water and snacks.
• Flying Fish SeafoodscoreStrategic or Co-development Partner · 1 January 2006Head Chef Mark has relied on Flying Fish Seafoods as his primary seafood supplier for over 20 years. Based in Indian Queen, Cornwall, Flying Fish delivers fresh catch to the hotel each morning at 6am, supplying scallops, monkfish, halibut, and mackerel. The partnership is built on sustainability, ethical sourcing, zero waste philosophy, and the highest welfare standards. Flying Fish has been supplying Cornish seafood to chefs across the UK since 2006.
• Local Ethical Suppliers (Worcestershire and Herefordshire)coreStrategic or Co-development PartnerThe hotel prioritises local, ethical suppliers who share its sustainability values. The majority of fruit and vegetables are sourced from Worcestershire, meat and fish from suppliers following sustainable and ethical practices (including small-scale fishing boats and free-range meat). The bar stocks wines, spirits, cider, and beer from Worcestershire and Herefordshire producers. A local supplier provides re-fillable Bramley toiletry bottles. All suppliers are carefully assessed for responsible and positive environmental practices.
• Cheltenham Racecourse (Taxi Transfer Partner)minorGTM or Marketing PartnerThe hotel offers a complimentary one-way taxi transfer from Malvern to Cheltenham Racecourse as part of its Cheltenham Race Week package for guests staying 3+ nights. This creates a convenient transport solution for race attendees and drives bookings during the festival period.
• Land Rover Experience Centre at Eastnor CastleminorStrategic or Co-development PartnerThe hotel offers a Land Rover Stay & Drive Experience package (from £459) combining an overnight stay with a driving experience at Eastnor Castle's Land Rover Centre. The experience requires drivers to be over 18 with a full valid licence and 12 months uninterrupted experience. The package attracts adventure-seeking guests and differentiates the hotel's experience offering.
• Bramley (Sleep Kit and Toiletries Supplier)minorOthersBramley supplies the hotel with luxury, eco-friendly toiletries for all bedrooms and the organic Sleep Kit featured in the Dream Big Package. The Sleep Kit includes lavender, yarrow and chamomile pillow spray, a reusable eye mask, and earplugs. Bramley products align with the hotel's sustainability ethos.
• Malvern BakehouseminorOthersReferenced as a local independent bakery recommended to guests for early morning pastries and breakfast products. The hotel's blog endorses Malvern Bakehouse as part of its local dining and discovery content, creating mutual cross-promotion between hospitality businesses in Malvern.
• Two Beacons VineyardminorOthersReferenced as a local vineyard recommended to guests for wine tasting with views of the vines and surrounding countryside. The hotel's editorial content (Valentine's Weekend, May Bank Holiday guides) promotes Two Beacons as a nearby attraction, creating a reciprocal discovery relationship.
• Morgan Motor CompanyminorOthersThe Morgan Motor Company in Malvern offers guided factory tours and driving experiences. Referenced across multiple hotel content pieces (experience page, Father's Day guide, Cheltenham Race Week, Easter) as a nearby attraction for guests, with the hotel able to arrange visits or incorporate the experience into stay packages.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hambleton Hall: Relais & Châteaux-affiliated country house hotel in Rutland with Michelin-starred restaurant. Directly comparable as a UK independent luxury hotel where dining reputation underwrites the entire property's premium positioning and ADR.
• Gilpin Hotel & Lake House: Cumbria independent boutique hotel with multiple restaurants including a Michelin-starred option. Comparable as a UK independent property where fine dining, countryside setting, and curated experience packages drive premium pricing and direct booking behaviour.
• The Lygon Arms: Historic Cotswolds hotel in Broadway with multiple dining concepts, spa, and event facilities. Comparable as a heritage independent UK hotel with award-winning restaurant, similar room count scale, and broad leisure/event segment mix.
• Gravetye Manor: Historic Sussex country house hotel with Michelin-starred restaurant, 17 rooms, and celebrated gardens. Comparable as a UK heritage boutique hotel with destination fine dining, individually designed rooms, and a similar emphasis on locally-sourced seasonal menus.
• The Samling Hotel: Lake District boutique hotel with award-winning restaurant and dramatic views. Comparable as a UK AONB-style boutique property combining fine dining, individually designed rooms, and experiential packages targeting couples and celebration-driven leisure guests.
• The Fish Hotel: Worcestershire/Cotswolds edge boutique hotel by the Farncombe Estate with multiple dining options and experience packages. Operates in the same regional competitive set for leisure guests travelling to the Malvern/Cotswolds corridor.
• The Scarlet Hotel: Cornwall eco-luxury boutique hotel with strong sustainability credentials, spa focus, and locally-sourced restaurant. Comparable as an independent UK AONB/coastal property combining sustainability positioning, destination dining, and experience-led leisure positioning.
• Calcot Manor: Gloucestershire countryside boutique hotel with restaurant-led dining and family-friendly positioning. Directly comparable as an independent Cotswolds/Malvern-adjacent property combining 30+ rooms, fine-dining restaurant, spa, and curated experience packages for couples and families.

Broad incumbents

• Belmond Le Manoir aux Quat'Saisons: Oxfordshire luxury hotel-restaurant with two Michelin stars, owned by Belmond (LVMH). Comparable as a UK destination-dining boutique hotel whose reputation is anchored by its chef, but operating at a much higher scale and price point under a major hospitality group.

Emerging players

• The Elmore Court: Gloucestershire country house venue focused on weddings and events, with on-site restaurant. Comparable as a regional competitor for celebration events, weddings, and corporate retreats in the same Cotswolds/Malvern geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Cottage_Malvern
• YouTubeyoutube.com/channel/UCsUFEk-1WPTsWZlWPRzIs-Q
• Facebookfacebook.com/cottageinthewood
• Instagraminstagram.com/thecottageinthewood
• LinkedInlinkedin.com/company/the-cottage-in-the-wood-hotel-limited

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cottage In The Wood