Cottages of Perry Hall

What Cottages of Perry Hall does

The Cottages of Perry Hall is a single senior living community located at 9900 Walther Blvd in Parkville, Baltimore County, Maryland, operating under the family-owned Charter Senior Living umbrella (founded 2016 by Keven and Kim Bennema, headquartered in Naperville, Illinois). The community delivers three core service lines: Assisted Living (starting at $5,550/month), Memory Care with the exclusive Flourish℠ research-based program (starting at $7,095/month), and Short-Term Respite Stays (minimum 14 days). Service infrastructure includes chef-prepared restaurant-style dining, weekly housekeeping and laundry, 24/7 personalized care with ADL assistance, emergency call systems, on-site physical/occupational/speech therapy through licensed partners, and a full activities calendar (Tai Chi, walking club, crafts, outings, book clubs).

Proprietary and licensed technology supports the care model. The community deploys iN2L by LifeLoop for senior-friendly interactive engagement with personalized MyPage digital profiles, the Sagely family engagement platform for real-time written and photo updates, the exclusive Flourish℠ Memory Care program (a research-based approach combining Health and Wellness Director and Memory Care Director expertise), the S.P.A.R.K. Club (a Montessori-based engagement program launched July 2024 with Savor, Pursue, Act, Renew, Kindle focus areas), and the award-winning Mixology Drink Bar hydration program developed in partnership with Monin®.

The business model is recurring subscription-based residential fees paid monthly by residents and families, supplemented by short-term stay fees. Go-to-market is direct-to-consumer and sales-led: families and prospective residents engage via website CTAs (Schedule a Tour, Contact Us), phone inquiries (410.376.7409), free guidebooks (lead magnets), in-person and virtual tours, and personalized consultations with a local Sales & Marketing Director ('Missy'). Charter Senior Living corporate provides centralized brand, programming IP (Flourish℠, S.P.A.R.K.), and digital demand generation that funnels prospects into Cottages of Perry Hall and other communities. Customer segments include seniors requiring ADL assistance, individuals with Alzheimer's or dementia, caregivers seeking respite, and couples with differing care needs.

Name

Cottages of Perry Hall

Legal name

The Cottages of Perry Hall

Website

https://cottagesofperryhall.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Cottages of Perry Hall is a privately held assisted living and memory care community in Parkville, Maryland, operated under Charter Senior Living, serving seniors and their families with subscription-based residential care, Flourish℠ memory programming, and short-term respite stays.

Ownership category

akta.pro rank

Product category

Senior Living / Assisted Living and Memory Care

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLADABAB

Assisted Living with Memory Care (Mixed Campus)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHLADACAB

Memory Care Units within Assisted Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYHSABAEAD

Memory Care Respite (Short-Term)

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

Keywords

• Assisted living services
• Memory care community
• Senior residential care
• Respite care services
• Dementia care programs

Headquarters

HQ city

Parkville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Assisted Living Residential Fees: Monthly fees covering housing, support services and amenities for assisted living residents. Residents pay for assisted living services including weekly housekeeping, 24/7 assistance, emergency call systems, personalized ADL care, and access to on-site therapies. Pricing begins at $5,550/month.
2. Memory Care Residential Fees: All-inclusive monthly fees for memory care residents covering housing, dining, life-enriching programming, and individualized dementia support. The Flourish℠ program and specialized 24/7 care are included. Pricing begins at $7,095/month.
3. Short-Term/Respite Care Fees: Temporary stay fees for respite care and trial visits. These short-term stays provide access to all community amenities and care services with a minimum stay of 14 days. Ideal for caregiver relief, recovery after hospital stays, or exploring senior living before commitment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Cottages of Perry Hall is a senior living community in Parkville, Maryland providing Assisted Living, Memory Care (delivered through the proprietary Flourish℠ program), and Short-Term Stays/Respite Care in a cottage-style residential setting. Residents receive personalized support with activities of daily living, medication management, chef-prepared meals, housekeeping, transportation, and access to on-site therapy services, with monthly fees starting at $5,550 for Assisted Living and $7,095 for Memory Care.

Product overview

The Cottages of Perry Hall is a senior living community offering a continuum of care through three core service levels: Assisted Living (starting at $5,550/month), Memory Care with the exclusive Flourish℠ program (starting at $7,095/month), and Short-Term Stays/Respite Care. The community provides maintenance-free studio apartments with all-inclusive amenities including dining services, housekeeping, transportation, and comprehensive care coordination. The Flourish℠ Memory Care program is a distinctive differentiator featuring the award-winning Mixology Drink Bar, iN2L technology engagement tools, and personalized Pathways to Supportive Care.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living

Quantifiable outcome

• Residents with memory impairment experiencing improved quality of life through specialized programming and compassionate care
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Charter Senior Living (Parent Company)coreOthers · 1 July 2024The Cottages of Perry Hall is owned and operated by Charter Senior Living, a family-owned business founded in 2016 by Keven and Kim Bennema. Based in Naperville, Illinois, Charter Senior Living has executive team with more than 100 combined years in senior housing industry. The company operates multiple communities across the country and provides corporate support, programming (Flourish℠, S.P.A.R.K.), and brand positioning.
• Monin®coreStrategic or Co-development PartnerCharter Senior Living has partnered with Monin® to create signature recipes for the award-winning Mixology Drink Bar program at Cottages of Perry Hall. The partnership combines Monin's beverage expertise with Charter's memory care programming to promote immunity-boosting hydration and purposeful resident engagement through customized, seasonal beverage offerings.
• iN2L by LifeLoopcoreTechnology or IntegrationiN2L (It's Never 2 Late) by LifeLoop provides senior-friendly engagement technology used at The Cottages of Perry Hall. The platform offers interactive content that sparks joy, conversation and connection for Memory Care residents. Includes MyPage feature providing personalized digital profiles celebrating each resident's history, passions and preferences.
• On-site Therapy ProviderscoreImplementation/ SI/ Consulting PartnerCharter Senior Living communities including The Cottages of Perry Hall partner with locally licensed therapy providers to offer on-site physical therapy, occupational therapy, and speech therapy services. This enables residents to receive specialized therapeutic care without leaving the community.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Five Star Senior Living: National assisted living and memory care operator with communities across the U.S. offering Bridge to Rediscovery Alzheimer's/dementia programming. Comparable on subscription-based monthly pricing and dementia specialty focus.
• Sunrise Senior Living: National senior living operator offering assisted living, memory care, and short-term stays across hundreds of communities in the U.S. Direct comparable on product mix (AL/MC/Respite), pricing tier, and dementia programming such as the Reminiscence and Sunrise Live with Purpose programs.
• Atria Senior Living: Large U.S. senior living operator providing assisted living, memory care (Life Guidance), and short-term stays in suburban and urban communities. Closely comparable in product offering, monthly subscription pricing, and dementia programming approach.
• Belmont Village Senior Living: Operator of assisted living and memory care communities with proprietary Circle of Friends and Person-Centered Living memory programs. Comparable on premium-tier pricing, research-based dementia programming, and resident engagement technology.
• Brightview Senior Living: Mid-Atlantic-based (Maryland headquarters) senior living operator with assisted living, memory care (Wellspring Village), and respite stays. Strong regional overlap with The Cottages of Perry Hall in the Baltimore/D.C. corridor and similar cottage-style community designs.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with 600+ communities spanning independent living, assisted living, memory care (Clare Bridge), and skilled nursing. Offers overlapping services but at much broader scale and across multiple care levels.
• Erickson Senior Living: Operator of large continuing care retirement communities (CCRCs) in the Mid-Atlantic region, including Maryland campuses. Comparable on senior care continuum and Maryland footprint, though operates at significantly larger scale with on-campus health services.
• National HealthCare Corporation: Public senior care operator with assisted living, memory care, and skilled nursing facilities across the U.S. Broad incumbent with overlapping service lines at the higher-acuity end, particularly for memory care and nursing-adjacent services.

Others

• Welltower: Healthcare REIT that owns senior living operating properties (including Sunrise, Atria, and Belmont Village facilities) and leases them to operators. Comparable as a capital partner / real estate holder in the senior living ecosystem relevant to asset-heavy operators.
• Charter Senior Living (other communities): Parent company's other communities (Hobbs Station, Gateway Park, Stepping Stone Falls, Augusta Gardens, etc.) implementing the same Flourish℠, S.P.A.R.K., and Mixology programming. Sibling operations sharing corporate infrastructure and best practices with The Cottages of Perry Hall.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheCottagesOfPerryHall
• LinkedInlinkedin.com/company/cottages-of-perry-hall

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cottages of Perry Hall